JOINT BASE ANDREWS
316TH FORCE SUPPORT
SQUADRON (FSS)
WAYS TO PARTNER:
- DONATION -
- SPONSORSHIP -
- ADVERTISING -
JOINT BASE ANDREWS
ADMINISTRATIVE INFORMATION
The US Air Force has guidelines in regards to commercial sponsorship and advertising. Compliance with the Air Force Instruction (AFI) is mandatory.
Commercial sponsorship refers to the act of a civilian enterprise providing support to help finance or provide enhancements for MWR elements of Services actvities, events, and programs in exchange for promotional consideration and access to the Air Force market for a limited period of time. Support may take the form of goods, cash or services. (AFI34-08) Monetary support for sponsorship is made by check and payable to the installation MWR Fund. Payment for advertising may be by cash, check or credit card.
Advertising sales will be coordinated with appropriate AAFES and servicing contracting office personnel to ensure that existing AAFES or Appropriated Fund (APF) business agreements are not compromised.
All advertising MUST include the following approved disclaimer, “Paid Ad. No Federal endorsement of advertiser(s) intended.”
Donations (financial and in-kind) to Joint Base Andrews are always welcome and appreciated. The Andrews leadership team will ensure that your contribution is used in programs that need assistance to continue catering to those who serve.
For sponsorship, donation, and advertising inquiries, please contact:
BRITTNI DOBSON
Commercial Sponsorship & Advertising Coordinator
Wk/Cell: ( 301) 456 -4636
Email: brittni.dobson@us.af. mil
ADVANTAGES OF SPONSORSHIP
Direct Access to a Hard-to-Reach Market
Space to Showcase Your Product And Logo
Consumers Who Can Sample Your Products
Name/Brand Recognition
Announcements at Events ( “Sponsored in part by…”)
Print Media Exposure
Digital Media Exposure
Boost in Sales
Image Enrichment
Improvement in Customer Relations
When you join forces with the 316th Force Support Squadron, by way of sponsorship and advertising, you’ll be on your way to reaching this vast and diverse group of over 17,000 consumers, plus 12,000 retirees in the area. Your advertising and sponsorship will support the military community at Joint Base Andrews by helping fund the morale, welfare, and recreational activities that ease the unique challenges that come with the military lifestyle. Monetary support will be used to offset registration fees for events, as well as purchase prizes and other services needed for hosting the event.
EVENTS ELIGIBLE FOR SPONSORSHIP OPPORTUNITIES
JANUARY:
FEBRUARY:
9th Annual Powerlift Meet
MARCH:
APRIL:
Family Fun Run 5k
Sexual Assault Awareness Run 5k
Eggstravaganza*
MAY:
Active Duty Airman Golf Tournament
Mother’s Day Brunch
JUNE:
Single Airmen Crazy Sock Run 5k
Father-Daughter Dance
JBA Summer Bash*
Caribbean Night (Father’s Day)
JULY:
3-on-3 Basketball
AUGUST:
Summer Reading Program
3-Point Shootout
Back to School Bash
SEPTEMBER:
JBA Family Camp-Out
Oktoberfest*
OCTOBER: Neewollah*
Pink Out Golf Tournament
Strongman Challenge
NOVEMBER:
Air Force Birthday 5k
Turkey Trot 5k
DECEMBER:
Breakfast With Santa*
LEVELS OF SPONSORSHIP
Airman Basic Package
Sponsor will receive:
One (1) table at event with two (2) chairs
Company logo on promotional material (print and/or digital)
Lieutenant Package
Sponsor will receive:
One (1) table at event with two (2) chairs
Company logo on promotional material (print and/or digital)
Two (2) weeks of recognition in weekly e-newsletter
1st Shirt Package
Sponsor will receive:
One (1) table at event with two (2) chairs
Company logo on promotional material (print and/or digital)
Three (3) weeks of recognition in weekly e-newsletter
Captain’s Package
Sponsor will receive:
One (1) table at event with two (2) chairs
Company logo on promotional material (print and/or digital)
Three (3) weeks of recognition in weekly e-newsletter
Three (3) weeks of ad placement on digital screens
Public recognition at event
Wing King Package
Sponsor will receive:
One (1) table at event with two (2) chairs
Company logo on promotional material (print and/or digital)
One (1) weeks of recognition in weekly e-newsletter
One (1) weeks of ad placement on digital screens
Public recognition at event
$250
$500
$750
$1,000
$1,250
PREMIUM SPONSORSHIP PACKAGES
*Advertisements listed (with the exception of the Spotlight) will not run past event date.
Andrews Chief Package
Choose any three (3) FSS events to sponsor and receive the following:
One (1) table at event with two (2) chairs
Company logo on promotional materials (print and/or digital)
Four (4) weeks of recognition in our weekly e-newsletter
$3,500
Four (4) weeks of web banner placement on www.andrewsfss.com
Two (2) weeks of one (1) ad placement on digital screens
One (1) quarter-page ad in our Spotlight magazine
Andrews Major Package
Choose any five (5) FSS events to sponsor and receive the following:
One (1) table at event with two (2) chairs
Company logo on promotional materials (print and/or digital)
Six (6) weeks of recognition in our weekly e-newsletter.
