CHOCOBIKE IDEA BRIEF To create a city bike that is easy to ride, is modern, and comes with a aesthetic matching bag that can be placed on the bike securely.
PROBLEM FINDINGS There is no place to put briefcases while riding a bike. Hanging it on handle bars is dangerous. Putting it in the front basket can easily get snatched or fall out. When dressed nicely, people are less likely to ride bicycle for commute.