Typo Talks - Typographic Design Lab 2 - FAU

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CONTRAST Location / Venues Schedule Speakers Facilitators FAQ Sponsors


When you think “contrast,” what comes to mind? Contrasting viewpoints; compare and contrast; the difference between tonal levels in a design? Whatever your vantage point, whether you’re thinking about the graphics on your own screen or the differences between cultures that inform our industry, we’ve invited our speakers and audience members to reflect on any variation of the idea of “contrast” in the design world for TYPO San Francisco 2013. We hope you’ll join us at Yerba Buena Center for the Arts this April to compare, contrast, and get inspired!




Typo San Francisco returns to Yerba Buena Center for the Arts with an expanded second trak and an additional third track.

Lam Research Theater Forum Building Screening Room


9:00 am

Registration & Badge Pickup in the Theater Lobby

Jessi Arrington 10:00 am

This One Goes To Eleven

Mandy Brown

Jan Wilker

11:00 am

How Things Change

12:00 pm

Break

Break

Break

Ursus Wehrli

Nicki Shinn

Kali Nikitas

The Art Of Clean Up

The Look of Sound: Marketing, products and technology in the American record industry, 1888-1967.

Contrast Session

1:00 pm

2:00 pm

Thank you, America!

Marian Bantjes

Jens Gehlhaar

Type and Pattern Systems

Oscillation

Tonia Bartz Josh Damon Williams Toke Nygaard Contrast Session

3:00 pm

Matthew Buttertick

Mike Salisbury

The Bomb in the Garden

Contrast = Metaphors and Innovation

Monique Jenkinson Mica Sigourney Contrast Sessions

4:00 pm

5:00 pm

6:00 pm

Coffee Break in Theater Terrace

Coffee Break in Theater Terrace

Peter Bilak

Faith Levine

Depth and Width

It’s Just a Sign, Until it Influences Your Entire Life

Christoph Niemann That’s Where I Draw the Line

Coffee Break in Theater Terrace


Registration & Badge Pickup in the Theater Lobby

Sean McBride

Ludovic Balland

Jeff Veen

More Than Type

The Modern Man Thinks in Contrast

Designing for Disaster

Ivo Gabrowitsch

Satsuki Shibuya

Keetra Dean Dixon

The Road Not Taken

A Little Knowledge and Other Minor Daredeviling

Let There Be Extra Light

Break

Break

Break

Travis Koche

Tom Manning

Erik Kessels

Typeface as Interface

Accepting the Multiplicity of Methods: Comics, Graphic Design, and the American Way

Strong Ideas Allow You to Blur

Stephen Coles

Rena Tom

Eike Konig

A Typeface is a Chair

Like Work, But Not

Who the hekk is Eike Konig?

Jurg Lehni

Finding Inspiration from the Type in your Environment

Poetic Machines, Robotic Gestures and The Hidden Talents of Everyday Things Scenarios of Production

Coffee Break in Theater Terrace

10:00 am

11:00 am

12:00 pm

1:00 pm

2:00 pm

Kelli Andrerson

Monique Jenkinson

Coffee Break in Theater Terrace

9:00 am

Coffee Break in Theater Terrace

Meena Kadri

Armin Vit

Indo-centric, Typo-centric: Hand-lettered Typography of the Streets of India

The Myth of Inspiration and Other Design Fallacies

3:00 pm

4:00 pm

5:00 pm

Erik Spiekermann Life is in Beta

6:00 pm


Kelli Anderson Kelli Anderson is an artist, designer, and tinkerer who pushes the limits of ordinary materials and formats by seeking out hidden possibility in the physical and digital world. She is best known for making a paper record player, among other improbable design contraptions. She lives in Brooklyn with her other half, two cats, one 1919 letterpress, five computers, and hundreds of books.

