PICMET ‘10 Conference Phuket, Thailand 10R0350
Accelerating Knowledge Adoption: A Perspective of Social Network
Hung-Chun Huang, Les Davy, and Hsin-Yu Shih National Chi Nan University, Puli, Taiwan
PICMET ‘10 Conference Phuket, Thailand
Knowledge Management Manage Directly
Indirect Manage
)
)
Knowledge
Knowledge
Knowledge
Knowledge
managing knowledge behaviors
PICMET ‘10 Conference Phuket, Thailand
Teamwork structure is a micro social system Internal collaboration network
Managing Micro Social system
Nonaka(1998)
Social context of knowledge; “Ba” social network perspective
PICMET ‘10 Conference Phuket, Thailand
Overlap; Redundant Structure Tacit Externalization
Socialization
i i i
i g
i i
i
i
ÆCommon language generator ÆInternal competitive
g
o g
g
i
g g
Internalization
Combination Explicit
i: individual g: group o: organization Nonaka, Ikujiro & Konno Noboru , "The Concept of "Ba": Building a Foundation for Knowledge Creation", California Management Review,Vol .40, NO3, Spring 1998, pp.40-54.
Network redundant
PICMET ‘10 Conference Phuket, Thailand
Structural Redundancy & Common Language Personal Communication
Team Dialog
Common Language
Communication
Dialog
Common Language
Tacit Knowledge Tacit Knowledge
A
B
Common Language A
Common Language B
PICMET ‘10 Conference Phuket, Thailand
Internal competition Nonaka (1995) Æ Enhance knowledge Creating and diffusion Explicit
Tacit
Common Language
Internal Competition Common
Language
What mechanism behind? Blank !
PICMET ‘10 Conference Phuket, Thailand
Case study Scenarios overlook Time:2002~2003
Technology shifting
Adoption Process
Result of Shifting
A team 4 months
computer software developer since 1994
C++
B team information management department built in 1990
Microsoft Dot NET
engineer will face career challenges while technology shifting.
being expertise engineer requires long-term accumulation
10 months
PICMET ‘10 Conference Phuket, Thailand
A Team member Descriptions Memb Job position er
Working Field
Years on teamwork
A1
senior engineer
programmer
4
A2
executive manager
System Planning
10
A3
senior engineer
programmer
5
A4
project leader
System Planning
8
A5
junior engineer
programmer
4
A6
senior engineer
programmer
8
A7
junior engineer
System pilot
2
PICMET ‘10 Conference Phuket, Thailand
B Team Member Descriptions Member
Job position
Working Field
Years on teamwork
B1
Senior manager
System Planning
8
B2
Junior engineer
programmer/ hardware Maintain
5
B3
Senior engineer
programmer
15
B4
Senior manager
programmer
10
B5
Senior engineer
programmer
15
B6
Junior engineer
programmer
2
B7
Departmen t manager
System Planning
15
PICMET ‘10 Conference Phuket, Thailand
Network analysis of Team member
Team
Team A
Team B
Member
A1
A2
A3
A4
A5
A6
A7
Network Size
8
13
8
7
7
9
4
Effective Size
5.50
10.93
5.05
4.17
3.85
7.00
Personal Redundancy
2.50
2.07
2.95
2.84
3.15
2.00
Team Redundancy
2.53
B1
B2
B3
B4
B5
B6
B7
9
7
7
9
7
10
8
1.80 6.23
3.22
4.10
5.93
3.58
7.18
4.69
2.20 2.78
3.79
2.90
3.07
3.42
2.82
3.31
3.15
PICMET ‘10 Conference Phuket, Thailand Discussion
The debate of social tie in knowledge diffusion knowledge Codify
Hansen (2002)
Uncodify
Granovetter (1985)
Strength of
weak tie Social tie Krackhardt(1992)
Strength of
strong tie
are benefits for codifying and explicating knowledge diffusion
are benefits for ambiguous and tacit knowing transferring.
The organizational viscosity
PICMET ‘10 Conference Phuket, Thailand Discussion
Structural viscosity in knowledge diffusion Team
Team
Redundancy =2.53
Redundancy =3.15
i i
i
i
A1
i A3
i
i
i B5
i
i
i
i
The organizational viscosity Krackhardt (1997) Organizational structure unhindered information communication.
PICMET ‘10 Conference Phuket, Thailand Conclusion Team
Team
Redundancy =2.53
Redundancy =3.15
i i
i
i
A1
i A3
i
i
i B5
i
i
i
i
The structure of Internal competition (structural redundancy) can reduce structural viscosity and increase knowledge diffusion efficiently.
PICMET ‘10 Conference Phuket, Thailand
Thanks Accelerating Knowledge Adoption: A Perspective of Social Network
Hung-Chun Huang, Les Davy, and Hsin-Yu Shih National Chi Nan University, Puli, Taiwan