Luxury Jewelry Female Buyers Is the thought of men buying expensive jewelry for women a past relic? Possibly, even a stereotype? Not completely, but if we go with a Mintel’s survey report, we find that more women today are treating themselves to luxury jewelry. In fact, women have become more independent now, more than ever before.
From a simple random sample of 2,000 women surveyed, they wanted to find out if luxury jewelry buying is limited to men. Surprisingly, more than half of these women surveyed admitted they buy jewelry for themselves. These buyers are successful professionals over 45 years-old with an average disposable income of around $90,000. They say they love spending money on unique and valuable jewelry. Common reasons for purchase are a sense of accomplishment, enjoyment, and investment. Interestingly, many women are buying jewelry at auctions, which have previously been dominated by men.