Jessi Arrington Jessi Arrington is a designer who taps into the power of unexpected joy. As co-founder of the intentionally small Brooklyn-based design studio WORKSHOP, she produces projects with love for TED, Etsy and Brooklyn Beta. Her favorite color is rainbow and her default answer is YES. She’s a board member of AIGA/NY and a member of the co-working space Studiomates. She makes a point of wearing nothing new, and she blogs about that, color and designing life at LuckySoAndSo.com.

Marian Bantjes Marian Bantjes has been variously described as a typographer, designer, artist, and writer. She works from her base on a small island off the west coast of Canada, and her personal, obsessive, and sometimes strange graphic work has brought her international recognition. Following her interests in complexity and structure, Marian is known for her custom typography, detailed and lovingly precise vector art, obsessive hand work, and patterning and ornament.


Ludovic Balland Ludovic Balland specializes in typography, typesetting and conceiving book projects. He studied visual communication at the University of Art and Design in Basel and trained at Dalton & Maag in London. In 2002 he founded the studio The Remingtons in Basel, focusing on typography and typesetting techniques. In 2006 he founded his own studio, Typography Cabinet, where he focuses on book design, visual identities for international brands and cultural Institutions, and investigations in typography. Ludovic teaches graduate and undergraduate typography at ECAL/University of Art and Design in Lausanne. He’s also given several typography workshops and lectures.

Tonia Bartz As an ethnographer and interaction designer, Tonia M. Bartz is passionate about people and focused on interfaces that create meaningful, usable solutions to problems. Armed with a Masters degree from the Information Architecture + Knowledge Management (IAKM) program at Kent State University, she currently works as a Human Sciences Designer at General Dynamics C4 Systems. Tonia is the founder of IxDA Phoenix and is currently the Regional Coordinator for IxDA North American Local Groups. When she’s not in the office or working on community-based projects, chances are you can find her involved in some serious karaoke, running obstacle

Peter Biľak Peter Biľak works in the field of editorial, graphic, and type design and teaches at the Royal Academy of Arts in The Hague. He is running Typotheque, the first foundry to bring webfonts to the market. Recently he started »Works That Work«, magazine of unexpected creativity that rethinks publishing practices.


Mandy Brown Mandy Brown is co-founder and CEO of Editorially, a new platform for collaborative writing and editing. She is also co-founder of A Book Apart, a former contributing editor for A List Apart, and the editor of many books, including The Shape of Design, by Frank Chimero. She previously served as communications director and product lead at Typekit and as creative director at the independent and employee-owned publisher, W. W. Norton & Company.

Matthew Butterick Matthew Butterick is a typographer, writer, and lawyer in Los Angeles. After graduating from Harvard, he worked as a type designer for David Berlow and Matthew Carter. He then founded Atomic Vision, a web-design studio, which was acquired by Red Hat. He attended UCLA law school and became a lawyer in 2007. Butterick is the author of the popular Website and book Typography for Lawyers. His fonts include Hermes FB, FB Alix, Equity, and most recently, Concourse.

Stephen Coles Stephen is a writer and typographer living in Oakland and Berlin. After six years at FontShop San Francisco as a creative director, he now publishes Fonts In Use, Typographica, and The Mid-Century Modernist, and consults with various organizations on type selection. Stephen is author of the book The Anatomy of Type and a regular contributor to Print magazine. He is also a Type Camp instructor, a member of the FontFont TypeBoard, and a judge for the 2012 TDC Typeface Design Competition.


Keetra Dean Dixon Artist and designer Keetra Dean Dixon straddles a wide set of mediums in her playful and process-oriented work. With a foothold in graphic design, she often reaches into speculative terrain including experiential work, installation, and sculpture. Her projects are spurred on by the fallibility of communication, attempts to connect, and unintended output. Keetra’s work has been featured in étapes, GOOD, and Surface magazines, exhibited at the Walker Art Center and the Smithsonian’s Cooper-Hewitt, National Design Museum, as well as included in the San Francisco Museum of Modern Art’s permanent collection. In 2013 Dixon will be partaking in INCONGRUOUS, a Museum of Arts and Design residency for brazen experimentation in design practices.

