Professional Beauty GCC - June 2015 by Andy Green

June 2015

For your beauty, hair and spa business

GCC

Soft sell Spa software for driving retention and revenues

Tricky talons The latest treatments for problem nails

Summer solutions How to make the most of the seasonal lull

outofafrica

Premium skincare born from devotion to the African bush

Doing Simple Things Exceedingly Well!

Indulge your clients with a luxurious manicure and pedicure treatment

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Published by and (C) 2015 Trade Exhibitions & Publishing FZ LLC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributing editor: Zoe Moleshead zoe@professionalbeauty.ae Contributors: Maria Dowling and Namita Ramani Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Sales executive: Fernanda Chavez Fernanda@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Marketing Manager: Nicki Wyatt nicki@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae

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The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances. The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

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News Openings, launches and the rest of the news from the world of spa, hair and beauty

Features 69 Product news We feature the best in hair, spa and beauty products for the summer months

53 Building bridges Why EJ Hair’s Jean Khalaf wants to bridge the educational gap between London and the Middle East

32 Ask the experts Advice on rebranding, salon furniture and tackling summer hair

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Professional Beauty GCC June 2015

48 Moving on up Why the Professional Beauty 2016 exhibition is moving to a bigger venue 51 The wow factor A sneak peak on what’s instore for the PSWC 2016

18 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

64 Treatment news We test out results-driven treatments for the face, hair and body

59 Site rules How to create the best website for your business 80 Calendar The essential dates for your business diary from trade shows to conferences and training

61 On the move Why mobile services is part of Chi Nail spa's success 74 Hair flair Behind the scenes with L’Oréal at Fashion Forward

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it h t he soa r ing summer heat sending ma ny ex pat s back to cooler climes, businesses could be forgiven for rega rding t he summer as a t ime of slow- dow n. Yet conversely, our column ist a nd ha ir gur u Ma r ia Dowling sees t he per iod as a t ime for product iv it y. From renovating her salon to staff training, she tells us in her column, on page 57, why summer is the time to fine tune your business. Here at Professional Beauty we will replace the July and August issues with our Buyer Guide, a handy director y which will list all the top beauty, spa, nail and hair brands and distributors, both internationally and locally. The team will also be hard at work planning for the 2016 Professional Beauty Exhibition and Professional Spa and Wellness Conference, to be held at the Meydan Racecourse Conference Centre in Januar y next year. To learn more about the exciting lineup, see pages 48 and 51. To see you through the summer, this issue is crammed with news on product launches and new treatments, while as always remaining packed with ideasâ&#x20AC;¨to build your business. You can also gain inspiration from our salon profile this month, where we look at how Chi NailSpa is innovatively driving revenue. Read more on page 61. Elsewhere, our software feature on page 23 explains how the right systems can help you retain and attract clients, whether yours is a mobile beauty business or a chain of spas or salons.

See you in September! Fiona Vlemmiks â&#x20AC;&#x201C; EDITOR

On the cover

23 Soft sell Spa software for driving retention and revenues 38 Out of Africa Premium skincare born from devotion to the African bush 41 Tricky talons The latest treatments for problem nails 57 Summer solutions Maria Dowling on how to keep your business busy during the seasonal lull

35 Professional Beauty GCC June 2015

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News

All the news and views from the world of beauty, hair and spa

Heart & Soul Spa bids farewell to founding spa director

aria Antonela Axinte is leaving Heart & Soul Spa at Al Barari to concentrate on on spending summer with her family. Axinte joined Al Barari Management Firm in 2012 as spa consultant with the scope of fulfilling the Zaal family's [the owners] dream of offering a five-star day spa facility that would serve both the Al Barari community and Dubai residents. She told Professional Beauty, “After almost three years of being with Al Barari, on the beautiful journey of accomplishing their first day spa Heart & Soul, it’s time for me to step out as

my duties are accomplished. From concept, planning and execution, preopening and then operation of the spa, it was my responsibility to make Heart & Soul Spa the success it is today. In the past year and a half I have recruited and trained a team of 24 professionals from spa therapists to nail technicians, hairdressers, barbers, admin and spa attendants. “Together we created more than 100 treatments, a few of which are exclusive to Heart & Soul Spa in Dubai like the signature six hands massage, harp healing therapy massage, fire and ice hand and foot treatment.

“We’ve created great press coverage and treatment reviews as well proudly representing Heart & Soul Spa in various industry events where I have placed the spa on the industry’s map. “We have treated more than 1,500 guests who left impressive feedback and have constantly returned for more treatments and referred us to their friends. Al Barari was, for nearly three years, my second home.” Axinte is looking forward to travelling this summer with her two children aged four years and 28 months, but says she will be looking for a new challenge after the summer.

French slimming supplement launches in Dubai French brand, Eric Favre Paris, a major player in the world of organic and natural food supplements and cosmetics, has launched in Dubai. According to reports, the UAE’s natural and organic skincare segment is predicted to reach US$100 million sales by 2016. Virginie Mounier, head of general management at Eric Favre Paris commented, “The Middle East is one of the fastest growing markets in the world for natural and organic products. Thus, we see a great potential to expand our business here.” At the launch event, Eric Favre Paris showcased two of their products – Push

Up Buttocks Sculpting Gel, a firming and shaping gel; and Eric Favre Wellness, a two plant-based supplement programme for slimming and maintaining good health. “Nature is at the heart of our innovation as well as quality and efficiency,” said Mounier. “All our products undergo strict quality control and certifications from various French and European bodies. We wanted to provide our customers with safe, healthy and well-tested products.” The Eric Favre products will be distributed by Dubai-based Bella Concept.

Professional Beauty GCC June 2015

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News in brief The Nail Spa gets set for summer

Hello Kitty Beauty launches fifth GGC spa

he plush new 1,750 sq ft establishment at Dubai Mall will provide a host of services that are exclusive to Hello Kitty Beauty Spa. These include “First Haircut” with a certificate and hair lock; Kitty Princess packages for young girls that includes face masques, strawberry manicures, chocolate pedicures, as well as BFF and mother-daughter beauty packages. The Kitty Queen packages meanwhile provide a host of popular services for women including massage, soiree make-up, haircuts and mani-pedis. Catering to the beauty needs of girls of any age, all products and

treatments have formulas created only for Hello Kitty Beauty Spa and only organic products are used for children. “Hello Kitty Beauty Spa, is a unique offering not only in the Middle East, but in the world. With distinctive offerings like Mother–Daughter and Birthday Party packages, Hello Kitty Beauty Spa has become a destination for residents and tourists alike. We hope with our presence in Dubai Mall we are able to provide more customers with the experience of royal indulgence” says, Fatima Sharaf, founder, Hello Kitty Beauty Spa.

Bevan appointed Spafinder Wellness COO John Bevan, previously managing director and vice president of Spafinder Europe since 2013, will be tasked with increasing the brand’s global presence. Bevan will be based at Spafinder’s new Miami headquarters and will take charge of global sales, digital marketing and advanced technology products and operations for the wellness gifting and marketing company. Spafinder said his appointment signalled “an increased emphasis on global initiatives”. Other responsibilities will include strategic planning and the continued global expansion of the Spafinder

Wellness 365 network of spa, wellness and fitness providers. Spafinder Wellness chairman and chief executive Pete Ellis said: “ As head of our operations in Europe, John proved to be a trusted leader who consistently delivered results. His proven successes in Europe stem from his talent for innovation and his keen sense of the wellness industry – which have resulted in increased consumer use of our marketing and gifting programmes. "He is uniquely qualified to build our global presence and will help us achieve excellence throughout the organisation.”

The Nail Spa has introduced two new product ranges as part of a summerfocused promotion to help clients look and feel great during the period. NeuLash, a lash enhancing serum designed to create longer, fuller-looking lashes has been launched together with a range Xen-Tan’s self-tanning products. Five of Xen-Tan’s best-selling products will be available in The Nail Spa branches across the UAE. Essie’s new neon collection has also been introduced across The Nail Spa outlets, with its six eye-popping candy colours a perfect choice for summer.

Deepak Chopra keynote at GWS The Global Wellness Summit has announced Deepak Chopra as a keynote speaker for the 2015 event in Mexico City. The alternative medicine advocate, the author of more than 80 books, will headline the speaker lineup at the ninth annual summit, held November 13-15. Well-known speakers to address the Global Wellness Summit in the past include the Dalai Lama, who headlined the seventh annual summit in New Delhi, India in 2013.

Entry open for World Spa & Wellness Awards Launched in 2012, the World Spa & Wellness Awards recognises and rewards the work that spas do around the globe, honouring hotels and resort spas in Western Europe and Scandinavia, Middle East and North Africa, North & South America and Asia and Australasia. Organised by Professional Beauty group, the awards acknowledge excellence of care, service and standards and aim to inspire spas around the world and serve to raise global industry standards. To enter visit www.professionalspawellness.com

Professional Beauty GCC June 2015

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10 News in pictures

Waxing Lyrical Concept salon Soh Art and Beauty celebrated a visit by Lycon Wax founder Lydia Jordane, with nail art created especially for the occasion. Jordane visited Soh Art and Beauty, a key Lycon account holder, and was treated alongside guests to nail art featuring the Lycon logo. Jordane gave guests the benefit of her expertise and enjoyed experiencing the salon’s services. Guests were also invited to try Lycon wax, renowned for its pain-free properties. Lycon is distributed in the UAE by Pure Beauty.

New aesthetic clinic shuns fad procedures Aesthetic venue The Private Clinic has opened its doors in Dubai after months of anticipation, pledging to offer only “tried, tested and perfected” procedures. Connected by family ownership to the well-established The Manchester Clinic in Jumeirah, The Private Clinic is a boutique style clinic offering state-of-the-art treatments in anti-ageing, dentistry and plastic surgery. “The Private Clinic will concentrate on aesthetic and anti-ageing treatments – but only those that are tried, tested and perfected,” said Michael Mitry, clinic director. “We are avoiding the latest fads and trends that tend to disappear as quickly as they pop up, and are concentrating on providing reliable treatments that give our clients outstanding results every time.” A full range of surgical and nonsurgical procedures will be offered, from cosmetic surgery to corrective dentistry. The clinic will also specialise in hair removal using a range of lasers, and body and face treatments using the latest technology from LPG France. It will be one of the few centres to have a licensed medical and permanent makeup tattoo practitioner.

