PROCESS Manifesto
Table of Contents
01 02 03 04
DESIGN BREIF
RESEARCH
CREATIVE PROCESS
FINAL WORK
BRIEF & CRITERIA This section contains the overall information about the project and deliverables.
Background Writing Component Utilizing the resources provided as a guide define/frame/shape your essential creative vision/principles/convictions and ultimately communicate why you are a designer and what you stand for... personal design manifesto 100 words minimum / 500 words maximum. Visual Artifact Based on what you construct in terms of the written framework, develop a corresponding design project that actively translates and transforms your beliefs into an artifact that visually reflects/ illustrates the words. This new work can be analog or digital, static or dynamic, flat or dimensional... or any combination.
Overview
Target Audience
The project includes creating a visual aid for
The audience is anyone looking to read a
the manifesto written. The manifesto shall
manifesto. The manifesto will be shared with
be presented in print, more specifically a
family, friends, classmates and anyone else
large format poster. The poster will need
within Angela’s network. The audience will
to be larger that normal size due to the
also extend to prospective employers and
detail that needs to be shared between the
the creative community.
manifesto and it’s artwork.
Objectives
Message
The objectives for this project are to create a
The manifesto speaks to the beliefs and
visual that successfully depicts not only the
values, as well as interpretation, of life
linguistic characteristics of the manifesto,
as experienced by Angela. The words are
but also the emotional and interpretive
already developed and need to be formed
aspects. The poster will serve as a more in-
into an engaging visual aid to support the
depth interpretation to what the manifesto
message the manifesto is presenting. The
is trying to outline. The poster will also
audience should have to think; they will take
utilize physical art to create the visual rather
away a new perspective on life and how they
than solely digital artwork.
view the world around them.
Tone The tone is very poetic. The manifesto is a metaphor for life as seen mirrored with different aspects of travelling or a journey.
Deliverables Digital Printing Poster, 36� x 48�
RESEARCH & INSPIRATION This section contains any background information and research observations.
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Self-Assesment Q & A’s What is the role of design & visual
The role of design & visual communication
communication, in relationship to
to my family is a way for my family to
purpose and impact on the following:
connect with art and purposeful expression.
a. You
It serves as a platform for creating the feeling
b. Your family
of trust and security in goods, services,
c. Local Community
banking, insurance and healthcare. It allows
d. Global Community
my family to think about the importance of design and what things look like as they see
The role of design & visual communication
my passion for design.
is it serves as my degree, my educational background, my knowledge and my
The role of design & visual communication
experiences. It’s my passion. It also serves
in the local community is to bring people
as criteria because of how I view the world.
together and collaborate. It also serves as
It determines whether I purchase a product
a job market for many young designers. It
based solely on how its packaging looks.
functions as a networking hub; the various
It determines my feelings for a restaurant
events surrounding the idea of design &
based on how the menu reads. It determines
visual communication.
many deciding factors in my life. Design & visual communication also provides me
The role of design & visual communication
with tools to impact the environment
in the global community is to strike
around me. Design & visual communication
awareness, to catch people’s interest
plays a role in my empathy; it guides me on
and attention and to bring communities
how to feel in others’ situations and tend to
together. It creates relationships, conflicts,
their perspectives.
resolutions, satisfaction and upset. From a branding standpoint, good design & visual communication proves to the world that “we care”.
What are the most important issues facing
What is it about design that you are
designers today? Why are they most
passionate about?
important? I think designers are faced with a lot of
My passion for design comes with the
important issues today. Among the obvious,
appreciation for the process. I enjoy going
there are political issues, equality issues,
through the process of designing and finding
global and environmental issues. There
solutions to the given problems. I also like
are also important issues that need to be
the challenge that design presents; learning
addressed on a more personal level such
my abilities and being able to apply them to
as health, mental health, communication,
and overcome a challenge.
community, etc. These are the most important issues because they are or will directly affect each of our lives, our abilities, and our opportunities. How would you currently describe yourself as a designer?
As a designer, I currently would describe myself as a young-professional-in-training. I would say that I am still in the stage of learning how to design and experiencing many different perspectives of design.
How do you approach visual problems –
with paper, I have more control over each
please define your process?
mark I make. Research is something I tend
a. Formulating ideas
to work on in the beginning of my process,
b. Preferred platform
as well as further into my process. I like
c. Role/use of research
to gather all the necessary background
d. Determine audience/user needs
information and facts about my subject
e. Prototypes/testing activities
well before I start ideation. I tend to use
f. Other considerations not listed
sources such as the internet and online articles, as well as books or encyclopedias.
