vol 2. B4L design

VOL 2.

DESIGN

Balance 4Life

DESIGN

CONTENTS 1

CHOOSING A NAME 3 LOGO DESIGN 7 LOGO DEVELOPEMENT 11 BALANCING MEALS 13 FINAL LOGO 15 COLOUR PALETTE 17 THE LOGO

TYPOGRAPHY 19

PACKAGING 20

INSPIRATION 21

PACKAGE DESIGN 23 DEVELOPED PACKAGE DESIGN 25

27 ALTERNATIVE COLOURS 29 FOOD PRODUCTS 35 PROTOTYPE 37 FINAL PACKAGING 39 FOOD PRODUCTS 41 CONCLUSION

1

CHOOSING A NAME

Choosing a name for a business is always one of the most important and challenging things that you will have to decide on. Unfortunately, it is only one of the very first elements that I will need to decide on. Once Ive decided on a name, I can then start to develop logo’s that work appropriatley with the name.

Therefore I have done a brainstorm, with names that I thought would be appropriate for my concept. you will have to make.

2

LOGO DESIGN 3

IAfter a lot of time and thought, I decided to choose three names that I thought worked really well for my concept.

1. Balance 2. T.W.I.S.T Take Weighty Issues Seriously Today 3. Balance For Life I also felt that in order to make Balance For Life slightly more trendy I could shorten it to Balance4Life.

I have developed logo’s for all three names, to get an idea of which one looks best and works well.

Balance

Balance balance

Balance

s

Balances

A

bal nce Figure 1

L

C

C

Balance

A

B A A N E

b

B A L

N E

an l a c

4

e Figure 2

5

Figure 3

Figure 4

Logo Concept To the left, I have designed logos for Balance4Life.

My idea is to have three seperate logos, which I will incorporate within my packging. I have decided to have B4Hbalance4health-healthy food products, B4M-balance4medium-medium health food products and B4Ubalance4unhealthy-unhealthy food products.

I then took a look through my research and I was given advice that no food is unhealthy, it only becomes unhealthy if you eat to much of it. Therefore I changed my categories.

Figure 5

6

LOGO DEVELOPMENT 7

After receiving feedback, I worked on developing my initial logo’s, taking elements from certain logo’s and incorporating them within my other logo’s.

Figure 1: Bottom left balAnce logo could try in different typefaces and weights.

Figure 2: Works really well.

Figure 4: Bottom of B4L logo’s work really well. Incorporate with figure.

Figure 5: Solution works, try with p4 logo’s.

Try balance4life in solid type. Try B4R in orange.

8

9

I developed my initial logos and have decided to use B4L-Balance4Life as my final name choice. I developed my logos by changing the categories to B4R-foods that can be eaten regularly, B4M-foods that can be eaten in moderation and B4O-foods that should be eaten occasionally.

These logos will be used on all the packging, in order for consumers to determine what foods should be eaten regularly, in moderation and occasionally.

I understand that my concept can be seen as complicated, however I will be designing leaflets and posters in order to market my idea so that consumers are aware of how this concept can help people balance their diets.

10

BALANCING MEALS Below I have designed brainstorms using my categories and incorporating foods for individual meals, such as breakfast,lunch, dinner, snacks and drinks. From this I will be able to design releavant packaging for the appropriate foods.

11

12

13

FINAL LOGO

I had trouble deciding which colours to choose for my final logo. To the right hand side there are 2 different colour schemes.

The designs on the right hand side are the colours that my target audience all mentioned in my questionnaire.

On the left, I have changed the turquoise to orange. I want my designs to stand out, look fresh and vibrant. So I wanted to aim towards using flourescent colours.

I personally believe that the lime, orange and magenta logo’s work really well together and relate to their categories.

Therefore these are the colours I have chosen to use for my final logo’s.

14

15

COLOUR PALETTE

Logo Colours The logo letter forms must always match the logo colour. For example regular must always be lime green. Where as B4L is a gradient and therefore balance is green, 4 is orange and life is magenta.

