Natural Food Colors Market Analysis, Market Size, Application Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2014 To 2020
Natural food colors market is expected to grow owing to presence of nature based ingredients such as vegetable, plants and spices namely beet, carrot and turmeric. Increasing application scope in bakery, beverages, confectionery, cosmetics, dairy & ice-cream, meat and savories, medicines, pet food, pharmaceuticals and toiletries is further expected to drive natural food colors market over the forecast period. Colors are primarily used in food products to make it more appealing, to restore the color lost during processing and for the color intensity as it is the consumer’s first impression of the product. Hence, increasing consumer preference towards colored products due to color perceptions pertaining to specific items such as yellow colored mango flavored drink or red colored apple pie is expected to augment natural food colors demand.