My process to approaching visual problems
If I’m working with a client, I prefer to give
can be described as well-organized, but I
them an extensive questionnaire to find
do tend to float around the process. For
out what they are looking for. In addition to
formulating ideas, I like to work with mind-
background research, the audience and user
mapping. With mind-mapping, I feel that I
needs are important in my research process.
can get all my thoughts out on paper without I like to figure out needs beforehand, but missing any ideas. I feel that in the ideation
I also work on a trial and error basis. This
stage I tend to think in a scatter-brained
is where prototypes and testing activities
fashion; mind-mapping helps me organize
play in. Prototypes are an essential part to
those thoughts to examine later. I then move
making and designing; especially if it is going
on to getting out some rough sketching ideas to a used and functional. Even in exemplary of what the idea might look or function like.
situations, prototypes make it easier to sell
From there, I continue to refine and end
the idea.
up drawing the idea multiple times until I am satisfied to go digital (depending on the project). My preferred platform depends on the project I am working on. For almost all the project I work on, I like to start with paper as my preferred platform. I feel that
What do you consider to be a successful
Are you currently active in any design-
solution? What is a successful solution in
related organizations?
design? Why? To be a successful solution, there should be
I am currently active in the student group
a sense of accomplishment and a feeling
AIGA-UWM on campus. I am listed as a
that the problem presented has been given a
student advisor, previously I served as the
logical and effective solution. Within design,
organization’s president. I do not take on as
a successful solution must have those same
many responsibilities as a student advisor,
qualities, but also a sense of aesthetic and
as my purpose is to mentor the next round
innovation. That the solution is not just a
of officers on their responsibilities and help
reproduction of an existing solution, but
them with anything they need. I do however
building upon an existing solution to make
have my own part of the organization that I
the solution more effective.
run with the other student advisor; Synergy. Aside from on campus, I try to attend regular AIGA-WI events as well as some Adworkers events to try to be as involved as possible.
Where do you do your best work
Who/what are your influences/role
(environment)?
models? (Both in design and out of design)
The environment where my best work
My influences tend to be people that are
is produced depends on how I’m feeling
more local to me, such as professional that
mentally and physically. If I want to have a
I work with or other classmates of mine.
deep focus and work for hours, I tend to go
Influences also come from those that I follow
to a coffee shop (usually later at night when
on Behance, LinkedIn or boards I follow
it’s not as busy), my studio or the UWM
on Pinterest. I also tend to be influenced
Library. I don’t go to these places because
by anything on UnderConsideration.com
of the people; I actually prefer to be alone.
such as “Brand New” and “Art of the Menu”.
However, being at a place with nice sit-
For role models, I tend to find motivational
down tables where I can buy a beverage or
speakers and psychologist such as Scott
a snack and tune the world out with music
Geller a role model and influencer as one
is ideal. If I have a few things to do, I tend
of his quotes really sticks with me, reading,
to work in my office on campus or in my
“Be a success seeker, not a failure avoider.”
studio at home.
Some other role models include my cousin, Brad Colwell, who is a successful designer and motion graphics artist at Deva Studios in California. He recently worked on the 100th anniversary of Paramount Pictures. I am also driven by professionals I meet in my daily experiences, especially my teachers. I always find some aspect of these people to be inspired by every day.
What are you interacting with (reading,
Define your current and long-term (3-5
listening to, watching) that reinforces/
years out) goals.
enhances your visual vocabulary? To enhance my visual vocabulary, I live on
My current goals right now are to stay
Pinterest. I look at Behance a lot as well to see on top of my school responsibilities this what other creatives are producing. Another
semester instead of procrastinating, to
place I look at for visual vocabulary is books
stay healthy by meal prepping weekly and
or magazines. Nature.
going to the gym at least 4 times a week, and finally, to lead a more positive and production daily life. Some of my longterm goals include: finding an internship
What are you interacting with (reading,
next fall at a design firm, move out of my
listening to, watching) that reinforces/
parent’s house and live independently
enhances your critical thinking?
and to get on track with my financials.
To enhance my critical thinking, I tend to read books or articles that talk about psychology and how people act/think. I like to listen to a variety of genres of music that set me in a productive mood. I also watch inspirational movies or shows like “How it’s Made” or “How We Got Here” as they are inspirational and innovative, as well as even shorter series such as TedTalks.
Strongest skills/weakest skills
Positive personality traits/negative personality traits?
Strong: Ability to take criticism
Positive: Outgoing and Friendly
Strong: Ability to work independently a
Positive: Compassion and Empathy
well as with a team
Positive: Open-minded
Strong: Organization
Negative: Anxious
Weak: Technical skills in Photoshop
Negative: Procrastination
Weak: Slightly a perfectionist; it provides
Negative: Distractible
strong clean work, but I still tend to see things I still want to tweak. Weak: Dealing with Creative Block
How are you utilizing these skills and
List potential building points (conceptual,
talents right now?
technical, otherwise).
