Sales & Training Publication

APRIL 2014

Choose Convenience with Whirlpool kitchen appliances 速

contents 2 6 8 13 Cover models: WRF989SDAM, WMH53520AS, WDT790SAYM and WFE510S0AS

french door refrigerators kitchen collection

top load laundry

knowledge challenge

THE HOME DEPOT, More Saving. More Doing. and ECO OPTIONS are registered trademarks of Homer TLC, Inc. ®/™ ©2014 Whirlpool. All rights reserved. ENERGY STAR and certain other trademarks are owned by their respective companies. TRG16255. Printed in the U.S.A. 02/14.

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Watch the latest demos and learn how the technology of Whirlpool® products can help make your customer’s life easier.

Learn about current product rebates and promotions. Search for rebates available by model.

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Log on. Get the info. Make the sale.

Convenience has never looked so good With everyday features like flexible storage space, LED lighting, adjustable glass shelves and more, there is something inside this french door refrigerator for everyone.

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WRF535SMBM

2014

American Pride

1

Store up to 25 cu. ft. of fresh & frozen favorites

2

The FreshFlow™ produce preserver helps keep produce fresh longer*

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The Accu-Chill ™ temperature management system helps conserve energy

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Energy-efficient LED lights cast food in a more natural light

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Adjustable glass shelves help contain messy leaks

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Full-width temperature controlled pantry holds large items

This model is also available in White (W) and Black (B).

Designed, Engineered & Assembled in the U.S.A.

NOTE: Not all features available on all models. *Based on commonly purchased produce.

Select Whirlpool® models are now available on all floors.

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People access the fresh food section 70% of the time.** Consumers like bottom-freezers because they put fresh foods at eye level and within easy reach.

All floored Whirlpool® side-by-side and french door refrigerators meet 2014 ENERGY STAR® qualifications alSO

available

Need a smaller size?

The 22 cu. ft. WRF532SMB has all the same features as the 25 cu. ft. model but fits in a 33" opening!

2014

This model is also available in White (W) and Black (B) WRF532SMBM

2014

American Pride Designed, Engineered & Assembled in the U.S.A.

All models available via Depot Direct or homedepot.com.

See the following page for step-up models. **Whirlpool Corporation proprietary research.

Two more great french door options Take the good and make it even better with larger capacity models.

Your customer’s life just got a lot easier.

WRF736SDAM

Whirlpool Brand Innovation: MicroEdge shelves

26 cu. ft. capacity

®

MicroEdge® glass refrigerator shelves In-Door-Ice® system Triple Crisper system Panoramic LED interior lighting FreshFlow™ air filter and produce preserver

26 FT.

CU.

Adjustable gallon door bins Accu-Chill™ temperature management system Also available in White (W), Black (B) and Monochromatic Satina™ Steel (F)

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Accidents happen. With 25% more shelf space* and patented technology, MicroEdge shelves have your customers' spills covered.

2014

®

WRX988SIBM

How MicroEdge® technology works 1

28 cu. ft. capacity

technology on the shelf’s Patented

edges create microscopic bumps to help contain spills.

FreshStor™ refrigerated drawer EasySlide bin AccuFresh® dual cooling technology

2 These “bumps” force liquid to bead up

along the edges rather than breaking through the MicroEdge® barrier.

3 A sponge dropped into the spill draws liquid up meaning no more spills dripping from shelf to shelf.

Tri-freezer system

28 FT.

CU.

Measured Fill MicroEdge® glass refrigerator shelves In-Door-Ice® system Triple Crisper system

Liquid MicroEdge technology

®

Also available in White (W), Black (B), White Ice (H) and Black Ice (E)

2014 Edge of shelf *Compared to Whirlpool® french door models without MicroEdge® shelves.

Key selling features appear in bold type

Select Whirlpool® models are now available on all floors.

Efficiency for everyone New Federal Minimum Standards (DOE) all refrigerators must meet these Federal Minimum Standards (DOE)

by September 15, 2014

New models must use

20% - 30% LESS energy than previous Federal Minimum Standards (est. 2001).