Professional Beauty GCC June 2015

HydroPeptide arrives in the UAE

NER Beauty Trading & Consultancy has unveiled HydroPeptide in the UAE, describing its results-orientated treatment range as a sure-fire hit with local spa clients. A cosmeceutical skincare range developed in the US, the HydroPeptide range encompasses 26 professional products and 21 retail products. “HydroPeptide offers a variety of solutions for clients that are seeking fast results with zero downtime and [who] can enjoy these results in a spa environment,” says Jacqui McCumiskey, managing director of ENER Beauty Trading & Consultancy. “HydroPeptide skincare incorporates a

variety of ingredients at clinical levels which include powerful peptides, active growth cells, a triple level hyaluronic acid, as well as natural botanicals.” McCumiskey says she was drawn to HydroPeptide not only by the product ingredients, but also by the range’s ability to complement holistic services on traditional treatment menus and the strong level of support offered. “HydropPeptide provides a result-orientated treatment range, which not only covers our client needs, but also offers the necessary support that we as distributor require to enable us to support our local accounts with a professional service.”

Vivandi launches innovative wellness hair care line Hair loss experts Vivandi has launched Malibu C, a professional vitamin C based product line, which protects and reverses the detrimental effects of hard water. Trisha Rice, director of global business development, who visited Dubai for the glittering launch held at the Fairmont Hotel attributed much of the hair problems in the region such as breakage and colour fade on hard water, combined with the harsh climate and use of air conditioning, The Hard Water Wellness Kit is designed to detox and defend hair

against hard water mineral deposits. It not only improves hair texture and appearance, but allows colour, highlight and perm, relaxer or conditioning treatments to penetrate more effectively. The products are 100 per cent vegan, free of parabens, DEA, gluten and propylene glycol. The range all offers product lines for coloured hair, swimmers, scalp and blondes.

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QMS launches at Anantara Spa, Eastern Mangroves

nantara Spa, Eastern Mangroves has given its spa menu a boost with the addition of QMS medicosmectics. The spa is introducing the luxury mediocosmectics line pioneered by Dr Eric Schulte. Two unique treatments, Age Defying Oxygen and Skin Cell Renewal are set to differentiate the spa from competitors. The former is designed for stressed and damaged skin, offering deep cleansing and a concentrated collagen boost to nourish and regenerate the skin and improve its elasticity. The Skin Renewal treatment, meanwhile, has been

exclusively designed to support and enhance the skin’s own stem cells, breathing new life into the skin’s metabolism and leaving it looking smoother, firmer and brighter. “We are very excited to be partnering Anantara Spa, Eastern Mangroves. QMS Medicosmetics is an advanced, revolutionary skincare collection that will offer Anantara guests immediate and transformative results aligning with the spa’s philosophy of lasting impressions,” says Janette Gladstone-Watts, managing director of The Product House, the Middle East distributor for QMS Medicosmetics.

Jiva Spa opens in the Taj Dubai The Taj Dubai recently opened in Downtown Dubai with a spa inspired by the ancient Indian approach to wellness. The Jiva Spa has four treatment rooms, one of which is a couple’s room, and steam and sauna facilities. Each treatment room includes an in-built shower and washroom facility. Australian ayurveda aromatherapy brand Subtle Energies is among the retail offerings within Jiva Spa. While the spa’s treatment menu includes a number of signature therapies, Indian aromatherapy rituals, body scrubs and wraps and facials.

Professional Beauty GCC June 2015

Summer is here and you’re taking the plunge, again, and your hair isn’t happy. It feels dry and brittle, gummy, crunchy, clumpy and tangles easily. Remove the elements responsible and restore hair to its athletic glory with Malibu C Swimmers wellness kit.

Naturally eliminate elements (chlorine, bromine, copper, calcium, lime or salts) that can make swimmers’ hair look and feel damaged. Draw out buildup caused by exposure to pool, spa and ocean water with a crystallized antioxidant natural wellness treatment. Lift out green discoloration by removing copper buildup (it’s not chlorine, learn more) Remove chlorine odor. Nourish, strengthen and protect while preventing further damage. Strengthen hair from the inside out for body and bounce. Protect and preserve shine and hair color with a kit specifically designed for swimmers containing a daily wellness shampoo (free of sodium thiosulfate and other harsh ingredients common to many other swimmers’ shampoos) and conditioner, plus weekly natural treatments, for incredible lasting results.

EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EAST

VIVANDI TRADING L.L.C. Tel: +971 4 335 3336, Fax: +971 4 334 7070, Email: info@vivandi.ae www.vivandi.ae

international news

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15 Industry news from around the globe

EF Medispa to offer Vitamindrip menu

esthetic clinic chain EF Medispa has partnered with Vitamindrip, a US-based intravenous micro-nutrient therapy company, to provide a menu of bespoke treatments across its central London locations. Vitamindrip offers fully bespoke micronutrient mixes to give the body fluids, vitamins, minerals and amino acids. The new menu offers ten mixes to support the body, including blends for a low immune system, hydration and detox.

All mixes contain base ingredients of magnesium, vitamin C and 0.9 per cent saline solution. Each drip is individually prescribed and tailored to help support a client’s needs. “I am so thrilled to be collaborating with EF Medispa on Vitamindrip. Their reputation and credibility is second to none, and for me there was no other London clinic we would wish to partner with to bring Vitamindrip to London. We have enjoyed tremendous success in North America, and I am excited about the roll out of our patented, bespoke

IV therapy in the UK with the help of Esther Fieldgrass and her team of highly trained experts,” commented Frank Stillo, founder of Vitamindrip. “I am really excited to launch Vitamindrip’s menu in London. We have been offering clients intravenous vitamin and mineral drips for the past seven years, and pioneered the Drip & Chill lounge, providing clients with the advantages of IV infusions in rehydration and immune boosting treatments in the comfort of a spa-style environment,” said Esther Fieldgrass, founder of EF Medispa.

Memory boosting programme launches at Indian wellness retreat Holistic Indian wellness retreat Soukya has added a memory boosting programme to its offering. The seven-day Holistic Memory Enhancement Programme draws on Ayurvedic philosophy to help maximise the brain’s potential. The programme is centred on the belief that the average person only utilises around 30 per cent of the brain’s capability to acquire and store new information. Ayurveda treatments incorporated into the programme include Shirodara, during which oil is poured on the head to still the mind and relax the nervous system; Vasti, which entails the use of warm oils

and can be applied to areas such as the back, neck and knees and; Thalam, during which a medicinal paste is placed on the crown of the head. The treatments are designed to increase learning ability, encourage deep, restful sleep and improve concentration. Also included in the programme are a health assessment, daily medical checkups and fitness activities such as yoga, swimming and walking. Guests on the programme will be served healthy cuisine that is vegetarian and organic. Soukya is located in Bangalore, India and was founded by holistic health practitioner Dr Issac Mathai.

Chavana Spa opens at DoubleTree by Hilton Hotel Moscow A Chavana Spa has opened at the DoubleTree by Hilton Hotel Moscow Marina. The 910sq m spa features seven treatment rooms, including a suite with a private steam room and hydrobath. Other facilities at the spa comprise a sauna, hammam, swimming pool and fitness centre. The spa also incorporates a salon area, offering manicures and pedicures, waxing, hair and other beauty services. Treatments offered at the spa include the Oxygen Therapy Massage and the Chavana Indulgence package – featuring the signature Chavana Massage,

a herbal steam session and a hydrobath. Among the other facilities at the hotel are 1,335sq m of meeting and events space and a Russian restaurant. Based on a Balinese wellness concept, Chavana Spa is one of the spa brands under the Steiner Leisure umbrella. The Steiner portfolio also includes Mandara Spa, Remède Spa and skincare company Elemis, among other brands. Jeff Mathews, president of Steiner Spa Consulting and president and chief operating officer of Mandara Spa, said: “We are very proud to open the first

Chavana Spa in Moscow, introducing an extensive range of services in a fantastic facility and continuing our collaboration with the Hilton group.”

Professional Beauty GCC June 2015

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18 The month in numbers

Average treatment room occupancy

60 Insider beauty, hair and nails Insider, our exclusive round-up of salons in the GCC. Itâ&#x20AC;&#x2122;s the easiest way to stay in the know

How did the treatment business in April 2015 compare with April 2014?

% BETTER

April

% WORSE

Overall figures for April were positive, average treatment room numbers rebounded from a slower month in March, while client rebookings also remained healthy and encouragingly two thirds of our respondents said year on year business was also better. Outside of the occupancy and rebooking rates, we learned that expanding your treatment menu is the key driver for you in seeking out new suppliers, expansion of your retail offerings was another important factor too. You were also largely unanimous in your belief that there is a real need for more training facilities in the region. Training also featured as a key motivator for your staff, however, pay remains the strongest incentive for driving staff.

Percentage of clients who rebooked

On the spot What prompts you to seek out a new supplier? 1. Looking to offer new treatments 2. Expansion of retail offering 3. Dissatisfied with existing supplier 4. More competitive prices

believe there is a need for more training facilities in the region Professional Beauty GCC June 2015

Which of these motivates your staff the most? 1. Pay rise 2. Training 3. Creative opportunities 4. Career path

allow staff to use mobile phones during working hours

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20 The month in numbers

Average Treatment Room Occupancy

How did the treatment business in April 2015 compare with April 2014?

% Better

Insider Spa Insider, our exclusive round-up of spas in the GCC. Itâ&#x20AC;&#x2122;s the easiest way to stay in the know

% WORSE

April Figures for average treatment room occupancy and client rebookings dropped quite noticeably from March to April 2015. The latter monthâ&#x20AC;&#x2122;s figures are much more in line with the trend for the early months of the year, which also had figures hovering around the 30 per cent mark, so there is no immediate concern, especially in light of the fact that an overwhelming majority of you are reporting year on year improvements in business. We were also interested to discover that dissatisfaction with an existing supplier is the primary reason for seeking out a new supplier, closely followed by plans to expand your retail offering. The area of staffing also prompted some interesting findings, with many of you citing money as the chief motivating factor for your employees, while a strong career path was of significantly less importance. Training also yielded a uniformed response from many of you, with the vast majority advocating an expansion to current training facilities in the region.