James Edmondson James Edmondson is a type designer and lettering artist about to graduate from California College of the Arts. He’ll be speaking during the Contrast Sessions.

Nigel French A former resident of the beautiful city of San Francisco, Nigel French is currently based in England, from whence he hails and where he works as a freelance graphic designer, trainer, and aspiring artist. His obsession with photographing type, especially mid-century American signage, seems to be getting worse. Lately he has taken to organizing his images into themed books and posters. Nigel is the author of a book about Photoshop that no one reads and InDesign Type: Professional Typography with Adobe InDesign (Adobe Press), as well more than twenty titles in the Lynda. com online training library. He also writes a type-related column for InDesign Magazine.


Ivo Gabrowitsch Ivo Gabrowitsch is the Marketing Director of the famous FontFont library, where he was in charge of the development and market launch of webfonts. The print and media engineer studied at the Beuth Academy in Berlin, after having worked for several years as media designer for different print and non-print projects. He has published articles in international journals, and founded the regular typography meeting “Typostammtisch” in Berlin in 2006.

Jens Gehlhaar Jens Gehlhaar, born and raised in Germany, is a commercial artist living in Los Angeles who works in film, design, advertising and music. He has directed commercials for Apple, Volkswagen, Emirates Airlines and many other brands. He has designed identities and titles for MTV, VH1 and “This American Life”, and has drawn typefaces for TV Guide and two different Tom Cruise movies. He is currently a commercial director represented by Logan & Sons and a thesis advisor at California Institute of the Arts.

Mike Jakab Mike Jakab is a director who specializes in entertaining narrative, design and technology. His design and directorial work have been featured in Studio Voice, Idea, Tokion, Communication Arts, Creativity, Shift, Print, RES and Boards periodicals. Aside from bridging technology and design, Jakab is currently the Director of Design Language at Motorola Mobility. Mike is speaking during the Contrast Sessions.


Meena Kadri New Zealand-born Meena Kadri won a Kentucky Fried Chicken coloring competition when she was six years old and has been involved in design ever since – as a graphic designer, design educator and more recently in the realm of design for social innovation. She taught graphic design for 10 years in China, New Zealand, and at the National Institute of Design in India. She currently explores the intersection of culture, communication, and creativity from New Zealand via her consultancy, Random Specific, plus works as a Community Manager on OpenIDEO.

Monique Jenkinson is a multi-genre performing artist (dance, drag, theater, video) who revels in femininity, glamour, process and above all, physicality. She presents her work in theaters, nightclubs, galleries and museums. She seeks to explore the connections and tensions between art and entertainment striving to invite, reveal and communicate – to acknowledge the shared experience between performer and observer. She has created and performed in venues as varied as the Stud Bar, City Hall and de Young Museum in San Francisco; the New Museum, Judson Church and the Stonewall in New York; and in Reykjavik, Amsterdam, Edinburgh and London. As a 2012 de Young Museum Irvine Fellow, Jenkinson curated Making Scenes, and premiered two new works, Our People, and Instrument.

Jan Jancourt Jan Jancourt is a professor at the MInneapolis College of Art and Design. In addition to his teaching career he has also maintained a freelance business preparing culture-biased communications. His clients have included; Carleton College, American Public Radio, Intermedia Arts, Walker Art Center, Utne Reader, Art Paper and The Minneapolis College of Art and Design. His work has been exhibited nationally and internationally and has been recognized by a number of publications including Print, ID Magazine, Emigre, Idea, Critique, Design Quarterly, Dutch Graphic Design, 100 Dutch Posters, The Graphic Edge, Typography Now: The Next Wave and Typography Now 2: Implosion. Jan is speaking during the Contrast Sessions.