Balance 4Life

Regular

Moderation

Occasionally 16

Gradient of all three colours

Pantone: D1FA03

Pantone: F4B01D

Pantone: F424C2

CMYK: C: 29% M: 0% Y: 100% K: 0%

CMYK: C: 2% M: 36% Y: 91% K: 0%

CMYK: C: 22% M: 82% Y: 0% K: 0%

RGB: R: 209 G: 250 B: 3

RGB: R: 244 G: 176 B: 29

RGB: R: 244 G: 36 B: 194

Pantone: D1FA03

Pantone: F4B01D

Pantone: F424C2

CMYK: C: 29% M: 0% Y: 100% K: 0%

CMYK: C: 2% M: 36% Y: 91% K: 0%

CMYK: C: 22% M: 82% Y: 0% K: 0%

RGB: R: 209 G: 250 B: 3

RGB: R: 244 G: 176 B: 29

RGB: R: 244 G: 36 B: 194

THE LOGO Sizing

Minimum Logo Size

Below is a guide of my logo sizing depending on what it is

The minimum size of the logo was decided to preserve the legibility of Balance4Life.

placed on, i.e. packaging, posters, business cards etc.

A2 (594mm x 420mm)

A3 (420mm x 297mm)

17

Balance 4Life Balance 4Life

Balance 4Life

355mm x 325mm

255mm x 225mm

A4 (297mm x 210mm)

A5 (210mm x 148mm)

35mm x 15mm

Logo Position The preferred position of the logo is always to the left, on any design such as packaging, posters etc.

In some cases the logo maybe centralised, for example on business cards or leaflets.

Balance 4Life 155mm x 125mm

Balance 4Life 55mm x 25mm

The logo should never appear less than 10mm from the edge of the page.

Clear Space

Logo Misuse

To allow for the logo to stand out when used alongside other design elements such as text, I have used a minimum amount of clear space, as shown below.

Do not rotate logo

Ba

Do not split the graphic and strapline Balance4Life

Do not change the typeface

lan

ce

4L

ife

Do not distort logo Balance4Life

Do not change the colour Balance4Life

Do not place logo in a box or any other kind of shape The logo can be used without the word to explain what each logo represents, as there is always the B4R, B4M and B4O. However in order to avoid confusion this should be avoided until consumers understand my concept.

Balance4Life

Do not use inappropriate backgrounds

Balance4Life

Balance4Life

18

TYPOGRAPHY Balance4Life incorporates two fonts.

Balance4Life is designed using the typeface Champagne & Limosines.

The reason for this typeface is because I belive that it is trendy, modern and fresh.

It is very clear to read. I feel that it works really well with my logos.

19

B4L is designed using the typeface Abadi MT Condensed Extra Bold.

My choice for this typeface is that it is bold and works really well with Champagnes & Limosines. This typeface is urban and stands out from the crowd, at the same time it is not to over the top.

CHAMPAGNES & LIMOSINES TYPEFACE Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 .,/?:;“‘|{}[]-=+_!@£$%^&*()

ABADI MT CONDENSED EXTRA BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 .,/?:;“‘|{}[]-=+_!@£$ %^&*()

PACKAGING For my FMP, I will be designing and making a few package designs for certain food products in the three different categories.

I have chosen certain food products and recipes that could be apart of a balanced diet.

Not only is my idea innovative, I have also included a new range of salads etc that will be packaged.

I believe that if there is an interesting new salad available for a lunch meal, that consumers are able to eat regularly, they are more likely to choose that over a bacon, chicken mayo sandwich, which should be consumed occasionally.

To the right, is my mood board on trendy, vibrant packaging, that caught my attention.

20

INSPIRATION I decided to play around with colours incorporating my design using the Keep Calm and Carry on Slogan.

Shown to the right.

21

Balance4Life Balanc e4Life

KEEP CALM

KEEP CALM

BALANCE

BALANCE

YOUR

YOUR

AND

MEALS

AND

MEALS

22

PACKAGE DESIGN In order to create a vibrant, urban and fresh look for my packaging I believe that black allows the colours that I have chosen for each category to stand out.

Black is a rich colour and symbolises power, control and authority.

23

Using black will allow my packaging to stand out from the crowd. Black and neon colours is very trendy in the packaging industry and I believe it works well with my concept. In my research I found that black can make a product look elegant and classy.

I believe that choosing black with the neon colours for my categories creates a dramatic impression to the consumers and will attract them from a distance.

On the next page I have shown a few designs from the B4L range.

I will be developing these designs and creating more designs for other food products. I aim to design at least 3 to 4 package designs for each meal of the day. I will then get these printed to get consumers opinions on the package design.

