Formula - Issue #2

PERFORMANCE MACHINE

BURLY BRAND

PROGRESSIVE SUSPENSION

ISSUE #2 Get the formula for success on the P O W E R HO U S E brands from La Palma, CA

Burly Bling-ster 2008 XL Sportster Check out the parts list on inside cover

New Products from Performance Machine & Burly Brand

PM’s 2018 Fat Bob Dressed-Up

ISSUE #2 Happy New Year and welcome to 2018! We hope you’re as excited about 2018 as we are because this is our year. As an authorized dealer, we would like to thank you for your continued support and partnering with the POWERHOUSE brands. We appreciate your business and your loyalty. We can’t wait to show you what we’ve got going for 2018. We are laser focused on exciting new products and improving our service levels.

We’re excited about the 2018 Softail Platform and continue to work diligently on fitment updates for these models. Check out what we’ve done to our 2018 Fat Bob on the next page.

On the Cover: Burly Bling-ster 2008 XL Sportster Featuring these parts: Voyager Luggage - Detachable Saddlebags - Tank/Tail Bag - Backpack Stash Pegs 13” Stiletto Shocks 8” Scrambler/Tracker Cable Kit HEX Air Cleaner Fork Monotube Cartridge Kit

PM Hand Controls - Brake Master Clylinder - Clutch Perch - Three Button Switches - Contour Grips PM 4 Piston Calipers Front and Rear PM 13” Classic Full Floating Rotor PM 39mm Fork Brace PM Arrow Mirror PM Gas Cap

GET THE LOWDOWN ON WHAT’S UP

PERFORMANCE MACHINE All New! MINI BOARDS CONTOUR, SUPERLIGHT & F.T.Z. New Fitment! APEX FOOT LEVERS

BURLY BRAND

FOR SPORTSTER & DYNA MODELS

All New! HEX AIR CLEANER ATTRACTIVE DESIGN & PRICE

Tech Talk! INSTALLED NEW BRAKES? WE HAVE SOME RECOMMENDATIONS

New Color! VOYAGER LUGGAGE NEW BLACK CORDURA MATERIAL

POWERHOUSE BRANDS Sell Sell! SELL MORE PARTS WITH DIGITAL ADVERTISING Smart! CAN ALWAYS LEARN MORE TRAINING & EVENT DROP-INS TO YOU

PROGRESSIVE SUSPENSION Exposed! THE COMPARISON

PROOF IN SUPERIOR QUALITY

2018 PM FAT BOB GETS SPECIAL TREATMENT

2 DERBY COVER

3 GRIPS

4 HAND CONTROLS

4 CALIPERS

2 AIR CLEANERS

1 WHEELS & DISCS

Our R&D department couldn’t wait to get their hands on the new Softail Platform and we chose to start with the Fat Bob. Take a look at what we’ve done!

MONOSHOCK COMING SOON!

2 TRANS COVER

2 CAM COVER

3 PM Grips – an easy addition!

PM’s wide of range of grip styles are readily available to slide on in Contour (pictured here), Overdrive, Apex, Elite, XLS, Contour XL, and Merc.

4 PM Contour Hand Controls and Brake Systems – crave performance!

These pair well together for confidence in your ride and improved aesthetics.

2 PM M8 Cover Line and Air Cleaners – we’ve got you covered!

We installed a Derby Cover, Cam Cover, and Transmisison cover in the Formula design in a Contrast Cut Finish. The Scallop cover line is also available for the M8 application.

And, for the Air Cleaner we chose the MAX HP. It’s got a sporty look that compliments the theme of the Fat Bob.

1 PM Wheels – the most dramatic difference! We’ve got wheels ready to bolt up in one of many designs (Dixon pictured here in Black Ops) in front sizes 16 x 3.5 to 19 x 3.0 and rear sizes 16 x 3.5 to 18 x 5.5

PER F O R M ANC E

All New!

M ACH IN E

MINI BOARDS

WHAT’S SMALLER THAN A FLOORBOARD AND BIGGER THAN A FOOT PEG?

