Envisioning Business Design Capabilities

EnvisioningBusiness,INC.

© 2010 Envisioning Business, Inc.

Presentation_v.02_02.25.2010

Envisioning Business, Inc. is a multidisciplinary visual communication and design firm that offers strategic creative solutions to a diversified group of clients.

Together, we envision business driven solutions that communicate the very essence of brands, products and services.

our Expertise

_ Integrated visual systems/Identity programs _ Brand positioning and style guides _ Corporate communication _ Print publications _ Exhibition and 3D design _ Package and product design _ Interactive media

Š 2010 Envisioning Business, Inc.

Presentation_v.02_02.25.2010

our Visual Communication Strategy and Design

American Express

Gina Gibney Dance Company

TMP Worldwide

NYU SCPS

Avon

Omidyar Network

Ogilvy & Mather Worldwide

Duracell

Johnson & Johnson

our Selected Clients

© 2010 Envisioning Business, Inc.

Presentation_v.02_02.25.2010

Shakes—Position/Innovate

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Initial Concept

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Alternative Concept / Name and Logo

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Alternative Concept / Name and Logo

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Alternative Concept / Name and Logo Application _Meal Bar Product

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Alternative Concept / Name and Logo Application _Instant Meal Product

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Second Concept

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Second Concept / Name / Flavor Identity

project:

New Product, Meal Replacement Shakes

objectives: Convey the product it’s “not just for Dieters.” client:

Kraft, New Product Development _Second Concept / Family of Products

Take-In’s—Position/Innovate

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” client:

Kraft, New Product Development

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” _Packaging / Italian Flavors

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” _Packaging / Thai Flavors

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” _Flavor Color Coding System

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” _Alternative Packaging Explorations

project:

New Product, Take-In’s Branding Program Development

objectives: Create packaging for healthy, tasty, ready-to-eat meals as an alternative to take-out food “TV Dinner for the 21st Century” _Alternative Packaging Explorations

Quaker—Position/Integrate

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Strawberry & Graham

NET WT. 9 OZ (25? g)

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project:

Quaker Master Brand Packaging Makeover

objectives: Master Brand Visual Integration client:

Frito Lay Convenience Foods Division - Bars, a Unit of PepsiCo.

project:

Quaker Master Brand Packaging Makeover _Visual Audit

=

Quaker Mega Brand Packaging

+

Container

Label Graphic Elements

project:

Quaker Master Brand Packaging Makeover

conclusion: New Visual Direction for Mega Brand and Sub-brand Products

+

Mega Brand Essential Visual Components

+

Quaker Logo

Brand Colors

project:

Quaker Master Brand Packaging Make Over _New Visual Direction for Mega Brand

=

project:

Quaker Master Brand Packaging Makeover _New Visual Direction for Mega Brand and Sub-brand Products

White Line

Quaker Bars Product Lines Sub Brands Identity System

Red Line

Blue Line

project:

Quaker Master Brand Packaging Makeover _New Visual Direction for Mega Brand and Sub-brand Products

White Line

Quaker Bars Product Lines Sub Brands Identity System

Red Line

Blue Line

project: Quaker Master Brand Packaging Makeover _Granola Bars / Chewy Line / Logo

project: Quaker Master Brand Packaging Makeover _Granola Bars / Chewy Line / Logo Extension

project: Quaker Master Brand Packaging Makeover _Granola Bars / Chewy Line / Logo Extension

project: Quaker Master Brand Packaging Makeover _Granola Bars / Chewy Line / Line Extension

project: Quaker Master Brand Packaging Makeover _Granola Bars/ Chewy Line/ Line Extension

project: Quaker Master Brand Packaging Makeover _Breakfasts Bars Line / Logo

project: Quaker Master Brand Packaging Makeover _Breakfasts Bars Line / Logo Extension

project: Quaker Master Brand Packaging Makeover _Breakfasts Bars Line / Logo Extension

project:

Quaker Master Brand Packaging Makeover _All Sub-brand LIne SKUs

White Line

Red Line

Blue Line

project: Quaker Master Brand Packaging Makeover _Chewy Line Before and After

project: Quaker Master Brand Packaging Makeover _Crunchy Line Before and After

project: Quaker Master Brand Packaging Makeover _Chewy Line Single Bar Retail Display Packaging

