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Anglia Ruskin Students’ Union Strategic Plan 2013-16
Introduction from the President Students are the life and soul of our University and so our mission is to make their Anglia Ruskin experience the best it can be. We are a Students’ Union which represents a very diverse student body across several campuses; our challenge is to ensure that every student has an experience that is unforgettable.
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The new strategic plan will set the direction of the Students’ Union for the next 3 years and therefore we are proud to have made sure that students set the agenda of the plan. From the feedback we gathered at the very first stage of development we have identified core values that resonate with students at Anglia Ruskin University. We believe that having a Students’ Union that represents and is inclusive of all students is fundamental. A Students’ Union that is independent and honest is essential. A Students’ Union that is accessible and supportive is vital. These values are embedded within this strategic plan. The strategic plan began with student consultation; it was only right that it was signed off by Students through a referenda in May 2013. 94% of voters chose to ‘go with the Plan’ and we begin this strategy with the endorsement of our membership.
Francesca Rust President 2012-2014
Introduction from the Chief Executive Anglia Ruskin Students’ Union exists to represent its 20,000 members who study on the University’s four core campuses and those who study from a distance, to support course representatives, coordinate quality monitoring processes and to offer opportunities for involvement in a range of activities. Gill Thompson Chief Executive
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Mission & Values
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Themes, Goals and Commitments Departmental Annual Plans
Throughout 2012-13, we have embarked on a project to consult with our members via surveys, digital platforms, focus groups, and talking to students on a 1 to 1 basis. Our staff have created the themes, which were generated from words that our students used to describe what they believe we should be delivering for them, our members. At our staff awayday in July 2012, the project was launched and at the staff awayday in January 2013, five groups were established, each led by a theme leader drawn from our staff team, (rather than from the managers or officers teams), to look at the research, read audit reports, discuss the findings and set goals with associated commitments to form the Plan. We made reference to the Students’ Union Evaluation Initiative matrix, the NUS criteria for a strong, effective and sustainable students’ union, the NUS Diagnostic Report and the University’s Corporate Plan.
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Between September 2012 and April 2013, 3,738 (18.9%) members had voted in our Executive Officer Elections, 509 were elected as representatives of their peers, 909 were volunteering in the community as arranged by our Volunteering Service, 766 had used our Advice Service, 1489 were involved with our clubs and societies, 869 had membership to our gym, 18,500 had called or visited our reception desks and we had sold approximately 32,000 tickets for our entertainment events. The 2012 National Student Survey showed us that 61% of students were satisfied with the Students’ Union. Our internal survey of the same year, the Big 101, told us that 75.6% engaged students were satisfied. Engagement may be measured in many ways but the challenge is to write a Plan which enables and encourages students to make the very best use of their Union so that their University experience is all that they want it to be, in other words, to be relevant.
Individual Annual Plan
1Big 10 survey 2012 based on 998 engaged students (Course Reps, Club or Society Members, Member of the Gym, User of the Advice Service)
The success of our plan will be measured by reference to annual departmental key performance indicators, formed by our staff and reviewed by our Trustees. The KPIs will be available on our website for our members to view. This document is the result of the year-long project and we believe it is relevant, comprehensive and stretching and that it will deliver the outcomes that our members have told us they expect from their Union. We live in challenging times but with the leadership of our trustees, commitment of our staff and support of our partners, we are confident that we will achieve our commitments to benefit the lives of our members throughout their time at Anglia Ruskin University.
Who we are and what we do We are led by a Board of Trustees, comprising of 5 elected Officer Trustees, 4 appointed Student Trustees and up to 6 appointed External Trustees. Induction and training play an important part in preparing and supporting our Trustees to fulfil their role. The General Manager is appointed by the Board of Trustees and is responsible for the staff team, currently comprising 26 permanent staff, including 5 Managers. Additionally, the Students’ Union employs approximately 60 Student Staff during teaching weeks. Student representation is at heart of the Union and we coordinate the election of Course Representatives throughout the University, after which training and support is provided by the Union.
