ANDY COOPER
DESIGN PORTFOLIO
Greendrive Fuel Saving Greendrive is a product with a colour led surface graphic displaying instant instruction on how to drive fuel efficiently, reducing emissions and saving fuel costs.
Greendrive can be mounted to the dashboard, zip-tied to the steering wheel or rear-view mirror.
Fuel and environmental costs are causing a transportation shift towards electrics and hybrids, but fuel savings can also be made by improving driving style. UK: Retail unleaded petrol prices increasing Forecast
pence per litre
150
VAT Fuel
100
2013
2010
2005
0
2015
Cost
50
Acceleration force
Aerodynamic force Driving force
Rolling force
Braking force
Gravitational force
Greendrive monitors the forces responsible for fuel consumption This information is passed from the CPU through the diagnostic port to the Greendrive dashboard display Greendrive Device CPU Diagnostic Port
the science bit
Greendrive CPA Stylish Area of potential for a new product Passenger
confusing displays cheap plastics u n i n s p i r i n g
industrial styling doesn’t reflect eco-aspirations
CPA
Industrial
Commercial
Initial Concepts:
Red = too much power
Green = Ideal target
Blue = too little power
Coloured lights spread across the product display indicating the current eco-status. They give the driver clear instruction how to use the accelerator pedal. concept development
Greendrive Refinement
The Plant-Cycle is an object that mounts on the dashboard or fixes to the steering wheel / rear-view mirror Final Concept: Leaf Led surface display instructs the driver to add more or less power via a colour and shape changing leaf graphic
Development of a Greendrive brand logo
Energy is too low, only the young sprout is visible.
Perfectly formed & vibrant green.
Bad fuel economy leads to the leaf dying.
More power needed for leaf to grow.
Too much power, leaf wilts and turns brown.
Good economy will reverse the process.
concept refinement
Greendrive Materials
Greendrive: save money, drive clean
Display
Screen: scratch resistant, clear acrylic. Material: SMD LED’s 8 LED’s form the graphic display. changeable colour & light intensity
Product Case
Material: Arboform, a wood mimicking bio-plastic made from Lingin, an often discarded element of wood combined with natural resins, flax & fibers Process: Injection molding
Battery
Type: 5 watt lth-ion Recharging: mini USB recharging port
Green Stem: more power needed
Full Green Leaf: ideal target power
Red Stem: too much power
Leaf display changes in size and colour to alert the driver to add more or less engine revs.
Dimensions in mm
how it works
E-quine, trike for women PROBLEM A female motorcycle option in the male dominated market is limited to the bottom of the range, least powerful ‘female suitable’ model. The e-quine is designed to be an elegant and desirable transportation proposition for women by taking influence from equestrianism. The e-quine promotes correct posture and has delicate rein-like steering. The trike format creates a stable base for someone unfamiliar to motorcycles, the step-through access allows easy mounting and the electric powertrain is simple to use and economical.
“I want a vehicle that I will look good riding.�
outlined problem and final solution
E-quine, trike for women Target Markets
Features
Key Specification
£4 billion 6% 50% 20%
1: 2: 3: 4: 5: 6: 7: 8: 9: 10:
MOTOR BATTERY RANGE TOP SPEED PRICE
= World motorbike market = Market expansion 2010-2015 = Electric by 2017 = Female & rising
Suitable recreational biased markets: UK., USA, Canada, France, Netherlands, Germany, Austria & Japan.
Target Demographic £4.3 billion 4.3 million 75% 69%
= UK equestrian industry = People ride horses = Female = Driving age
The e-quine fits into the market in-between a scooter and a motorcycle
2 x 6 kWh Hub-Motors Battery Controllers 6.1 kWh Li-ion Battery Glove box Storage Rein-like Steering System Step-Through Foot-well Under-seat Storage Stirrup Strap Detailing Hidden Rear Swing-arm Non-Powered Rear Wheel
= 2 x 6 kWh hub-motors = 6.1 kWh Li-ion = 100 miles = 80 mph = £6,999
Perfect posture utilising footpegs
Slouched relaxed posture utilising footwell
full scale ergonomic rig testing
E-quine, trike for women
Light and delicate, rein mimicking steering system
rein-like steering system development
E-quine, trike for women
sketch iteration and development
E-quine, trike for women
1:5 scale prototype development
Smith Electric Vehicles Brief: Internship project to investigate & utilize battery technology innovation to develop a concept for Smith’s Edison commercial van.
Problems: The current batteries are not suited to extreme climates. The battery casings are crude, visually uninspiring & dangerous to install. Ford have strict policies in the use of their Transit donor platform with regards to retaining Fords branding features. This makes the Edison anonymous as a pioneering electric commercial van from Smith Electric Vehicles.