Yeshiva University Museum

Defining an event— “a Perfect Fit” Identity

project: Yeshiva University Museum a Perfect Fit_Exhibition _Color Pallet

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application

Q @UbVUSd the

Garment Industry

and American Jewry

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application

Q @UbVUSd the

Garment Industry

and American Jewry

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application

Q @UbVUSd

the

Garment Industry

and American Jewry

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application

Q @UbVUSd the

Garment Industry

and American Jewry

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application

Q @UbVUSd the

Garment Industry

and American Jewry

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application _Stationary System

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application _Exhibit Tickets

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application _Exhibit Tote Bag

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibition Visual Application _Exhibit Banners

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Brochure

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Brochure

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Brochure

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Catalog

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Catalog

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Catalog

project: Yeshiva University Museum a Perfect Fit_Exhibition _Logo/Design _Identity Visual System _Exhibit Catalog

CDsimplyFILERâ&#x20AC;&#x201D;Innovate/Organize

project:

New Product, CD SimplyFILER Filing System

client:

O&J Design, Inc. _Retail Packaging

project:

New Product, CD simplyFILER Filing System _System Components

project:

New Product, CD simplyFILER Filing System _System Components

project:

New Product, CD simplyFILER Filing System _Sales Kit

K+L Clockâ&#x20AC;&#x201D;Innovate/Protect

project: Clock Packaging / Design Architecture and Engineering project: Iyengar Yoga Institute objectives: Packaging a very heavy and fragile object in a well-protected and environmentally friendly design _Logo for the for Institute client:

Koch+Lowy _Packaging Architecture

project:

Clock Packaging / Design Architecture and Engineering _Packaging Architecture

project: Clock Packaging / Design Architecture and Engineering project: Iyengar Yoga Institute _Packaging Architecture _Logo for the Institute

StockPot—Invent/ Renew

project:

New Product, Stockpot/ Brand Strategy and Design Architecture

objectives: Communicate Campbell’s Commitment to Fresh, Ready to Serve Products client:

Campbell’s Soup Company _Product Logo

project:

New Product, Stockpot/ Brand Strategy and Design Architecture _Logo/ Ingredients Icons

project:

New Product, Stockpot/ Brand Strategy and Design Architecture _Soups and Stews/ Icons That Reflect the Names and Flavors

project:

New Product, Stockpot/ Brand Strategy and Design Architecture _Ingredients Icons

project:

New Product, Stockpot/ Brand Strategy and Design Architecture _Packaging/ Design Architecture

project:

New Product, Stockpot/ Brand Strategy and Design Architecture _Packaging/ Design Architecture

Hot Scoopsâ&#x20AC;&#x201D;Lead/Communicate

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture

objectives: Create a New Category client:

Frito Lay, Convenience Foods Division, a unit of PepsiCo _Product Logos

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging / Engineering _Packaging Structural Design Concept

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging / Engineering _Design Architecture

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging / Engineering _Design Architecture

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging/ Components

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging/ Line Extension

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging/ Line Extension

project:

New Product, Hot Scoops/ Brand Strategy and Design Architecture _Packaging/ Line Extension

South Beach Diet

Visual Integration System

South Beach Diet_

Process _ _ _ _ _

Š 2010 Envisioning Business, Inc.

Discover Explore and Synthesize Create Implement Consult

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Discover

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Explore and Synthesize

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Explore and Synthesize

THE TYPEFACE

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Explore and Synthesize

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_Explore and Synthesize

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Explore and Synthesize

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Create

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Create

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Create

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Create

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_Create

This is information about the product, and perhaps bullet points, etc...

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© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_Create

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

_ Create Visual Integrity

© 2010 Envisioning Business, Inc.

South Beach Diet — Process

Phase

southbeachdiet.com/kraft

Phase

southbeachdiet.com/kraft

Phase

southbeachdiet.com/kraft

_ Create Visual Integrity

This is information about the product, and perhaps bullet points, etc...

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© 2010 Envisioning Business, Inc.

project: South Beach Diet _Visual Integration System _Style Guide

project: South Beach Diet _Visual Integration System _Style Guide

project: South Beach Diet _Visual Integration System _Style Guide

project: South Beach Diet _Visual Integration System _Style Guide

project: South Beach Diet

avo!

_Visual Integration System _ Newsletter

His Success on the Beach

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ws for South Beach Dieters

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activity fit seamlessly into your life, just as you do the South Beach Diet.”