After designing this packaging I came to the conclusion that althought having words all over the packaging is very current and trendy, I felt that the designs where to busy.

I then simplified the designs that can be found on the next page.

naturally high in fibre break fa st

40g of OATS

40g of OATS

breakfast

break fa st

cholest ro l Balance4Life 156 CALORIES

156 CALORIES

FAT CONTENT 5g OATS OATS naturally high in fibre

RICH

NO FAT

skimmed milk

helps r educe

cholest ro l

OA TS

breakfast Oatmeal

eat regularly

140ml 156 CALORIES add skimmed milk

breakfast add 140ml

eat regularly IN FIBRE 40g of OATS OATS PORRIDGE 156 CALORIES

beta glucan

RICH IN FIBRE

OATS

Oatmea l

naturally high in fibre

add 140ml skimmed milk

PORRIDGE

Oatmeal

RICH IN FIBRE

NO FAT

40g of OATS

natu ra lly high in fibre

naturally high in fibre

NO FAT

RICH IN FIBRE

OATS

naturally high in fibre

OATS

natu ra lly high in fibre

skimmed milk Balance4Regular

breakfast add 140ml

NO FAT

156 CALORIES PORRIDGE

PORRIDGE

breakfast

OATS

helps r educe naturally high in fibre

RICH IN FIBRE

Oatmeal

beta glucan

Oatmeal

PORRIDGE

40g of OATS

NO FAT NO FAT Oatmeal eat regularly OATS

Oatmeal

add 140ml 40g of OATS skimmed milk PORRIDGE

Oatmeal FAT CONTENT 5 g eat regularly PORRIDGE PORRIDGE

add 140ml skimmed milk

Balance4Regular

eat regularly

Oatmeal

Oatmeal

beta glucan helps r educe FAT CONTENT cholest ro l add 140ml NO FAT 5g skimmed milk eat regularly

24 Balance4Life

PORRIDGE

250g

DEVELOPED PACKAGE DESIGN 25

Whilst developing my packaging, I changed the sides of all the packaging to match the colour of the logo that is used on the relevant food packaging.

Balance4Life

PORRIDGE

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g Energy 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. �

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

250g

0800 776448 our office hours are Mon-Fri 9-5

I will develop the designs by using another colour instead of black to get an overview of which colour would work best.

PORRIDGE RANGE BEST BEFORE: 13/07/2013 191 00:39 TPK1

I have included all the nutrition information, the relevant logo, i.e. whether the food should be eaten regularly, moderately and occasionally.

BEST BEFORE: 13/07/2013 191 00:39 TPK1

Balance4Life

PORRIDGE WITH DRIED FRUITS

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

0800 776448 our office hours are Mon-Fri 9-5

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

250g

Balance4Life

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace Energy

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

26

BEST BEFORE: 13/07/2013 191 00:39 TPK1

Balance4Life

PORRIDGE WITH WHITE CHOCOLATE & RASPBERRY SYRUP

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace Energy

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

“Balance4Life is all about helping you to obtian a balanced diet.

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

Balance4Life

0800 776448 our office hours are Mon-Fri 9-5

250g

27

ALTERNATIVE COLOUR RANGE

BEST BEFORE: 13/07/2013 191 00:39 TPK1

After trying my design with alternative colours, and asking my target audience, I came to the conclusion that the black worked best. It allows the bright, vibrant and clean cut logo to stand out, which is the whole idea of my concept.

Balance4Life

PORRIDGE

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

0800 776448 our office hours are Mon-Fri 9-5

250g

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g Energy 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

BEST BEFORE: 13/07/2013 191 00:39 TPK1

Balance4Life

PORRIDGE WITH DRIED FRUITS

0800 776448 our office hours are Mon-Fri 9-5

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

28

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

250g

Balance4Life

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace

Energy

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

BEST BEFORE: 13/07/2013 191 00:39 TPK1

Balance4Life

PORRIDGE WITH WHITE CHOCOLATE & RASPBERRY SYRUP

Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

TYPICAL VALUES NUTRITIONAL INFORMATION PER 100g 1593KJ/ 379kcal Protein 8.9g Carbohydrates 67.4g Fat 6.6g (of which saturates) 1.2g Fibre 7.3g (of which soluble) 3.2g (of which beta glucan) 2.9g (of which insoluble) 4.1g Sodium trace Energy

per 33g 532KJ/ 110kcal 3.0g 22.5g 2.2g 0.4g 2.4g 1.1g

per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

1.0g 1.4g trace

1.0g 1.4g trcae

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

How to make:

