Approach To the situation
Situation
Why the business is not going well?
Context
“El triángulo” furniture This is one of the many companies that want to succeed in the furniture industry in Bogota, Colombia. In fact, these kinds of companies are well known for having good prices but they are not so competitive due to their products’ quality. To assemble a single structure of a chair, they take on average 3 hours. The process is all made by hand, joining the parts with nails, screws, and glue. They are putting too much effort into the joins but still do not have good results in terms of quality/time.
Problem
“El Triángulo” is not a competitive company in its cluster, they are losing clients because they are not offering to the market the best prices or innovative products. They are investing too much time on assembling instead of doing what they are good at; Shaping wood.
Take aways
During the research process When making a diagnosis in a company, the designer must arrive without any prejudice since it is a professional whose purpose is to understand "What" they are doing in the company and "Why" they are doing it. Each situation is different, so the designer must be very attentive to the different links that take part in the productive chain to know how these affect the processes and the final product. To succeed in any business from any kind of industry, people need to have in mind that they must be competitive at any moment. That means that taking hard and innovative decisions is part of running the business.
9
