C e l e b r at i n g
An gu s •••
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AN ANGUS SOCIETY OF AUSTRALIA CENTENARY EDITION •••
ANGUS bulletin Spring 2019
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Angus Youth member, Alice Gregory, Adelaide, SA with Bulliac Popcorn P2 which sold for the $15,000 at the Bulliac Angus Bull Sale. 10% of the proceeds from the sale of Popcorn will help fund Alice’s World Challenge trip to Cambodia in December next year. Image: The Queensland Country LIfe
Angus Australia’s Northern Development Officer Jonathon Faris and Strategic Projects Manager, Christian Duff at the 2019 Northern Beef Research Update Conference in Brisbane, where Christian gave a poster presentation on ‘Understanding the influence of Angus genetics and associated genetic technologies in the Northern beef industry’
Justin Sanderson presents Angus Youth member Casey Halliday with the Grand Champion Heifer ribbon and is with judge and Angus Youth member, Jack Laurie, the youngest person to have judged at the National All Breeds Junior Heifer Show in Dubbo NSW. Image: The Land
out & about
Angus Australia President, Brad Gilmour with Charlotte Sutherland, Upper Murray Seeds and Jim Litchfield, at the Hazeldean Angus Bull Sale, Cooma NSW. Image: The Land
Jeff & Raelea Holzwart, Bauhinia Park Angus during AgGrow 2019
Angus Youth member, Jack Henshaw, Elders Goondiwindi, was Adelaide Royal, Junior beef parader the runner up in the 2019 ALPA champion Alizah Fogden, with Glen Queensland Young Auctioneers Trengrove, and judge Daniel Shike from the Angus Bulletin — springat2019 PAgeImage: 1 competition the Ekka. University of Illinois. The Queensland Country LIfe Image: The Stock Journal
16 Contents Spring 2019 | Volume 37
11 Cover feature image: Part of the Angus herd on Dennistoun Station, Bothwell Tasmania. Dennistoun was the property of Captain Patrick Wood and the final destination the first 8 black cattle from Scotland that arrived in Hobart on January 20 1824. From The Story of Angus in Australia by Nigel Austin, published in 2008.
Publisher: Angus Australia Locked Bag 11 Armidale NSW 2350 P: 02 6773 4600 | F: 02 6772 3095 E: office@angusaustralia.com.au W: www.angusaustralia.com.au
Editor: Diana Wood Layout: Ebonie Sadler-Small Printer: printcentre.net.au Disclaimer: Opinions expressed in this publication are not necessarily those of the Editor or of the Board of Angus Australia. Neither the Editor nor Angus Australia takes any responsibility for the accuracy of the information contained within this publication, nor for the outcome (including consequential loss) of any action taken by readers or others based on information contained therein. The publishers reserve the right to refuse or cancel without notice any advertisement in a publication issued by them.
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Angus Bulletin — spring 2019
15 1
22
2 Contents
19 Vetoquinol and Angus Australia continue their partnership
4
Around the Beef Weeks
20 Do you have your AI plan?
5
Reflecting on the Centenary of Angus in Australia
22 South Australia celebrates 100 Years
7
From the President
8
Centenary celebration heading to the regions
23 An Angus Royal Flush in the 2019 Royal Adelaide Interbreed
9
Angus Australia Centenary Function & Forums
Out & about
10 Millah Murrah break own record for top priced Australian Angus Bull 11 James Litchfield OAM awarded an Honorary Life Membership 12 The Spring Bull Night was back – and just in time for Spring 2019! 14 Let’s Celebrate In Melbourne 15 Invitation to Celebrate 10 years of the ASBP at Tullimba Feedlot 16
More Feed Intake Data and Structural Soundness Scores for the Angus Reference Population
24 It was all about Angus at the 2019 Royal Adelaide Feature Show 25 Adelaide Champions 25 Celebrating 100 years of Angus Australia in Tasmania 26 Eating Quality with Angus in Adelaide 28 Around the shows 1995 – 2019 30 Strong start for Angus in RAS Beef Challenge 31 Queensland celebrates 100 Years of Angus Australia 32 Angus cross steer wins EKKA Grand Champion Carcase 33 Paddock to palate delivers results for Angus & Angus influenced cattle
Whirlybird Photography
46
50 34 Champion Station cattle live up to name 36 Grass-fed Angus steers meet targets for growth on King Island 38 EU Angus best bet for Berrington producer 40 NVDs – Accepted Breed Descriptions 42 Around the saleyards 43 Member Services Stats 44 Hot Property 47 Marketing history – movements that shaped the way we communicate 50 Count down to Roundup 2020 is on 52 Who’s headed to the Tocal Beef Cattle Assessment Course in 2019? 54 The countdown begins for the GenAngus Future Leaders Program in 2020 55 Lachlan and Rebecca are off to SMARTBEEF 56 Where are they now?
54
62
60 From the vault 61 Out & about 1995 – 2019 62 Angus through the Ages Part 4: 1995-2019 68 Percentiles in Angus.Tech
73
69 Are you utilising all the new features of Angus SELECT? 70 DNA sampling more efficient with tissue samples 71 New Resources available for Angus Australia members 72 Management groups make all the difference 73 Breeding Better Breeders - Mature Cow Measurements Wanted 73 Angus Australia Staff Directory
ADVERTISING INDEX Angus Studs 8
Absolute Angus
Commercial Advertising 21 ABS IFC Achmea Australia 27 Agri-Gene 71 Allflex 13 Bendworx Steelpro 35 Breeder Genetics 6
Genetics Australia
IBC Neogen 26 Upper Murray Seeds 11 Vetoquinol
Angus Bulletin — spring 2019
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Josh Peake (right), Peakes Angus stud, Barraba, with Chris Forbes during the Ausmectin Northern Beef Week Open Day. Image The Land
Seaforth Angus stud principal Herb Mackenzie with Bruce Scrivener, during the Ausmectin Northern Beef Week Open Day. Image The Land
Dean Fredericksen and with Angus Australia’s Breed Development Officer, Matt Reynolds at Dalwhinnie Angus during the Ausmectin Southern Beef Week Open Day
around the beef weeks
Tim Lord and Theo Onisforou with Angus Australia’s Breed Development Officer, Matt Reynolds at KO Angus during Ausmectin Southern Beef Week Open Day
Bill and Jennifer Maxwell and their children Hannah and Harry, at their Maxwellton Angus, Ausmectin Northern Beef Week Open Day. Image The Land
PAge 4 Angus Bulletin — spring 2019 Ken Hollingsworth Lode Creek Angus, Stanthorpe during the Queensland Country Life’s Beef Week. Image: Queensland Country Life
Reflecting on the Centenary of Angus in Australia Catherine Miller, The Stock Journal
Angus Australia is celebrating its centenary in 2019, but it is the achievements of the last three or four decades that have been perhaps the most remarkable. Angus Australia chief executive officer Peter Parnell says the breed's exponential growth from a relatively minor breed in the early 1980s to the most dominant beef breed in temperate Australia has been no fluke. He puts this success down to how Angus breeders have embraced genetic technologies to assist in their breeding decisions, but also how the breed society has worked closely with the whole beef supply chain. Mr Parnell, who has been at the helm of Angus Australia for the past decade, says the breed remains on a growth path throughout the world. In southern Australia, about two-thirds of the beef herd is influenced by Angus. There are presently about 70,000 calves registered each year with the society, according to Mr Parnell. "In the last 10 years on average we have had a 5 per cent per year growth," he said. We expect this year registration numbers to be back with the drought so widespread, but when we had a similar major setback a few years ago we went from down 5pc to up 10pc." He says Australian breeders have made the most of the large Angus gene pool across the world in their breeding and never lost sight of the consumer by working with processors, wholesalers and retailers. "Globally over the last three to four decades there has been recognition of the superior meat quality attributes of Angus and this has influenced strong demand for high quality Angus product," he said. "Australia is largely a beef exporting country and we have been able to send high quality beef into Asian countries, particularly Japan, Korea and China. To satisfy this demand lot feeders, in particular, have paid a premium for Angus cattle to get sufficient numbers in the feedlots." Mr Parnell says Angus breeders should be proud of what has been achieved in enhancing carcase quality, particularly marbling, without compromising the maternal traits the breed was first renowned for. Angus Breedplan, launched in the mid 1980s, has driven much of this continual genetic improvement. "Angus breeders have always led the way adopting and validating Breedplan and where new traits and technology are included, Angus breeders have always been at the forefront in its adoption," he said. "Well over 90pc of our members record their cattle on Angus Breedplan - the expectation by bull buyers is if you
are producing Angus seedstock cattle, they come with estimated breeding values." Undoubtedly, though, it is marketing that has made Angus beef a household name. The society-launched subsidiary company, Certified Australian Angus Beef, launched the first successful branded beef on the Australian market more than 20 years ago. CAAB paved the way for many other Angus brands in the marketplace. About three years ago, Angus Australia decided to transition away from the brand and instead focus on providing brand verification support for various processorowned proprietary Angus brands. Angus Australia verifies the Angus beef sold through fast food giant McDonalds along with the meat that goes into seven premium Angus brands from NH Foods Australia, Rangers Valley and Three Creek Beef. Mr Parnell says this brand verification work offers dual benefits, both improving the marketability of Angus cattle but guaranteeing that only Angus cattle are being sold into the brands. "Our aim is to expand our activity in the supply chain every food commodity more and more will be looking to brands, including Angus beef," he said. Mr Parnell says to stay at the top, the breed needs to remain focused on investing in research. It is working closely with CSIRO and various universities to develop new traits such as those related to maternal efficiency, eating quality, heat tolerance and immune competency. "As a breed we need to be willing to evolve to meet the changing needs of our customers," he said. "Similarly, the needs of a breed society today are quite different from 10 years ago and we fully expect they will be different again in another 10 years.
