A. Tatad Portfolio

Page 1

ANGELIQUE TATAD Fashion Design Por tfolio


TABLEOFCONTENTS

Resume

pg. 2

Intrinsic Perception

pg. 4-5

Optimizing Opposites

pg. 6

Trend Forecasting

pg. 7

St.Vincent’s Project

pg. 8

Architect Collection

pg. 9

Print Design

pg. 10-11

Brand Diffusion

pg. 12-14


ANGELIQUETATAD 3 5 9 L u d l o w Av e . A p t . 2 6 C i n c i n n a t i , O H 4 5 2 2 0

tatadad@mail.uc.edu

EDUCATION University of Cincinnati, DAAP

EXPERIENCE

567-204-4442

La Senza [Design Intern] Columbus, OH

May 2013 - Aug. 2013

Developed and updated technical flats of lingerie

College of Design, Architecture, Art, and Planning

Researched concepts and inspiration for upcoming seasons

Bachelor of Science Degree in Fashion Design

Created mock-ups for presentations, line reviews, and photo shoots

Minor in Marketing Abercrombie & Fitch [Design Intern] New Albany, OH

Class of 2015

Aug. 2012 - Dec. 2012

Adjusted and updated technical flat sketches Creatively constructed mock-ups for line review

Lima Central Catholic High School

Responsible for updating line sheets and color by styles

Class of 2009

Garan Inc. [Design Intern] New York, NY COMPUTER SKILLS

Adobe Illustrator

Assisted four different creative design teams

Adobe Photoshop Adobe In-Design

Kaledo Software

June 2012 - Aug. 2012

Developed competitive analysis books

Microsoft Office

Gained knowledge of children’s wear design Competitive shopping and researching the market for trend analysis

SKILLS

Creative and innovative when developing concepts and trend forecasting Self-motivated, able to work with a team and independently Fashionably inspired worker that embraces the fast paced industry Effective listener open to new knowledge and opportunities

StyleZen [Fashion Profiler/Curator] Cincinnati, OH

Feb. 2012 - Aug. 2012

Assisted customers in finding items suitable to their style Promoted and marketed the Style Zen App Researched and develop upcoming fashion trends

Experienced sewer with home and industrial sewing machines HONORS/ ACTIVITIES

Dean’s List

Sept. 2009 - Present

UC Fashion Design Student Association

Sept. 2010 - Present

Jennifer Lilya Polyvore Contest Winner

January 2012

UC DAAP Fashion Show UC Great Beginnings Certificate

May 2010 Sept. 2009 - May 2010


INTRINSICPERCEPTION Due to advances in psychological understandings there has been a shift away from the idea that modification occurs only outside of the body, proving, that beauty is more than just skin deep. Intrinsic Perception redefines women’s idea of beauty as their interior driving force not just their external expectations. Surgical downfalls and mishaps have steered woman away from the want and need of cosmetic surgeries. These women are no longer associating their self-worth with their appearance. Self-esteem research has confirmed the harm that repeated exposure to unnatural stereotypes can do; revealing the great affect media has. A rise in pro-age movements develop a revelation in the maturing women. Women, once so concerned about looking old or were too discouraged to care due to critical self judgment — are finally coming to terms with their natural beauty in this youth-obsessed culture. Intrinsic Perception is a force that will empower the esteems of many women.

PROJECT DESCRIPTION For this project, a mega sociocultural trend had to be developed. In order to achieve this goal intensive research of social, cultural, and economical movements were to be applied to this trend and it had to be supported by three sub trends.


Misfortune Dissected The desire for cosmetic surgery is now dwindling. CNN exploits the number of doctors performing invasive surgery without proper training or credentials, resulting in displeasing and horrifically unsatisfied patients. Doctors turn to this for financial reasons. With unethical events as these occurring, the urge for reconstructive surgery diminishes and innate beauty heightens.

Bare Attraction The power of exposure can overturn the cultural obsession of looking thin, and beautiful. According to the Daily News, increasing the variety of body shapes and sizes depicted in the media will change these ideals. Vogue editors have already pledged to use healthy models for this spring issues. The acceptance of intuitive beauty emerges.

Greying Discernment There has been a realization regarding the beauty of growing old. Both, Psychology Today and Huffington Post have acknowledged the movement that anti-aging is outdated, while looking great for one’s age is now “in.” The appreciation of this natural endeavour is now unfolding and idea that youth does not necessarily mean beauty is becoming apparent.


OPTIMIZINGOPPOSITES

Optimizing Opposites

• Intrinsic Embrace:

As perception of the ideal lifestyle changes, people are beginning to see a shift from a superficial outlook towards a more organic way of life. By embracing this natural lifestyle, society is beginning to accept themselves for who they are.

• Altered Authenticity :

In an era where technology is constantly changing, society is following in its path. People are moving from a natural way of life to one where the amplified rules. Due to this social shift, society has become more aware and accepting of artificial alterations.

Altered Authenticity All-Around Augmentation:

• With plastic surgery so readily available, people are taking extreme measures to alter their appearance. ABC News tells of 14 year-old girl who recently had multiple plastic surgeries to end her long time bullying.