PM MINI BOARDS! We’ve take our proven Contour, F.T.Z. and Superlight floorboard designs and created a Mini Board that’s just the right size resting place for your feet without comprising function and design. The PM Mini Board design lets you mate up with the stock H-D clevis mount and the splined clevis allows for angle adjustment forwards or back for rider comfort.

• Quality Chrome™ • Black Ano

F.T.Z.

• Quality Chrome™ • Contrast Cut™ • Sold in pairs • CNC-machined from billet aluminum • Will NOT fit XL 1200X models • Will NOT work on FLH/T with H-D floorboard mount

• Quality Chrome™ • Contrast Cut™

• Mini boards as passenger boards only will work on touring models with H-D clevis mount

PM PART # 0036-1016-B 0036-1016-CH 0036-1017-BM 0036-1017-CH 0036-1018-BM 0036-1018-CH

APPLICATION FOR USE WITH STOCK H-D CLEVIS MOUNT (UNIVERSAL)

DESCRIPTION PM CONTOUR PM CONTOUR PM F.T.Z. PM F.T.Z. PM SUPERLIGHT PM SUPERLIGHT

FINISH BLACK ANO QUALITY CHROME CONTRAST CUT QUALITY CHROME CONTRAST CUT QUALITY CHROME

RETAIL $299.95 $299.95 $299.95 $299.95 $299.95 $299.95

P ERF O R MANCE

M AC HI N E

New Fitment!

APEX FOOT LEVERS FOR SPORTSTER & DYNA

PM took their successful APEX family design ques and engineered a set of foot levers to replace the OEM ones for a nice custom touch. Choose between three standard finishes of their beautiful Quality Chrome™, popular Contrast Cut™ and proprietary Black Ops™ finishes to make a statement.

The APEX design family consists of a handful of custom, bolt-on parts to help bring a consistent aesthetic theme to your machine. This design was inspired by the old Hot Rod tradition of lightening parts by drilling holes for top speed results – but in this case we modernized that theory to a slotted series of holes within a bevel in-cut. Along with your new APEX foot levers, consider PM’s APEX fuel cap, FL tank accessories (Ignition Switch, Fuel Door and Dash Insert), FL Bezel, FXST Headlight, Grips and Pegs to match for a consistent design theme.

2006-2017 FXD

• Engineered based on PM’s popular APEX design • Direct replacement and quick install • Tacky pedal rubber for positive connection between rider and machine • Available in Quality Chrome™, Contrast Cut™ and Black Ops™ • Fits 2006-2017 FXD and 2004-2017 XL

2004-2017 XL

• Quality Chrome™ • Contrast Cut™ • Black Ops™

PM PART # 0032-1115-BM 0032-1115-CH 0032-1115-SMB 0032-1116-BM 0032-1116-CH 0032-1116-SMB 0034-1112-BM 0034-1112-CH 0034-1112-SMB 0034-1113-BM 0034-1113-CH 0034-1113-SMB

APPLICATION 2004-2017 SPORTSTER 2004-2017 SPORTSTER 2004-2017 SPORTSTER 2006-2017 DYNA FXD 2006-2017 DYNA FXD 2006-2017 DYNA FXD 2004-2017 SPORTSTER 2004-2017 SPORTSTER 2004-2017 SPORTSTER 2006-2017 DYNA FXD 2006-2017 DYNA FXD 2006-2017 DYNA FXD

XL XL XL

XL XL XL

DESCRIPTION APEX BRAKE LEVER ASSEMBLY APEX BRAKE LEVER ASSEMBLY APEX BRAKE LEVER ASSEMBLY APEX BRAKE LEVER ASSEMBLY APEX BRAKE LEVER ASSEMBLY APEX BRAKE LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY APEX SHIFT LEVER ASSEMBLY

FINISH CONTRAST CUT CHROME BLACK OPS CONTRAST CUT CHROME BLACK OPS CONTRAST CUT CHROME BLACK OPS CONTRAST CUT CHROME BLACK OPS

RETAIL $169.95 $169.95 $169.95 $169.95 $169.95 $169.95 $149.95 $149.95 $149.95 $149.95 $149.95 $149.95

PER F O R M ANC E

Tech Talk!