Peter Parnell at Tullimba Feedlot, Kingstown NSW
Angus Bulletin — spring 2019
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Angus Bulletin — spring 2019
It’s Time to AI
from the president Brad Gilmour, Angus Australia President
Unfortunately, once again, as I put pen to paper, a vast stretch of country is well and truly in the grip of drought and many areas are in unchartered waters. There are numerous reports of dams, rivers, bores and springs, never before affected by drought, now having dried up. High winds and bush fires are now adding another layer of stress; you’d have to wonder what else Mother Nature could throw at us. It’s important to keep in contact with neighbours, friends and family during these trying times. In spite of all this, northern bull sales have been remarkably strong given the season and reduced cow numbers. This only goes to highlight the importance of relationships between Seed Stock producers and their clients. In mid-July, I attended the NAB Agribusiness Industry dinner, where Jon Condon and James Nason were the 2019 Howard Yelland Beef Industry Award recipients. Through their popular Beef Central online website, they have been strong supporters of the Angus breed as well as keeping us up to date with breaking news on not only beef, but a broad range of agricultural pursuits. Congratulations to you both, it’s well deserved.
July brought the untimely passing of Life Member, Joy Potter, of ‘Woorabinda’ Victoria. This was followed a few weeks later when another Angus Australia Life Member, Keith McFarlane, of ‘Wellington Lodge’ SA, also passed away. Both these members were passionate breeders and gave countless hours to the development of the Angus breed. My condolences to both families, Joy and Keith will be sadly missed. Our revamped annual Regional Forums begin in WA on September 14th and finish in Naracoorte SA on October 24th. Attendees will view presentations on the latest R & D coming out of Angus Australia. There will be plenty of time for 1 on 1 questions about Angus Tech, ImmuneDEX, Genetic diversity as well as other topics, and a great chance for Angus Australia to receive feedback from you. Visit the Angus Australia website and click on ‘Centenary Regional Forum and Functions’ for more information or to register. Continuing the celebrations of the Centenary of Angus cattle in Australia, the Royal Adelaide Show has just held its very successful Angus Feature Show, drawing entries from as far afield as Queensland, with a wonderful lineup of Angus cattle. Judging was under the astute eye of Dr Daniel Shike, from the Department of Animal Science, University of Illinios. The Fuller Family from ‘Pine Creek’ were awarded ‘Most Successful Exhibitor’ at days end. The New South Wales State Committee nominated Mr James Litchfield for a well-deserved Honorary Life Membership of Angus Australia, and the Board was only too happy to agree with this nomination. James is a very hard person to pin down, and finally received his award at the Spring Hazeldean bull sale in Cooma. With only 4 months left of 2019, upcoming Regional Forums, Feature Shows, on farm bull sales and in December beginning of the weaner sales, there are plenty of opportunities for Angus breeders to get together and support each other in this Centenary Year.
Christie Fuller being presented with The Most Successful Exhibitor Award by SA Chairman Mark Fairlie at the Adelaide Feature Show
Finally, if you have any spare hay or agistment available, please give me a call and I can put you in touch with some Angus families up north who would be forever grateful.
Education Centre Module available
information tools strategies Angus Education Centre www.angusaustralia.com.au
Angus Bulletin — spring 2019
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Centenary celebration heading to the regions Cheyne Twist, Communications Officer
Throughout October, Angus Australia will be providing all breeders of Angus cattle with an opportunity to celebrate 100 years of the Angus Society of Australia with functions across Australia. Taking place in Queensland, Tasmania, New South Wales, Victoria and South Australia, the ‘Centenary Regional Forum and Functions” have been designed to celebrate the accomplishment of Angus breeders and Angus Australia over the last 100 years and will incorporate both a learning opportunity and social occasion at each event. Changes to the format for 2019 will see the forum begin at 4pm, with drinks from 6pm, followed by dinner for those that wish to stay and catch up with fellow Angus breeders and staff from Angus Australia. The forum will highlight that, as a member-based organisation, Angus Australia is continually looking at opportunities to add value to the businesses of its members, and to enhance and promote the value of Angus genetics within the Australian beef industry. Consistent with this approach, Angus Australia has greatly increased its involvement in recent years in research and development (R&D) activities. The increased involvement in R&D represents a large transition from traditional breed society activities and is consistent with Angus Australia’s vision of being a member-based, not-for-profit, innovation company servicing seedstock and commercial producers of Angus and Angus-influenced cattle. Presentations will include the latest research and development outcomes, such as the introduction of ImmuneDEX, new EBVs for traits affecting the profitability of the female breeding herd, and updates to the genetic evaluation services offered by Angus Australia. Angus Australia Breed Development Officer Matt Reynolds believes the events will provide an excellent opportunity for Angus breeders to come together.
“The forums will showcase the latest developments going on at Angus Australia and give members and their clients an update on the progress and outcomes of some of the exciting work being undertaken at Angus Australia.” Speaking on attending the regional forums in 2018, Tracey Gowen of “Barrakee”, Uralla said. “The regional forums are a great networking opportunity as well as a really good reinforcement of how genetic technology and genetic improvements can help improve herds for both a seedstock producer benefit as well as commercial benefit.” The forums and drinks are free of cost to attendees, with participants having the option to stay for a dinner at their own expense. For further information regarding the upcoming Centenary Regional Function and Forums, please contact Angus Australia Breed Development Officer Matt Reynolds at matthew.reynolds@angusaustralia.com.au or on (02) 6773 4626.
