#1
February / 2018 contact: andrewmc98@outlook.com
andrew coatsworth. PORTFOLIO
issue #1
2018
con tents.
Vespa portable food device
Tesco cake packaging
CV / about me
01.
portable food device designing a functional product in depth
project brief: Design a desirable branded product that allows hot food to be eaten on location. Consider the product’s main role as a way to create, enhance or extend an interesting and desirable experience Time scale: 12 weeks
the idea.
From previous 12 weeks of research in groups, i have chosen to go down the route of fishing and therefore what type of food a recreational angler would want. Catching and cooking the fish on site promotes freshness and gives the traditional sense to the product which could link to older styling of vespa
developing.
lid
Looking into different heating methods and ways to combine this with the main part of the product. Choosing a heating method suitable is key as it represents what the product is about, eg.
water tray
Gas = powerful, traditional Fuel tablets = energy, speed, sports
gas canister
steam tray
body
COOK IT
Your way ‘portable fish steaming device’
B619930 Andrew Coatsworth
WHAT DOES IT
Do?
The Vespa hot food device is made for ďŹ sh. Steam it, fry it or poach it; make sure you do it your way. The product allows for ďŹ sh preparation and cooking in one device. No need to bring multiple pots and pans, the device is suitable for compact travel back to the city.
The fold out legs provide stability on uneven ground, perfect for those bumpy river banks. The gas knob provides precise control for cooking.
A multi-tiered design allows for cooking in a small space. Fry directly onto the main pan, poach it in the water dish or steam it with the included steaming rack
The device folds up into a compact product, making it easy to transport. Fold up the legs, unscrew the gas canister and pop it into the main body. Attach the strap for easy carrying
Die cast steel handle
Pressed Steel lid
Injection moulded polypropylene steam rack
Pressed aluminium dish
Extruded steel chrome trims
Pressed and Drawn Aluminium frame
Rolled steel outer sheet
Extruded and knurled steel knob Punched and pressed steel bottom cover
Die cast aluminium legs
electro-painting
chrome plating
teon coatings
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B619930 Andrew Coatsworth
02.
beem.
IOT bee tracker designing and developing a project with appearance model
project brief: identify an opportunity for the ‘Internet of things’ and create a product based on this. The design should embody a stylistic direction Time scale: 10 weeks
form and ideation. I generated designs by using a form board to create a cohesive style between different designs so i could compare them against each other From looking into different issues to generate ideas, i settled on a bee population tracker as this is relevant to today’s society as we are concerned about climate change and how this affects us
I experimented with form in 3D and adjusted dimensions and features to fit in best with a physical world. I did this by carrying out some user testing. The next step of this project is to create a refined appearance model
grip
placement usability
beem.
9
Notifications
information such as milestones or planting advice
visual representation of bee density for particular hive moveable map with pinpointed beem hives
Help
total live counter of bees entered a hive
33 34 35
total bees
My hives On
quick tracker turn off toggle
beem
.
He
lp 01 05 Tota 06 l bee s
Our user wants to care about the environment, but doesn’t know how he can achieve this in his garden
They mount a Beem Hive onto the garden fence to monitor bees and bugs in the garden
The Hive is brightly coloured to act as a flower in order to attract bees and bugs. Sensors inside detect when an insect enters the hive.
My hiv On
Notific
atio
ns
9
es
The Beem app notifies when a bee enters the hive and tracks the total number over a period of time.
Hive #1
Better bees beem.
Help 33 34 35
Once all the food inside has been used, the user can replenish this with a replaceable cartridge system
The Beem app tells the user if there are not enough bees in the garden. It will say what type of flowers to plant depending on current and future weather to encourage the largest bee increase
 bees
9
Notifications
My hives On
Now that the user has planted more flowers the garden is flourishing with bees, and the device is recommended to be moved to another part of the garden
The user can monitor other Beem hives on a surrounding map to compare and seek out new locations that need attention
the design.
The final solution presents a highly coloured device to make a statement in the garden. The design features: - Bold colours to act as attraction for bees - Tubular entry point for the insect - Replaceable cartridge system to replenish stock of nectar inside product - Solar powered to send data to companion app
beem.
Love,Bees
xx
03.
sustainable cake packaging. Design and developing sustainable packaging
project brief: design a sustainable packaging solution for Tesco celebration cakes that aims to reduce plastic usage Time scale: 11 weeks
whatʼs the
PROBLEM? The biggest issue found is the amount of food waste 3734 Tonnes of waste 2016/17 in Tesco bakery section
or 266
Single use packaging uses a large amount of plastic to just be thrown away
Using multi material packaging costs structural integrity leaving cakes damaged
rubbish trucks
User experience is a large part of a cake and the boxes designed don’t reflect this
WASTE what they get None of the products stand out on the shelf as they are all similarly designed in shape and colours. There is no reason to choose Tesco over any other supermarket Food waste arises from the damaged items that people won’t choose to buy at full price
EXPERIENCE:
What if the cake design was changed for the assembly and decoration done instore? This would reduce damage in transit and allow for more flat packing
It is hard to find a specific size cake for certain number of people with flavours that everyone likes User research has shown people like the home baking aspect but do not have time to do this themselves People are put off bakeries by their high starting prices and long order times
The current packagings’ main purpose is a sales device rather than primary protection
OPPORTUNITIES:
what they want
Multiple materials in the packaging confuses users as some plastics can’t be placed in home recycling bins. This causes more boxes to be put in normal refuse bin
Users throw away the packaging straight away so they may not take to a reusable/new purpose box as social interaction methods are already ingrained
Pre existing bakeries in Tesco can be used to supply personalised cakes to customers. Boxes should be used to enhance the experience and for product protection. By implementing a customisable cake maker, users will not need to see what the appearance of the cake is as they have already chosen
a SOLUTION My design solution combines a product and service mix to provide a hybrid system. This system allows for the physical packaging to be changed so the primary function is for protection and enhancement of the user experience.