Geoff Kaplan Geoff Kaplan of General Working Group has produced projects for a range of academic and cultural institutions, and his work is included in the permanent collections of the San Francisco Museum of Modern Art and MoMa. He teaches in the Graduate Program of Design at the California College of Art. Geoff edited, co-wrote and designed “Power of the People: The Graphic Design of Radical Press and the Rise of the Counter-Culture, 1964-1974” published by The University of Chicago Press, April 2013. Geoff is speaking during the Contrast Sessions.

Erik Kessels is since 1996 Creative Director of communications agency KesselsKramer in Amsterdam, London and LA. KesselsKramer works and worked for national and international clients such as Diesel, Nike, I Amsterdam, Citizen M, Ben, Heineken and The Hans Brinker Budget Hotel. As an artist and photography collector Kessels has published several books of his ‘collected’ images: Missing Links (1999), The Instant Men (2000), in almost every picture (2001-2013) and Wonder (2006). Since 2000, he has been an editor of the alternative photography magazine Useful Photography.

Travis Kochel Travis Kochel is a partner at Scribble Tone, a design studio based in Portland, Oregon. Their work explores intersections of typeface design, interactive experiences and branding. They are creators of FF Chartwell, a set of fonts to create simple graphs within text boxes. Published by FontFont in 2012, it has received awards and accolades from Fast Company, Communication Arts, Typographica, and ATypI. Travis graduated with a BFA from the School of the Art Institute of Chicago in 2008. He currently teaches Typography, Typeface Design, and Interactive Design at Portland State University.


Eike König (Hort) “HORT is not a place … it’s a feeling” (Eike) … — and it is a Berlin-based graphic design studio made up of uniquely selected, creative, and spirited people. Throughout its existence Hort has been a constant pioneer in re-inventing the visual language of contemporary graphic design. HORT’s ongoing experimental enthusiasm inspires budding young designers and has become an influential source among contemporaries. When away from his Humble HORT Hub, founder Eike König takes on the role of mentor.

Jürg Lehni Jürg Lehni works collaboratively across disciplines, dealing with the nuances of technology, tools, and the human condition. His works often take the form of platforms and scenarios for production, such as the drawing machines Hektor, Rita, and Viktor, as well as software-based structures and frameworks, including Paperjs.org, Scriptographer.org and Vectorama.org. Lehni has shown work internationally in group and solo shows at the Museum of Modern Art, New York; Walker Art Center, Minneapolis; Centre Pompidou, Paris; and Design Museum, London. Supported, in part, by swissnex San Francisco.

Faythe Levine Faythe Levine works as an independent researcher, multi-media artist, curator, author, and collector. She’s based in Milwaukee. Faythe’s current focus is Sign Painters, a documentary and book about the trade of traditional hand lettering in America. She curates Sky High Gallery in Milwaukee and produces the annual event, Art vs. Craft, also in Milwaukee. Her personal artwork and writing have been published and exhibited internationally in both formal and renegade outlets. Levine’s first book and film Handmade Nation: The Rise of D.I.Y. Art, Craft and Design (Princeton Architectural Press, 2009) received widespread attention.


Ana Llorente Ana Llorente is a designer living and working in Los Angeles and an adjunct assistant professor at Otis College of Art and Design. With over 20 years of design experience as an intern architect and as a designer, Ana is currently the driving force and creative director at ALT Design, a studio she founded in 2006. Ana’s work includes logo and identity; book design; print; wayfinding, directional, and signage systems; and exhibition design. Ana’s work also includes the planning of pop-up exhibitions and shows as well as organizing $1/Minute,

Tom Manning Tom Manning is a Principal Designer at Frog’s San Francisco studio. He has art directed such magazines as Filter, Mean, and Frog’s design mind, and previously worked with IDEO, McCann Erickson, Harper Collins, and Little Brown publishing. Manning is also a comic book creator, writing and illustrating the critically acclaimed series Runoff. Manning has a BFA in Art History and the Visual Arts from Occidental College and an MFA in Graphic Design from the Yale School of Art