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We have a year-round extra-curricular programme, including cultural events, and we work closely with the International Student Advice team, achieving excellent feedback in the International Student Barometer. Societies and recreational clubs are supported by the Union and we look forward to concentrating our resources in this area from August 2013. Volunteering has gone from strength to strength since we took over this service from the University, which provides valuable experience and key transferable skills. We are embarking on Investors in Volunteer accreditation in 2012-13. Academic and welfare support is offered to all members via our Advice Services at Cambridge (East Road) and Chelmsford, offering advice, assistance and representation that is free, confidential, independent and impartial. The service is provided by permanent members of staff and is accredited with an industry standard quality mark.
The current economic climate presents its challenges and this has had a marked impact on our ability to provide commercial services in such a competitive market. A bar and entertainment events are provided on the Cambridge (East Road) and Chelmsford campuses during the ‘freshers’ period. We also stage the ever-popular Summer Ball on the Cambridge and Chelmsford campuses. We have created a more sustainable model for the remainder of the year and events are provided in collaboration with venues in the cities. We consider these to be valuable partnerships which benefit our members by being able to offer a range of entertainment diets whilst keeping financial risks to a minimum. We also have a retail outlet at the Cambridge campus.
Anglia Ruskin Students’ Union incorporated as a Company Limited by Guarantee in August 2012 and is a Registered Charity. The object of the Union is the advancement of education of students at Anglia Ruskin University for the public benefit by: • Promoting the interests and welfare of students at Anglia Ruskin University during their period of study and representing, supporting and advising students. • Being the recognised representative channel between students and Anglia Ruskin University and any other external bodies. • Providing social, cultural, sporting and recreational activities and forums for discussions and debate for the personal development of its students.
Our achievements and drivers We were the first Million+, multi-site Students’ Union to achieve the Students’ Union Evaluation Initiative Award (SUEI) – achieving a Silver standard in April 2010. This award put Anglia Ruskin on the map and shaped the Union over the next few years. We continue to make reference to the SUEI matrix and key lines of enquiry, against which we benchmark our progress. Additionally, the NUS Strategic Support Unit’s ‘characteristics of a strong and effective students’ union’ inform our over-arching strategy. We are an accredited Investor in People and achieved reaccreditation in December 2012. The auditor noted: ‘The leadership and management team are effective role models, working as a team, sharing knowledge and information, seeking and providing constructive feedback. Robust planning, monitoring and review mechanisms support continuous improvement plans.’
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We hold a Green Impact Award - Silver standard - accredited by the National Union of Students. As a result of our recent submission we were awarded Silver Accreditation for the fifth year running. We were well above the national average students’ unions’ score and have increased our total points from 1019 in 2011-12 to 1039 in 2012-13. We performed particularly well in the “Campaigning” and “Officer staff and team” criteria categories and scored over 50% of the points available in 8 out of the 15 criteria categories.
Our staff We consider our staff to be our most important asset and we actively encourage everyone to be involved in our strategy – the process for ‘the Plan’ is testament to this. In the last Annual Staff Survey, which returned a response rate of 90%, 100% of respondents said that the SU is a good employer and 100% of respondents understood how their work contributes to what the Union is aiming to achieve and how their department contributes to the overall mission, values and objectives of the Union. All managers have recently embarked on an Institute of Leadership & Management development programme. 100% of respondents in the Annual Staff Survey said that they believed that the managers of the Union behave in accordance with our values.