Recess: prevents wear or damage from entry to the vehicle & obstruction to driver/passenger doors.
Display 1: external display shows battery power. reduces range anxiety by advertising potential vehicle range when approaching vehicle & to observers. Brand Logo: A clear focal point on the vehicle bringing attention to the brand & its advanced technology. Sidebar: non-powered, reflects sun/street light to produce an electric glow
Display 2: shows remaining time until battery change needed. reduces range anxiety to observers. Display 3: Lights up as a warning to alert anyone approaching the vehicle that a high voltage component could be compromised.
Reflected glow: draws attention to DNA & the vehicles electric power-train.
design internship brief & final concept
Smith Electric Vehicles Concepts: DNA Info System, concept development, iteration & refinement.
Concepts: Innovations in battery location, recharging, technology and visible branding. battery fitting concept 1
battery fitting concept 2
various concepts and developments
Hancock Pub Branding
Academic year 2011-2012 To make an impact in our first independent year the design theme is a tongue in cheek play on the ‘I love New York’ icon utilising our pub sign mascot. This proved hugely successful with the students selling double the initially allocated discount cards and promotional t-shirts.
Academic year 2012-2013 In the Olympic year the branding theme was Team Hancock based on Team GB but with our colours and mascot working carefully to avoid copyright infringement.
Academic year 2013-2014 For this year I evolved the idea of Team Hancock by creating a Team Hancock crest combined with a team devised slogan. Mitchells & Butlers
MTB hire buggy PROBLEM To design a spiritual successor to the dune buggy exploiting a current donor platform.
This project is a live collaboration with Concept Group International. My buggy is based on the buoyant commuter cycle hire market in cities and expanding this to the mountain bike leisure users of trail centers. You can head to the hire
center, rent the bike and riding kit, equip the buggy and go ride.
problem and final rendered solution
MTB hire buggy
sketch concepts and development
MTB hire buggy
technical package and 1:5 scale model
Kangoo z.e florist edition
work crewcab
PROBLEM Florist vans carry a beautiful cargo but do not use it to advertise their business. car & van Flowers are delicate but can not be stacked and need protection. As a shop owner with a family, how do you afford a family estate car / van or compromise?
problem developed to a final solution
Kangoo z.e florist edition
Florist vans carry a beautiful cargo but do not use it to advertise their business.
Loaded flower trays slide into racks and are winched into display window
Flowers on display are used to advertise the business when on delivery
After work hours the central partition folds into rear seats creating a family vehicle
vehicle concept explained
Kangoo z.e florist edition FUNCTIONAL OBJECTIVES FOR SELF- EMPLOYED TRADESMEN
DRIVERS CELL
TRANSFERABLE BETWEEN PASSENGER & CARGO AREA
CARGO AREA
FEATURES 1: Air cooling system for drive-train 2: Electric motor
CUT COSTS BY COMBINING A PERSONAL FAMILY VEHICLE & WORK VAN
3: Rear doors for passenger/cargo
DESIGNED FOR THE FLORIST VOCATION
4: Battery access panel
CARRY A DELICATE CARGO SPECIFICALLY FLOWERS
5: Rear seats fold out from partition
ADVERTISE & SHOW THE BEAUTY OF THE PRODUCT WHILST IN TRANSIT
6: Sealed sliding partition to alternate between cargo/passenger space
ADDRESS ENVIRONMENTAL ISSUES
7: Battery
DONOR PLATFORM: RENAULT KANGOO MAXI ZE
8: Solar panel
CURRENT SELLING PRICE £18,500 ESTIMATED RETAIL PRICE OF KANGOO MAXI ZE FLORIST EDITION £27,000
9: Winch to raise & display flower shelf 10: Shelving to hold dutch buckets carrying flower bunches
DRIVER VISIBILITY
1: MOTOR: 44kw electric motor equivalent to 66hp
2: WHEELS: Light-weight advanced composite plastic. Natural fiber 50-80% creating a reinforced bio-plastic (alternate GRP) Lower cost, lighter mass.
3: KERS: Regenerative braking can add around 20miles extra range
4: INTERIOR FABRICS:
6: BODY PANELS: Injection molded, starch derived bio-plastic panels. Composite PP (20% soy hull) or PLA, corn husk derived. 3x shock resistance, 25% higher heat resistance, Sealed, insulated cargo area
7: SOLAR PANELS: Photo voltaic or PV flexible solar panel. Generating up to 240 watts in full sunshine . up to 15km extra range or significantly contribute to the vehicles electrical systems.
PLA based bio-fabric. Resistant to abrasion & sunlight damage. Soy based seat foam.