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

0800 776448 our office hours are Mon-Fri 9-5

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

250g

Balance4Life

FOOD PRODUCTS BEST BEFORE: 20/09/2012 191 00:39 KP12

29

Balance4Life

SKIMMED MILK

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

2pints 1.136litres

MILK RANGE

Balance4Life

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. �

Storage: Keep refrigerated below 5C. Use within 3 days of opening. Do not exceed use by date. Suitable for freezing on day of purchase. Use within one month. Defrost fully before use: do not refreeze once defrosted. Shake before use.

TYPICAL VALUES NUTRITIONAL INFORMATION Energy Protein Carbohydrates Fat (of which saturates) 1.2g Fibre Sodium Calcium

PER 200ML 336KJ/ 80kcal 6.2g 9.2g 2.0g 0.6g 0.0g 0.12g 252.0mg (32% RDA*)

*RDA=Recommendation Daily Allowances A source of Calcium and only 1% fat.

per 100ML 168KJ/ 40kcal 3.1g 4.6g 1.0g 0.0g 0.06g 126.0mg (16%RDA*)

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

0800 776448 our office hours are Mon-Fri 9-5

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

2pints 1.136litres

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

0800 776448 our office hours are Mon-Fri 9-5

Balance4Life

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

Storage: Keep refrigerated below 5C. Use within 3 days of opening. Do not exceed use by date. Suitable for freezing on day of purchase. Use within one month. Defrost fully before use: do not refreeze once defrosted. Shake before use.

TYPICAL VALUES NUTRITIONAL INFORMATION Energy Protein Carbohydrates Fat (of which saturates) 1.2g Fibre Sodium Calcium

PER 200ML 336KJ/ 80kcal 6.2g 9.2g 2.0g 0.6g 0.0g 0.12g 252.0mg (32% RDA*)

per 100ML 168KJ/ 40kcal 3.1g 4.6g 1.0g 0.0g 0.06g 126.0mg (16%RDA*)

*RDA=Recommendation Daily Allowances A source of Calcium and only 1% fat.

BEST BEFORE: 20/09/2012 191 00:39 KP12

30

Balance4Life

WHOLE MILK

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL

2pints 1.136litres

If possible, please state when and where the product was purchased. We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

0800 776448 our office hours are Mon-Fri 9-5

Balance4Life

“Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

Storage: Keep refrigerated below 5C. Use within 3 days of opening. Do not exceed use by date. Suitable for freezing on day of purchase. Use within one month. Defrost fully before use: do not refreeze once defrosted. Shake before use.

TYPICAL VALUES NUTRITIONAL INFORMATION Energy Protein Carbohydrates Fat (of which saturates) 1.2g Fibre Sodium Calcium

PER 200ML 336KJ/ 80kcal 6.2g 9.2g 2.0g 0.6g 0.0g 0.12g 252.0mg (32% RDA*)

per 100ML 168KJ/ 40kcal 3.1g 4.6g 1.0g 0.0g 0.06g 126.0mg (16%RDA*)

:ER

OF E

BT

SE

B

*RDA=Recommendation Daily Allowances A source of Calcium and only 1% fat.

ola

BEST BEFORE: 20/09/2012 191 00:39 KP12

Balance4Life

SEMI-SKIMMED MILK

SALAD RANGE

Balance4Life

PRAWN LAYERED SALAD

Storage Keep refrigerated. Once opened, consume within 24 hours and by 'use by' date shown.

Use By: see top of pack Instructions Standard Frozen Guidelines No Allergy Information Contains: Wheat, Gluten, Egg & Mustard Other Allergen Info: Recipe: No nuts.Ingredients: Cannot guarantee nut free.Factory: Before being prepared for manufacture of this product, the equipment was previously used to make products containing nuts.