Hannah Bourke, Neogen, Steve Wilkinson, Achmea Australia and Robyn Hall, at the 2018 Regional Forum in Launceston TAS
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Angus Bulletin — spring 2019
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Angus Australia Throughout October, Angus Australia will be providing all breeders of Angus cattle with an opportunity to celebrate 100 years of the Angus Society of Australia with functions across Australia. Taking place throughout Queensland, Tasmania, New South Wales, Victoria and South Australia, the ‘Centenary Regional Forum and Functions’ have been designed to celebrate the accomplishment of Angus breeders and Angus Australia over the last 100 years and will incorporate both a learning opportunity and social occasion at each event. Changes to the format for 2019 will see the forum beginning at 4pm, with drinks from 6pm, followed by dinner for those that wish to stay and catch up with fellow Angus breeders and staff from Angus Australia. Attendees will listen to presentations on the following R & D developments coming out of Angus Australia: · Breeders Guide to Genomics · Introducing ImmuneDEX · Breeding Better Breeders · Latest Outcomes from Northern Development Program · Maintaining Genetic Diversity in the Angus Breed · Introducing Angus ONLINE REGIONAL FORUMS 2019 DATES Date
Location
Time
Venue
Thursday 3rd October 2019
Toowoomba, QLD
4 - 9pm
Toowoomba City Golf Club
Tuesday 8 October 2019
Launceston, TAS
4 - 9pm
Peppers Seaport Hotel
Tuesday 15 October 2019
Albury, NSW
4 - 9pm
Commercial Club Albury
Wednesday 16 October 2019
Orange, NSW
4 - 9pm
Orange Ex-Services Club
Thursday 17 October 2019
Goulburn, NSW
4 - 9pm
Goulburn Soldiers Club
Friday 18 October 2019
Armidale, NSW
4 - 9pm
Armidale City Bowling Club
Tuesday 22 October 2019
Bendigo, VIC
4 - 9pm
Lakeside Hotel
Wednesday 23 October 2019
Hamilton, VIC
4 - 9pm
Blue Malt Restaurant
Thursday 24 October 2019
Naracoorte, SA
4 - 9pm
Naracoorte Town Hall
TO RSVP CONTACT:
Matt Reynolds, Breed Development Officer Ph: (02) 6773 4626 E: matthew.reynolds@angusaustralia.com.au
Angus Bulletin — spring 2019
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Millah Murrah break own record for top priced Australian Angus Bull Cheyne Twist, Communications Officer
In an excellent result for Angus in Australia, Millah Murrah Angus broke two Australian Angus records last week, both previously held by themselves, for top priced Angus bull sold in Australia and the highest sale average for an Angus sale.
Fletch Kelly ABS, Chad Hall, Will Solway, Paul Cowan & Siobhan Solway (Oldfield Angus), Auctioneer Paul Dooley, Ross Thompson MM, Andrew Bickford Elders, Bill Cornell ABS
Millah Murrah Paratrooper P15 sold to the Cowan family of Oldfield Angus Stud (formerly Cherylton Angus), WA for $160,000, with global semen distribution rights to ABS Australia, beating the previous Australian record set in 2015. Sired by US sire EF Commando 1366 and from a dam line featuring Australian and NZ maternal lines including Highlander of Stern, Millah Murrah Woody W100, Matauri Reality and further back to Crusader of Stern, the 19-month-old frame 6 bull weighed 840kg on sale day. Breeder Ross Thompson said the following regarding the bull. “P15 carries a very strong, balanced set of EBV data to back his amazing phenotype and structure. I felt he was the most complete all-round option to come from the Millah Murrah program and already has 50 pregnancies due in February.”
“He carries near perfect structural scores and an outstanding carcase shape with exceptional top line muscling all the way in behind the shoulder.” “I think he is a very exciting option for the breed right now. His figures make him very easy to use and his pedigree is open to many of the current crop of bloodlines in the breed; Emperor, Regent, Klooney, Kingdom, Hallmark etc,” Mr Thompson said. The previous record was set at the 2015 Millah Murrah Bull Sale, when Millah Murrah Kingdom K35 was purchased by a syndicate of Witherswood Angus, ABS Australia, Gilmandyke Angus and Ascot Angus for $150,000. The sale overall had a full clearance of 69 bulls heading across the nation, with a record-breaking sale average of $17,261, surpassing the previous record set by Millah Murrah in 2016 when an average of $16,348 was achieved.
To get involved talk to us today: 02 6773 4600 | office@angusaustralia.com.au | www.angusaustralia.com.au | 86 Glen Innes Road, Locked Bag 11 Armidale, Nsw 2350
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Angus Bulletin — spring 2019
James Litchfield OAM awarded an Honorary Life Membership Cheyne Twist, Communications Officer
Angus Australia President, Brad Gilmour, recently had the honour of presenting James Litchfield OAM of Hazeldean Angus, Cooma NSW with Honorary Life Membership of Angus Australia for his service, conduct and outstanding participation in the society and the wider beef industry. Mr Litchfield is the fourth generation of the Litchfield family, who have farmed in Australia since the 1800s. Mr Litchfield’s grandfather, James Francis, introduced Angus cattle to the Hazeldean operation in 1926. A member of the Angus society since 1952, Mr Litchfield further developed the Hazeldean Angus Stud through expanding the size of the stud and pioneering the opportunity to apply genetic assessments within his breeding program. His contribution through the early adoption of performance recording greatly assisted the development of the Angus breed. Mr Litchfield was on the Board of Directors of the Angus Herd Improvement Group (A.H.I.G) when it was developed in 1966, which forged the beginnings of performance recording as we know it today. The goal of the A.H.I.G was to “make the Angus breed in Australia paramount” and was focused on improving and promoting the Angus breed across the supply chain. In 1967, the Angus Society became the first cattle breed society to computerise its performance testing. Mr Litchfield was one of five representatives of the A.H.I.G, that signed a five-year contract with the AML and F Computer Bureau to initiate the scheme.
Yelland award for services to the beef industry, the Eliza Furlonge Medal for services to sheep breeding and science, the NSW Department of Agriculture and Fisheries Shield for support and co-operation, election as Fellow of the Association for the Advancement of Animal Breeding and Genetics, and the Helen Newton Turner Medal for contribution to genetic improvement in the Merino Industry. Mr Litchfield was awarded the Order of Australia medal during the 2018 Queens Birthday Awards for his contributions to Australian sheep and cattle industries. During the presentation of the award, Mr Gilmour acknowledged Mr Litchfield’s major contribution to the Angus breed in Australia. “James has always let his cattle do the talking in a very commercial environment which I’m sure as a commercial producer and the Angus breed as a whole we are better off” Mr Gilmour said. “I congratulate James for his wonderful achievements in livestock breeding. Thank you, James, for a lifetime of advocacy and passion for the Angus breed.”