M ACH IN E

BREAK-IN NEW CALIPERS AND DISCS You’ve got brand new calipers and brake discs installed on a motorcycle (perhaps they came from Performance Machine) and it’s time to break them in. And, like just about everything else, there’s a right way and a wrong way to go about that task.

Here’s how we recommend you break in motorcycle calipers and brake discs: 1. First off, start the motorcycle and warm it up to the proper operating temperature.

2. Find an empty stretch of roadway or a large, empty parking lot that provides enough room for you to accelerate to speeds of 60 MPH and brake safely.

3. Perform six to 10 aggressive stops from 30 mph to zero, making sure you don’t come to a complete “dead” stop or lock the brakes while executing these stops.

4. Next, perform another six to 10 aggressive stops — this time from 60 mph to zero. Again, do not allow the pads to remain stationary on the rotor. Keep the bike moving and then reaccelerate for the next braking cycle.

5. Once you’ve completed the pre-burnish stage, cruise around long enough to allow the brakes to completely cool. To burnish the brakes, perform 10 to 12 aggressive stops, accelerating to 45 mph this time and then stopping within 100 feet. Remember that these stops should be controlled and they should be consistent — avoid jerky or erratic braking. A panic stop will damage the calipers and the discs.

6. Double check installation to ensure caliper and rotor are aligned properly with the caliper centered on the center of the rotor to avoid brake drag which can result in premature warping in rotors.

Performance Machine also recommends running new brake pads with new rotors.

Performing these simple maneuvers will result in the proper “bedding in” of the brakes, ensuring that your newly installed system will be reliable and safe.

If you purchased your calipers and brake discs from Performance Machine and have additional questions about breaking them in, feel free to call us at (800) 479-4037, or email our Tech Support team at tech@performancemachine.com

https://youtu.be/m7Zo8E-tQK8

PO W E R H O USE

B RANDS

TRAINING PROGRAMS

In the Know!

In an effort to support our network of loyal dealers, we are offering a value added training program. We want to help you to be successful with our brands and we know that training is essential to staying competitive.

We offer product training/catalog college, sales training and technical training given by our factory product specialists and sales representatives. We can work with parts, sales, service, and consumers to tailor a training session that will suit your needs.

• Brand Awareness Why Performance Machine Why Progressive Suspension Why Burly Brand

Let’s Party!

• Features & Benefits Product Line Range Warranty Quality Testing

• Suspension Test Rides • Plus, Brand Programs that will keep your cash drawer opening!

YOU HAVING AN EVENT?

We’ll show up with our Sprinter Van, Product Displays, Marketing Materials, and Factory Representative who’ll work the weekend for you in exchange for a product stocking order.

Performance Machine stocking order of 2 PM Editions (these go great in the PM booth to showcase the product) or a $4,500 accessory order. Progressive Suspension stocking order is $3,000.

Talk to your POWERHOUSE Rep for more information about our training programs and special event drop-ins.

PO W E R H O USE Sell Sell!

B RANDS

DIGITAL ADVERTISING Want to drive sales?

We’ve developed these banner ads to help you sell more product.

• • • • • •

Wheels Brakes Accessories Air Cleaners Controls PM Edition

DOWNLOAD all PM assets here: http://www.performancemachine.com/media/downloads/PM-digital-banner-ads.zip

• Fairings • MX Floorboards

DOWNLOAD all BB assets here: http://www.performancemachine.com/media/downloads/BB-digital-banner-ads.zip

We are offering these web optimized banner ads in the 3 typical standard sizes promoting most of the main product groups our brands offer, including some new released products. And we will continue to develop more.

• • • • • • • •

Why PS PS Warranty Ulimate Setup Monotube Cartrigde Kits Fork Springs Indian Scout 444,490, 944 & 970 Shocks

DOWNLOAD all PS assets here: http://www.performancemachine.com/media/downloads/PS-digital-banner-ads.zip

The links you see under the ads are to download zipped folders containing all digital files - ready to insert in your website. Copy and paste those links in your browser to download.

If you desire a custom made digital ad with a specific product and size, please submit your request to Kelli Murrow with the contact info shown. For instance, you desire a homepage sider image at a custom size featuring a Domino wheel.