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From left to right. First row: Executive Officers. Francesca Rust - President, Gabbi Foreman - Academic Officer, Megan Bennett - Communications Officer, Daryl Sharpe - Experience Officer (Cambs), Jack Goodwin - Experience Officer (Essex). Second row: Democracy & Administration. Sarah Rothera -Democracy & Office Manager, Linda Collett - Democracy & Office Administrator (Chelmsford), Chrissie Smith - Democracy & Office Administrator (Cambridge), Katherine Lee - Democracy & Office Administrator / Course Rep Coordinator (Fulbourn), Nikki Burton - Democracy & Office Administrator / Course Rep Coordinator (Peterborough). Third row: Student Experience. Jo Harbrow - Student Experience Manager, Alexis Mannion - Activities & Finance Coordinator, Alun Minifey - Activities & Sports Volunteering Coordinator (Cambridge), Kerry Bell - Volunteer Coordinator (Cambridge), Stephanie Lane - Volunteer Coordinator (Chelmsford). Fourth row: Advice Service. Debbie Paradise - Advice Service Manager, Tessa Byars - Senior Advisor (Cambridge), Edna Johnston - Advisor (Cambridge), Owen Simpson - Advisor (Cambridge), Laura Wakefield - Advisor (Chelmsford), Fifth Row: Caroline Tranter - Advisor (Chelmsford), Claire Lewis - Advisor (Chelmsford). Representation & Communication. Guy Stepney - Representation & Communication Manager, Elisavet Christou - Marketing Coordinator, Josh Clare, Course Rep Coordinator (Cambridge). Sixth row: Debbie Phillipson - Course Rep Coordinator (Chelmsford). Commercial Services. Liz Bryan - Shop Manager (Cambridge), Jonny Alexander - Student Experience Coordinator (Cambridge). Seventh row: Senior Management. Gill Thompson -Chief Executive
We have 19,762 members
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Part Time 28.8%
Male 39.3%
Gender
Mode of study Full Time 73.1%
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Female 60.9%
International 11.7%
2138.7%
Age range
Nationality UK/EU 88%
Fulbourn 3%
Campus
Peterborough 3%
Distance Learners 7.5%
Chelmsford 34.8%
1 figure correct as of April 2013
22+ 61.2%
Cambridge 49.6%
LAIBS 15.5%
Faculty ALSS 16%
FHSCE 27.3%
FST 41%
Our relationship with Anglia Ruskin The Union is funded via a block grant from the University. Our strategy links with the Corporate Plan and annually we meet with the University to discuss our contribution to its success, a contribution which is acknowledged and appreciated by senior staff. There are regular one to one meetings with key staff and we have membership of the main academic committees and working groups of the institution. The Strategic Plan recognises the importance of being a key partner with the University and we are very much involved with the employability agenda, the access agreement and campus infrastructure and redevelopment. However, we are a separate legal entity and independent from the University; we represent the voice of students, which sometimes means that we differ in our views. We liaise closely with the University’s environmental team and work in partnership to reduce our carbon footprint.
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The wider context The higher education sector is experiencing radical change and the funding process will continue to bring its challenges. For a university with a demographic population such as Anglia Ruskin’s, there will be increased pressure to provide value for money and incentives to encourage recruitment. The Students’ Union has a pivotal role to play in ensuring that the student voice is heard both when choosing a higher education institution – continued involvement in the access agreement is essential – and during a student’s study journey. We must also continue to listen to our students so that we remain relevant, which means providing services that match student demand and facilities that provide skills for life, both during their time at University and after graduation.
Mission and Values
Our Mission is to make the Anglia Ruskin student experience the best it can be. Independent: We are student-led and separate from the University Honest: We are open, fair and accountable for our actions Inclusive: We are proactive in creating a welcoming and inclusive culture Accessible: We make it easy for our students to be involved with us Representative: We represent and empower our students to ensure that their voice is heard Supportive: We support our students throughout their University journey to achieve their goals
9 Summary of Enabling and Strategic Themes Enabling Themes Sustainability, Communication and Partnership. These will underpin everything we do throughout the Plan.
Strategic Themes Voice, Experience, Employability, Support and Awareness. These will be the areas of focus for the Plan.
Enabling Themes
SUSTAINABILITY
During our membership consultation it became clear that three areas underpinned everything we wanted to achieve. To enable us to deliver the Goals described in this Plan we must be sustainable, form partnerships, and communicate; these three areas have become ‘enabling themes’.
Sustainability means that we are financially secure with an operating surplus, that we train our staff in order to develop and retain talent and that we act in an environmentally responsible way in everything that we do.
Each strategic theme in the Plan has a number of key commitments; these commitments interrelate with the enabling themes to the right.
Throughout this three year planning cycle we commit to: • Being financially secure; enabling us to provide services and to support students throughout their time at University. • Ensuring that our staff structure is sustainable and enables us to deliver our goals.
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• Providing training and development opportunities for staff. • Providing value for money to the University and quality services for our members. • Ensuring that our governance is effective and promotes accountability. • Developing the knowledge base of our Trustee Board through appointment and training. • Becoming nationally recognised by quality marks including Investors in People, Investors in Volunteers, Advice Quality Standard and the Green Impact award. • Ensuring that everything we do is within a framework of inclusivity, promoting our Equal Opportunities policy. • Making decisions based on quality research and using evidence to inform action. • Raising awareness of our Environmental Policy and encouraging students, staff and officers to develop and pursue environmental initiatives and events.
