Product design portfolio Chocobike by Angela Then

Page 1

CHOCOBIKE IDEA BRIEF To create a city bike that is easy to ride, is modern, and comes with a aesthetic matching bag that can be placed on the bike securely.

PROBLEM FINDINGS There is no place to put briefcases while riding a bike. Hanging it on handle bars is dangerous. Putting it in the front basket can easily get snatched or fall out. When dressed nicely, people are less likely to ride bicycle for commute.


CHOCOBIKE/01/USER-ENVIRONMENT-PRODUCT

USER ENVIRONMENT PRODUCT

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City

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City person

N E

O R I V

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E S R U ----

Artisan

Roads are smoo

Stylish

Flat

Care about the environment

Small living spa

Urban

Crowded street


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------ -----Bicycle

Leatherbag

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aces

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T-

oth

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DUCT O R -P

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ONME


CHOCOBIKE/02/SELECTED SKETCHES

SELECTED SKETCHES Freehand Sketches & Photoshoped idea After the brainstorming, researches and hundred of sketches of bicycles, I have decided on attaching the briefcase on the top tube instead of placing them in the front basket. Now the focus of design is the bag, the attachment methods, and the bike frame.


a. b.

c.

d.

a. Freehand sketching of the leather bag design. b. Photoshoped to see how the idea would look. c. Freehand sketching of the bike design. d. Ways of attachments between bag and bike.


CHOCOBIKE/03/CAD & 3D MODELS

CAD & MODELS

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建 興 工 業 股 份 有 限 公 司 OLYMPIC PRO MANUFACTURING CO.,LTD

OLFM-20180-1A-R150108

CAD and Finding Bike Frame Manufacturer

This is when I started to look for bike frame factories once the CAD is accurate and ready. I have viewed plenty of factories, hope they would make my bikeframe. But because of it is only a one off project and it will not get them any profit, most of them turned me down. Olympic Pro Manufacturing Co. took my order and even sponsored my bike frames. They made two frames for me for nothing. I am so grateful of them.


a. b.

c.

a. Accurate CAD file for bike frame welding factory. b. 3D modeling with Rhinoceros. c. Rendering with Keyshot and Photoshop.


CHOCOBIKE/04/PROTOTYPES

PROTOTYPES & PARTS

The Making of Prototypes

Made prototypes with cardboards at first and went on trying out ways to attached the bag to the bike, used aluminum, epoxy tooling board, and leather with lathes machine, milling machine, 3D printer. Sent the frame for spray painting and picked the parts from different manufactures. Put the bike together to see how it works. The cords of normal gear and brakes inturrupted the aesthetic of the bike. So i have changed it to internal kickshift coaster brake gear hub to have a clean shape.


a.

b. c.

d.

a. Complete Phototype of chocobike. b. Selection of parts and prototype of bag/bike combination. c. Prototype of the attachment concept. d. Prototype of attachment concept with leather bag.


C H O C O B I K E / 0 5 / D E S I G N D E TA I L S

DESIGN DETAILS Brooks B17 Select Saddle Brooks' saddle are comfortable, made with genuine leather, elegant and durable. Comes with different shades of colours that can work perfectly with the colour schemes.

Handmade Leather Briefcase The leather briefcase is designed for the bike. Its clean style, handles are bent inwards that will not get in the way when riding. Complement the style of the whole bike.

Sturmey Archer S2C Kick Shift Coaster Brake Rear Hub 2-Speed kick shift internal gear hub with coaster brake let the bike kick shift and brake without a shifter and cables. Internal gear hub need low maintenance care. The gear ratio is 138% that can make riding through small hills smooth and easy.


Brooks Handle Bar Tape Brooks' leather bar tape are made with natural leather which can perfectlly match the brooks' saddle. This set comes with the wooden end plug.

Metal Hook The hook uses the easiest way to attach/dettach the bag to the bike. All need to be done is place the hook bit in the bag bit, and let the gravity to lock them. Simply lift the bag up when detaching it.

20 Inch Bike Rims The smaller the wheels are, the easier it is to ride. Too small is also tiring, 20 inch is the perfect fit for an urban riding environment. Easy to start paddling, runs fast and safely.

Beige Bike Tires The bike tires are match with the leather colour choices. For the classic chocobike, it is honey for the bag, saddle, and bar tape matching with beige colour bike tires.


CHOCOBIKE/06/CHOCOBIKE PRESENT

CHOCOBIKE RIDING

ChocoBike Riding When riding a bike, there is a 15 20 cm width of space between two legs where briefcase/bag can be placed. Having the bag right infront of the rider's eyes can make sure the belongings are safe and hard to be snatched. The internal rear gear hub give the whole bike a clean shape, allows riding bikes more intuitive and need less of maintenance caring.



CHOCOBIKE/06/CHOCOBIKE PRESENT

STYLE & AESTHETIC


ChocoBike Aesthetic The style of Chocobike is clean, simple and modern. Colour white of them frame and honey brown of the leather parts are perfect match for a quality beatiful fashion statement. Looks good either riding or just walking with it. The structure of the bike allows the rider to keep a upright posture when riding. Adding a sense of class to commuting with bicycles.


CHOCOBIKE/06/CHOCOBIKE PRESENT

BAG DESIGN

The Bag Design

The bag is design specifically for chocobike. The design focus on the functions. Aesthetic of the bag is to look simple, modern, clean cut, and being stylish without any dramatic logos or patterns. Handles of the bag bend inwards which allows the user to grab the handle easily, and will not get in the way when riding. The top of the bag has a flat area that can place the phone. Having the phone locked on top of the bag can assure the phone will not fall out of pockets when riding. It also let the riders listen to the navigation, music or having a glance of the map without stopping to look at it every few minutes.


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a. Riding with phone locked on top of the bag. b. Step 1 - Lock the bag to the bike. c. Step 2 - Lock the phone on top of bike. d. Step 3 - Set the map and music before the journey. e. Step 4 - When arrived, pull up the bag to dettach and go.


C H O C O B I K E / 0 7 / L O G O & P O ST C A RD S

CHOCOBIKE LOGOS #55422d

CARDS

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n s p a re n t B a c k g ro u n d


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