Verified Black Angus Beef Boosts Optimism to Communities in COVID Lockdown Crisis

Liz Pearson, Commercial Supply Chain Manager

As the more virulent Deltra Coronavirus strain has continued to force communities into strict lockdowns across much of Australia over the last couple of months, Western Sydney regions such as the Cumberland Shire have been doing it particularly tough.

Verified Black Angus Beef brand Macka’s Australian Black Angus Beef really wanted to give something back to the city community to help those struggling through this hardship. ‘For the Western Sydney communities and broader Sydney, we want them to know that they’ve got the support of the Bush because through the tough times of droughts, fires, and floods the city community has always supported us’ says Verified Black Angus Beef brand owner Robert Mackenzie. 300kg of Macka’s Australia Black Angus Beef mince was packed into 250 beef cartons and shipped off to the Cumberland community in August. The local council joined forces with MLA Corporate Chef, Sam Burke to facilitate the drop, cooking half the halal certified beef in community kitchens and packaging the rest in 1kg portions. ‘Community commercial chefs turned some of this mince into cottage pies and beautiful lasagnes with the remaining Angus beef being repacked into 1kg portions and then delivered to residents with the help of local police, the Australian Defence Force and community volunteers’ said Mr Burke. Joe Rahme from the Cumberland City Council said in the last few weeks he had received an abundant number of calls from people literally on the verge of letting it all go, but when they had received these care packs, they were now breaking down in tears with gratitude and relief. These deliveries of Verified Black Angus Beef have not only provided vital quality protein supplies to families financially struggling as a direct result of the COVID pandemic, but also a much-needed dose of optimism for the Cumberland community, service personnel and volunteers. ‘What could be better than an Australian Angus beef meal? High in zinc, iron, and protein to bring a smile and energy to people’s faces during this time of adversity’ says Mr Burke. ‘I hope Macka’s Australian Black Angus Beef can remind Western Sydney that the Bush has their back when times get tough, that we care, and that we are all in this together’ says Mr Mackenzie. Macka’s Australian Black Angus Beef as also now partnered with organisation Thankful4Farmers to bring farmers together to help get food on the tables of those facing financial hardship caused by the COVID pandemic. As lockdowns continued to be extended Mr Mackenzie anticipates sending more shipments of their Verified Black Angus Beef into these struggling communities through out September.