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We all know that jogging and lifting weights are good for our health, but is any benefit derived from doing laundry? In a study published in the Journal of the American Medical Association, July 2006, researchers recruited 302 men and women between the ages of 70 and 82 to see if daily energy expenditure — what the study authors called free-living activity — was associated with a lower risk of dying. After six years, researchers found that death rates went down as daily energy expenditure went up. Qualifying activities included vacuuming, mopping, and nonsitting volunteer work.

Recent research confirms the long-term effects of obesity: Harvard School of Public Health researchers recruited 102,400 women between the ages of 24 and 44 and asked them to recall their weight at age 18. The women were then followed for 12 years. Those who reported having had a high body mass index (BMI, a ratio of weight to height) at age 18 were at a threefold increased risk of premature death, compared with those who reported a normal BMI at age 18, according to the resulting article, published in the Annals of Internal Medicine, July 2006. A smaller, but significant increased risk was seen in women who had been only moderately overweight when younger.

dr. agatston’s advice: “You don’t have

dr. agatston’s advice:!!“Being overweight

to participate in strenuous activities to reap the benefits of an active lifestyle. But keep in mind that cardio and resistance exercises are important for maintaining muscle and bone mass, keeping your metabolism revved, and preventing osteoporosis. The key for people of all ages is to keep moving and make regular

is a risk factor for several chronic conditions, but high blood pressure and cholesterol abnormalities associated with being overweight (and related conditions, like type 2 diabetes) are entirely reversible — often just by exercising and eating the South Beach Diet way. Consider a high BMI a wake-up call, and begin making lifestyle changes today.”

|

southbeachdiet.com

Top tips and tactics to help you prepare for a happy, healthy, and satisfying holiday season.

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oct./nov. 2006 vol.2 issue no. 7

Get-Ahead Strategies for Guilt-Free Holidays

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Changing the way America eats

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The holidays are quickly approaching, and you may be looking at your calendar with a little anxiety — worrying about regaining pounds that you’ve worked so hard to lose. There’s no doubt: We’re all food challenged during the six weeks between Thanksgiving and New Year’s.

principles that work all 365 days “People often use the notion of the holidays being ‘special’ as a reason to abandon their regular eating habits and overindulge,” says Dr. Arthur Agatston, preventive cardiologist and author of The South BeachDiet. “But this is the most critical time of year to hang onto the sound principles of the South Beach Diet. They won’t let you down—during the holidays or any of the other days of the year.”

Don’t skip a meal in anticipation of an extra load of calories you might eat at a party. That’s a recipe for failure.

The principles are simple yet powerful: Choose nutrient-dense, high-fiber carbohydrates (such as whole grains, fruits, and vegetables), lean sources of protein (like skinless chicken and lean beef), lowfat dairy products, and healthful unsaturated fats (such as the omega-3 fats found in fish like salmon and tuna, as well as in fish oil supplements, and in canola and olive oils). Doing so will not only keep your weight down but also keep you healthy, helping you to reduce the risk of high blood pressure, heart attack, stroke, and type 2 diabetes, among other serious diseases that are linked to weight gain.

consistency is key “Applying the principles of the South Beach Diet consistently is the key to maintaining your weight when the holidays hit,” says Dr. Agatston. “And that should be your goal. Go easy on yourself, and don’t try to lose weight.”

Dr. Agatston stresses that he doesn’t recommend starting Phase 1 of the South Beach Diet during the holidays. Wait until the new year, he says. Maintaining your weight is enough of a challenge.

How can you do that? Eat regularly by sticking to meal schedules, and continue to make good food choices. This means starting the day with a nutritious breakfast that includes protein, like a cheeseand-veggie omelet, or a low-fat dairy choice, such as plain nonfat yogurt flavored with vanilla extract and sugar substitute. (Beginning in Phase 2, you may also enjoy whole grains such as some slow-cooked or steel-cut oatmeal.) And when you’re hungry again, select a nutritious snack, such as lean turkey slices, a small handful of nuts, or reduced-fat cheese sticks. (Phase 2 snacks include whole-grain crackers with spreadable cheese or whole-grain pita triangles with a bean dip.) Don’t let yourself get too hungry — that only invites gorging. And don’t skip a meal in preparation for a huge load of calories you anticipate eating at a party.

That’s a recipe for failure. (See the sidebar “How to Survive a Party” on page 7.) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Dpoujovfe!po!qbhf!8 South Beach Diet Newsletter 1

12/6/2006 5:01:45 PM

project: South Beach Diet _Visual Integration System _ Newsletter

Questions From Readers

Editorial Director

arthur agatston, m.d.