TYPICAL VALUES NUTRITIONAL INFORMATION “Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

Energy Protein Carbohydrates Sugars Fat Fibre Saturates Mono Unsaturates Polyunsaturates Sodium

PER 100g 842KJ 300kcal 4.3g 12.0g 5.0gg 7.3g 1.7g 2g 4.4g 2.0g 2.0g

per 50g 421KJ/ 150kcal 2.15g 6g 2.5g 3.5g 0.80g 1.0g 2.2g 1.0g 1.0g

Other Information Warnings: Warning: Although every care has been taken to remove bones, some may remain Ingredients Carrot,Cooked Pasta ,Ppper, Mayonnaise , Roast Chicken (11%) ,Cucumber ,Sweetcorn ,Lettuce ,Vinaigrette , Smoked Formed Bacon (3%) ,Red Pepper ,Parsley. ,Cooked Pasta contains ,Water ,Durum Wheat Semolina. ,Mayonnaise contains ,Vegetable Oil ,Water ,Pasteurised Egg Yolk ,Spirit Vinegar ,Salt ,Sugar ,Mustard Flour ,Concentrated Lemon Juice ,TempText2. ,Roast Chicken contains ,Chicken ,Cornflour. ,Vinaigrette contains ,Water ,Cider Vinegar ,Sugar ,Cornflour ,Vegetable Oil ,Mustard Seed ,Salt ,Spirit Vinegar ,Parsley ,Tarragon ,Pepper ,Mustard Flour ,Thyme. ,Smoked Formed Bacon contains ,Pork Belly ,Salt , Preservatives (Sodium Nitrite, Potassium Nitrate) ,TempText4.

100g

31 Balance4Life

Storage Keep refrigerated. Once opened, consume within 24 hours and by 'use by' date shown.

Use By: see top of pack Instructions Standard Frozen Guidelines No Allergy Information Contains: Wheat, Gluten, Egg, Shellfish & Mustard Other Allergen Info: Recipe: No nuts.Ingredients: Cannot guarantee nut free.Factory: Before being prepared for manufacture of this product, the equipment was previously used to make products containing nuts.

TYPICAL VALUES NUTRITIONAL INFORMATION “Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. ”

Energy Protein Carbohydrates Sugars Fat Fibre Saturates Mono Unsaturates Polyunsaturates Sodium

PER 100g 565KJ 135kcal 4.3g 12.0g 2.5g 7.3gg 1.7g 0.6g 4.4g 2.0g 2.0g

per 50g 282KJ/ 67.5kcal 2.15g 6g 1.25 3.5g 0.80g 0.3g 2.2g 1.0g 1.0g

PEPPERY CHICKEN WHOLEMEAL PASTA SALAD

Other Information Warnings: Warning: This product may occasionally contain small fragments of shell Ingredients Carrot,Cooked Pasta , Prawns (15%) ,Marie Rose Dressing ,Cucumber ,Sweetcorn ,Lettuce ,Vinaigrette ,Red Pepper ,Parsley. ,Cooked Pasta contains ,Water ,Durum Wheat Semolina. ,Prawns contains ,Prawn ,Salt. ,Marie Rose Dressing contains ,Vegetable Oil ,Water ,Tomato Paste ,Lemon Juice ,Pasteurised Egg Yolk ,Sugar ,Spirit Vinegar ,Salt ,Worcester Sauce ,Mustard Flour ,Cayenne Pepper ,Cornflour ,Concentrated Lemon Juice , Stabilisers (Guar Gum, Xanthan Gum) ,Pepper. ,Vinaigrette contains ,Water ,Cider Vinegar ,Sugar ,Cornflour ,Vegetable Oil ,Salt ,Mustard Seed ,Spirit Vinegar ,Parsley ,Tarragon ,Pepper ,Mustard Flour ,Thyme. ,Worcester Sauce contains ,Water ,Sugar ,Spirit Vinegar ,Molasses ,Onion Purée ,Salt ,Tamarind Paste ,Clove ,Ginger Purée ,Garlic Purée.

100g

Balance4Life

DIJON MUSTARD LAMB PASTA SALAD

100g

32

Storage Keep refrigerated. Once opened, consume within 24 hours and by 'use by' date shown.

Use By: see top of pack Instructions Standard Frozen Guidelines No Allergy Information Contains: Wheat, Gluten, Egg & Mustard Other Allergen Info: Recipe: No nuts.Ingredients: Cannot guarantee nut free.Factory: Before being prepared for manufacture of this product, the equipment was previously used to make products containing nuts.

