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Purpose/Mission Texas Creative helps scrappy, passionate students get a running start in the cutthroat creative industry by molding them into strategic self-starters.
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Typeface Graphics
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Identity
Table of Contents
Identity Hand Icon Logo (Primary / Secondary) Logo Color Options Exclusion Zone Minimum Size Logo Placement Collaborations Unacceptable Usage
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Identity
Hand Icon The hand icon is the most recognizable asset for Texas creative. The art style was inspired by Art Nouveau tarot cards.
 It stands for many things. Among them, it represents the hard work and diligence that our students put into their craft. 
 The icon must always have the dark slate grey outline. When set against complex backgrounds and small sizes, the solid color without the outline may be used.
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Primary Logo
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Identity
Identity
EATIVE R C S A TEX
TEXAS CREATIVE
T E XAS E AT IV E CR
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T E XAS R E AT IV E
Secondary Logos TEXAS CREATIVE
C TEXAS CREATIVE
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T E XAS R E AT IV E
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Logo Color Options
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Identity
Identity
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Hand width
Exclusion Zone An exclusion zone isolates the logo from other graphics and ensures that the logo will not be covered or overcrowded. The logo’s minimum clear space is defined as the width of the Texas Creative hand without the pencil.
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Identity
Above 85 px
Minimum Size 10
Small: 85 - 45px
For smaller sizes or when against a complex background like a photo, the solid color format for the hand may be used.
Below 45 px
Never show the logo in less than 12 mm and 45 pixels.
Identity
Logo Placement The logo can be placed at any one of the points labeled with a red dot. While these are not the only areas the logo can be, these placements are encouraged to keep graphics clear and branding consistent.
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Identity
Video Content The logo should have its own slide at the beginning or end of the video and should placed in the center of the slide. Animations can be used around the logo to introduce it. Throughout the video, a logo mark can be placed on one of the outer corners.
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Identity
Collaborations We will sometimes collaborate with clients, brands and people. Here is how a collaboration can be presented. The exclusion zone must be maintained around the Texas Creative logo as well as the mark of the collaborator. Both logos should be placed side by side.
Hand width
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Identity
Unacceptable Usage 1. 2. 3. 4.
Do not place images in the logo. Do not rotate the logo. Do not modify the logo. Do not use colors outside of the primary and secondary color palettes. 5. When placing the logo over an image, don’t contain in box. 6. Don't modify logo text. 7. Don’t squish or stretch the logo.
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Color Primary Palette Secondary Palette Color Usage
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Color
Primary Palette
Salmon HEX: #EE7469 RGB: 238, 116, 105 CMYK: 2, 68, 54, 0 Linen HEX: #E2DDCB RGB: 226, 221, 203 CMYK: 11, 9, 20, 0 Dark Slate Grey HEX: #1C2B39 RGB: 28, 43, 57 CMYK: 87, 72, 53, 57
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Color
HEX: #E2DDCB RGB: 226, 203, 203 CMYK: 11, 9 , 20, 0
Secondary Palette HEX: #F5B197 RGB: 245, 177, 151 CMYK: 1, 36, 37, 0
HEX: #BC6D84 RGB: 188, 109, 132 CMYK: 26, 67, 32, 1 HEX: #EE7469 RGB: 238, 116, 105 CMYK: 2, 68, 54, 0 HEX: #6C5D7B RGB: 108, 93, 123 CMYK: 62, 66, 33, 11
The colors of the secondary palette can be used in conjunction with the primary palette. White can be used sparingly as an accent color. Secondary colors may not be used on the full primary logo. They may be used on the full primary logo’s solid color format but it is encouraged to keep color choices for logos limited to the primary palette. Secondary colors may be used on graphics and merchandise designs, such as social media posts or binders. Color usage is explored in-depth on the next page.
HEX: #365D7D RGB: 54, 93, 125 CMYK: 85, 60, 33, 12
HEX: #1C2B39 RGB: 28, 43, 57 CMYK: 87, 72, 53, 57
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Color
Acceptable Combinations
Color Usage While the colors on this palette can all be used for Texas Creative’s branding, that does not mean they should be applied to every design.
Unacceptable Combinations
Always consider the compatibility between colors before you combine them on Texas Creative materials. Do not:
• Combine colors too similar in hue • Combine colors too similar in value • Use too many colors in one graphic • Use colors not included in the primary and secondary palettes, excluding the use of white as an accent color
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Typeface Primary Display Secondary Display Body Copy
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Typeface
GOTHAM 100 kerning
Gotham Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890
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Primary Display When displaying fonts as a header or sub-header, kerning must be set to 100.
Typeface
M O N T S E R R AT 100 kerning
Montserrat ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890
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Secondary Display When displaying fonts as a header or sub-header, kerning must be set to 100.
Typeface
Avenir Roman abcdefghijklmnop krstuvwxyz, 12345
TEXAS CREATIVE Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est
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Body Copy
Graphics Iconography Brand Messaging Statements Patterns Borders Final Critique
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Graphics
Iconography This style was heavily influenced by tarot card design and can be used when creating web icons, illustrations or poster designs.
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Graphics
Patterns When promoting final critique, graphics should be distinctive for each class. It helps to start with a basic pattern and then apply either primary or secondary color palette. Here are some examples.