Editor in Chief

steven petrow Managing Editor

samantha b. cassetty, m.s., r.d.

Consulting Editors

amy barr jodie green

Associate Editor

kimberly reyes Medical Editor

richard s. leibowitz, m.d.

Senior Designer

hannah fishman Creative Director

francis banbury namuk Food Editor

Ask Dr. Agatston

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Q A

Can I eat at a Mexican restaurant while following the South Beach Diet?

— marle ne r., del rio, ca

Of course! The South Beach Diet is not just a diet but a lifestyle. In fact, one of the best things about the South Beach Diet is that it’s easy to eat out while following the principles of the program. When it comes to selecting foods at a Mexican restaurant, focus on lean grilled meat, skinless chicken, seafood, and vegetables — often the fillings for a fajita. Some restaurants will serve these fillings on top of salad greens, too. There are also many delicious side dishes you can enjoy, like pinto beans, black beans, guacamole, and salsa. These are fine for every Phase of the plan.

susie lilly ott

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Nutrition Director

marie almon, m.s., r.d., l.d.

Q A

Writers

holly g. atkinson, m.d. lynn prowitt-smith martha n. simon Copy Editor

carolyn waldron V.P., General Manager

vincent errico

special thanks to sari agatston

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2 South Beach Diet Newsletter

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profiles, and blood pressure numbers, as well as the least amount of weight gain, compared with those who ate the lowest amount of fiber.

You also need both soluble and insoluble fiber in your diet. Soluble fiber can improve your cholesterol by reducing its absorption in your bloodstream; it also normalizes blood sugar by delaying the absorption of glucose. Insoluble fiber adds bulk to your stool, which has a posi-tive effect on bowel function.

If you’re following the South Beach Diet, it’s not necessary to count grams of fiber or worry about whether you’re meeting your fiber needs.

The South Beach Diet has always been a fiber-rich plan, designed to encourage eating plenty of high-fiber foods, such as legumes, whole grains, and whole fruits and vegetables — all of which contain both soluble and insoluble fiber. Finally, if you’re increasing your fiber intake, do so gradually to minimize bloating.

Be careful when choosing starches at a Mexican restaurant. Many of them—like rice, tortillas, and corn-based taco shells — are refined. Choose whole-grain versions, if available, or skip them altogether. I also recommend avoiding sour cream and cheese, since both are high in saturated fat. At home, you can use reduced-fat versions.

Finally, pass on the tortilla chips and the refried beans, which are often made with unhealthy fats.

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Q

Is it true that adults should consume 25 to 30 grams of fiber every day? And is it possible to get that much while on the South Beach Diet?

— li l a e ., portl and, o r

A

Yes, it’s true that you need 25 to 30 grams of fiber daily, though Americans tend to consume just 12 to 17 grams a day. A landmark study reported in the Journal of the American Medical Association, October 1999, followed nearly 3,000 adults for 10 years to research the importance of a high-fiber diet. The study showed that people with the highest fiber intake had better blood sugar control, cholesterol

Why am I struggling with weight now that I’ve hit menopause, and can the South Beach Diet help me with this?

— e llyn s., weston , c t

Yes, the South Beach Diet can help offset the weight gain that stems from the hormonal changes during menopause, which slow down a woman’s ability to burn calories. A decline in the hormone estrogen leads to a decrease in bone and muscle mass.

Because these tissues are more metabolically active than fat, women usually experience a metabolic slowdown at menopause, meaning they burn fewer calories overall.

In my practice, I’ve seen many of my menopausal patients prevent this weight gain — and even lose weight — by adopting the South Beach Diet lifestyle, which emphasizes lean proteins, the right carbs, and the right fats. Exercise is also important and will help prevent weight gain by maintaining or increasing muscle mass. Plus, it can alleviate other troublesome symptoms associated with menopause, like hot flashes and sleep disturbances. A study published in the Journal of Advanced Nursing, April 2006, showed that women who exercised three hours a week for a year had significantly fewer and less severe menopausal symptoms than a control group.

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Get-Ahead Strategies for Guilt-Free Holidays Dpoujovfe!gspn!qbhf!2 The Weight Control and Diabetes Research Center at Brown Medical School published a study in the February 2004 issue of the International Journal of Obesity and Related Metabolic Disorders that supports the South Beach Diet holiday approach.