Average yearly refrigerator energy costs

To improve the energy efficiency of appliances nationwide, the Department of Energy increased the Federal Minimum Standards and ENERGY STAR® qualifications. Learn about it all here so you can explain it to your customers.

1970s

$259

1980s

$163

1990s

$97

2000s $66 2010s

$48

new refrigerators today are very efficient compared to the models your customers have inside their homes.

OLD

Q: How can I tell the new stickers from the old ones?

U.S. Government

Federal law prohibits removal of this label before consumer purchase.

Refrigerator-Freezer • Automatic Defrost • Side-Mounted Freezer • With Through-The-Door-Ice Service

Whirlpool Corporation Model: GSC25C6EY*0* Capacity: 24.6 Cubic Feet

Estimated Yearly Operating Cost

$61 ▼

$60

$78 Cost Range of Similar Models

576

kWh

Estimated Yearly Electricity Use

Your cost will depend on your utility rates and use.

• Cost range based only on models of similar capacity with automatic defrost,

side-mounted freezer, and with through-the-door ice.

• Estimated operating cost based on a 2007 national average electricity cost of 10.65 cents per kWh. • For more information, visit www.ftc.gov/appliances. (P/N W10542834 Rev. A)

NEW

A: The new ENERGY GUIDE stickers have a black background and yellow numbers. For an accurate model comparison, make sure you are only comparing yellow numbers to yellow numbers and black numbers to black numbers.

Q: If these new models are more efficient why is this number larger than previous ENERGY STAR® qualified models?

A: This number is larger due to changes in the DOE testing procedure.

Models are now tested at a lower temperature, which translates to a 10-20% increase in energy use. Also, testing now includes energy use for factory-installed ice makers.

Q: If the new models are more efficient why is the estimated yearly energy cost higher?

A: The estimated yearly energy cost is higher for several reasons.

1. This calculation is based on a higher national average cost of 12 cents per kWh. 2. A change in the testing procedure creates an increase of 10-20% in overall energy use.

3. Ice maker energy use is now included in the calculation for overall energy use.

All models available via Depot Direct or homedepot.com.

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The essential kitchen collection Get your customers up-to-date on all their appliances with a uniform, modern look. Plus, look for possible rebate offers with multiple purchases.

26 cu. ft. French Door Refrigerator WRF736SDAM Increase storage capacity with the Triple Crisper system Move the ice bin to the door and save space with the In-Door-Ice® system Cast a more natural light on food with Panoramic LED interior lighting

Dishwasher WDT710PAYM Clean tough soils 35% better with the Sensor cycle* Customize your wash cycles thanks to specialized options Save time and energy with the Top Rack Wash option

4.8 cu. ft. Freestanding Electric Range WFE510S0AS Let your electric oven do the cleaning with traditional self-cleaning Boil liquids faster with the 9"/6" Dual Rapid Boil element Bake cookies right every time with the AccuBake® temperature management system

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5.0 cu. ft. Freestanding Gas Range WFG510S0AS Let your gas oven do the cleaning with traditional self-cleaning Simmer sauces perfectly with the 5,000-BTU AccuSimmer® burner Bake lasagna right every time with the AccuBake® temperature management system

1.7 cu. ft. Over-the-Range Microwave WMH31017AS Illuminate your food as you cook with EZ-Vue™ lighting Prepare a variety of food with 1,000-watts of cooking power Clean up is easy with a hidden vent

*Compared to previous wash system.

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Step up. Stay ahead.

It’s easy to stay ahead of the curve when selling Whirlpool brand laundry pairs. With unique wash systems, technologies and impellers, Whirlpool brand laundry pairs are designed to keep your customer completely satisfied.