CONTACT: Kelli Murrow, Director of Sales & Marketing kmurrow@performancemachine.com • (714) 523-3000

PROGRESSIVE SUSPENSION THE COMPARISON - TECHNOLOGY EXPOSED

Exposed!

Take a look for yourself and learn why PS shocks are a superior product to its competition.

944 Series, Black Only - $759 444 Series, Black & Chrome - $679 Limited Lifetime Warranty

944/444 Series Shock

High Pressure Gas Charged Monotube Damper. High pressure system keeps oil from foaming eliminating shock fade. 100 Psi of Nitrogen separated from oil by floating piston. Larger diameter piston for more efficient damping.

Nitrogen Charged High Pressure Damping.

Hand Adjustable. Tool-free preload adjustability.

Internal Floating Piston.

Low Profile Engineered MCU Bumper. Bumper only engages in the last portion of the stroke, allowing more wheel travel & significantly reducing severe bottoming.

Deflective Disc Valving with large diameter piston.

Application Tuned Progressive Rate Springs. Tuned for each application. Every shock is dialed in to meet performance criteria based on spring rates and rider weights.

FST Valving. Dynamically adjusts damping for superior ride quality.

Nitrogen Charged. High pressure damping.

Hard Anodized Aluminum Monotube Body. Dissipates heat quickly.

Deflective Disc Valving. Custom tuned for each application.

Low Friction Seals.

Low Profile MCU Bumber.

Frequency Sensing Technology (FST) Valving. Dynamically adjusts damping curve based on road input.

Low Friction Seals. Reduce drag and increase sensitivity.

Precision Machined Componenets. High quality machining with excellent fit and finish.

The Competitor

Black Only - $700 Limited Lifetime Guarantee

Low Pressure, Twin Tube, Damping. Old technology. No longer used in products legitimately providing “performance suspension.� Potential to cavitate, foam and lose damping which leads to unwanted shock fade.

Oversized Bumper. Very tall bumper combined with low rate spring allows bike to ride primarily on bumper, often generating harsh transition from spring to bump stop as shock moves through stroke.

Spring Rate. Very light linear spring rate allows bike to ride on the bumper for substantial percentage of time.

Poor Fit and Finish all Around. Rough machining everywhere. Sharp corners are easily damaged, especially on anodized components.

Unfinished sharp edges will result in nicks in ano.

Oversized Bumper.

Twin Tube Construction used in lower-end shocks traps in heat.

Small Diameter Piston.

Low Pressure Gas Bag. No longer used in performance suspension. Cannot provide enough pressure to keep oil from foaming causing shock fade.

B U R L Y

All New!

B R A N D

HEX AIR CLEANER Introducing the Burly Brand HEX Air Cleaner. Its industrial hex design fits organically to the H-D V-Twin engine while boosting that charismatic Burly attitude in the faceplate designs at a very affordable price tag.

The Burly Brand HEX air cleaner is made from strong, stamped steel and finished in a durable black powder coat or chrome finish.

The HEX comes standard with the “Slotted” faceplate design and a K&N® air filter installed for maximum performance and filtration. This new air cleaner features oil breather bolts that route the heat and chemical resistant, flexible tubing through the unit and back to the intake manifold for minimal oil seep.

The HEX design complements the H-D V-Twin lines and many other build styles. Its thin profile provides plenty of knee clearance without sacrificing air flow while the roundedoff corners in the design eliminates snagging your denim.

HEX AIR CLEANER

W/ SLOTTED FACEPLATE (INCLUDED)

• Thin profile for nice knee clearance • Smooth edges for no pant snags • Industrial design organic to the V-Twin engine • Fantastic bang for the buck upgrade value

Burly Brand also offers two optional faceplate designs, the “MX” and “Wrenches” which are available in chrome and black powder coat. These stamped steel faceplates are sold separately and are a quick swap-out with just three easy bolts when you feel the need to change out the standard “Slotted” faceplate.

