Cutting Edge Video Technology Will Upgrade Your Display

Cutting Edge Video Technology Will Upgrade Your Display If you haven’t started to integrate video into your displays, then chances are good that your competition has moved ahead of you. Attendees expect state-of-the art trade show displays that use the latest technology, so a truly great display must incorporate video.

Choosing Your Content You will want to film a variety of elements for your promotional video including testimonials, interviews, product displays and advertisements. If you include testimonials or interviews, then consider the setting as well as lighting for the most professional look.

Shooting the Video You have the option of either shooting the video yourself or hiring a professional to create the video for you. Hiring a professional may be expensive, but you will ensure the best quality presentation of your business. If you choose to shoot your own footage, then use a high-quality camera and appropriate equipment for professional sound quality.

Delivering Your Presentation Use the best possible equipment to display the video that you have prepared. A large flat screen television or monitor is ideal.

Thinking Creatively You can capture video from your booth with your smart-phone and immediately play the video on the monitor. If a satisfied customer drops by and delivers a live testimonial about your product, for instance, then you can immediately play the footage right at your booth.

Leveraging Mobile Technology Keep a brochure or business card with a QR code on the outside that customers can easily scan with their smart-phones. The code can lead them directly to online video that will explain your products and services in-depth.

Distributing Video After the Show Post videos on video sharing sites and tweet links to your materials for your customers to click. You can also upload videos onto Facebook or Google+ or embed videos into your website or blog.

Customers will remember the elements of your video presentation long after your brochures and business cards have disappeared into the recycling bin. Make the best video that you can, and display it as boldly as your budget allows.

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