brand style guide
contents
who we are 3 logo 4 variations 5 color palette 6 typography 7 no-no
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yes!
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application 10 packaging 14
our goal is to make healthy, nutrition-rich juices, made with real ingredients, for everyone to enjoy.
who we are
Start your day with our delicious, energy-rich juices made with real, whole ingredients. Our juices are packed with essential vitamins, minerals, as well as daily servings of fiber and protein! We never use high-fructose corn syrup, any type of artificial flavors or other additives; our sweetness naturally comes from the whole fruits and organic agave nectar. We are proud to use fresh ingredients from local farms, offering a variety of healthy and tasty options ranging from vegan green juices to fruity smoothies. Our beverages are good complements to our other assortments of nutritious and hearty sandwiches, salads and Ambrosias, our special acai bowl that are made in our kitchen daily. Did you know that Nectar originates from Greek mythology? Nectar is a flavored beverage only for the gods; it was only available to the privileged. But don’t worry, our Nectar is for everyone; our premium juices are price-friendly for you to enjoy anytime. 3
logo
Main lockup
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variations
Secondary
Black & White
Extra wheatgrass shot
Vitamin C
Protein boost
Energy boost
Extra fruity
Original
Vegan
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color palette
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PANTONE Bright Red C
PANTONE Bright Orange C
PANTONE 101 C
PANTONE 7745 C
PANTONE 631C
C: 0% M: 86% Y: 87% K: 0%
C: 0% M: 72% Y: 100% K: 0%
C: 5% M: 0% Y: 76% K: 0%
C: 39% M: 15% Y: 88% K: 0%
C: 70% M: 5% Y: 27% K: 0%
R: 240 G: 76 B: 52
R: 243 G: 108 B: 33
R: 248 G: 238 B: 95
R: 105 G: 190 B: 40
R: 51 G: 181 B: 190
typography
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Archer is our main typeface for booklets, menu, product packagings and store displays. We love its friendly and bold characteristics.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Galaxie Polaris Book is our main body copy. It appears in our menu and packaging copoies. We love how it is clear and legible even in a smaller font sizes without losing its friendliness.
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no-no
nectar
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Oh, no! It’s stretched!
That’s a different font!
The waterdrop is too heavy.
You just need one, not two!
This is not our logo!
Flavor colors should start from the top, rotate clockwise.
no-no
strawberry nectar
strawberry nectar
Green on orange? Are you sure?
No shadows. Please.
strawberry nectar
strawberry nectar
White outline still does not help on smilar colored background!
Almost there! Why don’t you change it to white?
yes!
strawberry nectar There you go! Please use white texts on any colored background.
application
App icon
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You can easily search our menu with your tablet.
Thank you for being patient.
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What would you like today?
Scan and pay with your phone!
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packaging
In-store Plastic Cup Packaging
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strawberry nectar extra wheatgrass shot protein boost
Bottled Original Fruit Nectar Extra Wheatgrass Shot and Protein Boost
apple kale nectar vitamin c energy boost
Bottled Vegan Green Nectar Vitamin C and Energy Boost
orange mango nectar extra fruity
Bottled Original Fruit Nectar Extra Fruity
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acai-blueberry ambrosia
ham-swiss sandwich
spinach goatcheese sandwich
fresh baby spinach salad
Packagings for other goods: ambrosia, salad and sandwiches.
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