mCommerce Market Analysis And Segment Forecasts To 2020
Increasing adoption of wireless devices such as smartphones and tablets is expected to be the key factor driving the global mCommerce market growth over the forecast period. Technological advancements along with surging demand for heterogeneous networks (HetNets) and Wi-Fi owing to increasing load on cellular networks is expected to fuel market growth over the forecast period. The aforementioned technologies enable operational efficiency and efficient use of network capacity. Additionally, favorable government initiatives for mRetailing, mTicketing and mBilling etc. are further expected to favor the mCommerce market growth over the next few years. Dearth of mobile friendly websites and internet connectivity may act as a challenge to market growth, particularly in developing regions. Additionally, security and privacy concerns related to online transactions may also hinder market growth over the forecast period. For More Information on "mCommerce Market Research Reports" visit http://www.grandviewresearch.com/industry-analysis/mcommerce-market
However, provision of innovative services to existing customers and optimum utilization of device capabilities may provide avenues for the mCommerce market growth.mCommerce transaction type include mRetailing, mTicketing/Booking and mBilling etc. mRetailing is expected to grow at a considerable rate owing to increasing popularity in the Asia Pacific region. mCommerce payment technologies include Near Field Communication (NFC), Direct Carrier Billing, Premium SMS and Wireless application protocol (WAP). North America is expected to grow at a substantial rate over the next six years owing to high market penetration technological proliferation.
Asia Pacific is also expected to witness significant growth due to increase in mobile data traffic and improved wireless communication networks in countries such as China and India.A few key players in the mCommerce market include Google Inc., Ericsson, Gemalto, IBM Corporation, Mopay AG, Mastercard Inc., PayPal and Visa Inc. Technological advancements play a key role in driving market growth. In 2013, MasterCard and Visa both announced agreements with Samsung to bring their mobile payments solutions on Samsung mobile devices. MasterCard Inc. is the first payment network in Australia to enable live consumer mobile payments using the new security and NFC technology embedded in Samsung flagship phones.
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