COMMUNICATION
During our membership consultation some of our members told us they are unclear of the aims and objectives of the Union, that they do not feel that the Union is relevant to them and that they are prohibited from getting involved due to a lack of awareness. In response to this we have created a strategic theme specifically for raising awareness of the Union but we also recognise that communication underpins every theme. Without effective communication we will not achieve our outcomes.
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Throughout this three year planning cycle we commit to: • Ensuring that communication is at the heart of the Union by including communication in all planning documents. • Making our communication platforms functional for staff and accessible for students. • Investing resource in the Communication Department. • Developing our brand to ensure that our membership understands our mission and values. • Reducing the number of students who neither agree nor disagree that they are satisfied with the Union in the NSS and SES by 20% to between 10-14% through effective communication.
PARTNERSHIP
As a relatively small organisation we rely on forming partnerships with a number of organisations and businesses for the benefit of our members. Many of the Ideas in this Plan require external support and we have adopted a partnership approach to achieve these aims.
Throughout this three year planning cycle we commit to: • Actively pursuing a partnership agenda with the University in the best interests of students. • Forging links in the community to provide opportunities for engagement with local organisations for the benefit of students, the community and the Union. • Working alongside the National Union of Students to further the objectives of students in the wider community. • Developing a partnership framework for student representation with the University. • Liaising with the University environmental team to ensure that our impact is as carbon neutral as possible.
Strategic Themes Voice
Experience Employability Support Awareness
Recognised throughout the consultation as an important area to focus on; student ‘voice’ is fundamental to the Students’ Union. You told us that you did not know how to get your voice heard, other than through the Course Representative system. The goals in this theme aim to increase engagement with our democratic systems and help you to have your voice heard here at Anglia Ruskin University.
12 Goal 1 You will recognise that the Students’ Union is a democratic organisation with which you can engage and in which you can participate. We asked what the student ‘voice’ meant to you to during the consultation process and you showed us that there was a broad knowledge of the Course Rep system, but little understanding of the democratic processes the Students’ Union has. You also identified in the focus groups and survey that many of you perceive the Students’ Union to be a service provider and not necessarily an entity you can have direct influence over.
To achieve this we are committing to: • Have 30% of our members vote in Students’ Union elections. • Improve the visibility of our democracy brand to actively engage and increase participation in democratic activities.
Goal 2 You will recognise the impact that Course Representatives and campaigns have on your University experience and understand that the Students’ Union will help you to effect change.
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Goal 4 You will understand how you are able to hold elected students to account for their actions.
You told us in the focus group and survey comments that you wanted us to be more visible and support you to influence change within the University. You also recognised a need for a stronger voice at a corporate level.
You explained to us in the focus groups that not all elected students are held accountable for their activity. You also identified a need for stronger communication about how to hold elected representatives accountable for their actions.
To achieve this we are committing to:
To achieve this we are committing to:
• Work in partnership with the University to ensure that 90% of courses have effective representation.
• Create and implement a system of holding elected students to account in partnership with our members.
• Support Course Representatives to find solutions as well as highlighting problems.
• Communicate to and educate all of our members as to how and why you should hold elected students to account. • Ensure that 80% of students who vote will agree that they have influence over the work of elected students.
Goal 3 We will empower you to improve your University experience and recognise the power of your voice through feedback, communication and change. The research that was undertaken as part of The Plan consultation and the review of other sources such as the National Student Survey and Student Experience Survey, has helped us to recognise the need to empower you to build strong, evidence based campaigns that will enable you to make changes within the university.
To achieve this we are committing to: • Be student-led in the campaigns that we run and support societies and other student groups in their campaigns. • Communicate change to all of our members. • Develop our infrastructure to ensure that students can proactively input at all levels of the Students’ Union.
Strategic Themes Voice Experience
Employability Support Awareness
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Our mission is to make your experience the best it can be and this relates to every aspect of your University life. Every theme works towards the mission of the Students’ Union; however we have created a separate strategic theme for ‘experience’ to address the feedback from our membership consultation in autumn 2012. You told us that we should focus on events, activities and community and we have created these goals to improve your experience at Anglia Ruskin.
