C R E AT I V E R E S E A R C H “D E FR A w a n t t o f i n d o u t h o w m a n y c l othes peopl e t h r o w a w a y a n d r e cy cl e a nd why” Angeliqua Goodwin
Bethany O’Brien
Elea Hendy
Elodie Purcell
WHO ARE THEY? T h e UK G overnm ent departm ent r e s p o n s i b l e for safeguardi ng the n a t u r a l e n vi ronm ent. They support t h e f o o d and farm i ng i ndustry as w e l l a s s ustai ni ng a thri vi ng rural e co n o m y.
= 1 .5 M I L LI O N TO N N E S OF C LOT H I N G
2 50 E IFFE L TOWE RS
“
“
BUY LESS CHOOSE WELL MAKE IT LAST - VIVIENNE WESTWOOD
T H E FAT E O F C LO T H I N G WA S T E I N T H E U K
14% UK R E - USE
31% LA N FI LL
7% INCINERATION
14% R ECYC LIN G
34% OV ER S EAS R E - US E
S O W H AT ? T h e m a j o r i t y o f u s e d cl o t h e s go to l a n df i l l La n df i l l s h a v e f i l l e d f r o m 7 % to 3 0 % A r e o t h e r s a w a r e a bo u t thei r r e cy cl i n g h a bi t s?
O n a v e r a ge ch ari t y sh ops i n No tting ham r eceive 15 bags of cl ot h i n g a we e k
7 ou t of 9 h av e don at ed w i t hin the last 1 2 mon t h s
BIN
SELL
D O N AT E
T h e 3 most popu l ar met h od s o f clo thing di s posal by t h e peopl e w e inte r vie wed
S O W H AT ? C o n s u m e r s a r e n o t a w a r e of m ost i n s t o r e r e cy cl i n g s e r v i c es T h e r e i s a n e e d f o r m o r e p r om oti onal a ct i v i t y f o r i n s t o r e r e cyc l i ng