Percentage of clients who rebooked

On the spot

What prompts you to seek out a new supplier? 1. Dissatisfied with existing supplier 2. Expansion of retail offering 3. More competitive prices 4. Looking to offer new treatments

believe there is a need for more training facilities in the region Professional Beauty GCC June 2015

Which of these motivates your staff the most? 1. Pay rise 2. Training 3. Creative opportunities 4. Career path

allow staff to use mobile phones during working hours

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Soft Sell

Could a software solution be the key to driving customer retention, revenues and operational efficiency? Zoe Moleshead investigates

tâ&#x20AC;&#x2122;s an element that might not immediately spring to the top of your checklist when planning your beauty business. Premises, staff, treatments, products, furnishings and fitout would all certainly make the hit list of things to be addressed, but finding a software system possibly would not. And yet investing in software could help to provide innumerable benefits to your business. From time-savings on everyday tasks, to revenue generation and enhanced customer loyalty, itâ&#x20AC;&#x2122;s possible the success of your business could be defined by the installation of a suitable software system.

Professional Beauty GCC June 2015

Regional Distributor

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spa software

Business overview Software solutions, as you would expect, are multi-faceted, multi-functional platforms that are designed to help you manage and control your business. Their aim is to provide you with a complete and transparent overview of your business, from back to front end – from stock levels to appointments. Furthermore, solutions such as ManageMySpa and Salongenius have been designed specifically for the beauty industry and thus elements such as the customer components boast a high degree of industry-specific customisation. For instance, Salongenius, whose Middle East clients include Toni & Guy, Mariadowling and Ted Morgan, offers 24/7 online bookings, flexible loyalty schemes, client referrals and a mobile functionality that ensures therapists are always up-to-speed with their clients wherever they are. “MyGenius is a very clever tool making it easy for staff to view their columns away from the reception desk, see at a glance their upcoming appointments and check and update client technical histories using their handheld devices. It also allows a very personal service for customers, enabling client care at the chair; [therapists can] conduct surveys and questionnaires for valuable feedback, enable clients to book their next appointment or even buy retail products all from the comfort of their chair,” says Ajith Antony, key account manager, Information Village Consultants & Services FZE, which is the Middle East representative for Salongenius. In a sector where client care is paramount, the opportunity to add an extra layer of personalisation to a client’s experience should not be overlooked. And it’s not just at a customer level or even a therapist level that these solutions can help to enhance your business offering. They can also offer operational efficiencies – providing potential time and cost-savings – alongside acting as a vital tool in the roll out of marketing initiatives.

Smooth operator From an operational perspective, salon owners or spa managers can have instant access to multiple reports detailing various elements of the business such as financials, appointments and retail sales. At a glance information on stock levels and ordering

processes would also be available to them at anytime too. “For example, placing stock orders is fast with a smart, built in inventory system that makes it easy to conduct product audits frequently using a mobile device. The system also has a feature that automatically generates Purchase Orders based on stock levels. Automated appointment reminders, extensive financial and other reports, digital intake forms – are just a few more examples of how ManageMySpa helps clients achieve operational excellence,” says Srinivas Karuturi, regional head – MENA, ManageMySpa, whose Middle East clients include Tips & Toes, Silkor and Hello Kitty spas, of his company’s cloud-based solution.

MyGENIUS is a very clever tool making it easy for staff to see at a glance their upcoming appointments and check and update client technical histories using their handheld devices. Another upshot of implementing a software solution could be increased revenues. Alongside their goal of enhancing the customer experience once in your spa or salon, these solutions are also geared to help drive customers to your premises in the first place. Salongenius offers automatic marketing, which Antony says enables you to “effortlessly stay in touch with your customers and keep them coming back for more.” Karuturi also says ManageMySpa has a number of different tools that can help to boost the customer retention and return rate and therefore potentially enhance revenues. “Depending on the type of business – day spa, salon, multi-centre chain, skin clinic, clients achieve significant increased revenue in different ways. A skin clinic sees incredible results simply by using the built in lead management capabilities that ensure every consultation is followed up on through to closure. Day spas and salons benefit from built in marketing that send out simple communications like birthday greetings to more sophisticated email and SMS campaigns that remind and encourage customers to come in more frequently or spend more through smart cross-sells and upsells,” he explains.

Professional Beauty GCC June 2015

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A solution for all Reviewing the features described above, it could be tempting to dismiss the need you might have for such a solution – perhaps believing that because two or three of the components are not relevant to you and your business at the moment then the entire solution is not. Or maybe the extensive number of functions leaves an impression of complexity and unwieldiness. Neither is true of course. In some cases software solutions can be rolled out incrementally, enabling you to start by implementing and using the basic components and then introducing other elements of the software as the business expands. “The key is to roll out in a way that supports staff’s ability to execute on business processes,” says Karuturi. "At ManageMySpa we have clients that start with the basics and incrementally add things like detailed inventory management and highly targeted marketing programs. The key however is to choose a solution that is comprehensive and allows you to adopt capabilities at your pace. You do not want to have to switch software every year as you grow.” The software providers are also keen to underline the userfriendliness of their solutions, highlighting the fact that they are not just for use for by the management or front desk team, but for all staff. Karuturi describes ManageMySpa as a system created for even “the most non-computer savvy” to be able to easily and effectively use. Antony, meanwhile says “Salongenius is suitable for all computer literacy levels”. In addition to the user-friendly nature of the solutions, training and ongoing support is also provided to ensure that staff feel comfortable and competent in using the system. For small businesses in particular it is easy to dismiss the idea of implementing a software solution, believing that it is only large businesses or multi-chain companies that require such a tool, but the functions and potential benefits offered by

Professional Beauty GCC June 2015

The key however is to choose a solution that is comprehensive and allows you to adopt capabilities at your pace. You do not want to have to switch software every year as you grow. these solutions are applicable to any business and the software solutions available have been designed with the requirements of both small and large businesses in mind. “ManageMySpa addresses the needs of centre level operations and goes beyond this by addressing the unique needs of a multi-location spa business. Our clients include single locations that expand into a multi-location business, all the way to 100+ centre chains. Our infrastructure is designed to scale,” explains Karuturi. So if you haven’t already then now might be the time to begin evaluating a software solution for your business.

The Key Questions Together with our experts we’ve compiled a list of essential questions to address before you invest:

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business tips

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Ask the Experts Our industry experts from around the globe answer an array of questions about every aspect of running a successful spa or salon What’s the best way to get across to existing and new clients that we’ve rebranded our salon and upgraded the facilities and treatment menu?

s a company that recently rebranded I’d like to share with you some of the strategies we successfully utilised to promote and explain our new brand identity. For our existing clients there was a lot of effort put into assuring our ladies that we are the same The Nail Spa (TNS) that they have always known, loved and been a part of creating. We really focused on making our core company values and attributes visible. For example, “fun” was one of the main values we wanted to convey through our brand visuals and spa interiors and we used bright pops of colour and playful patterns to implement this. The tone throughout our menu, website and social media was also carefully curated with a tongue-incheek female friendly wit that remains consistent throughout all of our marketing materials. Our services menu had a re-vamp too, with lots of new pampering treats. To communicate it all we launched our “We’ve had a makeover” campaign. This included a leaflet given to all our clients informing them of why it was time to give our brand some TLC – as women we share one unifying characteristic – to make things better. We wanted our clients to not only resonate with how we looked on the outside but who we are on the inside to understand who TNS really is, from our clients, our people, our products, services and our planet. With our stakeholders we took the same approach, creating a corporate profile that

Professional Beauty GCC June 2015

included our awards and accolades to date and again highlighting our core values and the things that make us different. Our therapists had new uniforms and badges and we ran competitions with the staff to encourage them to feel part of the transformation and unveiling of our new look. From nail art competitions using our new brand patterns and colours to our “create a song” for TNS competition where our spas competed by composing a song that used the words of each of our five brand values: fun, communication, integrity, excellence and respect. They wrote and even produced videos for the songs, which were fantastic and a great way to engage and excite the whole company about the rebranding. As a way to reach out to new clients and encourage them to come and visit us, we recently created a TNS experience video which can be viewed on our website, Facebook and YouTube page. The video not only highlights our core values and commitment to the highest beauty standards, but also provides an insight into some of the unique elements that we believe set our brand apart – our candy bar, spa aroma, bespoke chairs designed in Italy, and the way we apply our polish.

Shabana Karim is the owner and founder of the House Of Enspa, a holding company which comprises TNS, premium hair salon chain Marquee and Espai - a dedicated beauty distribution, training and franchising division.

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Summer always brings with it a number of clients complaining about how the heat and humidity plays havoc on their hair. How can I capitalise on this concern to generate increased revenues for the salon?

ith its soaring heat and high level of humidity, summer is a challenging time for hair. Every year clients ask the same question – how can they tame their hair to ensure it remains sleek and smooth and looking at its best during the summer season? With so many haircare brands advertising a route to hair devoid of frizz, the summer months offer salons an unprecedented opportunity to showcase their portfolio of smoothing products and treatments to a captive audience of clients, who will readily invest– and if impressed by the results they achieve, will not only spend more readily in the future but also wax lyrical about the salon’s expertise to those they know, encouraging a higher footfall and increased salon revenue. For smoothness and a healthy shine, it is vital to maintain the protein and moisture levels in the hair by protecting the hair from both heat and humidity and limiting the damage of both factors. Salon professionals and stylists need to educate clients and explain to them that to make sure it looks its best, hair needs the same level of care as the skin and so it should be looked after with a dedicated haircare regime. To do this you could introduce a range of smoothing treatments for clients. The awardwinning KeraStraight KS Ultimate treatment, is one such treatment; endorsed by hair industry guru Trevor Sorbie, it works to intensify and replace the

protein that the hair has lost, through daily damage or colour. While a treatment like the KS Ultimate is at the higher end of the price spectrum, ensure you also have more price sensitive options available too. KeraStraight also offers the less expensive Intense Boost treatment, which combines salon expertise with the brand’s highly-acclaimed masks and can be used as a means to encourage clients to kickstart a healthy haircare programme. Select treatments that can be customised to offer clients either a strengthening protein or moistureinfusing treatment, depending on individual hair concerns. Once the clients have been impressed by the brilliance of the initial treatment, you can up-sell the mask used in the treatment to clients as an athome maintenance product, and perhaps re-visit the benefits of the more expensive treatment on another visit. In general, if a client is wowed by a particular product from a specific haircare brand, they will be more susceptible to your attempts at up-selling other products from the same brand. With this in mind, look for powerful brands that also offer a host of retail products such as oils or sun protection sprays that you can up-sell post-treatment. Katie Hoolickin is key account manager for KeraStraight at Rapid General Trading. Strongly committed to education and learning, she has also worked for Toni & Guy and ghd.

