Ane Arauzo Industrial design portfolio
Hello, My name is Ane Arauzo Sánchez and I am from a small town called Laudio in the Basque Country. I currently study Industrial design and product development engineering at Mondragon Unibertsitatea. I consider myself to be an open minded person and I really enjoy working in group as I like contrasting different points of view to choose the best ideas. I think that the most important value a designer can have is to be able to understand other’s needs and I give a hundred percent of myself to solve those problems. You can see in this portfolio what I do and how I do it. So, if you like what you see don’t doubt in contacting me. Thank you, Ane Arauzo Sanchez
Design process
I devide my design method in three different main phases: Analysis, conceptualization and development.
This is how I understand design
2 1
ANALYSIS
CONCEPTUA
1
ANALYSIS In the analysis I try define the problematic by getting to know the background of whatever I am designing. This takes to analyse also the user, comunication, the client I am designing for...etc.
2
CONCEPTUALIZATION The conceptualization is where the ideas flow. The sketching, creating concepts, selection of which ideas are possible and which are not possible yet...
3
DEVELOPMENT The conceptualization is where the ideas flow. The sketching, creating concepts, selection of which ideas are possible and which are not possible yet...
ALIZATION
3
DEVELOPMENT
Content I
PRODUCT DESGIN GRAPHIC DESGIN COLOUR & TRIM 24h INNOVATION
KYU CÜRVE
Vital KOXK! Maier car
TRIS
Product Design
I
KYU
Group project - 4 people Cuatrimestral project - From November 2014 to January 2015
This is the prospective project of the Kyu tea maker. It follows the “Health and Wellness” macrotrend and it aims to improve the day-to-day life in the year 2020. Guided by found hints the ZEN trend has been defined, where, it has been seen that the influence of the oriental culture in the occidental society is growing in order to solve problems such as anxiety.
Anxiety is becoming a common problem in the society and people look for spiritual care in order to solve it. Due to people’s active lives the spiritual activities related to oriental techniques that used to be practiced at home are taken outdoors.
KYU
I
Health & Wellness
ZEN deas Warmness, simpleness, naturalness, and calm. Neutral colour palette. Soft textures.
User Young-adult user that due to he’s job doesn’t have much free time and whose anxiety levels are high. Enjoys team sports and takes care of his mental and body health.
Materials
ZEN
Materials that copy natural elements and are as enviromentally friendly as possible.
trend
Materials I
WHAT IS KYU? I
The KYU tea-maker has been designed to find a moment of relax and get away from the anxiety that the day-to-day life causes. Thanks to the integrated is possible to use it anywhere and anytime. The spherical shapes and the texture of the superior housing reminds of a stone. This way, the user and the product get in contact with the nature.
Bakelite
Policarbonate (PC)
18/8 Stainless steel
Insulated cup effect Thanks to the vacuum between the housings the infusion doesn’t lose the heat for a longer amount of time.
SIMPLE TO USE Pulling out from the flanges on the top housing the herbs fall to the net bellow and when they mix with the hot water the infusion gets prepared.
INTUITIVE DESIGN Single button mechanism to turn on and off the tea maker. Thanks to this system the product is easy to use.
ACCESORY While being at home the Kyu can be charged and be used at the same time. The accesory works as a conventional tea maker and Kyu is the water deposit while it charges. This supplement fills a cup of tea and it makes it easier for the user to drink their infusions. The design of the accesory is both simple and modern, this way, fits Kyu perfectly without taking any protagonism away from the main product. Finally, taking abot the mechanism, the water is taken from the deposit to the cup by using a pump that absorves the liquid along the tubes. To avoid the water to go back to the deposit a valve has been installed that only allows the prepared infusion to flow in one single direction.
Group project - 4 people Cuatrimestral project - From December 2013 to January 2014
This is the redesign of the “Alissamax” iron for Fagor Electrodomestics. The inspiration has been taken from the social networks, more specifically, from youtube. Due to it’s quickness, lightness and young touch the iresult is an easy using, fun iron for people that use this kind of product for the first time.
INSPIRATION
USER
QUICKNESS FUN FAST ROUND EDGES YOUNG DYNAMISM
LIGHTSHINY & MATTE Young student who moves away from home for the first time.