how? Make a Cake ‘Make a cake’ allows for users to create their own cake using a wide variety of Tesco’s best selling cakes. The system would allow for the user to choose options such as how many layers, flavours, amounts of icing and decorations on top.
a different approach to manufacture
Instead of traditional methods of everything produced in a factory and shipped to store, only the components will be shipped, with assembly done instore due to customer choices. Secondary packaging can be used to pack in more cake layers tightly and icings and fillers can be packed in tubs or vacuum packed plastic to keep fresh
Handle included for easy carry. No current cakes offer a handle
Plain outer card reduces printing amount as there is no need for excessive printing. One material construction stops any recycling confusion
App allows for ordering of specific cake to give feeling of freshly baked and personal experience
Graphic printing on sleeve. Reminiscent of a bow used to unwrap presents
Personalised label with barcode on to scan
The user would go into Tesco and either pre order their cake via their phone app, or come into store and create what they want on an interactive screen in the bakery. I would estimate a wait time of around 40 minutes. This allows for users to spend more time and spend more money in the store. They would pick up the cake and scan the sticker with barcode on to be able to pay for it Employees would assemble desired cake from stocks of pre-made cakes and icings, and add one of the multiple sized flat pack boxes for protection
other graphics. For previous projects and work experience, i have created many graphics and branding based products. My experience in Industrial design enables me to create branding for my own products and for other pre existing brands.
During a work experience placement (2015), I created a poster for the ‘Change 4 Life’ scheme. This gave me experience into how a company would hand out briefs, enabling me to be more suitable to similar tasks in the future.
For a first year group project, i heavily focused on branding of our product. This design features a natural green colour scheme to emphasize the gardening aspects of our product theme
04.
injection mould design. fully functional mould design and manufacture
project brief: create a functional promotional product and develop the mould design suitable for mass production Time scale: 5 weeks (design) 4 weeks (manufacture)
the design.
The proposed widget is a soap holder in the shape of a turtle, where the soap bar will form the shell. This provides a more interactive experience with the user
bar soap
blue colouring to associate with boots
moving mouth Suction cup
Development Creating card models 1:1 scale allows for a tactile experience when developing the design This was done to create a prototype version of the soap holder where a standard bar soap would fit
the m
The mould has been fu sure it would be manu simulations helped to m
1. exploded view of mould
2. engineering drawings for manufacture
3. Simulating mould flow times
Th limited number of in the mould halves show reduction to create the possible
mould.
ully developed to make ufacturable. Plastic flow make this possible
nserts and more detail in ws development of material e most streamlined design
manufacture. We spent the next 4 weeks in groups manufacturing the chosen mould design with various machinery and methods available to us.
Skills
-teamwork -manual milling -injection moulding -CNC programming/milling -working to tight tolerances
CNC insert CNC mould block
locating pin
hand milled insert
CNC mould block
For manufacture, we were in groups of 7. We chose the product that best fit the time period and guidelines of the marking scheme We started with a 3D printing of our widget and made necessary changes to create the mould halves in an efficient manner To limit potential wastage of material, we cut prototypes of our mould halves in blue foam to check that features matched up properly. We next machined our actual blocks from aluminium. For the inserts, we used steel as it
was cheaper than aluminium. It also allowed for the ability to use the surface grinder to achieve much more precise results that matched our tolerances The injection stage showed how it was hard to achieve a fully functioning live hinge. This was a result of the restricted use in the workshop of LDPE. For the real manufactured product, we would use PP as of the superior properties allowing for flexibility and less stress on the hinge
moulded slots for SD card to fit
room for 2 cards
pin to close the widget and protect the SD cards
widget can be held on camera strap for easy swapping
CARD HOLDER
Our Widget has been designed for use in conjunction with cameras, allowing photographers easy access to SD cards at all time The holder features two SD card slots and a clip to attach to a camera strap. The design is compact and minimal to make it not become a burden on the user
05.