Mr Litchfield was also member of the New South Wales State Committee of the Angus Society during the 1960s, 70s and 80s, and was a member of the Monaro Angus Breeders Group. Mr Litchfield has also been recognised for his contributions to the agricultural industry through numerous awards including the Beef Improvement Association’s Howard
James Litchfield was presented with Honorary Life Membership at the recent Hazeldean Angus Bull Sale, by Angus Australia President Brad Gilmour. Image: The Land
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Angus Bulletin — spring 2019
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The Spring Bull Night was back – and just in time for Spring 2019! Cheyne Twist, Communications Officer
After the success of the inaugural event in 2018, the Spring Bull Night was back in 2019, taking place Tuesday, August 20, 2019. The second annual event was well supported by producers, with a large number of viewers tuning in on the night to take in the presentations. Featuring Semex Australia, ABS Australia Beef, Genetics Australia, Agri-Gene, Breeder Genetics and Texas Angus, the event highlighted a selection of AI sires from each organisation, highlighting their strengths, how they might be used in an A.I program and how their progeny are performing. The event provided opportunity for each organisation to provide commercial and seedstock producers with indepth insight into the details of a selection of their top bulls, all in the comfort of their own homes. Angus Australia Breed Development Officer Matthew Reynolds said the following of the event. “The second Spring Bull Night was a great success, with large numbers of people tuning in to the event. We hope those who tuned in were able to take the information they were offered on the evening, and in turn utilise it within their breeding programs in the terms of their AI decisions this coming Spring,” “Thank you to all of the organisations, both returning and new, for being involved in the event, as without their contribution the success we have seen would not have been possible.” Nigel Semmens of Genetics Australia said the following in regard Genetics Australia’s involvement in the event. “It’s a great pleasure to present our 2019 Spring Angus team. Thank you to Angus Australia for this opportunity to present. It’s a wonderful initiative and Genetics Australia are really happy to be involved again, with our second year of being involved.” Rob Onley of Agri-Gene utilised the Spring Bull Night to give viewers an insight into how producers are utilising the Agri-Gene Angus semen sires in their own breeding PAge 12
Angus Bulletin — spring 2019
programs, with testimonials from producers around Australia part of their presentation. “There’s a lot of information for stud or commercial producers across the board. We’ve got new sires we talked about as well as well proven bulls with progeny that we’ve seen around the country.” Texas Angus took part in the night for the first time in 2019, with Ben Mayne explaining that the evening gave opportunity for them to share their commercially focused sires with producers. “We are proud to be a part of the Spring Bull Night and are the only stud to do so this year,” Mr Mayne said. “We thought this was an excellent opportunity to showcase our genetics. We have around about 600 cows and sell around 200 plus bulls a year and are very commercially focused. We benchmark our cattle against not only the Angus breed, but the beef industry as a whole.” Jack Laurie of Breeder Genetics also took part in the Spring Bull Night for the first time in 2019 and said the following about his company’s involvement. “It’s great exposure for what Breeder Genetics has to offer and I think there is a great audience to see what we have, so we were very excited to be a part of it.” “People will view a lot of new sires that properly haven’t seen the day light of an AI catalogue that deserve the recognition and exposure. People can also see a bit about what Breeder Genetics is as it’s a relatively new concept and idea moving forward.” Bill Cornell and Fletch Kelly of ABS Australia Beef also presented on the evening.
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“It’s a fantastic way to showcase our bulls, our people and our program and just let the wider industry know what’s going on out there, and basically have a good in depth look at bulls in terms of structure , their EBVs and get Bill and my thoughts on the bulls both domestically and in the US,” said Mr Kelly. “We want to relay to people what’s important to the bulls, what they might find if they were looking at the bulls themselves and what we have seen in progeny, to help make their breeding programs and decisions better,” said Mr Cornell. Jim Conroy of Semex Beef Australia believes that the reach of the Spring Bull Night was a great opportunity for the companies to showcase their top semen sires. “The Spring Bull Night is an outstanding initiative on behalf of Angus Australia to give us semen companies the opportunity to put forward the best of our product range and give us an opportunity to talk to a wide cross section of people across the country,” Mr Conroy said. “It gives the people at the other end, the breeders, the opportunity to look at what is available without being pressurised into making decisions.” “One of things I have often said is nobody has a mortgage over all the good bulls, so it’s always wise to look through the whole range of catalogues that are available. That is what this program does, it gives everybody the opportunity to put their best bulls forward for people to review.” For those who may have missed the Spring Bull Night, it is now available to view on the Angus Australia YouTube page: www.youtube.com/user/AngusAustralia.
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Angus Bulletin — spring 2019
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Let’s Celebrate In Melbourne Cheyne Twist, Communications Officer
The Incitec Pivot 2019 Royal Melbourne Angus Feature Show is not far away, with the centenary celebrations taking place from the 22nd – 29th of September.
Event Highlights:
The Victorian State Committee will be hosting a plethora of events over the course of the show, with the purebred Angus steer competition, Angus Youth Program, an elite female auction, a special celebration dinner and of course the Angus judging, where 130 exhibits will be paraded.
SUNDAY 22ND SEPTEMBER: Purebred Angus Steer Competition THURSDAY 26 SEPTEMBER 2.00pm- 4.00pm – Angus Youth Program 5-6pm - Angus Happy Hour
Supporting the Black Dog Ride
2019 marks the 10th anniversary of the Black Dog Ride and the 9th year since cattle producers from the South West of Western Australia, Peter and Judy Milton, have supported the Ride. Since 2010 the Milton’s have sold a total of 13 cattle at auction throughout Australia and have donated more than $100,000 to the charity, which works to raise awareness for depression and suicide prevention in rural and remote communities, particularly amongst producers. This year the Golding family, Little Meadows Angus stud, Dardanup, WA, have offered, Little Meadows Wilcoola P7 (ET) (AI), to the charity and she will be up for auction at the Feature Show Auction at the conclusion of the Angus judging on Sunday, October 29, 4pm EST.
SATURDAY 28 SEPTEMBER 5-6pm - Angus Happy Hour 6.45pm - Grand Parade SUNDAY 29 SEPTEMBER 9am- Angus Feature Show Judging – Judging Ring One 12.30pm - Black Dog Charity Ride Heifer Auction 6.30pm – Angus Centenary Celebration Dinner MONDAY 30 SEPTEMBER 5.00pm - Beef Cattle Interbreed Emily H Photography
Little Meadows Wilcoola P7 will be offered at auction to raise funds for the Black Dog Ride
Merrigrange Vicky H43 – Senior Champion Female at the 1990 Royal Melbourne Show
2019 Supreme Junior Champion Beef Breed Bull (Beef Interbreed), Black Diamond 5R Kodiak N411, exhibited by Pine Creek Angus Stud
Sponsors: Naming Partner Incitec Pivot
Platinum Vic State Committee
Gold Angus Australia
Silver Adameluca · Allflex · Auctions Plus · Datamar · Genetics Australia Greenham Never Ever Program / Bass Strait Beef · Rabobank Warrnambool · Shearwell Australia Bronze A & A Cabinets · ABS · Agri Gene · Bade Ness Rural · Elders · Landmark RASV · Semex · Western Region · Woorabinda Class Banquet · Black Diamond · Blue Lake · Boonaroo · Bovine Scanning Services · Fire pits R Us GCL Show Supplies · Gilmour Past. · Kingfield · Lifewise Financial Solutions · Limitless Show Supplies Merridale · Nationwide AB · NERAG · Performance Feeds · Pine Creek · Pinora · PJ Cattle Co. Profit Plus Genetics · Ridley Feeds · S & M Handbury · Shadwell/ Shady Park · Wavery · The Cattle Shop Donation Bolton Girls · Franc Farming · HM Angus · Jarobee · Stud Beef Victoria Toolong Past. · W & J Milne
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Angus Bulletin — spring 2019
sire benchmarking
Invitation to Celebrate 10 years of the ASBP at Tullimba Feedlot Christian Duff, Strategic Projects Manager
Angus Australia invites all members, and wider beef industry participants, to attend the Angus Australia Open Day at UNE’s Tullimba Research feedlot, Kingstown, NSW on 27th November 2019. This event will include the annual Angus research update and an opportunity to view approximately 300 steers from Cohort 8 of the Angus Sire Benchmarking Program (ASBP) identified to their sire (Table 1). This event coincides with 10 years of ASBP activity and research, along with the centenary celebrations for Angus Australia. The event will take place on Wednesday 27th November 2019 from 10.30am to 4.30pm. Christian Duff, Angus Australia’s Strategic Project Manager, encourages anyone with an interest in the Angus breed or broader beef industry research to add it to their calendar. “The extended program will allow ample time for viewing the ASBP bred steers, socialising with fellow Angus breeders and Angus Australia staff, as well as hearing presentations from industry leading researchers and Angus Australia personnel.” “It’s also a great opportunity to celebrate 10 years of the ASBP. A highlight will be hearing insights from the most recent developments being made through Angus Australia research initiatives.” Attendees will also have the opportunity to see in action Tullimba Feedlot’s GrowSafe feed intake facilitates. The event is free of charge for attendees, with Tullimba Feedlot located on Torryburn Road, Kingstown, New South Wales. A BBQ lunch will also be provided. The ASBP is a major R&D initiative of Angus Australia with support from MLA and industry partners with the objectives to generate progeny test data on modern Angus bulls, particularly for hard to measure traits as feed efficiency, abattoir carcase measurement, meat quality attributes and female reproduction; to generate data for the validation and refinement of Angus genetic evaluation; and to build a comprehensive phenotype and genotype reference population on Australian Angus for genetic analysis, research and development.