CONCEPTUALIZATION
SIMPLE BUTTONS
This iron is for young people who have never done the ironing before so one of the goals was to make it SIMPLE. The thermostat is controled by a roulette and the hotter the temperature choice is, the more leds iluminate on top of it. The other two buttons on the iron are the steam and water buttons which are strategically placed on the handle.
REMOVABLE TANK
COMFORTABLE
HANDLE
The removable tank is designed for the user’s comfort. Thanks to it, uncomfortable water filling systems are avoided. A valve that connects the tank with the water tubes, allows the water only to flow in one single direction. In addition, the hole on the top of the tank allows the user to fill it FASTER and EASIER.
Thanks to the rubber around the hanndle it is more difficult for the hand to slide, this way the ironing is much more confortable. The buttons to control the steam and the water are placed in a position that the thumb can press them comfortably and without forcing the hand’s position.
Graphic Design
Vital
Group project - 3 people
AUSTRALIA (King Island - Tasmania) This water is collected from 400 m2 of roof via specially designed stainless steel channels and then stored in a tank . The water passes through a series of filters and then sterilized with ultraviolet rays . Analyses say that Vital is 400 times purer than world standards recommended. Each bottle contains 9,750 drops of water .
Abundance
Freshness
INSPIRATION - What do we want to transmit?
Nature
Unique
Purity
Technology
THE LOGO SHAPE
ital
400% australian
The shape of the logo reminds of the shape of Australia. The logo makes one with the brand’s name “Vital� creating the V with the shape of the country. This shape, reinforces the australian pride and makes the australian consumers closer to the brand. Besides, makes clear where the water comes from which can be very atractive for buyers from abroad.
LABEL The round shape makes of the label outsand among the other bottles in the stores. But, what makes it even more atractive for the consumers eye is the purple colour that distinguishes itself from the other bottles which are generaly green or blue. The colour is related to the ultraviolet rays that are used to purify this water. This way, the technology used to make the Vital water is comunicated.
KOXK!
Group project: Project in pairs
The ZAPOREAK project tries to start a School of Hotel and Catering Business and Gastronomy in Wukro, Ethiopia, as well as the creation and development of activities of income in the foodprocessing area. They will ofer services of education about food and about launching new commercial activities. KOXK! Is a popular party that is part of the zaporeak project to promote both solidarity and gastronomy. The poster, flyers, tickets and signals have been designed for this festivity in Intxaurrondo, Donostia (Basque Country).
GASTRONOMY
SOLID
DARITY
DESIGN
SIGNALS
ICONOGRAPHY
Colour and trim
ONT VIEW - Exterior Maier Car
ABSTRACT Having as a reference China in the year 2025 the design of a car have been designed; both the interior and the exterior. Even if china hasn’t historically been a reference point for the automovilistic industry it is clear that every year they get more influence in the subject as it is one of the countries in the world that is fastest developing economically and industrially.
INTERIOR The design has some slight futuristic touches as it can be seen in the first moodboard with the blue light and the convination of it with the white surfaces. This, added to the organic shapes and the shadows that the shapes on the roof project, a modern, new and original look is gotten.
EXTERIOR The blue is the main colour, convined with detailes decorated with chromed metal and black slate. The convination of these last two materials makes of the outside of the car something novel but in a discreet way.
24h innovation
TriS
Group project - 10 people Contest at 24h of Innovation in Biarritz
Share a break, share a smile GOAL: Design a snack that can be SHARED, is ENVIROMENTALLY FRIENDLY and is HEALTHY.
TriS is a snack to share and encourage a healthy life adding to the traditional and sometimes boring bars some yogurt in the middle. The main triangle is divided in four different smaller triangles. The ones on the edges contain the snack, while the one on the center contains the yogurt. The packaging consists of a recycled paper with the graphic of the flavours. The quantity of material used for the packaging is optimized as it doesn’t cover the whole product and this way, the food can be seen.
CULTURALLY RESPECTFUL To respect the enviroment and cultures all around the world, different snacks were designed. For example for India and Morocco made with autocthonous products and a design more related to their culture.
OPEN AND CLOSE SYSTEM In order to make it easier to preserve, this snack has a system that closes and opens in case you don’t eat the whole snack at once.
DIFFERENT FLAVOURS To addapt to every consumer a spectrum of different flavours is proposed. Fruits, chocolate and nuts are the main ingredients.
ane.arauzo@alumni.mondragon.edu