Sean McBride Sean is an engineer and product designer working at Adobe on Typekit in San Francisco. He joined Typekit in July 2010, where he has worked on improving browsing for fonts on the site, using fonts with third-party tools, and optimizing the delivery of fonts to browsers. He’s happiest looking for opportunities at the intersection between user experience constraints and technical constraints. Before Typekit, Sean worked at Google in Mountain View as a user experience designer and web developer. He built prototypes for the Google Apps control panel, in-product help, Buzz, and finally Google+.


Christoph Niemann Christoph Niemann (born 1970 in Waiblingen, Germany) is an illustrator, graphic designer, and author of several books including some children’s books. After his studies in Germany he moved to New York City in 1997. His work has appeared on the covers of The New Yorker, Time, Wired, The New York Times Magazine and American Illustration, and has won awards from AIGA, the Art Directors Club and American Illustration. He is a member of the Alliance Graphique Internationale. After 11 years in New York City, he moved to Berlin with his wife Lisa Zeitz , and their three sons.

Toke Nygaard As head of our Creative Department, Toke is constantly developing and building the Zendesk brand with his team and keeping our product shiny and Zen. Prior to Zendesk, he was a founding partner of one of the largest pioneering design communities, K10k. Toke was also co-founder and Creative Director at Cuban Council, the design agency responsible for the Facebook identity as well as clients such as NASA, Apple, Top Gear, Lifetime Channel, BBC and Francis Coppola. Having designed digital experiences for more than 17 years, Toke’s quiet ambition is to build the greatest SaaS brand of all time. Toke will be speaking during the Contrast Sessions.

Elisabeth Prescott Elisabeth Prescott co-owns agency:collective, a design studio based in San Francisco. Prescott holds an MFA from Yale University, and BFA from MCAD. She has taught at CCA and lectured at Yale University. Her work spans film, typography, publication, and visual language. Her current project leads her to the automotive industry where she is concepting the future of driving through the power of design and technology. Elisabeth is speaking during the Contrast Sessions.


Mike Salisbury The name Mike Salisbury may not appear on the work, but he is the brains and hands behind the creative brand icons such as Halo; Michael Jackson’s white glove; Rolling Stone, Surfer, and Playboy magazines; O’Neil and Gotcha surf wear; Levi’s 501 jeans; Hasbro (one of the biggest toy companies in the world), Volkswagen, Suzuki, and Honda. Mike has created marketing campaigns for over 300 movies including Aliens, Jurassic Park, Rocky, Romancing The Stone, Raiders of The Lost Ark, and Moulin Rouge. In the film The People vs. Larry Flynt, Flynt defends the First Amendment based on a concept Mike Salisbury created for Hustler.

Satsuki Shibuya Born and raised in the tree-filled foothills of Los Angeles to a French chef father and adventure-loving mother, Satsuki’s escapades thus far have included studying music at the University of Southern California and graphic design at Otis College of Art and Design, pursuing a career as a singer/songwriter, delving into hand processes such as pattern design and sewing, launching a design studio, as well as raising a dog that loves treats and naps a little too much. Her recent pursuits involve activities such as creating one-of-a-kind art/ objects, consulting, food experimentation, visual curations, paper creations, and special edition collaborations.

Nick Shinn Nick Shinn, R.G.D. was born in London in 1952, educated at Bedford, and acquired a Dip.AD in Fine Art (1974) from Leeds Polytechnic. He lived in Toronto from 1976 to 2009, then moved 60 km north to Orangeville, Ontario. In the 80s he worked as an advertising art director and creative director before going digital in 1989 with the Shinn Design studio, specializing in publication and marketing design. From 1980 he designed typefaces for several foundries, before founding Shinntype in 1998. He has written for Applied Arts, Druk, Eye, Graphic Exchange, Marketing, Typographic, and Codex, spoken at the ATypI, TypeCon, Graphika, and TypoBerlin conferences, and taught at Humber College and York University in Toronto.


