WEBSITE DESIGN AND MOCK-UPS angela peng | professor betancur SEE MY WORK
Web Design 1 – Independent designer: Angela Peng
Overview: The website will have a fresh and leisure feeling with simple and playful graphic designs. The intention of the website is to present my marketing skills along with my unique aesthetics to fashion and luxury pet product designs. Message: The keywords of my work are narrative based on daily life, travel and relationship between human and animals. My intention is to create collections/products that are inspired by athleisure and home, for pet lovers who desire to have a simple and chic lifestyle. Primary Audience: Luxury fashion companies who have a pet product line extension, or luxury pet product/apparel brands that look for people who are experienced with design and marketing. Web Tone and Imagery: Fresh, clean, modern, leisure, simple, playful, “pet friendly”, graphic
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Web Design 2 – Small Boutique: Pawsonal Space
Background Information: Pawsonal Space is a sophisticated pet friendly boutique and a fashion brand for dogs, cats and their owners. Inspired by fashion, nature and contemperary industrial design, Pawsonal Space aims to create modern pieces focused on quality that are timeless for both pets and pet lovers. Mission statement: To bring you a modern and progressive life with premium quality products designed for you and your pets, including apparel, accessories, and homeware. Web Tone and Imagery: Leisure, sophisticated, comfortable, modern, timeless, quality Primary Audience: Pawsonal Space’s primary consumers are pet lovers who treat their pet as a human and part of the family. Leisure activities and traveling are things they would enjoy doing with their pet. They shop for style and comfort while living a casual, healthy, and high quality lifestyle.
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Web Design 3 - International Corporation: The Ritz-Carlton at Dove Mountain
Overview: The new website of Ritz-Carlton at Dove Mountain will be designed to frame the natural settings throughout the pages. The content will be focused on building an emotional connection with the guests by showing romantic and peaceful pictures that translate to a comfortable and relaxing mood. Web Tone and Imagery: Natural, romantic, relaxing, bright, mix of modern design and traditional luxury Primary Audience: The Ritz-Carlton Dove Mountain Resort serves wealthy travelers at various age groups. These people are willing pay a lot of money for premium experiences, less price sensitive but they are conscious of the overall services. They have a traditional heart, but appreciate youthful and contemporary designs and ideas.
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