Professional Beauty GCC June 2015

up to 2 Weeks

Regional Distributor

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Our plans to open a salon offering hair and beauty services such as nails and massages are coming along well, but now we need to make decisions on furniture. What advice can you offer us?

hoosing the right salon equipment and spa furniture is important in creating the look and atmosphere of your salon so it’s essential to choose these items wisely. Here are some of my top tips when buying salon furniture: 1) Salon chairs, backwashes and reception desks should be your main area of investment. A reputable salon furniture company can supply you with great quality chairs and backwashes that have been built for a busy salon. 2) If you can get a two to five year warranty then you know the company will be selling with confidence. Look for an ergonomically designed basin on the backwash. It offers comfort to the customer and is easier and more effective for the beauty therapist. 3) Don’t be afraid to ask where the furniture is made – if it’s a company that doesn’t really have a reputation for its manufacturing, there’s a chance you could be wasting your money. 4) Always ask about the hydraulic pump and if the pump and the fabrics are tested, and if so, how.

The frames of chairs are also important. The wood that the seat is made from should be a hardwood, such as beech, which is exceptionally durable. 5) Ask about spare part availability. At Greiner we guarantee at least 15 years. 6) Many salons look for furniture within a few weeks of a new salon opening. This severely limits your choices. Plan furniture in the early stages of a new salon design and make sure you allow ample time for delivery. Furniture is an investment and should provide many years of uninterrupted performance. Many salons that opt for cheaper furniture have to constantly repair or replace broken parts at great cost in terms of time, repairs or replacement, and lost salon revenues. Purchasing high quality, expertly designed salon furniture is a sound investment in the future of your salon and it will give your salon a stylish and professional look and feel that will attract clients and keep them coming back time and again. PB Michele El Badawi is director of Business Development for the German manufacturer Greiner and her extensive knowledge means she knows what makes a salon chair sturdy or a backwash leak-proof. www.greiner-me.com

Professional Beauty GCC June 2015

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interview

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Out of Africa Your company started in 2013, could you briefly describe the journey that led you to create Terres d'Afrique? I am a nature lover and a scientist, fascinated by Africa, my homeland. I have always had a passion for plants, but more precisely for ethnobotany. Africa has one of the richest diversity of plants in the world and we are only starting to discover their potential. Through personal experience of traditional medicine and various agriculture and conservation projects came the idea of creating a premium skincare brand devoted to African plants. The journey started seven years ago.

Can you tell us more about some of the benefits of the African plants you use in your products? There is Kigelia, colloquially known as The Sausage Tree. Kigelia has been used for thousands of years by Shangaan and Tsonga women to treat skin issues like blemishes and to firm and tighten skin. Active components such as quinones, irridoids, coumarines and flavonoids repair damage caused by sun exposure. Kigelia promotes a healthy, clear complexion by evening out skin tone and reducing sunspots. It also calms and soothes inflamed skin. Another plant we use is Baobab. Traditionally used as a drink, the pulp of the baobab is one of the strongest natural antiageing ingredients and contains powerful antioxidants. The high vitamin C content (six times more than an orange) assists skin elasticity while vitamins A and B firm and hydrate. The oil that we extract from the seeds is a powerful emollient with softening and healing properties. It contains almost equal measures of palmitic, oleic and linoleic acids; these essential fatty acids are needed to maintain the integrity of the skin cell membrane.

Sustainability is at the heart of your company philosophy, could you tell us more about how this is reflected in your product and the way you work? We believe in ethical sourcing or sourcing with respect. It means that we source fair trade ingredients whenever possible to contribute to improving the

Professional Beauty GCC June 2015

livelihood of women in rural areas in Africa. As our products are often inspired by the traditional use of these indigenous plants, we respect the intellectual property of the local community. We help preserve that cultural heritage. We also ensure that all wild harvested ingredients are harvested in a way that does not deplete ecosystems to preserve biodiversity that is so vital for the survival of these communities. By using organic certified ingredients we contribute to a healthier environment. We are also very strict with our sustainability criteria when it comes to packaging.

Tell us more about the unique fragrance you use in your products? The distinctive Terres d’Afrique fragrance is crafted from three unusual African resins: omumbiri, omutati and opoponax. For centuries, the nomadic Himba women from the far northwest of Namibia have harvested omumbiri. They use the resin – which exudates naturally from the bark of the Commiphora wildii – to perfume the ochre and butterfat used on their skin and hair as part of their traditional dress. Our omutati resin also originates from Northern Namibia. The resin is extracted from the seeds of the Colophospermum mopane or mopane tree. The name, which means “oily seed”, derives from the sticky, kidney-shaped, resinrich flat brown seeds, from which the oil is extracted. The smell is reminiscent of the biome of the Kaokoveld – golden and honeyed, with a nutty, caramel toffee and base notes of earthy resins and warm amber.

Why do you believe organic products are better for the skin? Most people understand and agree on the benefits of organic food in reducing absorption of potentially harmful chemicals into the body. However, when it

Kigelia Africana - The Sausage Tree

Terres d’ Afrique Stephen Helary on his passion for plants, ethical and sustainable trading and why now is the right time to enter the GCC market

interview

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39 Finally, could you tell us about your plans for the Middle Eastern market and why you think Terres d'Afrique will succeed here?

comes to skincare, most people still ignore the fact that a minimum of 60 per cent of what you put on your skin will end up in your bloodstream. Using organic products means that you will not be exposed to synthetic chemicals that could have unwanted sideeffects. Conventional vegetable oils are often adulterated with cheaper petrochemical oils and often contain residues of pesticides and other agrochemicals. These chemicals are oil-soluble and therefore concentrated in the oil that is pressed from the plant. Organic farming uses natural techniques to combat pests and the oil that is pressed from plants grown in this way is free of contamination by agrochemicals. Using an organic vegetable oil, as opposed to petrochemical oil like mineral oil, has tremendous benefits for your skin. Vegetable oil mostly contains fatty acids that can be freely absorbed into the skin and incorporated into cell membranes or used by cells for other purposes. By improving the structure of the skin, these oils slow down Transepidermal Water Loss (TEWL) and ensure that the skin stays hydrated and moisturised. Petrochemical oils, however, can’t be used by cells and can’t penetrate the skin unless aided by other chemical agents. These oils slow down Transepidermal Water Loss by forming an occlusive layer on the surface of the skin.

Terres d’Afrique officially launched in the Middle East at the first Professional Beauty event in the GCC in January this year. We have partnered with The Product House as our exclusive distributor in the area and are very excited about this relationship as they have a long experience of the industry in the region. I believe Terres d’Afrique can succeed in the Middle East because of the essence of the brand itself, being an organic and ethical brand but also bringing innovation and originality to the market. You find a lot of European, American and Asian brands on the market but to my knowledge there are no other premium African ranges. Globally, the demand for natural and organic beauty products is on the up, driven by improved consumer awareness. This is also the case in the Middle East, which is estimated to have registered a 20 per cent growth in the natural cosmetics market in 2011, with the UAE making up more than half of total Arab Gulf Countries revenues in this segment. The natural and organic sector is still in the initial growth period in the Middle East and as such there is huge potential to be unlocked. It is a perfect time for us to enter the market. PB

How did you create your spa treatments? What differentiates them? Terres d’Afrique has a holistic approach to spa treatments. The treatments awaken the body’s senses and promote a sense of deep relaxation to help people leave the world behind. Our treatments combine the use of our signature tools, elements of traditional beauty rituals from various African cultures with meditation, reflexology and even crystal therapy. We specialise in creating bespoke signature treatments for our clients based on their needs and facilities. Each one of them tells a story. We focus on creating an unforgettable experience. Dr Stephan Helary is the chief executive officer and co-founder of Terres d'Afrique. For more information on the brand, call The Product House +971 4 379 19 66

Professional Beauty GCC June 2015

Beauty & Personal Care Equipment Trading LLC Tel : +971 4 2394 666 DUBAI

Mail: info@cosmeticatrading.com ABU DHABI

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www.cosmeticatrading.com

problem nails

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Tricky talons Professional Beauty asks five of the top nail brands how to solve problem nails

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How can clients prevent ridged nails? What are ridged nails? When you look at the fingernails, you may notice raised lines running either vertically (aligned with the fingers) or horizontally (across the nails). Sometimes, especially when these ridges are very defined and apparent, they can cause fingernails to look abnormal. Vertical ridges are often considered to be a simple genetic attribute and do not always require treatment. While horizontal lines should be taken more seriously as they are a direct indication of underlying medical conditions.

What causes ridged nails? Common causes of vertical ridges are lack of essential nutrients and insufficient moisture, making the nail brittle and prone to breakage. Horizontal ridges can be caused by various respiratory diseases, autoimmune diseases, skin disorders and exposure to harsh toxins.

There are three things that can prevent fingernail ridges. The first is a healthy, balanced diet which can be boosted with nutritional supplements. The second is adequate nail care; tell your clients to moisturise, wear gloves, have regular manicures. Finally, clients should investigate any potential health problems. Blood pressure, diabetes, liver failure or cancer can also cause fingernail ridges, so advise your clients to consult a doctor.

What products does Orly offer to fight ridged nails? We have a great Ridgefiller product which is a unique basecoat that fills ridges and will smooth out uneven nails resulting in a flawless surface. Want to learn more? Call Sawaya on +971 4 379 99 39

Professional Beauty GCC June 2015

problem nails

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42 Case 3

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What causes slow growing nails? There could be multiple reasons for slow growing nails, most of which will be influenced by age, health, medication and environmental exposure. Trauma to the nail plate could also be a reason for the nail growth to slow down dramatically.

How can clients speed up nail growth? Correct nail care, either professionally or through homecare can speed up the growth of natural nails. There is a selection of over the counter hair and nail supplements that can help.