• Available in black powder coat or chrome finish • Interchangeable steel faceplates available • Replacement filter available

1991-2017 XL Sportster 1993-2006 Big Twin CV Carb 2001-2017 Big Twin Delphi EFI 2008-2016 FLH 2016-2017 FLST (w/ TBW)

WRENCHES FACEPLATE BB PART # 0206-0179-B 0206-0179-CH 0206-0180-B 0206-0180-CH 0206-0181-B 0206-0181-CH B09-0000 B09-0008-B B09-0009-B B09-0011-B B09-0008-C B09-0009-C B09-0011-C

APPLICATION HEX AIR CLEANER HEX AIR CLEANER HEX AIR CLEANER HEX AIR CLEANER HEX AIR CLEANER HEX AIR CLEANER FOR HEX AIR CLEANER XL SPORTSTER TWIN CAM & EVO FLH/T & FLST W/ TBW XL SPORTSTER TWIN CAM & EVO FLH/T & FLST W/ TBW

MX FACEPLATE DESCRIPTION BURLY FACE PLATE SLOTTED BURLY FACE PLATE SLOTTED BURLY FACE PLATE WRENCHES BURLY FACE PLATE WRENCHES BURLY FACE PLATE MX BURLY FACE PLATE MX BURLY UNIVERSAL FILTER BURLY HEX AIR CLEANER BURLY HEX AIR CLEANER BURLY HEX AIR CLEANER BURLY HEX AIR CLEANER BURLY HEX AIR CLEANER BURLY HEX AIR CLEANER

FINISH BLACK POWDER CHROME BLACK POWDER CHROME BLACK POWDER CHROME N/A BLACK POWDER BLACK POWDER BLACK POWDER CHROME CHROME CHROME

COAT COAT COAT COAT COAT COAT

RETAIL $19.95 $24.95 $19.95 $24.95 $19.95 $24.95 $39.95 $174.95 $174.95 $174.95 $199.95 $199.95 $199.95

B U R L Y

B R A N D

VOYAGER IN BLACK CORDURA® BACKPACK

TANK BAG SCREEN

New Color!

Because you love the Voyager luggage so much, we’ve taken the same styling cues and motocentric features of the dark oak colored waxed canvas line and have brought them to you in Black Cordura®! We kept the red/black plaid for the inner cloth material of the straps to keep some cool with color. We’ve also added Triumph saddlebag brackets for your Thruxton and Bonnie bikes.

TANK/TAIL BAG

SADDLEBAG

TOOL ROLL

BB PART # B15-1010B B15-1011B B15-1020B B15-1030B B15-1000B B15-1041 B15-1051

DESCRIPTION BB LUGGAGE TANK/TAIL BAG BB LUGGAGE MAGNETIC MAP TANK SCREEN BB LUGGAGE BACKPACK BB LUGGAGE TOOL ROLL BB LUGGAGE SADDLEBAG XL BRACKET 2002-2017 DYNA BRACKET 2002-2017 (EXCEPT FXDWG 2006-2008 & FXDF 2008-2017)

RETAIL $189.95 $49.95 $124.95 $74.95 $199.95 $119.95 $119.95

PERFORMANCE MACHINE

BURLY BRAND

PROGRESSIVE SUSPENSION

NOW YOU’RE UP TO SPEED WITH

FOR ACCELERATION

WHAT’S GOING DOWN NEXT? The Catalyst wheel from the PM Xtreme Machine line will roll into production

Triumph Luggage Brackets for Voyager Saddlebags Control Kits for 2014-18 Road King & Road Glide

Rally Season Kickoff

DEMO THESE SHOCKS 444 SERIES

490 SERIES

TRY BEFORE YOU BUY

944 SERIES SITTING PRETTY RIDING PLUSH

PURE PERFORMANCE COMPETITIVE COST

OUR PARTS AVAILABLE THROUGH

Ask your sales representative for the details on how PS can help you increase your suspension sales.

IT’S SENSITIVE TO YOU

Daytona Bike Week Destination Daytona March 7th – March 18th Stop by and hang with us.

A new and improved Demo Program is coming your way.

NEW FOR 2017

Ultra-Touring Ultra-Low

ASK THE COUNTER TO SCHEDULE A DEMO RIDE. HIGH PERFORMANCE MOTORCYCLE SUSPENSION

800-479-5037 714-523-8700 888-367-1871