TYPICAL VALUES NUTRITIONAL INFORMATION “Balance4Life is all about helping you to obtian a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly. B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. �

Energy Protein Carbohydrates Sugars Fat Fibre Saturates Mono Unsaturates Polyunsaturates Sodium

PER 100g 842KJ 448kcal 8.3g 12.0g 5.0gg 7.3g 4.0g 5.0g 4.4g 6.0g 4.0g

per 50g 421KJ/ 224kcal 4.15g 6g 2.5g 3.5g 2.0g 2.5g 2.2g 3.0g 2.0g

Other Information Warnings: Warning: Although every care has been taken to remove bones, some may remain Ingredients Carrot,Cooked Pasta , Mayonnaise , Lamb (11%) ,Cucumber ,Sweetcorn ,Lettuce ,Vinaigrette , Smoked Formed Bacon (3%) ,Red Pepper ,Parsley. Dijon Mustard,,Cooked Pasta contains ,Water ,Durum Wheat Semolina. ,Mayonnaise contains ,Vegetable Oil ,Water ,Pasteurised Egg Yolk ,Spirit Vinegar ,Salt ,Sugar ,Mustard Flour ,Concentrated Lemon Juice ,TempText2. ,Roast Chicken contains ,Chicken ,Cornflour. ,Vinaigrette contains ,Water ,Cider Vinegar ,Sugar ,Cornflour ,Vegetable Oil ,Mustard Seed ,Salt ,Spirit Vinegar ,Parsley ,Tarragon ,Pepper ,Mustard Flour ,Thyme. ,Smoked Formed Bacon contains ,Pork Belly ,Salt , Preservatives (Sodium Nitrite, Potassium Nitrate) ,TempText4.

TEAR HERE BEST BEFORE: 20/09/2012 191 00:39 KP12

Occasio nally

100g

WHOLEMEAL PASTA SALAD WITH PEPPERY CHICKEN Balance 4Life Balance4Life promise- We would like you to enjoy porridge oats in per fect condition. However, if the contents are unsatisfactor y, please return the box with contents, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88.

PO Box 8701, Northwood, HA7 2JL If possible, please state when and where the product was purchased . We shall be pleased to reimburse you for the product. Your statuatory rights are not affected.

33

This is the net used for the pasta salad that I have made up. Using all correct measurements.

0800 776448 our office hours are Mon- Fri 9-5

“Balance4Life is all about helping you to obtain a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, moderatley and occasionally.

Balance 4Life

If you see B4R this indicates foods that can be consumed regularly, B4M indicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally.’

Allergy Information Contains: Wheat, Gluten, Mustard

TYPICAL VALUES NUTRITIONAL INFORMATION Energy Protein Carbohydrates Sugars Fat Saturates Mono Saturates Fibre Sodium

PER 100g 2220KJ/535kcal 14.6g 39.7g 1.6g 33.7g 4.4g 19.3g 7.4g 0.6g

1/2 pack 50g 955KJ/230kcal 6.3g 16.8g 0.7g 14.5g 1.9g 8.3g 3.2g 0.3g

Other Allergen Info Recipe: No nuts. Ingredients: Cannot guarantee nut free.

Factory: Before being prepared for manufacture of this product, the equipment was previously used to make products containing nuts.

INGREDIENTS Wholemeal Pasta,Mayonnaise Dressing , Pepper Chicken (8%) , Smoked Formed Bacon (5%) ,Parsley. ,Cooked Pasta contains ,Water ,Durum Wheat Semolina. ,Mayonnaise Dressing contains ,Water ,Vegetable Oil ,Pasteurised Egg Yolk ,Cornflour ,Spirit Vinegar ,Concentrated Lemon Juice ,Salt ,Black Pepper ,Sugar ,Mustard Flour. ,Chicken contains ,Chicken ,Cornflour. ,Smoked Formed Bacon contains, ,Salt , Preservatives (Sodium Nitrite, Potassium Nitrate) ,TempText3

This is the net used for the granola bars that I have made up. Using all correct measurements.

“Balance4Life is all about helping you to obtain a balanced diet.

“Balance4Life is all about helping you to obtain a balanced diet.

Balance 4Life

If you see B4R this indicates foods that can be consumed regularly, B4M indicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally.’