What products does Bio Sculpture offer to fight ridged nails? Bio Sculpture Gel offers a range of natural nail care treatments that will promote healthy nail growth such as Vitamin Dose, which is applied on and around the cuticles to revitalise and rejuvenate the nails and skin, promoting healthy nail growth. It contains vitamins that are essential to the keratin structure and development of the nail.

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What are damaged nails? Damaged nails can be identified by the following problems that can occur on the nail plate; splitting, dryness, peeling and white spots.

What causes damaged nails? Nail damage is caused by two factors; mechanical force and environmental effects. Mechanical force is improper preparation of the nails, improper removal of product from the nail, forced impact, scraping or drilling on the nail. Environmental effects can be down to water â&#x20AC;&#x201D; too little water can cause dryness, too much water can cause swelling and delamination of the nail. In addition, cleaning products and poor nutrition can have damaging effects on the nail.

How can clients reduce the risk of damaged nails? Wearing gloves when cleaning or reducing exposure to water, plus you should recommend to clients a healthy diet and exercise.

What treatments do you offer for salons to combat slow growing nails? Bio Sculpture Gel treatments (everlasting manicures, overlays and extensions) will assist in strengthening the natural nail plate. Bio Sculpture is a liquid coating applied to the natural nail and there is minimal dust, fumes and odour. No buffing of the natural nail is required for the gel to adhere to the nail plate. Bio Sculptureâ&#x20AC;&#x2122;s Vitamin Dose can be retailed to the client as an extra nail treatment to be used by the client at home. Want to learn more? Call Bio Sculpture on +971 4 341 48 20

What treatments do you offer for salons to combat damaged nails? We would recommend offering clients a weekly natural nail service to restore nails back to a beautiful condition and a homecare regime involving the application of the CND Rescue Rxx twice daily.

What products does CND offer to fight damaged nails? We have a new innovative product Rescue Rxx. A highly effective new treatment that repairs damaged nails with the power of keratin protein and conditioning jojoba. It has been clinically proven to repair damaged nails and deposit keratin protein and conditioners. Want to learn more? Call Momentum on +971 4 334 38 23

Professional Beauty GCC June 2015

GCC

For your beauty, hair and spa business November 2014

For your beauty, hair and spa business

Getting noticed

How to wow potential employers

Scent of success

Aromatherapy to boost your business

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Lights, camera, action! Creating a successful hair shoot

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Read the latest issue online at www.professionalbeauty.ae To guarantee the print edition to your door each month, subscribe for just AED125 per year. A year subscription guarantees 10 printed issues + the buyers guide.

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problem nails

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lv So

peeling nails

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What are peeling nails?

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Peeling nails are when the actual nail plate starts to split into layers.

You should advise your clients to keep the nails hydrated by using nail, cuticle oil and hand cream. Conversely, they should avoid their hands being in a lot of water.

What treatments do you offer for salons to combat peeling nails? We would recommend that they have regular manicure. The SpaRitual mindful or signature manicure would be perfect.

What products does SpaRitual offer to fight damaged nails? We have a range or products to help combat peeling nails. I would recommend our Protein Boost basecoat, Cuti Cocktail Oil and Hand Salve hand cream. Want to learn more? Call Aspire Beauty Trading on +971 4 813 51 10

How can clients reduce the risk of peeling nails?

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What are brittle nails? Brittle nails can be identified as being hard and inflexible. They may also be curved and can often break high up on the nail.

What causes brittle nails? Brittle nails are often caused by nutritional deficiencies such as iron deficiency, not enough protein, and intolerance to gluten. They can also be caused by dehydration. Overuse of the nail and nail polish can contribute towards brittle nails.

How can clients reduce the risk of brittle nails? We would suggest a healthy balanced diet and supplements if necessary, in consultation with a doctor. Care should be taken when filing the nail; it should be filed in one direction only using a 180 grit nail file.

What products does Jessica offer to fight brittle nails? We would recommend our Recovery Basecoat, which is a breakthrough product for brittle, breaking nails. The moisture-restoring complex of Protein KSW, calcium and H2O allows the nail to retain needed moisture, promoting resilience and flexibility. PB

Want to learn more? Call Cosmetica on +971 4 239 46 66

Professional Beauty GCC June 2015

professional beauty GCC 2016

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Moving on up Due to increased support from both exhibitors and visitors, the Professional Beauty GCC exhibition 2016 is relocating to a vaster venue

lthough the next Professional Beauty GCC exhibition is still seven month’s away, the PB team is already hard at work planning and preparing for an exhibition set to supersede the first, with double the amount of visitors and brands. As reported in the May issue, following the resounding success of our first event at the Madinat Jumeirah in January 2015, the 2016 exhibition and conference have been switched to a new venue at the Meydan Racecourse Grandstand and Convention Centre to accommodate the plans for extension.

Professional Beauty GCC June 2015

Mark Moloney, managing director of Trade Exhibitions and Publishing FZ LCC, Professional Beauty GCC's parent company, told us: “The move to the iconic Meydan allows us to consolidate our position as the leading event for salons and spas in the UAE, providing a platform for local manufacturers and distributors to expand their businesses.” The first exhibition attracted 3,742 visitors and more than 100 brands. With these numbers expected to increase significantly in 2016, the Meydan venue, which is one of Dubai's newest business and hospitality venues, provides the necessary space for the expansion. The centre boasts 25,000 square metres of exhibition space, 72 meeting rooms, a fivestar hotel and covered parking for 9,600 vehicles. Although the PB team is busy developing and refining the plans for the exhibition and conference, we'd still love to hear your input about what you'd like to see at the 2016 edition, so please contact the PB team now on nicki@professionalbeauty.ae

spa conference

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The wow factor The first GCC Professional Spa and Wellness Conference exceeded all expectations. Conference producer Jean-Guy de Gabriac explains whythe second will continue to blaze a trail What were the "wow" moments from the inaugural GCC PSWC?

The “KPIs & International Benchmark”, chaired by Kenneth Ryan, senior director global spa operations, Marriott International, with panelists Sharon Barcock, managing director Mena Klafs My Sauna & Spa, Paris Kounoudis, spa director, The Ritz-Carlton in Abu Dhabi and Beverley Spencer, spa manager, Cleopatra's Spa & Wellness in Dubai. At the end of a riveting panel with real numbers and real explanations on how to drive them efficiently, Andrew Gibson, vice president spa and wellness Fairmont Raffles Hotel International, launched the idea of starting a Spa KPI Benchmarking initiative in the GCC. After months of silent and thorough preparation, this initiative will be launched during the summer and numbers will be shared in the autumn.

Why does 2016 look set to be even better? The first edition was such a fast-paced, fun-filled convention with so much information shared that already many chief executive officers, general managers, vice presidents and group spa directors have accepted to come and share best practices and case studies with the savvy delegates so, with these world-class senior executives, and many more to be confirmed in the coming weeks, how does it look? Better? … or not to be missed?

What differentiates the GCC PSWC from other spa conventions or conferences? Unfortunately too many spa conferences have static panels, where each speaker stands alone on the podium, inflicting “death by Powerpoint” on the audience! NOT at PSWC Dubai where panels are thoroughly prepared in advance among speakers who dig really deep into each topic, to share fresh ideas, bold concepts, tried and tested best practices, exciting figures and so much more. Chairs, speakers and delegates all take notes and learn from each other! That is the spirit of PSWC Dubai.

What will be the focus for the 2016 convention and why?

Speakers will get to the heart of what really matters to encourage delegates to drive successful operations with a higher octane on guest experience and financial performance. Here are a few examples of the topics that will be addressed; learning from best-selling activities

and programmes, unlocking your team’s motivation and potential, handling clients’ anger and fury with grace and efficiency. Also, prepare for an amazing keynote speech on “The Art of Retail Therapy” with Carol Phillips the best-selling author of In The Bag, international professional educator, consultant and spa owner who has helped thousands of beauty businesses make their sales soar.

Any other highlights you wish to discuss? There are definitely more surprises in preparation so that we can exceed the delegates already high expectations with more “wow moments” in the conference room, more networking opportunities, stay tuned for more… much more!

Confirmed speakERs Frank Pitzikalis chief executive officer Resort Suite (Canada) Lopo Champalimaud chief executive officer Wahanda (UK) Nicolas Ronco chief executive officer Yelo Spa (USA) Neil Orvay chief executive officer Asia Spa & Wellness Ltd (Hong Kong) Shabana Karim owner/founder - House of Enspa (Dubai) Simon Casson regional vice president and general manager at Four Seasons Hotels and Resorts (UAE) Andrew Gibson vice president Spa & Wellness FRHI Global (UAE) Trent Munday vice president Steiner Spa Consulting (Bali) Jeremy McCarthy group spa director Mandarin Oriental (Hong Kong) Jason Sloan group spa director GCC - Hyatt (Dubai) Pascal Charneau corporate and retail training director Vacheron Constantin (Switzerland) Daniella Russell principal DR Spa Consulting / Soul Spa (Dubai) Sharon Codner spa director The Peninsula (Hong Kong) Conference Producer Jean-Guy de Gabriac

Professional Beauty GCC June 2015

hair interview

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Building bridges EJ Hairâ&#x20AC;&#x2122;s Jean Khalaf tells Professional Beauty why his ultimate aim is to bridge the educational gap between London and the Middle East Tell us the EJ Hair/ EJ Salon Supply story? It all started in 1965, when Elie, my elder brother realised that his talents lay in his fingers. His search for new horizons led him from Beirut to Bahrain in 1970. I decided to invest my skills in the field of hairdressing too as I had passion for art and design, and in 1976 I joined Elie in Bahrain. Together we gained an enviable reputation in Bahrain as leading hairdressers. After long and extensive experience working in hairdressing salons we both felt the need to have our own establishment that would provide salons and hairdressers with innovative, trendy and high quality hair products. So in 2003, the EJ Salon Supply journey began!

Tell us more about the brands that you carry and why you selected them Our aim is to make hairdressing an art form. We wanted a range that would promote excellence and hairdressing creativity and technical skills, so Elie & Jean Salon Supply acquired the sole distribution in the region for what we believe is the most innovative and effective professional treatment in the world; the Brazilian Blowout! In addition, the TIGI range offers a full set of iconic hair lines and it is for hairdressers by hairdressers. Other brands include, Pronails which is top quality hand, nail and foot care, and we have hairdresser and salon equipment from REM, plus we sell all kinds of tools and accessories.

