2016 ENTRY
‘Durham was such a magical place to rebuild myself; it provided me with a brilliant business course, global alumni networks, and an environment to allow me to meditate on my life and career. Thanks to Durham University Business School, I am now a public relations professional at a Fortune 500 company in the Finance industry.’
Edward Guo Senior Manager, Corporate Relations, China, Visa Inc. Durham Marketing Graduate
DURHAM UNIVERSITY BUSINESS SCHOOL
CONTENTS 1.
Welcome PAGE 04
2.
Masters in Marketing PAGE 05
3.
2016 timetable PAGE 06
4.
How to apply PAGE 07
5.
Experience Durham PAGE 09
6.
Career Development Programme PAGE 10 For further information PAGE 12
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DURHAM UNIVERSITY BUSINESS SCHOOL
One of an elite group of schools worldwide to carry all three international quality kitemarks
WELCOME We’re delighted to present our MSc Marketing within Durham’s portfolio which includes some of the most highly regarded Masters programmes in the UK. Our one-year full time Masters in Marketing will give you the edge in an increasingly crowded job market by helping you develop the communication, marketing and strategy skills that employers value. We offer a range of CV enhancing opportunities such as international study, a robust careers service and access to top marketing employers. Alongside these, the international nature of our faculty and students will give you the opportunity to enhance your global network. I look forward to welcoming you to the School.
Dr Xinming He Programme Director
Durham University is ranked in the top 25 in the World for its reputation with employers. (QS World University Rankings 2014/15)
A top-five university (The Complete University Guide 2016)
We have a strong international reputation for research – 79% of our research is assessed as ‘internationally excellent’ or ‘world leading’ (REF 2014)
Our Masters programmes connect you with some of the world’s leading companies.
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MASTERS IN MARKETING Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.
TERM 2 In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning. The core module in Term 2 is Research Methods in Marketing, with elective modules across marketing and management pathways which in the past have included: • Arts, Heritage & Tourism Marketing
Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
• Global Marketing • Retail Marketing Management • Services Marketing • Business to Business Marketing • Competitive Strategies and Organisational Fitness • Consulting • Innovation and Technology Management • New Venture Creation • Society and Sustainability • Advanced Marketing Strategy
TERM 3 Dissertation or Business Project
TERM 1 You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond. Core modules are: • Contemporary Marketing Communication • Consumers and Consumption • Marketing Theory • Marketing Management and Strategy You then choose one elective from a range which has included Strategic Brand Management, Social Marketing, and Ethical Leadership.
In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school). Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme. This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others. For more information please visit www.durham.ac.uk/business/programmes/masters/marketing
TERM 1 Modules core and elective
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DURHAM UNIVERSITY BUSINESS SCHOOL
TERM 1 Exams TERM 2 Assignments and exams TERM 3 Dissertation / Business Project
GRADUATION
TERM 2 Modules core and elective
THREE DAY London Marketing Tour (optional)
MSc Marketing students have the opportunity to apply for a place on the City Tour to London, where our students can gain first-hand experience with top businesses, make new contacts and help stand out in the competitive job market.
ADDING TO YOUR EXPERIENCE INTERNATIONAL OPPORTUNITIES If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available.
GUEST SPEAKERS As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.
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ENTRY REQUIREMENTS
HOW TO APPLY
Our Masters in Marketing programme is intended for graduates in any subject or discipline; no previous study in marketing is necessary. The academic entry requirement is a UK first or upper second class honours degree, or international equivalent.
INTERNATIONAL STUDENTS If your first language is not English, you will need evidence of competence in written and spoken English (IELTS overall score of 7.0 with no element under 6.0 or TOEFL IBT 102 with no element under 23; or Pearsons PTE Academic test, total score 70 with no element below 56). If you would like to advance your English skills, you may be able to attend a pre-sessional English language course at Durham University English Language Centre. To learn more visit www.durham.ac.uk/englishlanguage.centre
FEES AND FINANCE For current fees, please visit www.durham.ac.uk/business/ programmes/masters/marketing
MAKING YOUR APPLICATION We strongly advise you to apply as soon as possible, particularly if you need university accommodation. Learn more about our application details and apply online at www.durham.ac.uk/business/programmes/masters
MEET US We encourage you to attend one of our Masters Open Events, held throughout the year. These are a great opportunity to see the facilities, meet our staff, current students and alumni, and find out more about studying in Durham. You may wish to visit us at one of the international recruitment fairs we visit throughout the year, or sign up to an online information session. For more information on upcoming events, please visit www.durham.ac.uk/business/ news-and-events/events
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EXPERIENCE DURHAM The Business School operates on three campuses; Durham City, Ushaw College, just a short bus ride from Durham City and Queen’s Campus, Stockton. Marketing students are currently taught at Ushaw, with accommodation recommended in Durham City; however teaching may be delivered on campus in Durham City from September 2016. Further details on which campus you will be taught at will be released in December 2015 on our website at www.durham. ac.uk/business/programmes/masters/marketing/marketing and any offer holders will be contacted by email to confirm.
