The bricks that still click
驶The bricks that still click始 is a campaign to reaffirm Lego as the no.1 construction toy while reminding parents of the fun to be had with Lego. You can also view these boards through an interactive website. Please open the index file in the 驶website始 folder.
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How the campaign will work
The campaign targets parents using strong symbols to remind them of their own experience with Lego. This will encourage them to hand down their own lego to their children or purchase it to give their child the very best building experience.
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T
Campaign deliverables
cks bri he
that stil l cl ick
EST. 1949
Stickers
Paper bags
Posters
I have used stickers so that parents and gift buyers can identify Lego products with ease. By reminding adults of their experience with Lego, they are more likely to purchase it for their children which is why I used the slogan 驶the bricks still click始 as Lego is still the best construction toy on the market.
The paper bags are another way of getting adults to reminisce about their past when paper bags were used instead of plastic ones. With Lego withstanding the test of time, it is the original building brick and should be passed down to future generations.
I have used simple illustrations which I have selectively chosen to encapsulates the Lego brand. This again is used to remind people that Lego is the original construction toy and if you want your children to have the best building experience you will choose Lego.
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Window Displays
Window displays I created these mock up window displays to show how my illustrations would look on the windows of Lego stores to make people aware of the campaign. These vinyl stickers could also be applied to other toy stores such as Toys始r始us.
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In-store Promotion
Screen printed tees These are 3 colour screen printed t-shirts I created for the 驶bricks that still click始 campaign. These could be worn by lego staff members along with the name badges you can see to the right. The t-shirts could also be available to purchase in store as well as given away as competition prizes.
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