The open day provides breeders with the chance to look at the steer progeny of ASBP sires
Table 1. ASBP Cohort 8 Sires – Steer progeny will be on display at the Annual Angus Research Update at Tullimba Feedlot. Name
Society ID
AJC L172
NXOL172
ALLOURA LOCK STOCK & BARREL L94
DGJL94
BEN NEVIS JUDO J158
NBNJ158
BOOROOMOOKA LEROY L173
NGML173
BRIDGEWATER STIMULUS K65
BONK065
BROOKLANA INFINITY L39
AMQL39
CHILTERN PARK MARBLES M3
GTNM3
CLUDEN NEWRY ELEVATOR L61
THCL61
FARRER M6
NFSM6
GLENAVON DOCKLANDS M049
NFWM049
HARDHAT RES MICHELIN J536 M56
DKKM56
HAZELDEAN KATZEN K416
NHZK416
HIGH SPA M8
CJMM8
KAKAHU BOND 13007
NZE13300013007
KOOJAN HILLS GATSBY L43
WKHL43
LAWSONS LEO L488
VLYL488
LAWSONS LINKEDIN L483
VLYL483
MURDEDUKE KICKING K428
CSWK428
MURRAY GENESIS M208
NURM208
MURRAY PROCEED M204
NURM204
NAMPARA LIBERTY L21
SFNL21
PA FULL POWER 1208
USA16981588
PATHFINDER MAXIMUS M558
SMPM558
PRIME LEGEND L77
CXBL77
RENNYLEA L683
NORL683
RENNYLEA M27
NORM27
TE MANIA KALIBROOK K52
VTMK52
TE MANIA KIRBY K138
VTMK138
TE MANIA LACKEY L27
VTML27
TE MANIA LANCASTER L64
VTML64
TOPBOS LEADING EDGE L292
DBLL292
TWYNAM L096
NXTL096
WAITARA 292 LIBERATOR L16
BSCL16
WATTLETOP BIG SKY M34
NWPM34
WATTLETOP BLACK PEARL M51
NWPM51
Angus Bulletin — spring 2019
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sire benchmarking
More Feed Intake Data and Structural Soundness Scores for the Angus Reference Population Christian Duff, Strategic Projects Manager
A significant volume of feed intake data and structural soundness scores have recently been added to the Angus Australia reference population and included in the Angus BREEDPLAN analysis. This data was collected on Angus Sire Benchmarking Program (ASBP) Cohort 7 progeny, producing high accuracy Net Feed Intake and Structural Soundness EBVs for the ASBP Cohort 7 sires.
Feed Intake
Feed Intake data has been collected and analysed on steer progeny of the Cohort 7 sires, resulting in Net Feed Intake EBVs, based on direct feed intake data, now being available for 264 sires in Cohorts 1 to 7 of the ASBP. The feed intake data is collected at UNE’s Tullimba feedlot, Kingstown, NSW through the GrowSafe system. Collectively, this includes feed intake data on 3,496 steers from ASBP Cohorts 1 to 7, with 560 of the records coming from the Cohort 7 bred steers. Feed intake and serial weight data are used to calculate net feed intake (NFI) values for each steer measured. NFI is a measure of residual feed intake after adjustment for differences in average body weight maintained and growth rate through the test period. Animals with a negative NFI value consume less feed than expected based on their growth rate and body weight maintained. While animals with positive NFI value consume more feed than expected for their growth performance and average body weight. Importantly, the NFI data collected through the ASBP is analysed in Angus BREEDPLAN to produce the Net Feed Intake - Feedlot Finishing EBV (NFI-F EBV). This EBV is an estimate of genetic differences between animals in feed intake at a standard weight and rate of weight gain when animals are in a feedlot finishing phase. NFI-F EBVs are expressed as kilograms (kg) of feed intake per day. Lower, or more negative, NFI-F EBVs are more favourable. For example, a bull with a NFI-F EBV of –0.6 kg/day would be expected to produce progeny that consume less feed per day than the progeny from a bull that has a NFI-F EBV of +0.8 kg/day (when the progeny are of similar weight, are growing at a similar rate, and are in a feedlot finishing phase). Listed in Table 1 are Cohort 7 ASBP sires that have an above average Angus Breeding Index (ABI) and a below average (i.e. more efficient) NFI-F EBV.
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Angus Bulletin — spring 2019
Table 1 – ASBP Cohort 7 sires with an above average Angus Breeding Index (ABI) and below average (more efficient) NFI-F EBV (September 2019 BREEDPLAN analysis). Angus Breeding Index ($)
NFI-F EBV (kg/ day)
NFI-F Acc (%)
CHELTENHAM PARK BERKLEY J7
+ 165
-0.17
81
G A R SURE FIRE
+ 155
-0.22
83
RENNYLEA K835
+ 154
-0.09
76
Name
WATTLETOP LOCK L4
+ 148
+0.10
79
AYRVALE LEGACY L21
+ 144
-0.05
74
AJC K41
+ 142
-0.08
75
ANVIL KOKODA K267
+ 137
-0.28
80
GLENOCH HINMAN H221
+ 136
-0.01
80
KANSAS JUDD L76
+ 133
-0.27
80
BONGONGO L8
+ 125
+0.11
77
BOONAROO KERNAL K72
+ 123
-0.33
76
MILLAH MURRAH LOCH UP L133
+ 121
-0.51
83
BANNABY RESERVE K173
+ 121
-0.07
80
KILLAIN ALASKA K18
+ 119
-0.78
71
GLENAVON REVENUE L039
+ 114
-0.72
75
Breed Average
+113
+0.14
Structural Soundness
Feet and leg structural soundness scores, evaluated using the Beef Class system (Figure 1), has been collected on 1,039 Cohort 7 steer and heifer progeny. The steer progeny were assessed following approximately 100 days on feed around 16 months of age, while the heifers were assessed on farm at approximately 18 months of age. Across Cohorts 1 to 7 of the ASBP, 6,181 progeny have now been assessed for the structural soundness traits, added to the Angus Australia reference population and analysed through Angus BREEDPLAN. A list of the “top 10” Cohort 7 sires for each Structural Soundness EBV is shown in Tables 2 to 6.