Researchers examined the question of whether long-term weight loss is enhanced more by maintaining the same eating strategy over the week and year, or by curtailing food more strictly on weekdays and during nonholiday periods in preparation for other times. After following more than 1,400 people over one year, the researchers found that individuals who were most consistent in their eating habits over time had the smallest weight gains.

“One of the worst strategies you can use,” says Dr. Agatston, “is to ‘prepare’ yourself for an extravagant meal or party by eating less than you normally do — or nothing at all — just so you can overeat.” This kind of roller-coaster eating, Dr. Agatston explains, leads to precipitous swings in insulin and, therefore, blood sugar levels, which in turn create a vicious cycle of cravings and overindulgence. It’s a surefire way to lose control of your eating and gain those extra pounds that you’re trying so hard to avoid.

breaking the pattern Remember that while the holidays are a special time of year, the typical routines of our daily lives are unseated by holiday shopping, extra cleaning, decorating, cooking, and partygoing.

This disruption of our daily routines, explains Dr. Agatston, typically extends to a breakdown in our healthy eating patterns. We then use the holidays as an excuse to throw caution to the wind. How many times have you said to yourself, “What the heck, I’ll have a second cookie. After all, it’s the holidays. They only come once a year”? Writing on the South Beach Diet Message Boards, Bluebird shares one of her favorite tips to beat this behavior: “Switch out of holiday mode as soon as a party’s over. Don’t turn Thanksgiving through New Year’s into one long binge.”

One of the key strengths of the South Beach Diet is that it stabilizes blood sugar levels and thereby reduces the cravings that underlie much of overeating. “Many cravings are often caused by physiological changes in the body, not psychological stresses,” says Dr. Agatston. “They’re caused by the dramatic fluctuations in blood sugar brought about by eating highly processed carbohydrates, such as the sweets offered up during the holidays.” Refined carbohydrates are digested very quickly, causing blood sugar levels to rise quickly. The resulting hypoglycemia, or low blood sugar, triggers a craving for more sugary carbohydrates. Hypoglycemia also causes the release of

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certain hormones, like adrenaline, which simulate the symptoms of stress. Feeling shaky, jittery, and hungry, we reach for another piece of pie or a cookie not long after we finish our binge. The cycle of cravings is dangerous because it leads to weight gain and the accompanying risk of disease.

more strategic thinking

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Prepare yourself psychologically by developing a strategy before the holiday season gets into full swing. For example, if you’re the cook and you love the tradition of serving up favorite family dishes, consider how slight alterations in the recipes — in both the food and the cooking techniques — might bring them more in line with the South Beach Diet. Replace white bread with 100 percent whole-wheat or whole-grain bread, fat-laden dairy products with their reduced-fat versions, and saturated fats with good fats, like canola or olive oil. Explore the recipes in Dr. Agatston’s new book, The South Beach Diet Parties & Holidays Cookbook, and transform your holiday menu into a substantially healthier one.

how to survive a party Don’t skip meals: Stick to your usual eating routine, which means a healthy breakfast, lunch, and afternoon snack.

Don’t go to the party hungry, or you’ll surely overeat.

Schedule exercise time: Keep your metabolism revved to burn calories.

Keep yourself hydrated: Drink plenty of water all day long. It’s especially important to be well hydrated if you plan on enjoying an alcoholic drink.

With The South Beach Diet Parties & Holidays Cookbook, you can enjoy delicious meals for every occasion while continuing to eat the healthy South Beach Diet way.

With 150 recipes, you’ll never feel deprived. Color photographs throughout illustrate the delicious dishes and provide ideas for stylish table settings and centerpieces.

Make every indulgence count: If the first bite of a scrumptious-looking cookie tastes like cardboard, don’t eat the rest.

Eat slowly and mindfully: To avoid consuming excessive calories, take smaller bites, chew your food well, and make a point of enjoying it.

Leave the table: Find a place away from the table where you can visit with friends and family.

Order a copy now at: southbeachdiet.com\onlinestore or pick it up today at your local bookstore.

South Beach Diet Newsletter 7

12/6/2006 5:01:49 PM

project: South Beach Diet

The Recipe File

The Recipe Fi

New 4th recipe page.

These side dishes will liven up

Orange-Ginger Sweet Potato Casserole

serves 6

serves 6

Substitute this Phase 1 side dish for traditional stuffing. True, you can’t actually stuff the bird with this version, but trust us, you won’t miss the bread cubes.

