2015 Press Kit Angelica Rubino
Introduc9on | Kate Spade New York Welcome to Kate Spade New York. Kate Spade New York can be described in four words: quick, curious, playful, and strong. No ma?er the design or the collecAon, bright colors, fun prints, and playful designs will inspire women to “live a colorful life”. Kate Spade encourages “living colorfully” by personal style through exuberant handbags, clothing, jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home décor, desk accessories, staAonery, tabletops and giHs, and newly introduced children’s wear for a global lifestyle that is a mix of aspiraAonal luxury, clever wit, and a playful charm. Through new collecAons and brand extension opportuniAes, Kate Spade is colorful, welcoming, mulAcultural, upbeat, and whimsical. We strive to incorporate each of those characterisAcs into everything we do. From our Fall 2015 CollecAon, social responsibility, and team (in-‐store and corporate), we hope to bring our customers a re-‐imagined, clever, and bold experience that inspires them to live a colorfully and interesAng life. Live Colorfully, Angelica Rubino
Company Informa9on | Kate Spade New York WHO: It all started back in 1993, when Kate Brosnahan Spade, a former accessories editor at Mademoiselle, set out to design the perfect handbag. DebuAng with just six silhoue?es, she combined sleek, uAlitarian shapes and colorful pale?es in an enArely new way. And so Kate Spade New York was born. Women and fashion editors fell for the fresh, modern sensibility, and our first shop in New York City swiHly opened in 1996. As the company grew, our graphic approach and trademark wit created a visual shorthand for a brand recognizable the world over. In 2007, spade turned the reins to design powerhouse Kate Spade & Company (formerly known as Liz Claiborne, Inc.). Shortly aHer, Deborah Lloyd took the helm as president and chief creaAve officer with an aim to broaden the line while honoring our rich history. Along with CEO Craig Leavi?, she quickly launched clothing and jewelry collecAons, quickly followed by the introducAon of bedding, legwear and fragrance. Today we’ve grown into a global lifestyle brand, and aim to inspire colorful living through our handbags and clothing to jewelry, shoes, staAonery, eyewear, baby, fragrance, tabletop, bedding and giHs. All the while, we’ve never lost sight of who we are: our spirited approach, commitment to curiosity and passion for sharing our colorful world sAll shapes all that is Kate Spade New York.
Company Informa9on | Kate Spade New York WHAT: Crisp color, graphic prints and playful sophisAcaAon are the hallmarks of Kate Spade New York. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, staAonery, tabletop and giHs, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully. Kate Spade New York has over 140 retail shops and outlet stores across the united states, and more than 175 shops internaAonally. Our colorful products are sold in more than 450 doors worldwide, in every Ame zone and on every conAnent. Whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviAng. Parent Company: Kate Spade & Company debuted on February 26, 2014, but the iniAal sparks formed far earlier in the minds of two imaginaAve and driven women. Liz Claiborne (in 1976) and Kate Spade (in 1993), each frustrated they couldn't find what they believed women were looking for in the marketplace, took ma?ers into their hands and founded their own successful companies. And so the spirit of our company was born. Today, Kate Spade & Company designs and markets accessories and apparel under two global, mulAchannel lifestyle brands: Kate Spade New York and Jack Spade. Full-‐Line Store Group: Alabama, Arizona, California, Colorado, ConnecAcut, District of Columbia, Florida, Georgia, Guam, Hawaii, Illinois, Indiana, Kentucky, Massachuse?s, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington Outlet Store Group: Arizona, California, ConnecAcut, Delaware, Florida, Georgia, Illinois, Kentucky, Maryland, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Vermont, Virginia, Washington, Wisconsin
Target Customer | Kate Spade New York Demographic: Age: 25-‐45 Gender: Female Ethnicity: All Income: Varied Educa9on: Undergraduate-‐PhD Geographic: Global Psychographic: Curious, Quick, Playful, Spirited, and Chic
Fall 2015 Seasonal Story | Kate Spade New York Deborah Lloyd’s Magical InspiraAon: Fall 2015 Ready-‐to-‐Wear Deborah Lloyd, Chief CreaAve Officer of Kate Spade New York was inspired by Roald Dahl, a BriAsh novelist of Tales of the Unexpected, Fantas6c Mr. Fox, Charlie and the Chocolate Factory for Fall 2015 Ready-‐to-‐ Wear collecAon. The Chief CreaAve Officer enlisted illustrators to sketch vigne?es to look like a hotel bar connecAng back to the theme and inspiraAon. The Fall 2015 collecAon focuses on “Magical Stories” inspiraAon and “whimsical and fun” clothing, but slightly toned-‐down compared to the usual Kate Spade collecAons. The collecAon includes sensible plaid jackets, skirts, faux-‐fur accents, and chunky, and crystal-‐ encrusted loafers. The collecAon’s cocktail anre includes pink brocade, bows, and navy. The Fall 2015 Ready-‐to-‐Wear collecAon is more straighoorward and less whimsical than the usual Kate Spade collecAon, but is sAll as magical as ever.