Allergy Information Contains: Barley, Wheat, Milk, Soya\Soybeans

90 calorie bar range Suitable for vegetarians Rice and wheat cereal bar with red berry fruit pieces.

Storage Store in a cool dry place.

BEST BEFORE: 20/09/2012 191 00:39 KP12

Balance 4Life

If you see B4R this indicates foods that can be consumed regularly, B4M indicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally.’

145 calorie bar range Suitable for vegetarians Rice and wheat cereal bar with coconut fruit pieces.

CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL If possible, please state when and where the product was purchase d. We shall be pleased to reimburse you for the produ ct. Your statuatory rights are not affected.

0800 776448 our office hours are Mon-Fri 9-5

Balance 4Life

If you see B4R this indicates foods that can be consumed regularly, B4M indicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally.’

90 calorie bar range

Storage Store in a cool dry place.

Suitable for vegetarians Rice and wheat cereal bar with red berry fruit pieces.

GRANOLA BAR COCONUT

Moderation

Balance4Life promise- We would like you to enjoy porridge oats in per fect condition.

However, if the contents are unsatisfactory, please return the box with content s, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL If possible, please state when and where the product was purchase d. We shall be pleased to reimburse you for the produ ct. Your statuatory rights are not affected.

0800 776448 our office hours are Mon- Fri 9-5

Allergy Information Contains: Barley, Wheat, Milk, Soya\Soybeans Storage Store in a cool dry place.

BEST BEFORE: 20/09/2012 191 00:39 KP12

Balance 4Life

Balance 4Life

Regula r

We have designed a colour coding system to help you determine what foods should be eaten regularly, moderatley and occasionally.

Allergy Information Contains: Barley, Wheat, Milk, Soya\Soybeans

BEST BEFORE: 20/09/2012 191 00:39 KP12

GRANOLA BAR RED BERRIES

Balance4Life promise- We would like you to enjoy porridge oats in per fect condition.

However, if the contents are unsatisfactory, please return the box with content s, along with the flap which displays the Best Before code to:

“Balance4Life is all about helping you to obtain a balanced diet.

We have designed a colour coding system to help you determine what foods should be eaten regularly, moderatley and occasionally.

We have designed a colour coding system to help you determine what foods should be eaten regularly, moderatley and occasionally.

Balance 4Life

GRANOLA BAR PECAN & MAPLE SYRUP

Occasionally

Balance4Life promise- We would like you to enjoy porridge oats in per fect condition.

However, if the contents are unsatisfactory, please return the box with content s, along with the flap which displays the Best Before code to: CONSUMER SERVICES DEPARTEMENT, Balance4Life, Freepost ALS09/11/88. PO Box 8701, Northwood, HA7 2JL If possible, please state when and where the product was purchase d. We shall be pleased to reimburse you for the produ ct. Your statuatory rights are not affected.

0800 776448 our office hours are Mon- Fri 9-5

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35

PROTOTYPE

Regula r

After deciding to stick with black for the background colour of my packaging, I decided to make a prototype before making my final packaging.

Balanc e4Life

Balance4Life

PORRIDG E

“Balance4Life is all about helping you to obtian a balanced diet.

Balanc e4Life

We have designed a colour coding system to help you determine what foods should be eaten regularly, modertley and occasionally.

If you see B4R this indicates foods that can be consumed regularly.

B4M idicates foods that can be eaten in moderation and B4O shows foods that should be consumed occasionally. �

How to make: Boil 180ml of skimmed milk in a saucepan and stir in contents of 33g oats.

Simmer for 2 minutes or until milk is absorbed, stirring occasionally.

PER 100g per 33g Energy 1593KJ/ 532KJ/ 379kcal 110kcal Protein 8.9g 3.0g Carbohydrates 67.4g 22.5g Fat 6.6g 2.2g (of which saturates) 1.2g 0.4g Fibre 7.3g 2.4g (of which soluble) 3.2g 1.1g (of which beta glucan) 2.9g 1.0g 1.0g (of which insoluble) 4.1g 1.4g 1.4g Sodium tracetracetrcae

INGREDIENTS: per 33g** 894KJ/ 156kcal 9.3g 31.2g 5.3g 2.4g 2.4g 1.1g

**with 180ml of skimmed milk Each serving 33g contains 33% of the 3g of beta glucan soluble oadt fibre suggested per day to help lower cholestrol.