Mica Sigourney Mica Sigourney is a performance artist, drag queen, curator, gogo dancer, instigator, emcee, and nightlife enthusiast. Utilizing 15 years of performance training Sigourney creates drag numbers, performance installations, gogo happenings, and theater pieces. He hosts and curates a weekly Drag/ Art/Dance Party SOME THING, at the Stud, as VivvyAnne ForeverMORE! Most recently he’s been awarded a GOLDIE for performance and a scholarship position at ImPulsTanz in Vienna Austria (2013). Mica is speaking during the Contrast Sessions

Erik Spiekermann Erik Spiekermann, born 1947, studied History of Art and English in Berlin. He is a columnist (Blueprint, Form et al), information architect, type designer (FF Meta, ITC Officina, FF Info, FF Unit, LoType, Berliner Grotesk and many corporate typefaces for the Economist, Cisco, Bosch, Deutsche Bahn, etc.) and author of books and articles on type and typography. He was founder (1979) of MetaDesign, Germany’s largest design firm with offices in Berlin, London and San Francisco. He was responsible for corporate design programs for Audi, Skoda, Volkswagen, Lexus, Heidelberg Printing, Bosch and

Jon Sueda Originally from Hawaii, Sueda has practiced design everywhere from Honolulu to Holland. After earning his MFA in Graphic Design from CalArts in 2002, he was invited to North Carolina State University to serve as a designer in residence, followed by an internship in the Netherlands with Studio Dumbar. In 2004, Sueda founded the design studio Stripe, which specializes in print and exhibition design for art and culture. He is also the co-editor of Task Newsletter, and the co-organizer of AtRandom events (an exhibition and lecture series in Los Angeles).


Rena Tom Rena Tom is a strategist and matchmaker who consults with both retailers and product designers on the intricacies of small-batch manufacturing and boutique retail. She is also the founder of Makeshift Society, San Francisco’s first coworking space and clubhouse for creative freelancers. She is deeply involved in many different communities – maker, designer, entrepreneur – in an effort to encourage collisions and foster new collaborative projects. Previously, she owned Rare Device, a store and art gallery with locations in Brooklyn and San Francisco.

Jeff Veen Jeff Veen is the Vice President of products for Adobe, currently focusing my attention of their Creative Cloud service. Jeff Veen joined them in October, 2011, when they acquired Typekit, the company he co-founded and ran as CEO. In addition to Typekit, he was one of the founding partners of the user experience consulting group Adaptive Path. While there, Jeff lead the development of Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and lead the UX team for Google’s apps.

Armin Vit Armin is a graphic designer and writer. He is the co-founder of UnderConsideration, a graphic design enterprise in Austin, TX, that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Ursus Wehrli Ursus Wehrli is a left-handed, broad-thinking, professional typographer. His first book Tidying up Art is a visionary manifesto that took well-known artworks and put them back together in his more rational, more organized, and cleaner form of modern art. In his newest book The Art of Clean Up Wehrli extended his discerning eye into the physical world to tidy up common daily situations. Besides bringing order to environments and artwork, Wehrli has delighted audiences for over a quarter of a century with his comedy-duo Ursus & Nadeschkin, touring in Zurich, Berlin, London, Melbourne, and New York.

Jan Wilker Karlssonwilker is the design studio of Icelander Hjalti Karlsson and Jan Wilker from Germany, located in the heart of New York City. Together with a small team, they work directly and independently for an eclectic mix of cultural and corporate clients. They have won less than a thousand awards, and their work appeared in more than one design publication. They frequently lecture and hold workshops on design around the world. Their seminal monograph, ”tellmewhy“, on the first 24 months in design business, was published by Princeton Architectural Press.

