BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Name:
Andy Foster
E-mail:
af102992
SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN
Level 4:
Fine Art vs. Graphic Design
Does Panopticism using CCTV change the way we behave and how does this Level 5:
surveillance relate to George Orwell’s ‘Nineteen Eighty Four’ ?
AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT To what extent are are the disciplines of Image based design and illustration similar? 1. What research needs to be undertaken into the general and specific contexts of your practice? I want to look at the cross over between Graphic design and illustration and ask the question; why is image based design different to illustration and why is the gap widening between the two practices. I will look into various definitions of the two subjects with the aim of explaining why the two have grown apart. I will do this by looking into the histories of both professions and attempt to explain why the two have grown apart. I will also look at how graphic design and illustration have been defined in the past in comparison to how writers such as Stephen Heller and Malcolm Barnard define the subjects now
1. What approach(es) will you take and what processes, methods, materials and tools are to be involved in research into your practice? “Graphic design and illustration used to sleep in the same bed; today they sleep in separate rooms. This is odd, because many designers crave the freedom of expression enjoyed by illustrator, and many are doing work that looks like illustration. What is illustration today?” - Graphic Design: A User’s Manual. Using Leeds as a demographic, I will look at how studios use illustration in their work and the differences between illustration carried out by an illustrator and that carried out by a graphic designer. Additionally I will utilise anecdotal evidence from studios, asking them to define the work they do. While defining the differences between the two subjects, I aim to explain the importance of image in design and prove that image based designers still have an important role in graphic design today.
1. What preparation or investigations do you need to undertake for your creative practice to take place? I will need to research into how to conduct a professional interview or alternatively produce an academic questionnaire. This will be used to interview/questionnaire professional designers and illustrators on their opinions concerning illustration and design. The questions I ask will need to be written in a way so that they are not loaded, meaning the answers given are not just giving the answers I want to receive. I am going to improve my academic writing skills by attending the academic writing sessions which start in september. By attending these sessions i will hopefully improve my triangulation and structure of my dissertation.
BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records
1. What research do you need to undertake regarding who your creativity is for? I will aim my dissertation at foundation / A level students who are confused about the distinction between the two subjects. The reading of my dissertation could prove helpful for these students in deciding what corse to enrol on to and hopefully prove the importance of the image based designer in graphic design today.
Primary Sources of Information 1. Description
Interview with illustrator Matthew The Horse based in Leeds
Location 2. Description
Interview with Nous Vous a Graphic Design & Illustration studio
Location 3. Description
Interview with Rabbit Hole - Graphic Design studio based in Leeds
Location Secondary Sources of Information 1.
Graphic Design: A User’s Manual - Adrian Saughnessy
2.
The Education of an Illustrator - Stephen Heller
3.
Graphic Design As Communication - Malcolm Barnard
4.
What is Illustration ? - Lawrence Zeegen Visual Communication Through Image and Type-based Design - Diane Terry Templeton
5. 6.
BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Perceived problems or difficulties: Because I am in contact with those I have said I will interview I don’t think that will have trouble getting them to complete the questionnaire / interview. If not this could be a problem. As I am not the best with writing, a problem could be getting my work up to standard. As mentioned I will attend the writing sessions to improve this. Another problem could be making my argument to one sided. I will need to try and make the argument balanced but still express my own.