ANGELA TOLOSA Graphic Design Portfolio » 2012
challenges initiate our innovation .
No. 1 » Make bottled water look enticing. No. 2 » Create a manual that tells a story. No. 3 » Make instructions easy to follow. No. 4 » Design a non-profit campaign. No. 5 » Up-scale a mid-level brand. No. 6 » Use color to promote social change. No. 7 » Create your own board game.
CHALLENGE NO. 1 M AKE BOT TLE D WATE R LO OK E NTICING .
Obstacle How can you make your brand stand out against competitors on the shelf? How will you make people buy your brand instead? Solution To attract consumers to the product, I chose famous musical legends to represent each flavor of sparkling water. To make the different flavors read easily, I gave each flavor its own color sheme, a different ‘electric level’ based on their style of music, and used the artist’s portrait as the main graphic. Course » Packaging Design 2 Instructor » Christine george Term » Fall 2011
CHALLENGE NO. 2 Create a manual that tells a story.
Obstacle How can you make consumers believe and trust in your brand? Solution I wanted to represent Jamaica’s culture in the Red Stripe Manual. I wanted the consumers to feel they are being welcomed by the country by chosing their product. To do so, I created graphic patterns based on Jamaican art and chose Jamaican phrases to typeset with those graphics. This created a fun dialogue for the book that captures the spirit of Jamaica. Course » Identity Design 2 Instructor » Todd Hedgpeth Term » Fall 2011
CHALLENGE NO. 3 make instruc tions eas y to follow.
Obstacle How can we put together instructions, tools lists, and photography in a way that is easy to follow and pleasing to the eye? Solution Our team created a template that broke down different forms of instructions. We made sure that the steps, tools box, and tips were all designed in a way that is distinguished from each other, so it’s easy to see where to find them. The chapters were also broken down into different color schemes so you know what section you’re in. We made sure the typeography was easy to read, and the photos were complimentary to the colors. Client » Sunset Magazine Art Director » Andrew Faulkner Designers » Angela Tolosa, Megan Lee
CHALLENGE NO. 4 Design a non-profit campaign.
Obstacle How can you encourage kids to put down their devices, and use their imagination? Solution For overall concept of the campaign, I made the look and feel reminiscent of a carnival to promote outdoor games, imagination, and adventure. For the website component of my campaign, I added a page where you can take a challenge and share it with other kids. This keeps the audience wide, and an outlet to connect. The app is the same concept, but you can also accumulate points based on how much challenges you’ve completed. The poster series are brain-teasers schools can put up. They are 3 different games kids can read to spark their minds. By making the campaign active, it encourages kids to go outside and play rather then play video games. Course » Graphic Design 3 Instructor » Jenni Ji Term » Spring 2011
USERNAME
away we go
PROF IL E PA S S W O R D
LOG IN
CH A L L ENGE S NEW
P OIN TS
away we go
CHALLENGES
UPLOAD
CHALLENGES ADD TO LIST
INVENT A GAME AND PLAY IT TAKE A BIKE RIDE MAKE YOUR OWN BOOK
WHAT COMMENTS DO YOU HAVE?
200 POINTS
DRAW A MURAL WITH CHALK
MAKE YOUR OWN TREASURE MAP
MAKE YOUR OWN TREASURE MAP
GO OUTDOORS AND HIDE FUN OBJECTS AROUND. MAKE A TREASURE MAP OF THE AREA AND CREATE A SET OF CLUES
CHOOSE FILES TO UPLOAD:
TO MATCH EACH DESTINATION. THEN USE YOUR IMAGINATION AND HELP YOUR FRIENDS FIND THE HIDDEN TREASURE!
+ add another file
DESIGN A POSTER PLAY MAKE BELIEVE COOK SOMETHING NEW PAINT ON A UNIQUE SURFACE
A DD T O L I S T
U P L OA D
B ROW S E
U P L OA D
CHALLENGE NO. 5 up -sc ale a mid - le vel b r and
Obstacle How can you up-scale a brand without losing its equity? Solution To keep the equity of the brand, I re-drew their logo with a new typeset instead of completely changing it. Then I changed the shape of their original bottle with a screen printed label to keep it simple and elegant. The necklables differentiate in color according the age, and are hand signed by the master distiller. Course » Packaging Design 2 Instructor » Christine George Term » Fall 2011
CHALLENGE NO. 6 use color to promote so cial change .
Obstacle How can you use color to revitalize a space or an object? Can we use it to lower aggression and teach tolerance? Solution In order to eliminate discrimination in schools, tolerance and acceptance must be learned at an early age. Studies have shown that colors and patterns directly influence the health, morale, emotions, behaviors, and performance of learners, and certain colors are linked to increases in brain development, visual processing, and lowered stress. As designers, we asked ourselves “what is the easiest and most inexpensive way we can communicate this idea?” We then created a manual that goes through color schemes for schools, room to room, that creates a pallete to lower agression. Each room is designed strategically for a certain outcome. In addition to the manual, we also teamed up with Our Lady Of Mercy school in Daly City and created a tile activity for them. Each student expressed their views on bullying on a colored tile and a mural was put together afterward. Course » Print 2 Instructor » Tom Seui Designers » Angela Tolosa, Elizbeth West, Cassi Purti, Maritess Disdario Term » Spring 2012
CHALLENGE NO. 7 Create your own board game .
Obstacle How can you turn a concept into a working board game? Solution To create a successful board game from scratch, I kept the concept easy to follow. Two basic teams racing to get to the other side, with a few obstacles inbetween. I also included a spinner that can turn it into a drinking game for the older audience. I hand-made the pieces to give it a touch of craft, but kept the print elements elaborate. Course » Packaging Design 2 Instructor » Christine george Term » Fall 2011
CONTAC T ME .
Angela Tolosa » Graphic Designer Phone » {650} 255-3671 Email » mishapsandmusings@gmail.com
THANK YOU!