Goal 1 Our events and activities will be pro-actively inclusive and/or student led. You asked us to ensure that you are consulted and included in our activities, events and services, whatever your campus or distance learning arrangements, full or part time status, age, disability or level of study.
To achieve this we are committing to: • Consult with you to ensure we deliver accessible and relevant events, activities and opportunities. • Monitor who engages with our events, activities and opportunities and work with under-represented groups to increase their engagement. • Be transparent if we are unable to meet your needs and to explain why.
Goal 2
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You will know how to access the events, activities and opportunities available to you within the Students’ Union and throughout Anglia Ruskin. You explained that you wanted to make the most of your university experience and stressed how important it is to receive relevant communication about academic activities and those outside of your course. It was also clear from the focus groups that the opportunities that we provide need to be flexible and diverse to enable you to create your own unique experience.
To achieve this we are committing to: • Make our communication relevant, regular and accessible and, through effective partnership with the University, include events and activities not hosted by the Students’ Union. • Have 30% of campus based students as contributing participants, including as active members of a society or project, volunteer for the Students’ Union or be in a voluntary placement or work for us. • Create a single point of entry online where all opportunities may be found allowing you to easily tailor your own experience.
Goal 3 You will feel part of a community at Anglia Ruskin.
You told us that you want to be part of an Anglia Ruskin community; however the research shows that ‘community’ means different things to different students. Some students want to feel part of an academic community, whilst others want to meet new, like-minded people outside of their studies. Your University is building links with local communities, but you told us that your Students’ Union should focus on supporting you to build student communities whether these are campus based or virtual.
To achieve this we are committing to: • Create more opportunities to be involved with societies, student-led projects or other voluntary work and increase the number of students involved from around 1750 students to 4000 students. • Celebrate student communities by promoting their achievements throughout Anglia Ruskin and hold annual awards events. • Help you to create student communities through our society/ project framework or by creating partnerships with University departments.
Strategic Themes Voice Experience Employability
Support Awareness
Our survey of members during consultation in autumn 2012 placed ‘employability’ as the second most important theme for us to focus on in our strategic plan. Our focus groups indicated that you wanted more job fairs, workshops and help finding work. These activities are the responsibility of the Employment Bureau at Anglia Ruskin University and their strategic plan will help to develop these over the next three years. Our goals in the ‘employability’ theme aim to complement the work of the Employment Bureau and give you a broader understanding of what can contribute to becoming more employable.
16 Goal 1 Societies and projects, led by students, will be supported to run like small enterprises. You said in focus groups that you would like the opportunity to develop the transferable skills that could be applied to the world of work. The University are also looking at ways to increase your employability prospects through the Employability Service.
To achieve this we are committing to: • Support the creation of student-led projects and identify relevant support required. • Give societies the opportunity to include a Business Development Officer committee post. •Form a partnership with the StartupLab to provide training and resources to grow society and project ideas.
Goal 2
Goal 4
You will see a link between contributing to the Students’ Union and improving your employability.
You will have the opportunity to be accredited for the skills gained with the Students’ Union.
You explained via focus groups and the survey that you were unclear on how we can help you develop your transferable skills through the wide variety of paid and voluntary opportunities that are available to you.
You said that you would like the transferable skills that you attain through the paid and voluntary opportunities available at the Students’ Union to be officially recognised and rewarded.
To achieve this we are committing to:
To achieve this we are committing to:
• Form a partnership with the Alumni Office to build a Students’ Union Alumni network to provide mentoring, case studies and inspiration to students.
• In partnership with Student Services, create an institution-wide, nationally recognised, accessible accreditation scheme for student skills.
• Create a facility for you to record skills developed by contributing to the Students’ Union.
• Have a minimum of 1000 students involved in the scheme.
17 Goal 3 You will recognise that we are a provider of high quality training. We train more than 500 students annually across the Students’ Union and we want to ensure the quality of our training.
To achieve this we are committing to: • Ensure all of our trainers hold a training certificate such as Train the Trainer or equivalent. • Create a framework for benchmarking the quality of training provided. • Assess all trainers via feedback from trainees and co-trainers to ensure consistency against the criteria.
Strategic Themes Voice Experience Employability Support
Awareness
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During our consultation with members in autumn 2012, ‘support’ was identified as the most important theme something students of all demographics look to the Students’ Union to provide. The word ‘support’ appears throughout this plan and therefore could be looked upon as an enabling theme. However we took the decision to make support a strategic theme which allows us to focus more closely on creating a culture of support within the Students’ Union.