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Graphics
Borders Borders can help add distinction to a design as well as guide the eye to a center point. These are some examples of borders used in the past. Â
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Graphics
Final Critique Students graduating from Texas Creative receive patches to place on their clothing. Each patch holds a specific meaning, and patches are rewarded by fellow students. These serve as memorabilia of their time in the sequence. This style was heavily influenced by tarot card design and can be used when creating web icons, illustrations or poster designs.
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Applications Merchandise Print Social Media Shirts Idea Republic
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Graphics
Patches Students graduating from Texas Creative receive patches to place on their clothing. Each patch holds a specific meaning, and patches are rewarded by fellow students. These serve as memorabilia of their time in the sequence.
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Passport Students have the option to purchase a binder to store thumbnails with custom paper. Each binder will also store an idea journal.
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Parchment
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Pillow
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Final Critique Invitations
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Final Critique Poster
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THE HOUR APPROACHETH TWO WEEKS TO CRITIQUE
TEXAS CREATIVE CRITIQUE WEEK PORTFOLIO 1 May 9, 1 PM - 5 PM
PORTFOLIO 2 May 10, 1 PM - 5 PM
PORTFOLIO 3/4 May 11, 10 AM - 4 PM Texas Union Ballroom The University of Texas at Austin
Social Media TEXAS CREATIVE CRITIQUE WEEK
THE END IS NEAR
PORTFOLIO 1 May 9, 1 PM - 5 PM
PORTFOLIO 2 May 10, 1 PM - 5 PM
PORTFOLIO 3/4 May 11, 10 AM - 4 PM Texas Union Ballroom The University of Texas at Austin
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Graphics
SOMETHING WICKED THIS WAY COMES CRITIQUE WEEK IS NEAR
TEXAS CREATIVE CRITIQUE WEEK PORTFOLIO 1 May 9, 1 PM - 5 PM
PORTFOLIO 2 May 10, 1 PM - 5 PM
PORTFOLIO 3/4 May 11, 10 AM - 4 PM Texas Union Ballroom The University of Texas at Austin
Social Media
SH MEAT E R Fhiretexascreative.com
FRESH MEAT
2018
P3 + P4 PORTFOLIOS
- UPDATED + ON DISPLAY -
HIRETEXASCREATIVE.COM
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Shirts
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Idea Republic Starting this semester, Texas Creative is launching a campaign to promote itself to recruiters and strengthen its alumni network while showcasing student talents. The campaign presents Texas Creative as a nation with its own unique culture, language, and traditions, importing only coee and art supplies while exporting world-class work and ideas.
STATE PLANT The Cactus WELCOME TO
AS CREATIVE X E T
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Never dull and hard to kill, our state plant sprouted from the seeds of great ideas and tireless effort; bearing the fruit of our labor and the sweet nectar of our creations, this one makes for quite the centerpiece.
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Idea Republic
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STATE BIRD
PATRON SAINT
The Grackle
of Texas Creative
Adaptable, collaborative and leaving their mark wherever they go, the Grackle’s head in the clouds and feet on the street philosophy is held in the flyest regards by all Texas Creatives.
Not an idol, half an icon, but our personal hero. When a creative block becomes a looming wall, Texas creatives burn their pencils in hopes for a divine direction and a cryptic critique. The Patron Saint of Creative Sanity, we call to you.
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Texas Creative Seal The Texas Creative seal can be used on any media. It is meant to emulate traditional city or institutional seals. The seal typeface is Bookmania Semibold.
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Texas Creative Summons S
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Texas Creative Colleague, By order of the high court of Texas Creative, you are hereby summoned to fulfill your civic duty and return to critique week. With the citizenship granted to you as a Texas Creative graduate you were given certain inalienable rights: an expansive network of fellow citizens, a homeland on campus, and unfettered bragging abilities. However, with rights come responsibilities. Namely, re-attending critique week, this time as judge. Inform your employer of your necessary absence from May 9th to 11th. Though critique week attendance is mandatory, you are permitted to enjoy what greater Austin has to offer. Perhaps enjoy a Lone Star, the drink of our people, or bask on the verdant slopes of Barton Springs. If you cannot attend, you may fulfill your duty by urging former colleagues to attend critique week in your stead. Regardless of attendance, it is imperative for citizens to follow the national social media accounts. Observe links below. Failure to obey this summons is punishable by the disapproving visage of your former professor haunting your dreams.
PORTFOLIO I CRITIQUE at the Union Ballroom Wednesday, May 9th 1:00pm-5:00pm PORTFOLIO 2 CRITIQUE at the Union Ballroom Thursday, May 10th 1:00pm-5:00pm PORTFOLIO 3 + 4 Review at the Union Ballroom Friday, May 11th 10:00am-4:00pm
Hiretexascreative.com Facebook: Texas Creative Twitter: @TexCreative Instagram: @TexCreative LinkedIn: Texas Creative
This direct mail and social media post mimics a jury summons as it urges alums to visit critique week and sets the stage for Texas Creative’s new campaign.
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Credits Texas Creative Class of 2017 Portfolio 3 Spring 2018 Portfolio 4 Spring 2018 Texas Creative Senate Spring 2018
Special Thanks To: Sean Labounty Chad Rea Ryan Romero
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Lexi Acevedo Angela Dai Avery Fazende Bolora Munkhbold Caroline Lee Chelsea Tijerina Christian Trudeau Drew Butler Grace Liu Ivy Sivim Ly Joy Kim Lait Fitzpatrick Madii Poirot Mariajose Cuyan Marisa Valente Tina Le
Thanks for reading! Love, Texas Creative Spring 2018
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