c o r p o r a t e
Identity Manual
M ale n a’s HO
M E C O OK
Identity manual
b r a n d
u s e s
M ale n a’s HO
K O ME CO
h o r iz o n ta l • use of only the symbol black and white, and inverted. Whenever you use the full logo
Pantone 1375 c
Pantone 491 c
Pantone 491 c
Identity manual
s e c u n d a r y
M ale n a’s HO
M E C O OK NORMAL
M ale n a’s HO
M E C O OK
M ale n a’s HO
M E C O OK INVerted
INVerted
M ale n a’s HO
ME CO
b r a n d
OK
Black & White
M ale n a’s HO
M E C O OK INVerted
Identity manual
g r ay s c a l e
100%
80%
40%
Identity manual
W ATER
M ale n a’s HO
GRAYSCALE 20%
M E C O OK COLOR 20%
M AR K
Identity manual
GU I DE
M ale n a’s HO
• 11 mm white border
M E C O OK
Identity manual
TYPOGRAP H Y
BANGLE NORMAL
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abcdefghjklmn opqrstuvwxyz 1234567890
SECONDARY
TIMES Bold
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T y p o g r a p h y
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Identity manual
n o t
M ale n a’s
M ale n a’s
M a l e n a ’s
OK
s ’ a M ale n HO M E C O
HO
ME CO
OK
HO
HO
M E C O OK
M E C OO
In c l i n at io n s a n d Dis t o rtions * * * * *
There shall be no inclin ation in an y SENSE NOT PERMITTED WITHOUT THE USE OF THE LOGO ICON NOT ALLOWED distor t LOGO NOT ALLOWED alter the dist an ce between icon and typography No changes m ay be color or font
K
a l l o w e d
t o
M ale n a’s H
OM
E C OO
K
M a l e n a ’s HO
M E C OO
K
a lt e r
Identity manual
P r o m o t i o n
P o s t e r s
COMBO MENUDO Burrito & Drink ONLY SUNDAYS
32OZ
32oz
.50 M ale n a’s HO
$
M E C O OK
M ale n a’s HO
M E C O OK
$ .99
Identity manual
Si g n a g e
Identity manual
ta k e BURRITO
MALENA’S • Beans • No Beans
1.99
$
QUESADILLA
1.50
$
ASADO DE PUERCO EN ROJO
QUESADILLA MALENA’S
2.50
$
• You can add a filling in your quesadilla at NO extra charge
MOLLETES
2/ 1 $
BISTEC DE RES
Red Pork Stew Slow braised beef.
Diced Steak Anaheim peppers, potatoes and tomato.
DESHEBRADA
RELLENO
Shredded Brisket Anaheim peppers, potatoes and tomato.
PICADILLO Ground Beef Anaheim peppers, potatoes and tomato.
CHICHARRON Pork Rind Stew Peppers, tomato and green pepper sauce.
EXTRAS
Anaheim Peppers lightly battered and filled with cheese.
RAJAS CON QUESO Chile and Cheese Anaheim peppers, cheese and tomato.
WINNIE Sliced Franks Sliced franks and tomato sauce.
o u t
m e n U
ONLY SUNDAYS
MENUDO
4.50
$
choice of stew MEXICAN Your with rice PLATE and beans $
4.99
FRIJOLES CON QUESO
Beans with Cheese
HUEVO A LA MEXICANA
Mexican Style Eggs Eggs with tomatoe, onions and pepers
PAPAS CON QUESO
Potatoes and Cheese Potatoes, cheese and green pepper sauce
BARBACOA
ONLY
SUNDAYS Braised Beef Slow braised beef.
MOLIDA A LA MEXICANA
Mexican Ground Beef
• Cheese ........$1.00 • Extra filing ....¢.75
Call (915) 532.39.46 311 W. PAISANO DR. 2 BLOCKS FROM INTERNATIONAL BRIDGE
M ale n a’s HO
M E C O OK
Identity manual
BURRITO MALENA’S • Beans • No Beans
1.99
QUESADILLA MALENA’S
2.50
$
$
QUESADILLA $
1.50
ASADO DE PUERCO EN ROJO
Red Pork Stew Slow braised beef.
DESHEBRADA
• You can add a filling in your quesadilla at NO extra charge
MOLLETES
2/ 1.00 $
MENUDO
4.50
$
MEXICAN PLATE Your choice of stew with rice and beans
$
4.99
BISTEC DE RES
FRIJOLES CON QUESO
Diced Steak Anaheim peppers, potatoes and tomato.
Beans with Cheese
RELLENO
Shredded Brisket Anaheim peppers, potatoes and tomato.
Anaheim Peppers lightly battered and filled with cheese.
PICADILLO
RAJAS CON QUESO
Ground Beef Anaheim peppers, potatoes and tomato.
Chile and Cheese Anaheim peppers, cheese and tomato.
CHICHARRON
WINNIE
Pork Rind Stew Peppers, tomato and green pepper sauce.
Sliced Franks Sliced franks and tomato sauce.
MOLIDA A LA MEXICANA
Mexican Ground Beef
EXTRAS
ONLY SUNDAYS
• Cheese ........$1.00 • Extra filing ....¢.75
HUEVO A LA MEXICANA
Mexican Style Eggs Eggs with tomatoe, onions and pepers
PAPAS CON QUESO
Potatoes and Cheese Potatoes, cheese and green pepper sauce
BARBACOA
ONLY
SUNDAYS Braised Beef Slow braised beef.
M ale n a’s HO
M E C O OK
M e n u
P o s t e r
Identity manual
ST I K ERS
DESHEBRADA
RELLENO
CHICHARRON
RAJAS QUESO
FRIJOLES QUESO
MOLIDA MEXICANA
CON
PAPAS
QUESO
CON
A LA
HUEVO MEXICANA
RES
A LA
PICADILLO
BISTEC
CON
BARBACOA
DE
WINNIE
DE
BARBACOA
ASADO PUERCO EN ROJO
Identity manual
u n i f o r m s
Identity manual
u n i f o r m s
Identity manual
u n i f o r m s