sire benchmarking Figure 1 - Beef Class Structural Assessment Scoring System
Angus Bulletin — spring 2019
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sire benchmarking Structural Soundness EBVS are interpreted as estimates of genetic differences between animals in desirable feet and leg structure. A higher EBV indicates that an animal will produce a higher percentage of progeny with desirable structure. There are five Structural Soundness EBVs produced being: • Front Feet Angle (FA) • Front Feet Claw Set (FC) • Rear Feet Angle(RA) • Rear Leg Hind View (RH) • Rear Leg Side View (RS) The latest NFI and Structural Soundness EBVs for all sires in the ASBP are available from the Angus Australia website through angus.tech and the ASBPSELECT tool (https://angus.tech/enquiry/animal/asbp). Progeny average values and rankings for NFI are also listed in updated ASBP Progeny Performance Reports. For further information please contact Christian Duff, Strategic Projects Manager on 0457 457 141 or christian@ angusaustralia.com.au Table 2 – Cohort 7 Sires – Top 10 - Front Feet Claw Set EBV (September 2019 Angus BREEDPLAN analysis) Name
Table 4 – Cohort 7 Sires – Top 10 - Rear Feet Angle EBV (September 2019 Angus BREEDPLAN analysis) Name
EBV (%)
Acc. %
CHELTENHAM PARK BERKLEY J7
+12
62
PATHFINDER KOMPLETE K22
+12
68
HAZELDEAN JAIPUR J140
+11
79
BANNABY RESERVE K173
+11
68
CLUNIE RANGE LEGEND L348
+10
52
G A R PROPHET
+10
92
BOOROOMOOKA KULGERA K270
+10
68
MILLAH MURRAH LOCH UP L133
+8
77
WATTLETOP LOCK L4
+8
57
DULVERTON LARRY L154
+8
58
Breed Average
-2
Table 5 – Cohort 7 Sires – Top 10 - Rear Leg Hind View EBV (September 2019 Angus BREEDPLAN analysis) Name
EBV (%)
Acc. %
+4.4
61
BOWMONT KING K306
+4.3
46
GLENOCH HINMAN H221
+4.2
49
STORTH OAKS JACK J7
EBV (%)
Acc. %
HAZELDEAN JAIPUR J140
+29
87
CHELTENHAM PARK BERKLEY J7
+3.9
46
PATHFINDER KOMPLETE K22
+28
75
BANNABY REALITY K63
+3.6
46
BOONAROO KERNAL K72
+28
73
HARDHAT GM GRASS KING Y21 K15
+3.5
48
+3.0
48
BOWMONT KING K306
+22
71
RENNYLEA K835
CLUNIE RANGE LEGEND L348
+19
64
BONGONGO L8
+2.7
42
DULVERTON LARRY L154
+19
67
G A R PROPHET
+2.5
83
RENNYLEA KODAK K522
+17
85
AJC K41
+2.3
40
COONAMBLE KEVIN K314
+17
62
Breed Average
-0.3
BOOROOMOOKA KULGERA K270
+15
75
CLUNIE RANGE KALUHA K330
+13
77
Breed Average
-1
Name
Table 3 – Cohort 7 Sires – Top 10 - Front Feet Angle EBV (September 2018 Angus BREEDPLAN analysis) Name
EBV (%)
Table 6 – Cohort 7 Sires – Top 10 - Rear Leg Side View EBV (September 2019 Angus BREEDPLAN analysis)
Acc. %
EBV (%)
Acc. %
CLUNIE RANGE KALUHA K330
+0.4
54
DULVERTON LARRY L154
+0.4
42
RENNYLEA K835
+0.4
60
+0.4
64
BOWMONT KING K306
+22
70
STORTH OAKS JACK J7
G A R PROPHET
+21
95
COONAMBLE KEVIN K314
+0.4
43
BANNABY REALITY K63
+19
72
BANNABY RESERVE K173
+0.3
55
CLUNIE RANGE KALUHA K330
+18
76
BOONAROO KERNAL K72
+0.3
55
BANNABY RESERVE K173
+17
75
MURRAY DOWNLOAD L20
+0.3
63
WATTLETOP LOCK L4
+15
68
KILLAIN ALASKA K18
+0.2
33
G A R SURE FIRE
+14
86
BANNABY REALITY K63
+0.1
49
PATHFINDER KOMPLETE K22
+12
76
TRIO DOCKLANDS H1
+0.1
44
CHELTENHAM PARK BERKLEY J7
+12
70
Breed Average
-0.4
TRIO DOCKLANDS H1
+10
67
COONAMBLE KEVIN K314
+10
63
HAZELDEAN JAIPUR J140
+10
85
Breed Average
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Angus Bulletin — spring 2019
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sire benchmarking
Vetoquinol and Angus Australia continue their partnership Cheyne Twist, Communications Officer
Angus Australia is pleased to announce the extension of the partnership with independent global health company Vetoquinol. This includes covering the next joining round of the Angus Sire Benchmarking Program (ASBP).
Following a 4-year working partnership that has seen Vetoquinol support the ASBP for Cohorts 6, 7, 8, and 9, the extension of this partnership will continue the crucial role that Vetoquinol has in providing products and expertise for the associated fixed-time AI programs. The extension will see Vetoquinol support the joining program for Cohort 10 of the ASBP being undertaken in the spring of 2019. The major objectives of the ASBP include generating progeny test data on modern Angus bulls, particularly for hard to measure traits such as feed efficiency, abattoir carcase measurement, meat quality attributes and female reproduction, generating data for the validation and refinement of Angus BREEDPLAN and building a comprehensive phenotype and genotype reference population on modern Australian Angus cattle. Vetoquinol is a family owned business originated from France and is the 9th largest veterinary pharmaceutical company in the world, with reproduction in livestock being a strategic domain. Dr Sophia Edwards, Business Unit Manager, (Australia & New Zealand), Food Production Animals, Vetoquinol, said the following of the extension. “The ASBP continues to be an important foundation for beef cattle breeding in Australia. Vetoquinol are proud to support Angus Australia who have shown leadership in genetic improvement,”.
“Assisted reproduction technologies such as embryo transfer, IVF and fixed-time artificial insemination continue to provide the most practical and cost-effective means of dissemination of super genetics in cattle herds. Vetoquinol through the Repro 360 project are proud to deliver solutions to cattle breeders through a compliment of reproduction products such as the Cue-Mate® and technical advice and support to ensure best possible results from their assisted reproduction programs.” Angus Australia Strategic Projects Manager, Christian Duff highlights the importance that ongoing partnership between Vetoquinol and Angus Australia. “The ongoing support from Vetqouinol is greatly valued by Angus Australia for the continuation of the ASBP program. Working with Vetoquinol ensures that we have success year after year in the fixed AI program, which is pivotal to the ASBP program, through the supply of products such as Cue-Mate® devices, but more importantly the support and advice they can provide through their knowledgeable staff.” Angus Bulletin — spring 2019
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sire benchmarking
Do you have your AI plan? Dr Sophia Edwards, Vetoquinol Australia Pty Ltd
Prior Proper Planning Prevents Poor Performance… Planning your AI program does not need to be a tedious task, but taking some time to consider a plan can be the difference between the outcomes satisfying your needs. Below is the Repro360 checklist to help you think through and audit your approach to your assisted reproduction activities: • What is the objective of the breeding enterprise? Does the assisted reproduction program fit the overall objective? What is the ultimate aim of engaging in assisted reproduction? This could be improving genetic gain, introducing unique genetics, or general improvement of reproductive performance. The answers to these questions may change the assisted reproduction technique you are engaging in.
• What is the expectation? What are your expectations, and are they in line with what is achievable. It is good idea to understand what is realistic based on your herd and your resources. Basing your expectations on industry average for your type of herd is a reliable way to ensure that you budget accordingly to reach the desired outcome. • What is the mob size? Is the size of the group manageable? Is there other technologies that can assist in managing that group size? Consider splitting the groups if too large. Alternatively, for smaller herds, there may be a capacity to add in some more detail which could attract a higher result. • Availability and/or cost of labour? What on-farm staff are available? Do you need to bring in contract labour for the treatment activities? Are the on-farm staff trained to administer treatments correctly? Can the on-farm staff heat detect accurately, or do they have the time to do so? Programs can be easily tailored to match your resources. • Price or availability of semen? The cost of semen can play a significant part in the selection of the assisted reproduction technique. When semen price is high or rare, it is sometimes PAge 20
Angus Bulletin — spring 2019
better using a heat detection program to ensure the likelihood of pregnancy per semen straw is increased. In extreme cases, embryo transfer or IVF may be a more sensible option. However, if semen is average to low in price, FTAI generally results in more pregnancies and is often more cost effective to produce AI calves. • Age, parity and lactation status? Parity has a large effect on results. Multiparous cows will almost always generate better results than heifers. Yearling heifers must be sufficiently mature to engage in the program. First lactation females are more likely to be at risk of post-partum anoestrous. If they are heifers, ensure they are not pregnant from rogue bulls! This is also a case with cow mobs, but more of a risk with heifer groups. Do you need to tailor the dose of progesterone to suit the group? • Facilities available? Are the handling facilities appropriate for the program? Is there sufficient holding paddocks to enable easy low-stress mustering for treatments? If using heat detection are their appropriate drafting facilities? Always ensure there is a safe crush for both the technician and females. It is highly recommended that yards have access to water and shade and the ability to provide fodder when stock are required to be held in yards for longer durations. Facilities need to be workable, and sometimes some little low cost additions can make a large difference to the outcomes. • How many are cycling? Although non-cycling cows can be successfully synchronised with the use of Cue-Mate® devices, if the majority of the group is non-cycling it is expected that a sub-optimal result will occur. If there is a large proportion non-cycling or in low body condition consider supplementary feeding to increase body condition score at least 3 weeks prior to commencing the program, and continue to supplementary feed for a further 6 to 12 weeks after the program. Ideally ensuring cows are calving in good body condition score will ensure a maintenance of energy balance. • Regulatory issues Consider any regulatory requirements. This mostly pertains to the use of oestradiol benzoate in your synchronisation program, as it cannot be used in herds that are EU accredited. We have tailored programs to suit EU herds. This checklist outlines many questions, of which you may not directly have the answer. To help you consider each checklist point and how this relates to your herd we are more than happy to be contacted to discuss your options. Our Repro360 helpline is 1300 163 056 or email at 360australiaexpert@vetoquinol.com.