perfume pantone
an introduction to surface modelling
project brief: to create a developed model of a perfume bottle using organic shapes to create the design from. Utilise the diffuser mechanism provided. Show an awareness of product functionality - study similar existing products to understand what materials are commonly used Time scale: 9 weeks
This mood board helped me to understand organic shapes and how I can link this to Pantone
fluidity
tactile
high gloss I wanted to look at products that have a blend between the organic, natural shapes and which fit with contemporary design. This enables to make the product relevant and more desirable I also looked at other Pantone products to see how they are designed and therefore how I could make my design fit within the Pantone theme
PANTONE 116
TOP IS REMOVABLE TO
amber perfume
30mm
ACCESS THE SPRAY
NOTCH BETWEEN TWO PARTS
110mm
60mm
ALLOWS FOR EASY REMOVAL
HOLLOW INTERIOR
WASHOUT FiLLET TO BLEND iNTO CYLiNDRICAL PROFILE CONCAVE CYLINDRICAL PROFILE
The product uses a stock part for the diffuser. This will be covered up normally by the lid. The product is aimed at 18-30 females as of the modern design, moving away from the traditional glass products. The hand size design makes the product ideal for taking on the go and keeping in a handbag or pocket
Pantone as a brand has been chosen to represent the product as of its association with colour trends and the bold, single coloured merchandise they currently have There is an opportunity for a range of products in different Pantone colours to match with certain scents or to relate to new colour trends or the Pantone colour of the year for example
PANTONE 116 R
amber perfume
06.
design week
2018.
simulating a real life brief with limited time
project brief: using a live hinge, design a homeware product for student accomodation that must be capable of compact storage Time scale: 1 week
concepts.
developing.
initial card model to test concept
For this project, the majority of the development was done through card models This was due to the nature of the live hinges as it was easier to simulate and visualise through a physical form than through sketches/CAD Choosing the right development technique is important and depends on the brief set
using thicker card to represent more realistic thicknesses of material Foam core model to achieve greater accuracy in the model
Final model combining materials appropriate to their function
Magnetic attachment
break away one quadrant from the everyday plate
unfold from the flap around the pivot
attach the magnets on the flap to the other side to securely fasten
prepare food and eat from plate as normal and then clean
reclip flap
refold the plate back into the quadrant shell
SCENARIO.
Problem? There is never enough plates to go around when students have friends over to visit and results in mess and wastage of disposable items Solution: A dinner plate that can separate into 4 parts and fold out to create extra plates without taking up the space normally required
Lily is the remarkable plate that folds out into 4 in order to feed everyone when friends are round. The design allows for the use of the plate in 2 states; either as one solid plate for everyday use, or folded out to create 4 separate plates
use.
split.
live hinges allow for the plate to fold in on itself and reduce to 25% of original size using magnets as fasteners will give a strong hold and will be less likely to wear than moulded clips the raised quarter has a deeper texture to allow for potential use as a chopping board
the plate has a diameter of 25cm making it standard for dinner plates
twist.
07.
a-level project Development to produce a final product
project brief: design and develop a functional toy that improves creativity in children Time scale: 1 year (year 13 A-level)
concepts.
developing. From the concepts, I am taking the design down a construction/story lead toy with options. These options in how the child interacts with the toy helps promote the creativity I am developing the design to a specific theme and how this theme influences the tone and style of construction
1.
1. Friction fitted onto a spine could work as a securing mechanism but may be too fiddly for a child 2. Magnets form an easy connection that is secure and non-permanent
2. Parts such as the body will be the same for different types of dinosaurs. This allows for the child to customise and create their own chosen design
The functional parts have been designed so that the child can assemble easily and have the potential to utilise these parts in multiple ways rather than just one This will allow the child to explore creativity in thinking how to solve the problem in other ways than just from the instructions
Here this element can be constructed as a catapult or a boat. The child could utilise this in different ways, such as: Using the boat to dinosaurs along the river
transport
Lauching the dinosuar from one side of the river to the other through the catapult
the design. Dino Crates is an interactive construction toy with the emphasis on the child’s creativity through creating stories and different ways of constructing the parts in new and interesting ways
Separate compartments of the different elements helps for storage purposes
Dinosaurs have been chosen as the main theme as this is a range that has proven to be timeless, so it is still very appropriate for children of the 21st century
The box has been carefully consid appeal on the shelf. The design repre crates with dinosaurs hidden inside
The dinosaurs would have a 3D designed heads for mass production the prototypes here are in a more 2D
The base board d considered to fit a Multiple boards ca larger sets
dered for esents old
moulded n however D style
design has been carefully any part in at any direction. an be joined to create new
There is a large opportunity to create many other similar sets of different locations and dinosaur types
andrewmc98@outlook.com
about me. hi. I’m passionate for all things design and look forward to improving on my skills in the coming years . I’m looking for a 6-12 month placement that starts from June-September 2018.
Work Experience
Skills
Fabrick Marketing (2015) designed logos and posters, carried out website testing
User research Graphics and branding Design for sustainability Prototype modelmaking idea + concept generation Physical and digital sketching
Gforces Web Management (2013) created banners and brochures for car companies
Software
Photoshop
Illustrator
Lightroom Solidworks Keyshot Microsoft office suite
Education Loughborough University
Industrial Design BA (2016-present) Alevels
Product Design A* Photography A* Geography B GCSEs
11 including... Mathematics A English Language C