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Press Release | Kate Spade New York
May 1, 2015 Jamie Tilson Ross American Fashion Director-‐Vogue Magazine, Condé Nast 4 Times Square New York, NY 10036 (212) 286-‐3712
Dear Jamie Tilson Ross: This fall CreaAve Director of Kate Spade, Deborah Lloyd is taking Kate Spade Fall 2015 collecAon in a new direcAon, while sAll staying true to the company’s brand image. As you already know, Kate Spade’s brand conveys colorful, bold, and playful designs. We encourage our customer’s to live a colorfully, sophisAcated, and personal lifestyle with our exuberant handbags, clothing, jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home décor, desk accessories, staAonary, tabletop and giHs, and newly introduced children’s collecAon. An understanding of our company mission and target customer has guided us in the direcAon of Magical InspiraAon for our Fall 2015 CollecAon. Deborah Lloyd looked to Roald Dahl’s stories and novels for inspiraAon, while sAll incorporaAng Kate Spade’s signature style in fun prints, colorful pieces, and a bit of playfulness in the accessories and embellishments throughout the enAre collecAon. “The magical world of fairy tales. Growing up it was my escapism, I didn’t live in the most exciAng place, so I escaped by reading books and imagining I was those people. One of my favorite childhood heroines was Truly ScrumpAous from Chi;y Chi;y Bang Bang. So, anything pink with frills and a bow on it was always my favorite. I also loved Roald Dahl’s Tales of the Unexpected and the Fantas6c Mr. Fox — you can see a few foxy ladies in the collecAon, whether the hats or the li?le clutch bags. And maybe a li?le of Charlie and the Chocolate Factory was the inspiraAon for the chocolate boxes and things.” – Deborah Lloyd Kate Spade is a company that focuses on bringing products to our customers that we love and they will love by providing them the opportunity to be part of the empowering women iniAaAve represented through our merchandise and campaigns. “It’s not about age, it’s about a sensibility and a mindset. So, you can have a 22-‐year-‐old amazing supermodel and a 92-‐year-‐old amazing supermodel, and everything in between…. They’re real women and they have an amazing inner beauty and inner strength.” –Deborah Lloyd If you have any quesAons or concerns in relaAon to the press kit or in general, please feel free to reach out to me at (212)-‐222-‐2222. Sincerely, Angelica Rubino
Awareness and Advocacy | Kate Spade New York On Purpose The concept of ON PURPOSE is empowering, new, and unique: we’re teaching a group of 150 women in Masoro, Rwanda to become a profitable supplier to all Kate Spade & Company brands. Our goal is for their economic stability to posiAvely transform their enAre community (that’s 20,000 people). Once their business is sustainable, we’ll do the same thing in another community in the world. And then another, and another…so the possibiliAes, and posiAve results, are endless. Philanthropic Programs Kate Spade & Company believes that community investment and engagement are central to our role as a business leader. For more than 30 years, through the work of our foundaAon, we have made women’s empowerment a key priority. Every woman should have the opportunity to reach her full potenAal and to become financially self-‐ sufficient. Economic independence carries through our philanthropy and it is through complementary associate programs that our brands also engage in our communiAes to make a difference in the lives of women.