Josh Damon Williams Josh Damon Williams is a director at Hot Studio where he works with clients to make cool things. As a local leader for IxDA in San Francisco, he brings some of the best thinkers in interaction design to the design community in order to talk about cool things. Since later parts of the 20th century he’s helped shape visions, lead designs, and guide implementation for a wide variety of digital products for companies like LeapFrog, Hotwire.com, eBay.com, Cisco, Warner Music Group, Architecture for Humanity, and most recently Facebook. Josh studied film in Los Angeles, worked for slave wages in film development and production.


Carima El-Behairy Carima El-Behairy began her journey into the type world with the launch of P22 Type Foundry in 1994. She is a founding member and has been the CFO since its inception. Her areas of expertise include contract negotiations, marketing, financial knowledge, start-ups and the ability to find money. She and P22 hosted Typecon 2008 in Buffalo, NY and helped facilitate the one-day conference “the Business of Type” in 2008 as well in Seattle. She is also a founder of Oracle Charter School, the Charter School Coalition and the Western New York Book Arts Collaborative.

Cameron Ewing Cameron Ewing is a Creative Director based in San Francisco whose work reaches across multiple mediums, from traditional print to digital, brand, strategy, motion graphics and environmental. He has worked in design leadership positions within studio practices in New York, London and Los Angeles and most recently San Francisco. Cameron’s client roster includes such brands as Nike, Coca-Cola, Apple, Starbucks and he has been the recipient of several design awards including ID magazine’s Design Review Award and the Addy Award’s Best in Show Award.

Mike Monteiro Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines. Mike blogs frequently about the craft and business of design. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let’s Make Mistakes with Leah Reich.


Kali Nikitas Kali Nikitas is principal of Graphic Design for Love (+$) based in Los Angeles. She is Chair of the Communication Arts Department and founding Chair of the MFA Graphic Design program at Otis College of Art and Design. She has been recognized by Type Director’s Club, ACD, AIGA, Graphis; published internationally; curated and co-curated international symposia; lectured and given workshops throughout the United States and in Europe. Follow her @ knikitas. tumblr.com

Simone Wolf Simone Wolf was born and grew up in Germany. Her studio, Type*s, is in Italy, where she has lived and worked since 2005. Wolf has been working as a marketing expert, consultant and PR agent since 1999 and organizes seminars, conferences and special events. In 2007, she accepted a post at Europe’s oldest university, in Bologna, where she was charged with developing a curriculum in cultural marketing and graphic design. Simone lectures on marketing, event management and intercultural communications at various international universities in Milan and Florence.


What should I bring with me to the conference? In addition to a smile and an openness to being inspired, for registration please bring your ID and a print out or mobile screen version of the Eventbrite ticket. Attendees are also encouraged to bring a notebook or a laptop/tablet for jotting down notes and ideas. Please also feel free to bring business cards or your creative interpretation of them for networking. This is my first TYPO San Francisco. What should I expect? Included in your conference fee is admission to all sessions during the two days of the conference (first come, first served on seating in smaller rooms) and admission to the TYPO After Party on Friday evening at Public Works. TYPO is two days filled with inspirational talks from well-known as well as up-andcoming designers. The conference covers more than just typography – it’s design, culture, society with a little bit of kerning. Check out coverage from last year’s TYPO Connect for a feel of the event. Where can I pick up my conference badge and materials? What time do doors open for registration? Registration will take place in the main lobby of the Lam Research Theater at Yerba Buena Center for the Arts, 700 Howard Street. Doors open at 9 a.m. sharp on Thursday and Friday of the conference. There will be an early pick-up option the Wednesday, April 10. Stay tuned to this website for further information. UPDATE: There will be an early pick-up option the Wednesday, April 10. Stay tuned to this website for further information. Is there a dress code? There is no formal dress code. Wear whatever your little designer heart desires!