Goal 1 You will receive a friendly and informed service from the Students’ Union that is accessible to all. You explained in the focus groups and survey that it is essential for the Students’ Union to support you whilst at university. Additional research was carried out to evaluate how you interpreted the word ‘support’, which highlighted that you saw ‘positive attitude’ and ‘knowledge’ to be key aspects.
To achieve this we are committing to: • Provide Customer Service training for all staff and Executive Officers. Our staff trainers will be equipped to deliver excellent training. • Annually review the operating hours of our services to improve accessibility. • Identify to you who leads the Students’ Union, delivers our services and what their responsibilities are.
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Goal 3 Goal 2 With our help you will have the opportunity to develop extra skills. You told us that you would like the Students’ Union to support a wide variety of aspects of your experience, particularly with the development of additional skills and opportunities to network with other students.
To achieve this we are committing to: • Work with Student Services and external organisations to make a wide range of extra skills activities available. • Deliver our own extra skills events every semester based on your feedback.
We will support your student journey.
You identified that both academic and non-academic support throughout your time at university is integral to a good student experience. You also explained that your needs will differ depending on the type of student you are and that it is important to consider this aspect when developing The Plan.
To achieve this we are committing to: • Identify the journey you take at University and the support you may need along the way. • Communicate the student journey throughout your time at University, beginning at induction. • Ensure that the support we identify for the student journey is relevant to students studying at all levels.
Strategic Themes Voice Experience Employability Support Awareness
Throughout the consultation, you told us that you were not fully aware of the role and responsibility of the Students’ Union. We knew that communication was an area that needed to be improved as it underpins every theme. In response to this we added ‘communication’ as an enabling theme; however we also wanted to create a strategic theme to ensure raising awareness of the Students’ Union had a specific focus.
20 Goal 1 We have a clear brand that is recognised by students. A high number of you told us in The Plan survey that we needed to have a higher profile and stronger visibility in the student body.
To achieve this we are committing to: • Conduct research to identify how to strengthen the Students’ Union brand. • Allocate a budget to strengthen the Students’ Union brand. • Maintain and develop a multi-cultural approach in our communications with students.
Goal 2 You are aware of the unique services the Students’ Union provides. You identified in the focus groups how important it is to receive relevant, targeted communication from the Students’ Union. You told us that we should provide information at staged intervals to ensure it is evenly spread throughout the academic year and that we should promote the role of the Students’ Union to new and returning students.
To achieve this we are committing to: • Ensure that each service works with the marketing team to develop its own annual marketing plan. • Provide the guidance and training needed for each service to communicate and promote themselves to students and staff.
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• Evaluate our services to ensure that they are relevant and responsive to your needs.
Goal 3 We will establish a partnership with the University that empowers the Students’ Union in its role. You told us that there was a lack of visual information and that more notifications of Students’ Union activity should be on University e-notice boards. Also, that some of you found it hard to distinguish between the services provided by the Students’ Union and those provided by Student Services. You felt that the Students’ Union was an intermediary between students and the University and that we should be more transparent about our relationship with the University.
To achieve this we are committing to: • Review and identify University meetings where the Students’ Union has membership and to invite University staff to our relevant meetings to ensure maximum Students’ Union and University collaboration. • Identify shared goals with the University and hold regular conversations, for example through events and promotion. • Promote our successes and have a stronger presence in University publicity and communication material.
Acknowledgements Project Manager: Guy Stepney, Project Sponsor: Gill Thompson, Researcher: Laura Bright Strategic Themes Project Groups: Voice Alexis Mannion, Josh Clare, Linda Collett, Jo Harbrow and Emma Nibbs Experience Debbie Phillipson, Jonny Alexander, Chrissie Smith, Debbie Paradise and Francesca Rust Employability Laura Wakefield, Martyn Blackford, Edna Johnston, Guy Stepney and Adam Crabb Support Nikki Burton, Kerry Bell, Liz Bryan, Alun Minifey, Sarah Rothera and Richard Kemp Awareness Katherine Lee, Elisavet Christou, Stephanie Lane, Caroline Tranter, Luke Delderfield and Gabbi Foreman