Professional Beauty GCC June 2015

Girl Talk:

hair interview

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55 the Brazilian Blowout range, into the GCC market, which is a professional one-step tool which can be added to all hair colour services to dramatically reduce breakage without any added processing time. We also launched The Vital Nail Skin from ProNails to keep nails healthy and shiny and make gel colour removal easier (so easy it can be done at home). This year, The Gladiator Hair Show took place in Cavalli Club, it was a huge event, showing the hairdressers a high level of hair artistry.

What will be the major trends in the hair industry in 2015 and beyond? For me, every woman has her own style and identity that fits her individual look, her job and her lifestyle. The most important thing is for the woman to feel comfortable with her hair and have hair that she can style quickly at home in the same way as the hairdresser does.

What is your vision? Where do you see your company in 10 yearsâ&#x20AC;&#x2122; time?

How important is promoting education to the industry in the Middle East?

We are hair creators and fashion interpreters, we believe in education, we believe in really teaching the hairdressers great techniques so they can take those techniques to the clients. Honestly, my main dream is to build a solid educational bridge between London and the Gulf, this will allow us to exchange ideas and constantly keep ourselves on trend. In the next few years we are going to establish the TIGI Learning Lab in Dubai and build more TIGI concept salons. PB

We believe education is key to progressing the art and craft of hairdressing. TIGI is about progression: keeping the art of hairdressing dynamic and alive so we are focusing on cutting, colouring, styling and product knowledge courses in our academies and business building through our TIGI Concept Salons which we have launched in UAE with Mr Milad Chihadeh. Together we are building a bridge between TIGI London and the Middle East and thus demonstrating our commitment to the professional hairdresser. We believe continual education builds salon team motivation and satisfaction, increases client loyalty and ultimately builds profitability.

Do you have any major events or initiatives coming up? Itâ&#x20AC;&#x2122;s all about inspiration! Annually in May, we exhibit in the World Trade Centre in Dubai, introducing new product releases and new innovations to our clients. This year we launched the Brazilian Bond Builder, from

Mr Jean Khalaf is managing director and owner of EJ Hair/ EJ Salon Supply and EJ Staion. For more information call: +971 444 70 290

Professional Beauty GCC June 2015

hair opinion

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Summer survival

Traditionally seen as a quieter business period, Maria Dowling explains how she and her staff will be keeping busying this summer

ummer in this region is like nowhere else in the world. Where else would you have a mass exit of the population for up to two months of the year? When I first arrived in the UAE, twenty years ago, many families would pack their cases and escape the heat, opting to spend their summers in Europe, the US or the colder climates of the southern hemisphere. Businesses would close for an extended period and whole families would have the luxury of spending the long summers elsewhere. For companies still operating through the summer this meant quiet days and shorter hours. Fortunately times have changed. More women are working and the number of “summer leavers” has dwindled. Now people don’t holiday for more than three to four weeks. That said, summer is still a quieter time than usual so it’s important to identify when you anticipate the slow periods. From your clientele you will generally know when the majority of clients are travelling and when will be your quieter times. For us, August will be the quiet month. After Ramadan most of our clients will be touching up their colour before they fly off on their holidays, so we anticipate quite a busy July, whereas August will be slightly quieter.

I like to think of September as a new, fresh start. So August is our traditional month of ‘spring’ cleaning not only in the salon, but also in reviewing our systems (changing our music and updating the playlist is essential!) and brushing up on our staff skills. “I like to think of September as a new, fresh start. So August is our traditional month of “spring” cleaning.” Over August I plan to close for four days and have a full repaint to freshen up the look and feel of the salon. Yes, this will mean I lose revenue for those four days but I want my clients to return to us at the end of August with that new, fresh feeling when they walk into the salon. I want them to enter the salon and think “Wow, something’s changed!”. It’s great for business,

good for morale, and reflects the “luxury” image of mariadowling Salon. We will also review our staff uniforms. Our support and admin team always wear the mariadowling uniforms, and because of the products we use, these can often become marked. It’s important to have our staff uniforms looking perfect so summer is a time to review and order the uniforms, ready for the return of clients at the end of August. Keeping the team motivated is tough during the quieter periods. There is always that temptation of sitting around and relaxing, but I am a great believer in keeping the staff busy at all times. Otherwise they find it hard to get back into the faster pace of work when it becomes busy again. Summer can be the time for creativity. I usually give my team members a project to check out new trends. They then prepare mood boards of the new autumn/winter trends and try them out on other staff members, and friends if the salon is quiet. It’s a great time to experiment a little on colour and cut, and most importantly, be creative! On a similar note, I have always said that training days are essential to staff development and morale. Over the summer I like to organise training days with brands we work with, brands who are launching new products or want to give us a refresher on existing products. It’s a great time for staff to try them out for themselves so when clients return they can talk knowledgeably and recommend products they really believe in. Clients always want to know what is new on the market and I like to make sure the stylists have lots of new items to talk about. Clients who are still in the country during the summer sometimes need a little encouragement to come into the salon or visit your spa more often than they would normally. So it’s a great time to run promotions like discounts, value added treatments, free gifts or competitions. However, make sure these promotions end well before the bulk of your clients start to return. See you all in September!

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

Professional Beauty GCC June 2015

MINI-LIFTING WITHOUT INJECTION THIS UNIQUE HIGH-TECH ANTI-WRINKLE CONCEPT CAN POSITIVELY INFLUENCE THE SKIN IN TWO INNOVATIVE WAYS: RELAX peptides limit the release of neurotransmitters, therefore reduce wrinkle depth and smoothen lines. RELIFT peptides which suppor t the new production of collagen to visibly decrease the wrinkle depth.

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T H E A R T O F AG E - L E S S B E A U T Y

digital marketing

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Site rules

In the second of her digital marketing columns for Professional Beauty, Namita Ramani explains how to create the best possible website

ast month I spoke about the three crucial pillars necessary for a complete digital marketing cycle. This month, I would like to dig deeper into the first pillar of that cycle, which we often refer to as the foundation for all digital marketing: your website. As someone who works closely with the spa industry, I’ve found that there are too many spas in the region that have not yet established their online presence. Let me tell you right off the bat - you’re losing big business if you haven’t invested in an optimised and conversion-driven website for your spa. After all, it is how clients find you! Without a good website, it is impossible to do any kind of successful digital marketing. Even if you do have an existing website, let’s talk about how we can improve it to make it your business’s 24/7 sales machine. There are certain elements and strategies that should be used when creating a website. These help convert every visitor that lands on your page into a potential customer. Your website should make a person want to take action and book, and it should allow them to book in an easy and efficient manner. So what are the must-have elements your website should incorporate? Tick off the list below to ensure you are on the right track:

Good design: Remember, your website is your online brochure. It has to be attractive enough to entice your potential customers to pay a visit to your spa or salon. An effective design helps you have an edge over your competitor.

Easy navigation:

Navigation must always be easy and simple. Once a customer lands on your website, they should be able to browse through various services with ease. The right kind of navigation strategically directs your visitor to take action based on their interest. Furthermore, it should lead them to their desired page in the least amount of clicks. Nobody wants to be digging around for information - if they can’t easily find what they are looking for, they’ll move on.

Good content: Just like you read and research before investing your money in anything, your customer is probably going to read up on your spa and the services you offer. Your content should always answer possible objections or questions your visitor may have, while also enticing them and showing them why you are the best solution for their needs. It should be relevant and compelling enough to convert them to a walkin customer.

Call to action:

Why would you want any potential lead to land on your website? It’s because you want them to take action. You want them to either book for your services, make calls for appointments, subscribe to your newsletters, etc. Your website must have various touch points for your visitor to connect with you so you continue communication after they have left the website.

Mobile friendliness: The present age is the Smartphone age – 60 per cent of your potential customers will be accessing your website on their mobile devices. It is important you have a mobile friendly website that runs consistently across various devices. Your design should not break and information should run smoothly on all platforms.

Blog: With blogs, you can educate and inform your visitors with latest trends, services, and information related to your spa. Moreover, a blog is one of the greatest tools for content marketing, plus it helps your spa’s website rank higher on Google which, let’s face it, is where all your customers are at! Your website is the most important and powerful tool for digital marketing. A website is what gives you a strong online presence to your business. And if you can get this tool to work effectively, marketing your brand or service becomes a lot easier and result-driven!

Namita Ramani is a digital marketing expert, with a number of successful brands. In the last 11 years, she has helped more than 300 companies reach their target audiences and convert prospects into customers, using digital channels like Google PPC and SEO campaigns, social media and email marketing to generate leads via client’s websites.

Professional Beauty GCC June 2015

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salon profile

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On the move

Firmly established in the up and coming or Motor City area of Dubai, Chi Nail Spa has a large following and is now tapping into the mobile market. We speak to owner Elham Mansour Frongia to find out more

Tell us about your background in the beauty Which product ranges do you use in Chi Nail industry and how Chi Nail Spa has evolved? Spa and why? I have a marketing and advertising background, however my passion has always been for beauty and after spending hours in salons and spas as a customer, I realised that I wanted to work in the beauty industry. I opened my first salon prior to 2011 which was located on Sheikh Zayed Road in Dubai. I learned a lot about the industry from this venture, which led me to open the first Chi Nail Spa in Motor City in June 2011. Four years on, our second branch will be hopefully opening its doors this month (June).

We use Essie, Zoya, Thalgo, CND, Gelish, Bio Sculpture, LVL, Nouveau Lashes, Star Nails, Perfect Sense, Thermasoft, Cirepil organic wax, Thatâ&#x20AC;&#x2122;s So Tanning and many more natural and organic products. We look for product ranges that are as natural as possible, effective and innovative. We always test the products before selecting them and staff members always undergo lots of training before they use a new product range.

Professional Beauty GCC June 2015

salon profile

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As well as your in-salon services, you now What differentiates you from other nail offer a mobile spa service. Is this successful? spas and what is your particular formula for Our mobile spa service is extremely popular; children success? and mothers are thrilled to have Chi Nail Spa services at their homes. We also sponsor events, like the recent Mother’s Day event at Fit Republik in Sport’s City, ladies’ mornings for Arabian Ranches Ladies’ Club, school spring fairs and pampering for sports teams like the netball team from Sport’s City, Chi Chicks. For children, we offer birthday parties and baby showers and these events have been hugely successful. For such events, we provide a personalised set up based on the customer’s chosen theme. We always strive to give our customers unforgettable memories.