8: BATTERY:
5: EXPOSED FRAME:
9: INTERIOR WINCH
Use of Renault Kangoo Maxi’s steel floor pan. Pressed steel frame adapted to be exposed & support automotive bio-plastic body panels.
Air cooled, NiCad 22kWh battery.
Draper expert 200-400kg power hoist, 750w, 240v
technical packages
RSA Social Insurance Enhancing a young drivers learning experience. Improving parent, student and instructor cooperation
Royal Society of Arts Award Winner 2013 Awarded: Highly Commended
percentage of UK. driver accidents per age group between: 2006 & 2010
project problem outlined
RSA social insurance Instructor’s product map A revolutionary teaching tool for instructors. Instructors can create & edit their own personalised routes & lesson plans. The learner can be passed this plan in stages to be continued between lessons with the cooperation of a parent.
instructor downloads maps & plans teaching routes & learning schedules ready to begin the students driving story
software is used during a structured lesson & results tallied.
Learner’s product map Student is assigned homework routes & driving theory between lessons. Parent is involved with structured teaching. Stress is greatly reduced & reflected learning by the parent. Trophy system rewards good driving instead of marking down negatives whilst encouraging repeat for higher achievement.
wireless transfer of lesson data & assigned homework from instructor to your computing device.
review last lesson with parent & prepare for the next.
go out & practice assigned skills & routes with parent, improving skills.
project solution outlined
Bird Feeder
dim’s in mm
form investigation
British Airways
Project Astral Design Competition
Winner 2012
Details of our award winning project in collaboration with British Airways and Forpeople is classified and can not be shown or discussed. As part of our team of seven we produced designs looking at innovation within a British Airways passenger aircraft interior. Our process featured full scale ergonomic rig building and testing and an Autodesk Alias presentation of our concept.
British Airways Design Winners
Curriculum Vitae CONTACT
MINDSET
Residence:
London, U.K
Tel:
+44 (0) 7812008323
Email:
andycooperdesign@hotmail.co.uk
Website:
issuu.com/andycooperdesign
In my life I have had the opportunity to develop my obsession for design into a career that I love. What drives me is the idea that out in the world are people whose lives will have been enriched by enjoying the products I have helped create. My approach is to be meticulous in the detail of my design process, taking a problem right back to its root cause to observe where insights can be found throughout the users experience. This depth creates complete solutions that delight beyond pure aesthetics. I value sketching and concept iteration as one of my talents. This process explores and refines an idea, together revealing an accomplished product with a compelling product story. I am a passionate and highly motivated product designer with a track record of designing and developing products from concept through to production. I have great experience in team management and colleague collaboration within high pressure and professional working environments, which have resulted in both design and management awards. I have also won awards for solo design projects where dedication and a broad skill-set were a necessity along with a design project feature in a recent monthly magazine publication. Outside of design I de-stress and obsess over cycling, cycle technology and maintenance. I participate in most disciplines, Mountain Biking, Road Cycling, Trials and love the combination of technicality and beauty, the purity of engineless propulsion combined with epic scenery. I am currently seeking employment at a company where I can demonstrate and progress my design talent.
AWARDS
EXPERIENCE
A
Autod esk Keys Alia s ho t awing l Dr a c ics ni nom ch Te Ergo
Adob e Su it P S A I ID e
Advanced Level: Art & Sculpture
Distinction Level
ca se ow no h S Rh i
g to ntin e se Pr lients C
COVENTRY TECHNICAL COLLEGE Btec National Diploma in 3d Design
Completed yr1 of a 4yr course
SKILLS
Design Think i Sketchin ng g
COVENTRY UNIVERSITY Mdes Transportation Design
2009-2013 2:1
n
NORTHUMBRIA UNIVERSITY BA Hons Industrial Design (specializing in transportation design)
on
EDUCATION
I nn o v Ide ati ati o
2012 WINNER
For innovation within a passenger airline interior and experience.
2013 HIGHLY COMMENDED
For innovating a young drivers learning experience.
June-Sept 2012
Innovations in battery technology, installation and vehicle usage.
MITCHELLS & BUTLERS In-house Branding Designer
2010-2013
Design of annual discount cards, promo & staff t-shirts & flyer’s.
MITCHELLS & BUTLERS Duty Manager MITCHELLS & BUTLERS Assistant Manager
2008-2013
Managing staff, stocks and daily running.
2005-2008
Managing staff, stocks cash and premises. Building and running the business.
BRITISH AIRWAYS DESIGN COMPETITION PROJECT ASTRAL RSA DESIGN COMPETITION SOCIAL INSURANCE SMITH ELECTRIC VEHICLES 12 Week Paid Design Internship
Hons Design Andy Cooper BA Product / Transportation