I use these skills and talents right now in
Some building points for myself would
my everyday life whether it be at work or
be technical skills. I’d like to immerse
in school; It is important for me to stay
myself and learn more about the Adobe
organized so I do not miss out on important
programs and how to better use them. From
dates or deadlines, it work with many
a conceptual standpoint, I think building
people as a team currently on several
points come with learning and experience.
different aspects but also have individual
Internships have been great at building
responsibilities that I must tend to.
points for me so far, and I plan to have another to further my conceptual thinking.
Are you a facilitator or decider in your approach to decision making?
I would say that I am both a facilitator and a decider when it comes to decision making. I tend to take on natural leadership roles when working with others, but I also give my input.
What are the three most interesting things
What obstacles have you overcome to get
you have done/experienced in your life?
where you are today, both professionally and personally?
I’ve gone on a total of five mission trips in
One of the biggest obstacles I have overcome
high school and each one of them presented
to get where I am today is knowledge;
me with an interesting experiences and view
without knowledge and learning, I could not
on life. For one of those trips, I experienced
be in the position where I am today whether
life on an impoverished Indian reservation
that be professionally or personally. Without
in Montana. To see their way of life and
knowledge of design, I could not be in my
even participate in a pow-wow was an
senior year of college. Without knowledge
incredible experience. I’ve also travelled
of how to better my life, I could not be as
a bit around the United States and visited
mentally and physically healthy as I am
some astonishing places such as the Smokey
today. Without knowledge, I could not aspire
Mountains, the Badlands and Washington
to be a better designer, student and person.
DC, to name a few. What essential lessons have you/do you try to learn from your mistakes?
Some essential lessons that I have learned from my mistakes include: failure is not the end; it’s just an obstacle to overcome, It’s okay to care about others as long as you care for yourself, and if someone says you can’t do something, prove them wrong.
CREATIVE PROCESS This section contains any brainstorming, ideation, exploration and concepts.
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Inspiration
Writing Component Draft #1 Life is a journey. Go Places. Abide by the process. Reference the steps, but float in your own canoe. Make it your own. Formulate your ideas, mind-map your conceptual expedition. Feel the paper transform into the road to innovation. Immerse yourself. Find your deep focus and let it navigate you to a creative destination. Reach out to others. No need to travel alone. Enhance your thinking. Pay attention to nature and the world around you. Listen to criticism. But if someone says you can’t climb that mountain, prove them wrong. Feel your emotions. Remember to sing and dance in the rain. Be confident. You’ve arrived. Begin your next adventure.
Draft #2 Life is a journey. Go Places. Abide by the process. Reference the steps, but float in your own canoe. Make it your own. Formulate your ideas, mind-map your conceptual expedition. Immerse yourself. Feel the paper transform into the road to innovation. Find your deep focus. Let it navigate you to a creative destination. Reach out to others. No need to travel alone. Enhance your thinking. Pay attention to nature and the world around you. Listen to criticism. But if someone says you can’t climb that mountain, prove them wrong. Feel your emotions. Play in the mud. Be confident. You’ve arrived. Begin your next adventure.
Manifesto Final Life is a journey. Go Places. Abide by the process. Reference the steps, but climb your own mountain. Make it your own. Formulate your ideas, mind-map your conceptual expedition. Immerse yourself. Feel the paper transform into the road to innovation. Find your deep focus. Let it navigate you to a creative destination. Reach out to others. No need to travel alone. Enhance your thinking. Pay attention to nature and the world around you. Listen to criticism. But if someone says you won’t make it, go beyond and paddle on. Feel your emotions. Play in the mud. Be confident. You have arrived. Begin your next adventure.
Visual Artifact
Bell MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,!?@#$%&*()”
Digital Rough Life is a journey. Go Places. Abide by the process. Reference the steps, but float in your own canoe. Make it your own. Formulate your ideas, mind-map your conceptual expedition. Feel the paper transform into the road to innovation. Immerse yourself. Find your deep focus and let it navigate you to a creative destination. Reach out to others. No need to travel alone. Enhance your thinking. Pay attention to nature and the world around you. Listen to criticism. But if someone say you can’t climb that mountain, prove them wrong. Feel your emotions. Play in the mud. Be confident. You’ve arrived. Begin your next adventure.
Refinements
FINAL WORK This section contains the final production of the work.
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Final Design Typeface: Bell MT Bold Programs: Adobe Photoshop Techniques: Compositing
Angela M. Ryan angela.ryan12@gmail.com (262) 224 1060