$5,000
Six (6) weeks of web banner placement on www.andrewsfss.com
Three (3) weeks of one (1) ad placement on digital screens
One (1) half-page ad in our Spotlight magazine
Andrews Commander Package
Choose any eight (8) FSS events to sponsor and receive the following:
One (1) table at event with two (2) chairs
Company logo on promotional materials (print and/or digital)
Eight (8) weeks of recognition in our weekly e-newsletter
$7,500
Eight (8) weeks of web banner placement on www.andrewsfss.com
Four (4) weeks of one (1) ad placement on digital screens
One (1) full-page ad in our Spotlight magazine
JOINT BASE ANDREWS
BASE-WIDE EVENTS
BUNNIES & EGGS/“EGGSTRAVAGANZA”
Estimated Attendance: 300-500
JBA SUMMER BASH
Estimated Attendance: 1,000-2,000
OKTOBERFEST
Estimated Attendance: 250-400
FUN RUNS
Estimated Attendance: 35-100 (per run)
NEEWOLLAH
Estimated Attendance: 300-500
BREAKFAST WITH SANTA
Estimated Attendance: 200-400
BASE-WIDE EVENTS (DETAILS)
The annual base-wide Easter Egg Hunt is a hit year after year and has grown to be one of the biggest youth events at Joint Base Andrews! During this event, children have the opportunity to find as many eggs as they can and enjoy the great treats and prizes inside.
This event is JBA’s largest event of the year and focuses on the key pillars of physical and mental resiliency! Event participation is open to all active duty military, military families, and DoD civilians.
This annual base-wide event is a an alternate duty location to promote camaraderie for our military members and civilian workforce. Customers get to enjoy live music, food, beverages, games, and more!
This is a series of themed runs at our Fitness Centers that include the Family Fun Run, Airman Crazy Sock Run, and our annual Turkey Trot. Participants are encouraged to wear creative attire in the various themed runs for a chance to win fun prizes!
This annual base-wide family/youth event has everything from Trunk-orTreat to Hayrides! Attendees are encouraged to wear costumes.
Another annual base-wide event that gives families an opportunity to connect and enjoy a delicious buffet-style breakfast. The kids will enjoy a train ride and other outdoor activities. They will also have the opportunity to purchase gifts from our vendor market.
TYPES OF ADVERTISING ( PRINT AND DIGITAL )
Free advertising opportunities are available as an added benefit for commercial sponsors of multiple events. Commercial sponsorship aggrement packages are available and customized to fit your business or organzation’s needs.
*All packages may not exceed one year (365 days) in duration.
DIGITAL SPOTLIGHT MAGAZINE
The Spotlight Magazine is a monthly publication designed and produced by the Joint Base Andrews FSS Marketing team that reaches an average of 5,000 people. A digital copy of the Spotlight Magazine is available 24/7 on our website (www.andrewsfss.com).
DIGITAL MONITOR
Advertise your business on eight (8) digital monitors with limited rotations (for maximum visibility) located in high-traffic areas within our FSS facilities. Onscreen advertising is an easy and affordable way to promote your event or business in a multitude of locations.
PRINTED BANNER
Are you looking to hang a banner in a high-traffic facility? We’d love to share your business with our customers! Advertiser-supplied banners may be displayed at our eight (8) authorized locations around Joint Base Andrews.
PRINTED POSTER
Printed posters may be displayed in 22”x28” poster frames located at FSS facilities around Joint Base Andrews.
WEB ADVERTISING
Advertising is available on the Joint Base Andrews FSS website (www.andrewsfss.com). Our website is a great way to reach a large audience, with an average of 6,800 hits per month!
PRINT ADVERTISING
Advertisement (with the exception of the Spotlight) will not run past the event date. Order 6 months in advance and receive 10% off!
*Facility Director/Manager has final approval of poster placement.
Spotlight
Full Page (8.5” x 5.5” Image)
Half Page (4.25” x 5.5” Image)
Quarter Page (4.25” x 2.75” Image)
(22” x 28” Image)
(3’ x 6’)
*Larger banner sizes may be negotiated.
Poster
Banner
2 Months $750 $375 $150 1 Month $125 1 Month $200 4 Months $1,500 $750 $300 3 Months $375 3 Months $600 6 Months $2,250 $1,125 $450 6
$750
Months
6 Months $1,200
DIGITAL ADVERTISING
The following FSS facilities have digital screens: The Courses at Andrews, Community Commons, Tactical Fitness Center, and Outdoor Recreation. Digital screen images are also displayed in 323 rooms at our Presidential Inn (ads run on the Andrews Channel).
Digital Screens: (9” x 16” Image)
1 Month $400
3 Months $1,200
Weekly E-Newsletter: (130 x 130 Pixel Image)
2 Weeks $50
4 Weeks $75
Website Advertising: $150 per month (200 x 300 Pixel Image with link on www.andrewsfss.com)
6 Months
‘STUDIO 316’ PRINTING SERVICES
Need something printed, mounted, laminated, or designed?
Please see the ‘Studio 316’ price list (right) for a list and estimate of custom printing services at the JBA FSS Marketing Department.
*Prices subject to change.
Please go to our Sponsorship/Marketing webpage (www.andrewsfss.com/sponsorship-marketing) for more information on how to submit a Studio 316 request through the 316 FSS Marketing Ticket System (scan QR code - right).
6 Weeks $100 SCAN
$2,400
HERE!