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Wash and dry two baskets in one load Traditional Pair

Save water & energy as you clean Cabrio® Pair

WTW4800BW

WTW5500BW

3.6 cu. ft. washer capacity

3.8 cu. ft. washer capacity

Smooth motion agitator

Adaptive Wash technology

Care Control temperature management system

Precision Dispense

Clean Washer cycle with affresh® Washer cleaner

Smooth impeller

Delicate cycle

Quiet Wash noise reduction system

WE/GD5500BW

WE/GD4800BW 7.0 cu. ft. dryer capacity

7.4 cu. ft. dryer capacity

AutoDry™ system

AccuDry™ sensor drying system

40-minute Wrinkle Shield™ option

90-minute Wrinkle Shield™ option

Energy Preferred cycles

Quiet Dry noise reduction system

Let your customers know

American Pride Designed, Engineered & Assembled in the U.S.A.

All full-size Whirlpool top load laundry pairs are assembled in the largest laundry manufacturing plants in the world in Clyde and Marion, Ohio.

Key selling features appear in bold type

®

Select Whirlpool® models are now available on all floors.

Wash and dry three baskets in one load Cabrio® Platinum Pair

Steam in the washer & the dryer Cabrio® Platinum Pair

WTW8000BW

WTW8900BC

4.5 cu. ft. washer capacity

4.8 cu. ft. washer capacity

Adaptive Wash technology

Adaptive Wash technology

Precision Dispense Plus

Precision Dispense Plus

Direct drive motor

Direct drive motor

EcoBoost™ option with Eco Monitor

EcoBoost™ option with Eco Monitor

Smooth impeller

Unique soft-touch impeller

Quiet Wash Ultra noise reduction system

Sanitary cycle with Steam and Oxi

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Deep Clean option with Heater

WE/GD8000BW 7.6 cu. ft. dryer capacity

WE/GD8900BC

Advanced Moisture Sensing

7.6 cu. ft. dryer capacity

EcoBoost™ option with Eco Monitor

Advanced Moisture Sensing

Sanitize cycle

Wrinkle Shield™ Plus option with Steam

Quiet Dry Ultra noise reduction system

EcoBoost™ option with Eco Monitor Enhanced Touch Up Steam cycle

Key selling features appear in bold type

Select Whirlpool® models are now available on all floors.

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Whirlpool Brand Innovation: Adaptive Wash technology

Colors stay vibrant wash after wash

*

Adaptive Wash technology delivers better cleaning performance and gentleness. This technology automatically senses and adapts to the size of each load, using just the right amount of water to deliver great cleaning.

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Consumer need

How it works

“I take many of my washable garments to the dry cleaners.

I know it’s not a very eco- or budget-friendly solution, but I feel like my clothes last longer that way.”

Releases the right amount of detergent at the right time during the cycle with Precision Dispense

Ask How often do you go to the dry cleaners? Do you feel like you’re spending too much to keep your clothes looking as new as the day you bought them?

Solution Senses each load and adapts the wash motion based on cycle and option selected

Know that your clothes are getting the best care.

Adaptive Wash technology senses and adapts to the needs of each load with a variety of wash actions.

Cleaning in this way keeps your colors vibrant, protects fabrics and removes stubborn stains.

Available in both top load and front load washers.

Adapts temperature so water dissolves detergent without overheating using Care Control temperature management

All models available via Depot Direct or homedepot.com.

*Compared to traditional top load washers using normal cycle.

Help improve customer satisfaction Looking at customer reviews from HomeDepot.com can give clues about where more customer education is needed. Take a quick look at some reviews for Whirlpool® top load washers and dryers.

Great product for the $$ Excellent product! The cycles are a little long, but overall we are very pleased.

JMan

Good dryer

kflatford

I’m still trying to figure out the lower temp cycles. The delicate clothes don’t get dry the first time through. When it’s not a full load, the dryer is noisy, but full loads are fine. Also, the set cycles don’t allow you to change temps, have to put it on timed dry or quick dry. All in all, I am pleased.

I just need to get used to how this dryer works.

Make sure to guide your customers through the wash & dry cycles to help them better understand how to get the most from their washer or dryer. Even a quick tutorial goes a long way.

