MALENA´S

c o r p o r a t e

Identity Manual

M ale n a’s HO

M E C O OK

Identity manual

b r a n d

u s e s

M ale n a’s HO

K O ME CO

h o r iz o n ta l • use of only the symbol black and white, and inverted. Whenever you use the full logo

Pantone 1375 c

Pantone 491 c

Pantone 491 c

Identity manual

s e c u n d a r y

M ale n a’s HO

M E C O OK NORMAL

M ale n a’s HO

M E C O OK

M ale n a’s HO

M E C O OK INVerted

INVerted

M ale n a’s HO

ME CO

b r a n d

OK

Black & White

M ale n a’s HO

M E C O OK INVerted

Identity manual

g r ay s c a l e

100%

80%

40%

Identity manual

W ATER

M ale n a’s HO

GRAYSCALE 20%

M E C O OK COLOR 20%

M AR K

Identity manual

GU I DE

M ale n a’s HO

• 11 mm white border

M E C O OK

Identity manual

TYPOGRAP H Y

BANGLE NORMAL

abcdefghjklmn opqrstuvwxyz 1234567890

abcdefghjklmn opqrstuvwxyz 1234567890

SECONDARY

TIMES Bold

abcdefghjklmn opqrstuvwxyz 1234567890

T y p o g r a p h y

abcdefghjklmn opqrstuvwxyz 1234567890

Identity manual

n o t

M ale n a’s

M ale n a’s

M a l e n a ’s

OK

s ’ a M ale n HO M E C O

HO

ME CO

OK

HO

HO

M E C O OK

M E C OO

In c l i n at io n s a n d Dis t o rtions * * * * *

There shall be no inclin ation in an y SENSE NOT PERMITTED WITHOUT THE USE OF THE LOGO ICON NOT ALLOWED distor t LOGO NOT ALLOWED alter the dist an ce between icon and typography No changes m ay be color or font

K

a l l o w e d

t o

M ale n a’s H

OM

E C OO

K

M a l e n a ’s HO

M E C OO

K

a lt e r

Identity manual

P r o m o t i o n

P o s t e r s

COMBO MENUDO Burrito & Drink ONLY SUNDAYS

32OZ

32oz

.50 M ale n a’s HO

$

M E C O OK

M ale n a’s HO

M E C O OK

$ .99

Identity manual

Si g n a g e

Identity manual

ta k e BURRITO

MALENA’S • Beans • No Beans

1.99

$

QUESADILLA

1.50

$

ASADO DE PUERCO EN ROJO

QUESADILLA MALENA’S

2.50

$

• You can add a filling in your quesadilla at NO extra charge

MOLLETES

2/ 1 $

BISTEC DE RES

Red Pork Stew Slow braised beef.

Diced Steak Anaheim peppers, potatoes and tomato.

DESHEBRADA

RELLENO

Shredded Brisket Anaheim peppers, potatoes and tomato.

PICADILLO Ground Beef Anaheim peppers, potatoes and tomato.

CHICHARRON Pork Rind Stew Peppers, tomato and green pepper sauce.

EXTRAS

Anaheim Peppers lightly battered and filled with cheese.

RAJAS CON QUESO Chile and Cheese Anaheim peppers, cheese and tomato.

WINNIE Sliced Franks Sliced franks and tomato sauce.

o u t

m e n U

ONLY SUNDAYS

MENUDO

4.50

$

choice of stew MEXICAN Your with rice PLATE and beans $

4.99

FRIJOLES CON QUESO

Beans with Cheese

HUEVO A LA MEXICANA

Mexican Style Eggs Eggs with tomatoe, onions and pepers

PAPAS CON QUESO

Potatoes and Cheese Potatoes, cheese and green pepper sauce

BARBACOA

ONLY

SUNDAYS Braised Beef Slow braised beef.

MOLIDA A LA MEXICANA

Mexican Ground Beef

• Cheese ........$1.00 • Extra filing ....¢.75

Call (915) 532.39.46 311 W. PAISANO DR. 2 BLOCKS FROM INTERNATIONAL BRIDGE

M ale n a’s HO

M E C O OK

Identity manual

BURRITO MALENA’S • Beans • No Beans

1.99

QUESADILLA MALENA’S

2.50

$

$

QUESADILLA $

1.50

ASADO DE PUERCO EN ROJO

Red Pork Stew Slow braised beef.

DESHEBRADA

• You can add a filling in your quesadilla at NO extra charge

MOLLETES

2/ 1.00 $

MENUDO

4.50

$

MEXICAN PLATE Your choice of stew with rice and beans

$

4.99

BISTEC DE RES

FRIJOLES CON QUESO

Diced Steak Anaheim peppers, potatoes and tomato.

Beans with Cheese

RELLENO

Shredded Brisket Anaheim peppers, potatoes and tomato.

Anaheim Peppers lightly battered and filled with cheese.

PICADILLO

RAJAS CON QUESO

Ground Beef Anaheim peppers, potatoes and tomato.

Chile and Cheese Anaheim peppers, cheese and tomato.

CHICHARRON

WINNIE

Pork Rind Stew Peppers, tomato and green pepper sauce.

Sliced Franks Sliced franks and tomato sauce.

MOLIDA A LA MEXICANA

Mexican Ground Beef

EXTRAS

ONLY SUNDAYS

• Cheese ........$1.00 • Extra filing ....¢.75

HUEVO A LA MEXICANA

Mexican Style Eggs Eggs with tomatoe, onions and pepers

PAPAS CON QUESO

Potatoes and Cheese Potatoes, cheese and green pepper sauce

BARBACOA

ONLY

SUNDAYS Braised Beef Slow braised beef.

M ale n a’s HO

M E C O OK

M e n u

P o s t e r

Identity manual

ST I K ERS

DESHEBRADA

RELLENO

CHICHARRON

RAJAS QUESO

FRIJOLES QUESO

MOLIDA MEXICANA

CON

PAPAS

QUESO

CON

A LA

HUEVO MEXICANA

RES

A LA

PICADILLO

BISTEC

CON

BARBACOA

DE

WINNIE

DE

BARBACOA

ASADO PUERCO EN ROJO

Identity manual

u n i f o r m s

Identity manual

u n i f o r m s

Identity manual

u n i f o r m s