Achieve results through quality management Businesses survive only due to customer satisfaction. Then the question may emerge ‘how to ensure the best customer satisfaction?’. Marketing managers will agree in unison with one answer - best customer satisfaction is through quality management. Emphasis on standard procedures for quality management was laid by the Americans during business downturn during seventies and eighties due to stiff competition from the Japanese. First it was ‘Total Quality Management’ principles to enhance processes, productivity and customer satisfaction, which is a continuous process. The quality revolution evolved and as a result there is ISO 9001:2008 Management today, the widely accepted quality standard. Owing to its universal recognition, companies today insist their process managers to undergo ISO 9001:2008 Management training. Laying emphasis on ‘consistent improvement in quality’, these ISO 9001:2008 standards ensure a company’s products and services meet customer expectations. Quality management in all stages The core value of ISO 9001:2008 Management is its ability to meet ‘implied needs’ and not just giving quality to the end product. To widen market reach, companies involve in cut throat competition. Enhancing quality does not mean that customer has to pay a high premium. If so, the aim to widen market reach will not come to fruition as there will be only a few to buy. Then the only way is to enhance processes, avoid wastages, leverage workforce etc to reduce the cost. A robust quality management system identifies gaps in processes and fill the gaps by applying ISO 9001:2008 principles in stages right from manufacturing to sales. How firms are benefited through ISO 9001:2008 Management? Firms receive global recognition if they comply with ISO 900p1:2008 standards. It is not just quality, on the other hand it is consistent quality in products, processes and services. Quality has its brand power. The more the quality, the more the firm be the destination of top notch talent as well as customers. ISO 9001:2008 Management as a career option Underscoring the importance of quality management, more and more firms are emphasising on ISO 9001:2008 Management for their very existence because without aligning with global quality parameters companies cannot survive in competition. Close on the heels of these developments, reputed institutes have come out with courses to equip professionals from quality stream to face global quality challenge. In Dubai and Sharjah, many reputed institutes offer ISO 9001:2008 Management training. If your orientation is to build brands through quality infusion in production, processes and sales, choose this is a career option. Web Site: http://misptraining.com/course/quality/iso-90012008-management-overview/