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Number one washer in my book!

Stince

Best washer we EVER bought! Was not sure about the technical features, at first, on the dashboard. But now, we love it! And, oh, so easy to use!

Clean clothes and they dry faster than ever! Very happy consumer.

Great product & value

HappyHappyHappy

I had the gas version of this dryer for 2 years and it worked great.

I recently moved to a place that did not have gas available in the laundry room. It was an easy decision to pick the electric model to replace the gas dryer. Installation was a snap.

Developing a great dialogue with your customer will help you know exactly what features or cycles to highlight. Asking questions during the pre-purchase phase not only helps them decide which Whirlpool brand appliance is best for them, it also helps you complete the sale.

Select Whirlpool® models are now available on all floors.

READY FOR ANY CUSTOMER Whirlpool appliances are available In-store, Depot Direct and Online ®

It’s easy to sell Whirlpool brand appliances even if they’re not on your sales floor.

More than 600 SKUs are available to all stores via Depot Direct, Special Services and the ProDesk. All of these models are delivered through your current delivery network and can often be ready for the customer in as little as 3–4 days.

Also, all Whirlpool home appliances are available on homedepot.com. ®

sales support tools make it simple

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On the sales floor

Online

On the phone

Use your AOS Kiosk to access and print detailed Whirlpool® product spec sheets. Also, reference your Whirlpool brand 2013-2014 Catalog.

Call the Whirlpool Trade Fulfillment Center at 1-800-643-3444 to receive additional support materials. Please reference individual form numbers.

Go to the Whirlpool brand page at homedepot.com for product information and demos you can share with your customers. A special Whirlpool brand experience site, whirlpoolhomedepot.com is available as well.

Call the Whirlpool Support Hotline at 877-WIN-WTHD (877-946-9843) for Depot Direct/store orders, delivery information, product availability, product information, service and parts support.

Select Whirlpool® models are now available on all floors.

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Knowledge Challenge 1. What percentage of the time do people access the fresh food section?

4. All Whirlpool ® refrigerators must meet New Federal Minimum Standards by:

7. Where can you go for additional resource materials to help you sell Whirlpool® products?

a. 10%

b. 30%

c. 50%

d. 70%

a. December 31st, 2013 b. January 1st, 2014 c. September 15th, 2014 d. September 1, 2014

a. The AOS Kiosk system b. Call the Whirlpool Trade Fulfillment Center at 1-800-643-3444 c. At whirlpoolhomedepot.com d. All of the above

2. Whirlpool® appliances are available:

5. What unique Whirlpool brand wash system keeps colors vibrant, protects fabrics and removes stubborn stains?

a. Through Depot Direct b. On select floors

c. At homedepot.com d. All of the above 3. MicroEdge® technology in select Whirlpool® refrigerators: a. Helps contain spills b. Keeps food cold c. Gives you 25% more shelf space d. Both a & c

a. Precision Dispense b. Adaptive Wash cycle c. Adaptive Wash technology

d. Precision Wash

a. True

b.

False

6. What is the capacity of the Cabrio® Platnium 8000 laundry pair: a. Washer: 3.6 cu. ft./ Dryer: 7.0 cu. ft. b. Washer: 3.8 cu. ft./ Dryer: 7.4 cu. ft. c. Washer: 4.5 cu. ft./ Dryer: 7.6 cu. ft. d. Washer: 4.8 cu. ft./ Dryer: 7.6 cu. ft.

All Whirlpool models are available via Depot Direct or homedepot.com ®

8. All floored Whirlpool ® side-by-side and french door refrigerators meet 2014 ENERGY STAR® qualifications.

Fill in your answers on the attached card and send it in for a FREE PRIZE!

Enough room for all your freshest ideas

The Whirlpool速 refrigerator, with flexible storage solutions and AccuFresh速 dual cooling technology, senses and adapts to set ideal humidity levels, while giving you room to keep more food fresher.

Making your coolest creations simple.

Form No. WX130301-HOME