Awareness and Advocacy | Kate Spade New York Global Working Condi9ons • CA Transparency in Supply Chains Act of 2010 • Conflict Minerals • Products such as gold are not mined in condiAons of armed conflict and human rights abuses. Environmental Ini9a9ves At Kate Spade & Company we are commi?ed to a long-‐term sustainable approach to caring for and safeguarding the environment. Over the long-‐run, only a sustainable approach will benefit the consumers, customers, shareholders, associates and communiAes we serve by both meeAng our business goals and protecAng and improving the quality of the environment in which we all live. Learn more about the Company's environmental iniAaAves here. • Waste ReducAon and Recycling • Resource ConservaAon
Designer Biography | Kate Spade New York
Chief CreaAve Officer, Deborah Lloyd joined the Kate Spade & Company team in November 2007, overseeing all creaAve aspects for all Kate Spade brands: Kate Spade and Jack Spade. In February 2014, Deborah Lloyd was elected to the Board of Directors. Deborah Lloyd began her career as an assistant at Byblos Ancona Italy. She has also received numerous awards within the fashion industry including: BriAsh Fashion Council Awards, Contemporary Designer of the Year for Burberry, and Classic Designer of the Year for Burberry. Deborah Lloyd’s background includes six years of experience at Banana Republic as ExecuAve Vice President of Design and Product Development. Lloyd’s background also includes five years of experience at Burberry as she contributed in large part to the re-‐launch of Burberry’s Women’s London CollecAon.
Interview: Deborah Lloyd | Kate Spade New York What is the inspira9on for Kate Spade? To live colorfully. In every collecAon and every category there are key elements. Crisp color, graphics prints, and playful sophisAcaAon are represented through each and every item. It encourages customers to add color and fun to their everyday styles. No ma?er the locaAon, Kate Spade is always warm and inviAng. Who is Kate Spade as a brand? Kate and Andy Spade think of Kate Spade as an individual. The quesAon is always who is Kate Spade? What does Kate like? If Kate were a car or a house, what would she be? There is consistency throughout the enAre brand and every collecAon. They never want a customer to think, “that does not look like Kate.” Kate Spade should always represent quality, style, and simplicity. What makes Kate Spade a global lifestyle brand? Kate Spade started with the perfect handbag and has expanded to clothing, jewelry, shoes, staAonery, eyewear, baby, fragrance, tabletop, bedding, giHs, and children. Their lifestyle brand is to inspire colorful living. The spirited approach, commitment to curiosity, and passion for sharing a colorful world all shapes Kate Spade. Why did Kate Spade decide to “bring back the handbag”? Many people did not know that the handbag ever leH. But Kate and Andy wanted to design the perfect handbag. They did not want their handbag to be just another handbag within the market; they wanted their handbag to be unique and colorful. They started with six silhoue?es, uAlitarian shapes, high quality, and were offered in a range of color pale?es. Why do you think Kate Spade has become so popular? What does everyone love at Kate Spade? Kate Spade conAnuously offers new merchandise in a wide range of styles, colors, and designs. They reflect their brand image of “Live Colorfully.” Not only does Kate Spade offer stylish and playful merchandise with quality, but also they are a brand. Customers are able to connect with that brand image and aspire to also “live a colorful life.”
Interview: Deborah Lloyd | Kate Spade New York Why have Kate Spade decided to expand to children’s wear? AHer our recent success in children’s wear with our Gap collaboraAon, we have decided that children’s wear is an area of opportunity for our brand. Kate and Andy Spade have always used their background and childhood of living in the Midwest as inspiraAon for the overall brand. It provides the opportunity to bring the Kate Spade brand philosophy to children’s wear. Bright, colorful, and pa?erned clothing to children’ wear. How do you define luxury? Time and comfort! And Aston MarAns. What's your favorite childhood memory? Hearing stories of my aunt's world travels—she was the epitome of glamour. I would sit in her room while she unpacked her bags, and she would show me all of the beauAful things she had purchased on her trips like silks, jewelry, and bags from all over the world. What do you consider to be the epitome of happiness? A cocktail on the veranda at the end of a day spent on the beach with my husband and a good book. Does the brand of Kate Spade inspire you in your own life and own designs? Kate Spade is known for color, playfulness, and everything a girl loves. This is represented through my own home aestheAc. I am surrounded by all things that I love. There is glam and there are bright pops of color.
THE FEED | Kate Spade New York WHY OLDER WOMEN ARE THE NEW IT-‐GIRLS OF FASHION ADWEEK -‐ APRIL 6, 2015 Emma Bazilian
DIGITAL MEDIA PROWESS AT FASHION 2.0 AWARDS NEW YORK DAILY NEWS -‐ APRIL 2, 2015 Jeane?e Se?embre
THE FEED | Kate Spade New York
WAIT! DON'T BUY THAT NEW SUIT JUST YET CNBC.COM -‐ MARCH 16, 2015 KrysAna Gustafson
SPANX CEO NAMED TO KATE SPADE BOARD WOMEN'S WEAR DAILY -‐ MARCH 13, 2015 Lisa Lockwood
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