Spring’s most Powerful line-up has arrived ABS Australia is proud to present a powerful line-up of sires for Spring 2019 in conjunction with our newly released 2019-20 Sire Directory
NEW
29AN2090 Millah Murrah MARLON BRANDO M304 Movie star looks, superior structure and phenotype with EBVs to burn!
29AN2025 Sitz STELLAR 726D Outstanding maternal pedigree and design with a top end curve bending EPDs. Super thick topped, impressive muscle and deep sided with outstanding foot scores and EPDs.
NEW 29AN2103 Raven POWERBALL 53 Powerhouse individual with a great maternal design and data profile. He possesses all the characteristics of a cow making legend including disciplined mature size, enhanced fertility, low intake, adequate growth and good carcass.
29AN1972 Balridge COMMAND 036 Unsurpassed EBVs meet power and muscle, rave reviews from commercial to show world.
NEW 29AN2099 GB FIREBALL 672 Sure fire calving ease and low Birth, The Carcass King offering a combination of Marbling and Rib Eye Area EPDs that is unmatched by any other active or non-parent US sire in the Angus breed today.
237AN2869 Sydgen ENHANCE Rising superstar in US no 1 $ combination and no 2 $Beef, outstanding Aust. EBV profile in a powerful, slick attractive package.
ABS AUSTRALIA BEEF
Bill Cornell 0428 293 498 bill.cornell@genusplc.com Fletch Kelly 0419 383 341 fletch.kelly@genusplc.com 1800 ABS BULL Angus Bulletin — springwww.absglobal.com/au 2019 PAge 21 Kim Sultana 0438 418 113 kim.sultana@genusplc.com
South Australia celebrates 100 Years of Angus Australia Cheyne Twist, Communications Officer
The South Australia celebration of the 100 years of Angus Australia took place during the 2019 Royal Adelaide Show, with Angus celebrated as the feature breed of the event. Coordinated by the South Australia State Committee, the celebration saw Angus cattle come together in the show ring as the feature breed for the first time since 2010. In a true testimony to the dedication of Angus producers in the toughest of seasons, almost 80 quality Angus entries took part in the judging. Dr Daniel Shike, associate professor at the University of Illinois, took of judging honours on an invitation from the South Australia State Committee. Dr Shike has judged across the US in more than 35 states, and previously judged in Australia at the Sydney Royal Easter Show. Dr Shike has had a long affiliation with Angus Australia
through the Angus Youth University of Illinois Scholarship, through which he and his wife Jennifer have hosted a number of the recipients during their time attending the university. Following the Angus judging, the committee also hosted an excellent dinner for exhibitors, attendees and longtime society members. The evening featured outstanding food, drink and hosted an auction, with all items kindly donated by sponsors of the event. The feature show was completed with an excellent result for Angus in the interbreed ring, with an Angus clean sweep.
Thanks go to the generous support of the sponsors for this event Beachport Liquid Minerals · Angus Australia · Royal Adelaide Show Angus Australia SA State Committee · Stoney Point Angus · Trans Australian Livestock and Freight Management · Genetics Australia · Thomas Foods International Pro-Stock Livestock · Di Giorgio Family Wines · ABS Australia · Hazeldean · Angus Landmark Coopers Animal Health · Boehringer Ingelheim · Princess Royal Station · Swan Brothers Argyllshire Angus · Stratland · Zoetis · Semex Australia · Achmea Australia Compass Feeds · Johnson & Son · Toyota Adelaide Hills · Agri-Gene Hills Farm Supplies · Roseleigh Angus · Kingarth Angus · Heiniger · Lanark Angus Hyacinth Jewellery · HB Rural · Rydges Adelaide · Magnus Australia · Spence Dix & Co CMV Group · Glatz’s Black Angus · Glentanner Angus · Yerwal Estate
Dr Daniel Shike with past University of Illinois Scholarship winners Ben Hill, Christie Fuller, Hannah Powe and Kate Fairlie. Image by Emily H Photography
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Angus Bulletin — spring 2019
An Angus Royal Flush in the 2019 Royal Adelaide Interbreed Cheyne Twist, Communications Officer
It was a clean sweep for Angus in the 2019 Royal Adelaide Interbreed, taking out all five Interbreed titles against the competition of 14 other breeds.
Champion Interbreed Sire’s Progeny, Pine Creek Angus Stud Pty Ltd.
With the Sire’s Progeny, Junior Champion Pair, Grand Champion Pair, Champion Female, Champion Bull and Supreme Champion Beef Cattle Exhibit in Show all going to Angus exhibits, it was an excellent representation of the quality of Angus cattle in Australia and a testimony to Angus breeders in a trying season. Pine Creek Angus Stud, Cowra NSW, had an excellent showing, with a hand in each of the five interbreed awards. The clean sweep began with the Pine Creek Angus Sire’s Progeny team awarded the all-breed award, with a team sired by LD Capitalist 316. The Elders Prize and the Stock Journal Publishers Prize for the All-Breed Junior Champion Pair, Male and Female was awarded to the pairing of Nampara Princess P86 exhibited by Stuart and Natalie Hann, Nampara Pastoral Company and PC Pinnacle P010 exhibited by Pine Creek Angus. PC Pinnacle P010 was then also crowned All Breed Supreme Champion Bull. The Grand Champion Angus Bull was sired by Northern View SMW Gustov 32, weighing 800kg with eye muscle area of 117 sq.cm, with 10mm rump fat and 6mm rib fat. Black Diamond Ms Shiraz, exhibited by Pine Creek Angus, was awarded the Thomas Foods International Prize for All Breed Supreme Champion Female, in a unanimous decision by the five judges, Daniel Shike, Ryan Bajada, Paul Forman, Trent Johnstone and Tom Wilding-Davies. Together PC Pinnacle P010 and Ms Shiraz Black Diamond N407 were placed at the top for the Princess Royal Station Prize for All Breed Champion Grand Champion Pair, Male and Female. To round out an already successful morning, Pine Creek Angus exhibits came up against each other for the Thomas Foods International Prize for All Breed Supreme Champion Beef Cattle Exhibit in Show, with Black Images: Emily H Photography
Diamond Ms Shiraz N407 coming out on top against the strong competition of PC Pinnacle P010. The two-anda-half-year-old heifer with six-month-old bull calf at foot took out the top title after doing so in the Angus judging the previous day. The final award of the competition, the Stock Journal Publishers Trophy for Most Successful Beef Cattle Exhibitor, was awarded to Pine Creek Angus.
