6 Things to Know About Variable Data Printing

6 Things to Know About Vriable Data Printing

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1. Variable data printing is a valuable commodity in today’s business world, and perhaps the gold rush on mining data has been a best-kept secret in the trades.

2. Variable data printing provides business owners and managers with a profile of consumer buying habits, as well as marketing insights that come from the analysis of that data.

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3. Variable data printing may be culled from tracking online social interaction, web-browsing behavior, or data collected directly from surveying consumers.

4. For example, the simple questionnaire is a popular tool for surveying consumer behavior, and the data collected from the questionnaire model is cost effective, especially for small businesses.

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5. Variable data printing can provide both data driven results and direct marketing to fit your company’s specific needs. QR codes, purl, tracking and testing are a standard component for many of their clients’ projects.

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6. Applying that variable data printing information to direct marketing materials focuses on creating a single piece of collateral print that will be disseminated, that grabs the attention of your target audience.

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To learn more about Southern California Graphics and variable data printing, please call 310-559-3600 and visit http://www.socalgraph.com/.

Southern California Graphics 8432 Steller Drive Culver City, CA, 90232 (310) 559-3600