What is your vision for Chi Nail spa for 2015 and beyond?

We pride ourselves on our high standards of hygiene and sanitation; we always use disposable equipment for each client. The friendliness and professionalism of our staff and our reasonable prices yet quality products and tools used, from the acetone, nail wipes to the polish itself, have made our customers extremely loyal. We offer customers flexibility and their satisfaction is key to our success. We offer complimentary treatments on their birthdays, promotions and loyalty programmes. We emphasise that customer loyalty should always be rewarded and therefore we treat customers with love and care. Staff satisfaction, recognition and motivation are also a crucial part of the Chi family success. PB

We are expanding with our second branch in Jumeirah Village Triangle Imperial residence and I hope there will be more branches to come in the near future. Elham Mansour Frongia is owner of Chi Nail Spa in Motorcity, Dubai

Professional Beauty GCC June 2015

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treatment news

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Real results Results-driven treatments are put under the microscope this month This month we tried… Pevonia Lumafirm facial The lowdown: As the editor of a beauty magazine, it would be fair to assume I have a strict skincare regime, but in reality my routine slips when I’m busy, so it had been a few months since my last facial when I tried out the Lumafirm from Pevonia at the Radission Royal Spa, Downtown Dubai. The treatment commences with an impressive and in-depth consultation in which Wu Hong, Pevonia’s UAE education manager discusses my skin concerns, lifestyle and skin regime, followed by a thorough examination of my skin. Wu Hong concludes that I need the Lumafirm to combat pigmentation and fine lines. She also noted that my skin was very congested with melia and whiteheads around my chin area. My skin is cleansed and I am put under the steamer to prepare my skin for extractions. Wu Hong performs a series of exacting extractions and I am shocked when she shows me the debris that she has cleared from my skin! The Lumafirm products are applied following a the Pevonia protocol but tailored to my individual requirements and I am also treated to a lovely massage.

Professional Beauty GCC June 2015

PB says: The facial is certainly results-driven but I like the fact that there was was some massage built-in too so that the overall experience was relaxing. I loved the smell and feel of the Pevonia products but immediately after the facial, my skin appears red where the extractions have taken place. Despite this, my skin is more luminous and clear especially around my forehead and the lines around my eyes are somewhat diminished. I experienced some sensitivity following the facial, which may not have been as apparent had I used Pevonia products following it. For two days after the facial my skin felt a little tight and sore but by the third day this eased, and my skin started to look really good. I have since noticed a definite improvement in the texture of my skin. It feels much smoother with less bumps underneath the skin. I was really impressed by Wu Hong’s knowledge of the skin and skincare ingredients and the facial has inspired me to want to take better care of my skin. Tested by Fiona Vlemmiks

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treatment news

This month we tried… The Back Treatment 1847 The lowdown: The entrance to 1847 is akin to that of an upmarket member’s club. The front façade is discreet and with no obvious door. Instead you press a single silver button to be granted entrance into the salon. Once inside a masculine feel is instantly established as dark wood permeates many of the surfaces, punctuated only by complementary and understated cream soft furnishings. The overall look is one of sleek sophistication. Despite the fact it is a weekday, 1847 is in full flow and most of the chairs are filled with businessmen enjoying grooming or manicure treatments and yet a sense of calm and relaxation still pervades. I’m greeted warmly by my therapist and her easy manner and knowledgeable approach makes me feel confident in her abilities. Before beginning the treatment the therapist explains that it will involve a deep tissue massage, sea salt exfoliation and warm mud masque – the aim of which is to unblock pores, renews cells and stimulate circulation. The massage focuses primarily on my back – as you would expect – but also takes in my feet and legs too. The pressure is at just the right level and

the therapist skillfully eases out several knots in my shoulders. Whilst the massage has helped me to unwind, I don’t find the next stage – the scrub – quite so relaxing. Despite the intensity of the scrub I can feel the benefits of it; the exfoliation process is clearly sloughing away any old skin cells and helping to cleanse and refresh my skin too. The scrub is followed by a moisturising mask, which helps to restore hydration to my skin. After this is removed, a moisturising lotion is applied and another light back and scalp massage follows, gently easing me back towards a sense of relaxation. Leaving the salon I not only feel calmer and more relaxed, but crucially my back feels cleansed and refreshed too. As a first experience at 1847 it’s been a positive one and one I would be happy to repeat. Tested by Daniel Rodgers

This month we tried… KeraStraight Intense Boost KeraStraight pioneer Jez Barnett founded the brand in 2009 and has since created a range of treatments and a haircare line all aimed at smoothing unruly locks. The Intense Boost treatment is suitable for finer hair and will give results for up to 30 days. As part of an educational visit to Dubai, organised by KeraStraight distributor Rapid General Trading, Jez was on hand at Pastels Salon, The Ritz Carlton, JBR, to personally give journalists and VIPs the Intense Boost treatment and discuss its benefits. After asking me about my major hair concerns – frizzy with dry ends but in need of root lift – Jez explained that the intensive conditioning treatment would leave my hair silkysmooth and soft to the touch, while giving it volume and body. After the mask is applied to my dry hair, my locks are immediately tangle-free with no snagging as the comb is run through it to ensure the mask is evenly distributed. My hair is then dried with a hair dryer to seal in the mask and lock in moisture. Finally the mask is washed off and my hair blowdried. The end result is luscious, bouncy, shiny hair that feels stronger, earning me many compliments from friends and colleagues! Tested by Fiona Vlemmiks

Professional Beauty GCC June 2015

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Shrinking Violet The lowdown: The Shrinking Violet body wrap promises instant inch loss for a beach ready body. The first step was a body composition analysis. I was instructed to take off my shoes, jewellery and anything else heavy and stand on the metal receptors so my heel and foot matched exactly. I then held two devices where I had to press my fingers and thumb again on the receptors. I could feel the electric pulses, especially in my fingertips. My body composition analysis was then printed off and it listed in depth information including body fat mass and BMI. My body fat mass was 17.6kgs. After a consultation which checked for allergies or health problems, my therapist explained that for optimum results coffee and tea should be avoided afterwards and two to three litres of water should be consumed to help flush out my system. The therapist applied the Shrinking Violet oil all over my body apart from the face, hands and feet. She then proceeded to wrap my body in clingfilm starting with my legs and working up the body. I didn't feel uncomfortable, just a bit like I was a clingfilm mummy! The therapist helped me on to the bed, and laid a large, heated silver blanket over me that gradually heated it up over the course of the hour.

Throughout the next hour, the therapist performed a mini facial using products from Bellefontaine, Switzerland. The mini facial was a good distraction from how hot I was getting and made the experience much more pleasurable. Around 20 minutes into the treatment I was so hot that my face started to perspire and I could feel beads of sweat around my back. By the end of the hour, the therapist needed to place cold towels on my face and my neck and I was ready for her to remove the cover, any longer and I would have been really uncomfortable. It was a relief when the cover was taken off and the therapist gently cut off the cling film. I was slightly dizzy when I initially sat up and you could visibly see how much fluid had been extracted. PB says: Immediately after I appeared thinner from being compressed for so long. I then got dressed and measured again and I had lost a total of 1.4kg off my body fat mass. Following the treatment I felt very tired and sluggish. I also felt a bit bloated which I was told is a side effect and nothing to worry about. The next day I felt back to normal and continued to avoid coffee to maximise results. Tested by Nicki Wyatt

Reviderm Triple Peel Ideal for skin renewal, lightening, and shrinking enlarged pores, this treatment comprises three methods of peeling; enzyme or biological peeling, microdermabrasion or mechanical peeling and chemical or AHA peeling. The biological peeling prepares the skin on the corneal layer. It deeply cleanses and resurfaces the skin peeling off the dead skin cells leaving it clearer with a more even tone and texture. This helps diminish scars, age spots and wrinkles. The mechanical peeling follows increasing the blood supply to provide the nutrients necessary for skin regeneration, repair and improving the skinâ&#x20AC;&#x2122;s elasticity and texture, as well as balancing the pigment and increased cellular turnover. The stratum corneum is partially or completely removed by light abrasion to improve sun damaged skin, acne scars, dark spots and even fine lines and wrinkles. Finally the chemical peeling is for the deeper skin layers. The AHA Peeling Lotion active agent is glycolic acid which safely removes the outer layer of dead skin cells bringing fresh new skin to the surface. Glycolic acid can also help lighten discoloration of the skin, such as sun spots or age spots and help those with acne-prone and blackhead-prone skin. After the treatment, Reviderm promises that the skin will be firmer and smoother.