Baby Blueprints:

• In a world of cosmetic enhancements, designing your child has become a reality. The Huffington Post states that scientists have successfully engineered babies’ genes and manipulated their gender.

Technology Takeover:

• As technology develops children are on its cutting edge. NPR discusses the development of children’s groups called Hacker Scouts. These groups allow children to put to use their tech savvy skills.

Intrinsic Embrace Innovative Oasis:

• Recently kids’ camps promoting creativity have sprung up, one such camp is Rock Band Land in California. The Huffington Post states, at Rock Band Land kids are taught to embrace their inner weird.

Chemical Counteraction:

• Not only are adults embracing a holistic lifestyle, children are as well. PSFK shares that children are taking a stand, and campaigning against products with harmful chemicals, such as Crayola.

Alternative Alleviation:

• According to findings in Time Magazine, parents are opting for a more organic approach in medically treating their children. Whether it’s giving them herbs or using acupuncture, natural is quickly catching on.

PROJECT DESCRIPTION This was a collaborative project to create an overall mega trend that derives from sociocultural trends. A prompt was given in order to help create this trend. For this specific project the prompt was, “ I am a Design Manager at Bumble and Bumble and I want to expand my products to kids how should I think about this consumer and what should I do?” Research was organized and developed by using displayed thinking. Once organized and fully developed a trend and counter trend were created to help Bumble and Bumble take on this new endeavor.


Enigmatic Luster Efflorescence

Angelique Tatad

Refined Elegance Exotic Divergence

TRENDFORECASTING

Industry, Theory, and Practice Mega Trends S/S 2013 PROJECT DESCRIPTION For this project, trends from 2011- 2012 had to be researched and a backcast needed to be created. From the backcast, upcoming mega trends for Spring/Summer 2013 were to be developed based on the previous trends. The four trends created for this project were Refined Elegance, Enigmatic Luster, Exotic Divergence, and Efflorescence. Within the four trends a fabric story, a color story, and the drivers of each trend had to be portrayed and described. http://issuu.com/angeliquetatad/docs/trendforecasting_book


ST.VINCENT’SPROJECT

PROJECT DESCRIPTION The directions for this project were to create a garment that would be inspired by a song that was at least ten years old. The garment must be made out of items bought at a St.Vincent De Paul’s thrift store. This particular garment was tailored to fit the model, embellished with fabric flowers and trimmed with pink details. The fabric flowers were hand made and created out of a tablecloth.

CONCEPT The concept of this project was inspired by Billy Holiday’s rendition of I’ll Be Seeing You. The story is of a young girl whose lover is sent off to war. However, instead of being saddened she looks to be optimistic for his homecoming by indulging her thoughts in all the happy moments spent with him. Inspiration for the garment was also taken from Billy Holiday’s love of flowers and the exquisite 1940s style and silhouette.


ARCHITECT

PROJECT DESCRIPTION For this project, a current architect needed to be chosen to design a collection of garments. The designs were to be inspired by the architect’s overall design aesthetic. Over thirty sketches were done first and then narrowed to a collection of six. The architect chosen for this project was Jeanne Gang. As a Chicago native, Gang is best known for her eighty-six floor skyscraper, Aqua. Her bold yet functional designs bring life and movement to the city. A womenswear collection had been designed with a clear depiction of fluidity and movement that mimics Gang’s designs.


PRINTDESIGN Heliconia

Birds of Paradise

Star fruit

Banana Tree

Amazonia

Alocasia Green

Amazon Lily

Passion Flora

Bromeliad

Water Lily

Orchid

Cacao Pod

PROJECT DESCRIPTION This projects enables the student to show knowledge of Kaledo Software Prints, Knits, and Weaves. Before creating prints, thorough research was needed. To create each print original artwork was created with many different mixed media and then scanned in to be created into a print using Kaledo.



BRANDDIFFUSION

dream byfree people

deep coppe r luminesc e tea rose pink romanc e

PROJECT DESCRIPTION For this project a brand diffusion or extension had to be created. This specific project was a diffusion brand for Free People. Brand, market, and trend research were all gathered in order to create an appropriate line for Free People. The junior market seemed the most vulnerable and with Free People’s strong brand equity, they could capitalize and reestablish the junior market.

pastel sea midnight dream powder blu e amethyst

http://issuu.com/angeliquetatad/docs/dreambyfp

misted mauve dusted lilac airy gre y


opportunity

To create a junior diffusion brand for Free People, to be launched Spring/Summer 14. This brand is for the younger sister or friend of the loyal Free People customer, who looks up to her older sister’s creative, feminine, and courageous style and aspires to discover her own as well.

justification Free People is a leading brand in the fashion industry. With the fall of the junior markets, Free People should capitalize on this target and reestablish a unique and extraordinary shopping experience for the young Free People girl. With their strong online presence, Free People, can truly connect with these influential consumers. Juniors are at the age where they are defining themselves and truly trying to figure out who they are. Free People can go back to their roots and market towards a younger market to establish a life long customer.

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ANGELIQUETATAD 3 5 9 L u d l o w Av e . A p t . 2 6 C i n c i n n a t i , O H 4 5 2 2 0

tatadad@mail.uc.edu

567-204-4442

THANKYOU for taking time to view this por tfolio


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