We’ve updated the traditional sweet potato casserole with this fiber-rich version. Our creation is spiked with citrus zest and fresh ginger. It’s so tasty, we’re sure it will become a new Thanksgiving tradition.

ingredients:

ingredients:

1/3 head cauliflower, chopped into about 3 cups cauliflower florets 3/4 lb low-fat turkey sausage 2 leeks, cleaned and thinly sliced 1 stalk celery, thinly sliced 1 medium zucchini, scrubbed and diced

salt and black pepper 2 large eggs 1/4 cup chopped fresh parsley 1 tablespoon chopped fresh sage 1 tablespoon chopped fresh thyme

directions: 1. Preheat oven to 350°F. In medium pot of boiling water, parboil cauli flower for 4 minutes; drain.

2. In large nonstick skillet over medium heat, cook sausage about 6 minutes, breaking up pieces with a wooden spoon. Add leeks, celery, and zucchini. Cook 4 minutes, stirring, until vegetables are softened.

Season mixture with salt and pepper.

3. Break eggs into large bowl. Fold in sausage mixture, cauliflower, and herbs. Pour mixture into 11/2-quart casserole dish. Bake 30 minutes, until lightly browned and hot. Serve immediately.

4 medium sweet potatoes (about 3 1/3 lbs), scrubbed 1 orange 2 teaspoons minced fresh ginger salt and black pepper

1 tablespoon splenda® or other sugar substitute 2 large egg yolks 1/3 cup fat-free milk nonstick cooking spray 1/3 cup chopped pecans

directions: 1. Preheat oven to 400°F. Line a baking sheet with foil. Pierce potatoes with fork and place on sheet. Bake 75 minutes, until very tender.

Remove from oven; cut in half lengthwise and let cool 10 minutes.

Reduce oven temperature to 375°F. 2. From orange, grate 1 tablespoon zest. When potatoes are cool enough to handle, scoop flesh from skins into bowl of food processor. Add orange zest, ginger, and salt and pepper; process to combine. Taste; add Splenda as desired. Add yolks to mixture; process to combine.

With motor running, pour milk through feed tube and process until blended.

3. Coat a 11/2-quart casserole dish with nonstick cooking spray. Spoon in potato mixture and spread to an even layer with a spatula. Sprinkle evenly with pecans. Bake 30 minutes, until casserole is hot and topping is browned.

Sausage, Leek, and Herb Stuffing Punch holes here and add these recipes to your file!

Sausage, Leek, and Herb Stuffing

Punch holes here and add these recipes to your file!

serves 6 Per serving: 280 calories, 15 g protein, 12 g carbohydrate, 3 g fiber, 11 g total fat, 4 g saturated fat, 107 mg cholesterol, 608 mg sodium

Substitute this Phase 1 side dish for traditional stuffing. True, yo actually stuff the bird with this version, but trust us, you won’t m bread cubes.

Per serving : 156 calories, 4 g protein, 22 g carbohydrate, 4 g fiber, 7 g total fat, 1 gsaturated fat, 69 mg cholesterol, 41 mg sodium

ingredients: 1/3 head cauliflower, chopped into about 3 cups cauliflower florets 3/4 lb low-fat turkey sausage 2 leeks, cleaned and thinly sliced 1 stalk celery, thinly sliced 1 medium zucchini, scrubbed and diced

Photography: Pernille Pedersen

_Visual Integration System _Newsletter

salt and black pe 2 large eggs 1/4 cup chopped f parsley 1 tablespoon cho fresh sage 1 tablespoon cho fresh thyme

directions: 1. Preheat oven to 350°F. In medium pot of boiling water, parboi flower for 4 minutes; drain.

2. In large nonstick skillet over medium heat, cook sausage abo minutes, breaking up pieces with a wooden spoon. Add leeks and zucchini. Cook 4 minutes, stirring, until vegetables are so Season mixture with salt and pepper.

3. Break eggs into large bowl. Fold in sausage mixture, cauliflow herbs. Pour mixture into 11/2-quart casserole dish. Bake 30 m until lightly browned and hot. Serve immediately.

Per serving: 280 calories, 15 g protein, 12 g carbohydrate, 3 g fiber, 11 g 4 g saturated fat, 107 mg cholesterol, 608 mg sodium

6 South Beach Diet Newsletter

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project: South Beach Diet _Visual Integration System _Newsletter

Thank you

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