Professional Beauty GCC June 2015

product news

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Top to toe Offer clients these summer beauty solutions for the whole body Nashi The Phyto Repair remedy line is a retail range designed to extend the results of the in-salon Phyto Repair treatment. The dual complex contains collagen and phyto stem cells. The Remedy Shampoo, which is free of sodium chloride, sulphates, phosphors and parabens, helps to prolong the treatment and further reconstruct and restore the hair. Meanwhile, the Remedy Conditioner helps to prevents split ends and tangles. Call +971 4 338 27 73

Gharieni Group The Pedispa is a five-engine treatment bed, designed not only for foot treatments but also for use during hair, facial and hand treatments. The multifunctional Pedispa can be easily adjusted with the seat inclination, back area, sitting height, leg rest and distance between the leg rest and seat all capable of being changed. Made with imitation leather cushioning, the bed is solid and durable and available in a choice of different colours. Call +971 4 276 67 34

Goldwell The DualSenses Curly Twist range has been designed specifically for curly hair. The retail kit has a Moisturising Shampoo which provides natural bounce and elasticity along with the unique Detangling Spray-Conditioner which instantly reactivates limp curls leaving long-lasting shine with unbeatable intensive moisture. The new 60 Second Treatment Mask regenerates hair while the Enriching Serum strengthens and provides an anti-frizz effect. Call +971 4 338 27 73

Professional Beauty GCC June 2015

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Aromatherapy Associates A comprehensive skincare retail offering, the Refinery Skincare Essentials set from the Aromatherapy Associates men’s line features a moisturiser, eye gel and face scrub to smooth, hydrate and strengthen the complexion. A great addition to offer in spa for Father’s Day! Call +971 4 379 19 66

Epillyss Professional depilatory system Millenia is a hot wax that promises superior traction. Thanks to the ingredient Biorésine C3, Millénia has vasodilatator properties, which reduce the feeling of pain, redness and soreness. Also harnessing the power of lavender, the formula, available from ENER Beauty Trading, is suitable for strong hairs and sensitive zones such as the bikini area and the underarms. Call + 971 4 336 34 33

Kevin Murphy A repairing and thickening conditioning treatment for fine, dry or coloured hair, Angel Masque is paraben free and contains quinoa proteins, tripeptides, lotus flower and bamboo extracts. The treatment can be applied in salon and also retailed to clients. It is applied to freshly washed hair, massaged into the hair and scalp and left for five to 10 minutes before rinsing. Call +971 4 341 48 20

Professional Beauty GCC June 2015

product news

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QMS Ion Skin Equalizer Night Serum and Cream is an anti-ageing skincare duo, which boosts the skinâ&#x20AC;&#x2122;s nightly regeneration process and stimulates the skinâ&#x20AC;&#x2122;s own collagen. Active ingredient molecules are transported into the deeper layers of the skin with the help of a micro-current technology. This intelligent formulation is designed to visibly reduce fine lines and wrinkles leaving the skin looking younger. Call +971 4 379 19 66

neuLASH This nutrient-rich formula is fortified with active eyelash technology to dramatically improve the weak appearance of eyelashes in 30 days. Sodium hyaluronate, known for its ability to hold 1,000 times its weight in water, saturates the lashes in hydration, boosting softness, elasticity and shine. A combination of amino acids and bioengineered peptides help improve the look of the lashes as well as strengthening and protecting. Biotin, an essential B vitamin, fortifies the lashes while Panthenol improves lash flexibility and durability. Call + 971 4 434 34 46

CND Just launched, CNDâ&#x20AC;&#x2122;s Shellac Xpress5 Top Coat and CND LED lamp allow faster-than-ever service time and high-performance. The LED lamp cures all five fingers (or toes) in half the time when compared to the CND UV Lamp, and uses optic mirrors to target UV exposure to the nail area only. It has a patent-pending design with pre-set timers for each service step, is lightweight and has been ergonomically designed with guides for proper hand/foot placement. It is the only lamp designed to completely and evenly cure both the CND Shellac 14 plus day nail colour and the Brisa Gel. Tel +971 4 334 38 24

Professional Beauty GCC June 2015

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Out and about

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Hair Flair

Professional Beauty goes behind the scenes of Fashion Forward with L’Oréal Professionnel

ashion Forward has firmly established itself as highlight of the regional fashion calendar. The fifth season took place between April 10-13 and once again saw a host of the Middle East’s most talented, accomplished and up-and-coming designers showcasing their cleverly crafted designs. The slinky models sashaying effortlessly down the catwalks were not only expertly attired; they were also groomed to perfection too. And Professional Beauty got to step behind the scenes with official backstage partner L’Oréal Professionnel to get a glimpse of just it what it takes to get the models catwalk ready. Having acted as the official backstage partner for Fashion Forward for the last four seasons, and with a wealth of backstage experience to draw on, the L’Oréal Professionnel team is clearly skilled orchestrating catwalk looks. Working with selected salons for the event – Sisters, Hair Creators Academy and Pastels – the scene backstage is buzzing, but also surprisingly calm and organised. The stylists from the three salons

Professional Beauty GCC June 2015

are evidently well-schooled in what is required to create each of the looks for the 30 models in the headline shows and the 15 models for the other shows, and the L’Oréal Professionnel team is on hand to assist wherever necessary. While the action on the day is all about executing the desired look with speed, accuracy and the required amount of creative flair, the build up to perfecting the hair looks actually begins weeks before. L’Oréal Professionnel meets with the designers around a month before Fashion Forward to discuss their requirements, peruse visuals and create a plan. Once the creative looks are finalised with the designers, L’Oréal then works with the individual salons to perfect these looks and determine which products are needed to recreate them backstage. The result is not only some exceptional hair creations, but also a unique working experience and one which not only L’Oréal Professionnel, but also the salons seem thrilled to be a part of. It’s a creative platform, but one that also provides opportunities to work closely as team, under time pressures and with an ability to think on your feet.

A healthy glowing complexion indicates a level of well-being, not just beauty

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DISTRIBUTORS

The BeautyCo P.O.Box: 215315, Business Bay, Dubai Email: info@thebeautyco.net www.thebeautyco.net Tel: +9714 4560822 Fax: +9714 4562199

Areej Al Noor General Trading +971 4 2579272 Khalid Abdul Ghaffar Building Next to Al-Tawwar Centre Al Qusais, Dubai Office number 208

Contact number: 04 399 0550 Email Address: sales@tipsandtoes.com

SEPIDE UHLMANN Contact number: 04 399 0550 Email Address: sales@tipsandtoes.com

Cell: +971 (0) 50 2517305 Email: sepide@neu-cosmetics.com www.neulash.ae

Beauty Essentials WLL List of Brands: • Aloxxi Salon Color & Care • JB Cosmetics o

JB Lashes (Pioneers in Eyelash Extensions) Secrets Professional (Eyelash Enhancers, Nail Care, etc.)

o Color

o Lashfood (Natural Eyelash Conditioning System) o Simpleperm (Quick & Simple Eyelash Perming System)

• Artistic Nail Design • Swiss Color International (Permanent Makeup and Lift MESO Concept) Beauty Essentials Trading Al Manara Bldg., 8th Floor, Office # 801, Business Bay , Dubai, P.O. Box 38413, Dubai, UAE Tel #: 04 5546058 Fax #: 04 5546043 Mob. #: +971 505969982 Email: info@be.com.kw / janna@be.com.kw

classified

professionalbeauty.ae

Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

recruitment

When Business Matters

HYPOXI Training Equipment LLC is the exclusive distributor of the HYPOXI Concept and devices. HYPOXI is a safe and natural method of targeted body shaping, weight loss and fat burning in stubborn areas, an alternative to crash diets and invasive procedures. Seeking a professional female energetic Outdoor Sales Executive/ Account Executive to introduce the HYPOXI concept & devices to retailers of Hotels, spa, fitness, health and other related consumer services. The Sales Executive is responsible for identifying prospective retail accounts, arranging presentations, acquiring new accounts, providing ongoing service and sales support for those accounts, working closely with the Master trainer and technician. Skills & Requirements: Sales experience within the target market Excellent written and verbal communication skills Goal and target orientation Diligence Organization skills Ability to work independently without much supervision Quick learner Proficient in MS Office and adequate computer literacy UAE drivers licence Ability to work, provide feedback and collaborate with other members of the team Associates / Bachelors degree or equivalent 2 or more years of work experience in sales/accounts in the spa, fitness, beauty, health or wellness areas. Ability to establish rapport and build professional relationships with business owners/managers. Excellent customer service skills Salary will be based on experience. If you meet the above requirements, please send in your cover letter and CV with your expected salary to info@hypoxi-uae.com

Smart Software Solutions Salon & Spa Management Made Easy Increase Revenue | Reduce Costs | Save Time (t) +971 50 3966169 (e) info@ivillageae.com www.salongenius.com

classified

professionalbeauty.ae

Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

training

Hair Make-up Hair Make-up Hair Make-up

Beauty Body Beauty Spa Body Spa Beauty Body Spa

Come Along. Talk to Us. ENROLL. Come Along. Talk to Us. ENROLL. Come Along. Talk to Us. ENROLL.

44542422/ 44542466 Ofﬁcial Sponsor

Ofﬁcial Sponsor

Email:qiba-sdc@qf.org.qa www.qiba.com.qa

/TajmeelAcademy Email:qiba-sdc@qf.org.qa Follow us on: www.qiba.com.qa /TajmeelAcademy

Email:qiba-sdc@qf.org.qa www.qiba.com.qa

diary dates

professionalbeauty.ae

Diary dates

12-14 July Cosmoprof North America Mandalay Bay Convention Center, Las Vegas, USA Considered one of the top 200 trade shows, this event pulls nearly 1,000 exhibitors from 40 countries. Alongside the exhibition there are special events and conferences. www.cosmoprofnorthamerica.com 19-23 August Bellaza & Salud Corferias, Bogota, Colombia Now entering its fourteenth year, Colombia’s Beauty and Health show will provide a platform for local and international exhibitors to showcase existing and new products. www.feriabellezaysalud.com 29-30 August Hair and Beauty Frankfurt Fair and Exhibition Centre, Frankfurt, Germany Targeting salon owners, stylists, beauticians and nail and make-up artists, this show is designed to showcase the upcoming trends for the latter part of 2015. www.hair-beauty.messefrankfurt.com

30-31 August Professional Beauty Johannesburg Gallagher Convention Centre, Johannesburg, South Africa Johannesburg will be home to the latest Professional Beauty show in South Africa. Alongside 200+ exhibitors showcasing their beauty, nail and make-up collections, there will also be exciting nail and make-up competitions. www.probeauty.co.za 12-14 September Beauty Salon dimensions Jaarbeurs Exhibition & Convention Centre, Utrecht, The Netherlands This exhibition will focus on the personal care, beauty, spa and salon sectors, with presentations, demonstrations and workshops taking place alongside the exhibition itself. www.beautysalondimensions.nl 15-17 September Beyond Beauty Paris Paris expo Porte de Versailles, Paris, France A beauty and spa exhibition, which also includes a conference and other platforms for networking and meeting fellow professionals. www.beyondbeautyparis.com

Don’t Miss... 6-7 July Professional Beauty Delhi Pragati Maidan, Delhi Professional Beauty India takes centrestage this month with the fourth edition of Professional Beauty Delhi promising to be its largest show to date. With over 400 brands on display, a host of free beauty seminars and a plethora of national and international experts sharing their knowledge and experience, it is all set to be a mustvisit event. www.professionalbeauty.in

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

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Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E. +9 71 4 - 2 76 67 34 // Mobile: +9 71 55 952 3412 // info@gharieni.ae // www.gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.de // www.gharieni.com