100% rolled oats containing no artificial colours, flavours or preservatives.

Each serving will have enough beta glucan to begin reducing cholesterol*. *A 40g serving of Quaker oats provides 47% of the 3g of beta glucan soluble oat fibre suggested per day to help to lower cholesterol.

ALLERGY ADVICE: May contain traces of wheat and barley due to farming practices.

Regular

250g Balanc e4Life

Balance4Life

Regula r

PORRIDGE

Balance4Life promise- We would like you to enjoy porridge oats in perfect condition. However, if the contents are unsatisfactory,please return the box with contents, along with the flap which displays the Best Before code to:

Making a prototype allowed me to see whether all the information is legible.

I also decided that I would show my target audience to see whether they understand my concept. I also will be asking if the packaging has been well designed and what elements work well, or what needs to be changed.

TYPICAL VALUES NUTRITIONAL INFORMATION

BEST BEFORE: 13/07/2013 191 00:39 TPK1

I then designed the net (to the right) for the packaging, using specific measurements in order for me to make the prototype as accurate as possible.

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37

FINAL PACKAGING

38

FOOD PRODUCTS 39

Whilst my concept is inovative, I also wanted to think about a new menu to help consumers understand that even food that you can eat regularly can be enjoyable. Therefore I came up with a sample menu that would be packaged using my packaging.

I divided the food categories into breakfast, lunch, dinner, deserts, snacks and drinks.

OF E

BT

SE

B

Occasionally-B4L Breakfast Whole milk, chocolate croissants, sugar coated cereal, full fat y ogurt with honey, porridge with white chocolate and raspberry syrup.

Lunch White bagel with chicken, bacon mayonnaise, guiyere chese and bacon quiche, cheese and crackers.

Dinner Oregano chicken with cheese and peppers in a white flour tortilla, lamb cubes marinated in garlic sauce with cocnut rice, Snacks Crisps, pretzels, tortilla chips Desert Buscuits, cakes, sweets, chocolate, doughnuts Drinks Vanilla latte, fizzy drinks, cocktails.

:ER

Moderation-B4M Breakfast Granolla bars, semi-skimmed milk, bran pots, porride with dired fruits.

Lunch Carrot sticks, peppery chicken wholemeal pasta salad, wholemeal bagel with egg mayonnaise.

Dinner Jacket potato, tomato and basil soup, rosemary chicken with pine nuts on a bed of brown rice.

Snacks Chocolate rice cakes.

Desert Low fat rice pudding, low fat custard, low fat ice cream, low fat yogurt.

Drinks Regular coffee, regular tea with semi skimmed milk, fruit juice, beer.

ola

Regular-B4R Breakfast Skimmed milk, plain porridge, fresh fruit, low fat greek yoghurt.

Lunch Brown bagel with poached salmon and watercress, chilli spiced salmon salad, prawn layered salad, edamme beans.

Dinner Salmon with lemon and thyme with quinoa, sweet potatos, chilli cod with steamed vegetables, scallops with asparaus.

Snacks Rice cakes, unsalted nuts, plain popcorn Desert Raspberry and pineapple pafaits, balsamic strawberries, jelly dark chocolate, smoothie ice cream.

Drinks Skinny coffee, green tea, herbal tea, water/sparkling, red wine

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CONCLUSION

I originally wanted my design to be vibrant, urban and innovative. I believe that I have achieved this, by gaining research within this market and developing my concept in order for consumers to understand that it is important to maintain a healthy diet.

I feel that my logo’s work well with the packaging, and shows a clear and well thought out message to consumers.

Overall I am satisfied with my packaging and believe it works well.

“

At first, my concept may seem to be confusing, however with use of marketing I believe that I can portray this idea in a simplfied way. This will enable consumers to understand the idea and realise that this is a fun way to maintain a balanced diet. Just look out for the right packaging!

Marketing of my idea is summarised in Vol 3.

42

“

After many attempts to finalise my logo, I believe that the chosen logo’s, colours and straplines are appropriate and work well with my concept.

My design is vibrant, urban and innovative.

Balance 4Life

VOL 2. DESIGN FOR Balance4Life MA DESIGN FOR COMMUNICATION FINAL MAJOR PROJECT