5 TOP TRENDS
IMPACT GLOBAL
MARKETING IN 2022
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What are the latest Global Marketing Trends?
As we all know, in the past two years, consumer needs and preferences have undergone unprecedented changes, which have also accelerated the pace of enterprise innovation. Companies need to adapt to this changing consumer behavior, target market trends and seek new business opportunities, or face the risk of losing customers and being eliminated from the market.
INFLUENCER MARKETING More and more brands are using micro-celebrities to reach and engage consumers. Meltwater's research showed that micro-celebrities accounted for 91% of interactions in ad posts sponsored by micro-celebrities in 2021, and audiences for micro-celebrities also typically had higher rates of interaction and better marketing performance. In 2022, we can expect that if brands compare their official account sponsored ads to their celebrity comarketing performance posts, and if the performance is good enough, marketing teams may be more inclined to spend more on celebrity co-marketing rather than more official account sponsored ads.
INSTAGRAM VIDEO Video content is generally more engaging than other forms of content. In fact, according to one statistic, “social media videos are viewed 1,200% more than text and graphic content combined.”
Instagram upload feature makes the new video feature even easier to use. All of Instagram's upgrades are driven by the trend that video content will play a bigger role in marketing teams' content planning
METAVERSE Metaverse is the new concept in global marketing in future!
The Metaverse came into the public eye after Facebook CEO
Mark
Zuckerberg
announced
that
he
was
changing the company's name to Meta. However, the concept of the metaverse has been around for decades, and many companies are developing products that can bring this concept to (virtual) life.
ONLINE + OFFLINE ACTIVITIES
There is a new type of activity — a combination of online and offline activities. From customer training and sales pitches to online meet-and-greets, event marketing is making bold changes to incorporate virtual meetings into offline events. Scaling up an event by inviting virtual attendees can help brands increase their impact and attendance. Use technology to combine face-to-face interaction with digital (video) content to create a new experience.
CONSUMER
PERSONALIZATION Google has proposed a plan to divide user data into large audiences based on interests, allowing advertisers to target ads at different audiences rather than individual users.
Brands can get first-hand real opinions based on spontaneous discussions among consumers on social media and learn about the real situation of brands and competitors.
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