ACCOMMODATION We offer good quality, reasonably priced accommodation at Durham University. Alternatively, if you prefer, we can help you find local private accommodation to suit your needs. We’ll provide you with more specific details on application. In the meantime, visit www.durham.ac.uk/postgraduate/accommodation
ABOUT USHAW Based 6 miles west of Durham City, Ushaw College is set in 30 acres of rolling English countryside. This setting, just a few minuted bus ride from Durham City will give you focus for your rigorous academic studies. As well as enjoying the close-knit, friendly community at Ushaw, you’ll engage with students from other programmes such as Masters in Management and MBA at the main Business School site.
ABOUT DURHAM CITY In Durham City you’ll be among some of the world’s finest architecture. Durham is a truly beautiful city, where the famous castle and cathedral – together designated a UNESCO World Heritage Site – dominate the skyline. With a population of around 43,000, Durham has a compact friendly feel yet enjoys a constant buzz of activity. Depending on which college you belong to, you could be based in the historic centre of the City or just a short walk away in one of our purpose-built colleges. Durham University Business School was refurbished in 2013 and now boasts several state-of-the-art lecture theatres and breakout areas; with sustainability at its core.
DURHAM UNIVERSITY BUSINESS SCHOOL
CAREER DEVELOPMENT PROGRAMME
“When a company sees you are from Durham they know there is more to you than just your studies.”
Mary Douglass MSc Marketing Graduate, 2011-2012
You will be given information about the Career Development Programme during your first few weeks at Durham, including access to your personalised online Career Development portal. Our service is designed to give you the opportunity to: • Hear from top employers
BEGIN YOUR GLOBAL CAREER HERE Our Career Development Programme has been designed to give you the opportunity to develop the skills necessary for a global career. Durham University Business School has its own dedicated Masters Careers team and provides a full range of careers services. This bespoke programme complements the events, workshops and fairs that are organised by the central University Careers Employability and Enterprise Centre.
• Network with businesses • Develop interpersonal skills • Create a CV that stands out • Gain access to the latest jobs in your sector and geographical region • Understand international business etiquette.
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89% of students found employment within 3 months (Graduate destinations survey 2015)
A FLAVOUR OF WHAT TO EXPECT The Career Development Conference This one-day conference in London has helped students to gather insight into getting that top job, provided opportunities for networking with recruiters and the chance to hear from alumni who have already been through the recruitment process.
Individual Career Appointments Career appointments with our Masters Careers Advisors give you the opportunity to develop your CV, improve your job search strategy and prepare for interviews. The team can also offer practice interviews and assessment centre exercises to help you with your preparation.
Connecting with Business There are opportunities throughout the year to engage with organisations and alumni to further enhance your knowledge and skills such as our Career Insights Series, skills workshops, recruiter presentations and fairs. Recruiter events in the past have included presentations and workshops delivered by employers such as Unilever, EY, Deloitte, HSBC and IBM.
THE CAREER DEVELOPMENT PROGRAMME WILL GIVE YOU THE OPPORTUNITY TO: • Develop the career skills demanded by international recruiters through interactive workshops tailored to your programme of study • Benefit from tailored, individual career consultations to support you in achieving your career aspirations • Engage with international recruiters from a range of sectors in mock interviews and assessment centres, presentations and events.
“First I attended the workshops on tailoring your CV and interview skills. Then, I went to one-to-one meetings for more specific guidance on how to look for jobs as an international student. I was offered assistance with my application for Ugo Eye and it turned out to be very useful, since I got the job!”
Diana Sanchez MSc Marketing programme, 2014-2015
Postgraduate Admissions Office Durham University Business School Mill Hill Lane, Durham DH1 3LB, UK T E
+44 (0) 191 334 5439 marketing.admissions@durham.ac.uk
@DUBusSchool Find us on Facebook – Durham University Business School For those with mobile devices, this QR code will link you to our website for further programme information.
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