6 Things to Know About Variable Data Printing
1. Variable data printing is a valuable commodity in today’s business world, and perhaps the gold rush on mining data has been a best-kept secret in the trades. 2. Variable data printing provides business owners and managers with a profile of consumer buying habits, as well as marketing insights that come from the analysis of that data. 3. Variable data printing may be culled from tracking online social interaction, web-browsing behavior, or data collected directly from surveying consumers. 4. For example, the simple questionnaire is a popular tool for surveying consumer behavior, and the data collected from the questionnaire model is cost effective, especially for small businesses. 5. Variable data printing can provide both data driven results and direct marketing to fit your company’s specific needs. QR codes, purl, tracking and testing are a standard component for many of their clients’ projects. 6. Applying that variable data printing information to direct marketing materials focuses on creating a single piece of collateral print that will be disseminated, that grabs the attention of your target audience. To learn more about Southern California Graphics and variable data printing, please call 310-559-3600 and visit http://www.socalgraph.com/.
Southern California Graphics 8432 Steller Drive Culver City, CA, 90232 (310) 559-3600