Is lunch provided? No. There are some really great cafes and restaurants within walking distance from the venue. Stay tune to our blog, we’ll be posting some recommended spots. We are providing coffee and treats during the afternoon break sessions both days at 4:00 p.m. Is there WiFi? Yes! Thanks to YBCA’s sponsorship there will be free wireless for all TYPO attendees. I lost my wallet! Where can I find it at the conference? All lost and found items will be turned in at the registration table, which closes at 4 p.m. on Friday. After the conference, you may email sanfrancisco@typotalks.com to try and track down your items. Will there be coat check? No. Coat check will not be provided at the conference. I will be unable to attend the conference last minute, can I get a refund? Can I give my ticket to someone else? There will be no refunds after March 15, 2013. In any case of cancellation, please contact sanfrancisco@typotalks.com. Absence from the conference does not entitle to reimbursement of the admission fee. Canceled tickets will be resold immediately. If you’d like to transfer the ticket to a colleague, please e-mail us at sanfrancisco@ typotalks.com and we’d be happy to take care of that for you.


How can I connect with other attendees while at TYPO Contrast? TYPO is a great networking opportunity for design professionals and students alike. There are a number of chances to mingle with other attendees: FontShop Lounge: Located in the Grand Lobby of the Galleries & Forum building will be an interactive space hosted by FontShop. Attendees will get the chance to browse the FontBook on iPads, peruse through copies of FontFont’s Slang Map, and make your own buttons! YBCA’s Exhibitions: During the conference, all of YBCA’s galleries will be open and free to conference attendees. Guests are invited to walk through the exhibits and installations. Perhaps you’ll find notes of contrasts in the artwork! For exhibit information check out: http://www.ybca.org/calendar Lunch break: Lunch will not be provided at the conference. Attendees are invited to explore the many food spots around YBCA. This will be a great chance to taste some SF eats while meeting new faces. Stay tuned to our blog for some recommendations. You’ll have an hour between 12-1 p.m. each day for lunch, no presentations will happen during this time. Coffee breaks: We’ll host complimentary coffee, tea, and snacks from 4-5 p.m. during both days of the conference. Located in the Theater Terrace, attendees will have the chance to mix and mingle in between speaker sessions. TYPO After Party: After 2 days of WOW, the party isn’t over! Speakers and attendees are invited for Zendesk-sponsored drinks and dancing at Public Works (161 Erie St.) starting at 7 p.m. Food will be available for purchase. Bring your badge before 10 p.m. to get in. After 10, the event will be open to the public, but TYPO attendees are welcome to stay for free. *21+ event Can I bring a friend to the After Party? The TYPO After Party is for conference attendees only. You must have your badge for admittance. The venue will open to the public after 10 p.m. and your friends may join you then. All badge holders must arrive by 10 for free admittance. I’m not 21. Can I attend the afterparty? Public Works is a 21+ venue. Stay tuned to the blog for suggestions of other events in San Francisco on April 12.


I want to attend two sessions but they’re scheduled at the same time! Will recordings of the talks be available after the conference? Yes, most Theater and Forum talks will be recorded and uploaded to the TYPO Video Blog in the weeks following the conclusion of the event. I am press and would like to cover the conference. Can I get a free pass? For press requests visit our Press page. I’m interested in volunteering for the conference. How can I sign up? Our volunters make TYPO run. Most shifts are filled this year, but to join the wait list email our Volunteer Coordinator, Hilary Hartman at sanfrancisco@typotalks. com. What is the TYPO San Francisco Code of Conduct? TYPO San Francisco is a safe space for all participants. Sponsors, volunteers, speakers, attendees, and other participants should strive to treat all people with dignity and respect, regardless of their culture, religion, physical appearance, disability, race, ethnicity, gender, or sexual orientation. People are encouraged to take responsibility for their words and actions and listen to constructively-presented criticism with an open mind, courtesy, and respect. We do not tolerate harassment of conference participants in any form.




typotalks.com/sanfrancisco/2013


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Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.