BUSINESS LESSONS FOR MILLENNIAL ENTREPRENEURS by Andres Manuel Olivares Miranda
MILLENNIAL ENTREPRENEURS Entrepreneurship in the millennial age is significantly different from the previous generations. Millennial investments are highly characterized by innovation, strategic partnerships, and enhanced competition. Millennial entrepreneurs, therefore, need to understand fully how to run and survive in the competitive market. Here are four major tips for millennial entrepreneurs that would ensure their success.
THE ESSENCE OF PARTNERSHIPS The idea of a self-made and self-run business is winding up. Millennial entrepreneurs should understand the importance of forming strategic partnerships and affiliations necessary to help keep their businesses competitive. Millennials who run their businesses independently are highly prone to market turbulences including the high prospects of lacking the required competitive advantage to drive sales and stay afloat. Strategic partnerships do not need to be complicated and can be initiated by hiring external service providers to provide essential services such as marketing and human resources.
ENHANCED INNOVATION The millennial business age is already characterized by heavy innovation covering virtually every possible area. Rather than creating innovations to compete with the already existing ones, entrepreneurs in the millennial age need to think about creating innovations that could partner with already existing ones to enhance their functionality.
Thinking outside the box as far as innovation is concerned helps such an investor to remain competitive and relevant in the market. For example, rather than creating a competitor to Microsoft, a millennial investor may think about creating programs that can effectively enhance the functionality of Microsoft’s products and tools.
GO FOR A RISK HEADFIRST
It is impossible to be a successful millennial entrepreneur without being a risk taker. Millennial entrepreneurs, therefore, need to abandon the concept of making business trials and take the full risk of investment. Taking a total risk and performing proper due diligence of risk management and prudential investment can pay significantly in the event of a success.
BE AN ACTIVE PROBLEM SOLVER Entrepreneurs who think about themselves first when initiating investments are bound to fail. Millennial entrepreneurs need to get out of the concept of ‘selfness’ in their investments and think more about how they can become problem solvers for customers and global issues. Investors who make innovations around prominent global challenges such as climate change and global resource utilization such as water and energy flourish so well.