All-Breed Junior Champion Pair, Male and Female
All Breed Champion Grand Champion Pair, Male and Female
Angus Bulletin — spring 2019
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It was all about Angus at the 2019 Royal Adelaide Feature Show Cheyne Twist, Communications Officer
The Angus Feature Show was an outstanding event at this year’s Royal Adelaide, as Angus judging took place on the 7th of September, with cattle from South Australia, New South Wales, Victoria, Queensland and Western Australia coming together in the showring. Around 80 entries took part in the feature event, making for an excellent display of Angus cattle. Dr Daniel Shike, Associate Professor at the University of Illinois, took up judging honours for the feature on an invitation from the South Australia State Committee. The Angus Australia medal and the Stoney Point Angus Prize for Junior Champion Angus Cow or Heifer was awarded to Nampara Princess P86 exhibited by Stuart and Natalie Hann of Nampara Pastoral Company. The Goolagong Angus Prize and the Hazeldean Angus and ABS Prize for the Reserve Junior Champion Angus Cow or Heifer was awarded to Killain Emblynette P26 exhibited by Killain Angus. The Angus Australia Medal and the Kingarth Angus and the Pro Stock Livestock Prize for the Senior Champion Angus Cow was presented to Black Diamond Ms Shiraz N407 exhibited by Pine Creek Angus Stud Pty Ltd. Killain Blackcap May 3 N21 exhibited by Killain Angus was named the Princess Royal Station and Coopers Animal Health Reserve Senior Champion Angus Cow. PC Pinnacle P010, exhibited by Pine Creek Angus Stud Pty Ltd took out the Elders Prize and the Livestock & Freight Management Prize for Junior Champion Angus Bull. The Swan Brothers and the Livestock & The Di Giorgio Wines Reserve Junior Champion Angus Bull was PC Power Up P059 exhibited by Pine Creek Angus Stud Pty Ltd. The Genetics Australia Prize for Senior Champion Angus Bull was awarded to Bulliac Nintendo N130 exhibited JW & JJ & BJ Hill of Bulliac Angus.
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Angus Bulletin — spring 2019
The Boehringer Ingelheim & SA Angus Prize for Reserve Senior Champion Angus Bull went to PC Not Negotiable N142 exhibited by Pine Creek Angus Stud Pty Ltd. The Beachport Minerals Prize and the Landmark Prize and the Sterita Park Angus Prize saw Junior Champion Bull PC Pinnacle P010 take out the Grand Champion Angus Bull. The 800-kilogram bull was sired by Northern View SMW Gustov 32 and out of PC Miss 94S Initiative L039. The pair of bulls, awarded the Genetics Australia Prize, was awarded to Pine Creek Angus Stud Pty Ltd. Coming down to the grands, both exhibited by Pine Creek Angus, the Royal Adelaide Angus Feature Show Beachport Minerals Prize for Supreme Champion Angus Exhibit went to two- and half-year-old heifer Black Diamond Ms Shiraz N407, with 6-month-old bull calf at foot. The winner was sired by PC Kodiak 5R H130 and out of dam PC Ms Shiraz H449. Dr Shike said the following regarding his decision for the Angus Supreme. “She is extra sound and powerful. When you get up in behind her, she’s impressive, there is a lot of natural thickness and dimension there, thick footed and heavy boned yet still a female where everything blends together pretty nice.” “She had a very nice bull calf in beside her, big and growthy and powerful in his own right.” Following their success in the showring, the Genetics Australia and Heiniger Australia Prize for the most successful Angus exhibitor went to Pine Creek Angus.
Image: Emily H Photography
adelaide champions
Junior Champion Female - Nampara Princess P86 exhibited by Nampara Pastoral Company
Reserve Junior Champion Female - Killain Emblynette P26 exhibited by Killain Angus
Senior & Grand Champion Angus Female & Supreme Champion Angus Exhibit - Black Diamond Ms Shiraz N407 exhibited by Pine Creek Angus Stud Pty Ltd
Reserve Senior Champion Angus Female Killain Blackcap May 3 N21 exhibited by Killain Angus
Junior & Grand Champion Angus Bull PC Pinnacle P010, exhibited by Pine Creek Angus Stud Pty Ltd
Reserve Junior Champion Angus Bull - PC Power Up P059 exhibited by Pine Creek Angus Stud Pty Ltd
Senior Champion Angus Bull - Bulliac Nintendo N130 exhibited JW & JJ & BJ Hill
Celebrating - OF -
Angus Australia in Tasmania
Images: Emily H Photography
Reserve Senior Champion Angus Bull PC Not Negotiable N142 exhibited by Pine Creek Angus Stud Pty Ltd
Join us Royal Launceston Angus Feature Show Thursday 10th October Royal Hobart Angus Feature Show Thursday 24th October Westbury Angus Feature Show & Tasmanian Angus State Committee Cocktail Party Saturday 9th November
www.angusaustralia.com.au
Angus Bulletin — spring 2019
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Eating Quality with Angus in Adelaide Cheyne Twist, Communications Officer
The Royal Adelaide led steer and carcase competition stamped Angus quality, with the Reserve Champion Export Carcase awarded to an Angus steer exhibited by Gladstone High School. The steer weighed in at 710kg liveweight with 397.4kg carcase weight, with dressing percentage of 55.97pc. The carcase had P8 and rib fat 15mm and 7mm, an eye muscle area of 108 square centimetres and a pH of 5.49. The steer accumulated 91.77 total points. LED CHAMPIONSHIP AWARDS:
Class 6 – School Export 300.1+kg,
Teys Australia Naracoorte Prize for Reserve Champion Export Carcase:
1st: Angus steer, Gladstone High School, Angus
Res Champion Export Carcase – Angus steer, Gladstone High School
SCHOOL SPECIAL AWARDS:
MLA Prize for Best Heavy Domestic Eating Quality Carcase
Best Angus School Steer on Hoof:
3rd: Angus steer, HB Rural
1st: Angus steer, Central Yorke School
MLA Prize for Best Light Domestic Eating Quality Carcase
SCHOOL SPECIAL CARCASE AWARDS
1st: Angus steer, Scotch College
Best Black Angus Carcase:
MLA Prize for Best Export Quality Carcase
1st: Angus steer, Gladstone High School
3rd: Angus steer, Meningie Area School
Class 1 – Purebred Light Domestic 200kg to 250kg: 3rd: Angus steer, Martindale Holdings
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Angus Bulletin — spring 2019
BRUIN TORQUE 5261
G A R ASHLAND
“Upon inspection Torque presents as a moderate frame powerful bull with good fleshing ability. His progeny possesses excellent docility with strong heads and good weight for age and will fit the Australian system very well.”
• Now a proven sire in the USA, he was the high use sire for GAR in 2018 and is unmatched for his combination of calving ease, growth, marbling and muscle of USA EPD’s. • On return from July 2019 Angus Tour, all stock sold out. With more semen now available for Spring, this bull will be in high demand. Order early to avoid disappointment.
- Chris Saunders (Precision Breeding Services)
CHILTERN PARK MOE M6
ALLOURA GET CRACKING G10
• Moe represents a zero compromise sire for registered or commercial producers. With his outstanding foot & leg structure to the outcross pedigree, combining that with a soft deep bodied bull, in which sire calves are born easy and grow fast. • Moderate mature cow weight and breed leading feed efficiency. • Fast becoming a household name.
• If high marbling sires with correct foot structure are important in your sire selection criteria, then stop looking! • Get Cracking is one of the breeds highest foot structure EBV sire for claw set and also HBR marbling sire.
GLENOCH-JK MAKAHU M602
MUSGRAVE 316 STUNNER
“Makahu exhibits exemplary foot structure, leg structure, locomotion and docility. His added frame, strength of spine and impressive hindquarter, sets him apart from most sires offering proven calving ease. His sound maternal production history runs deep. His calves on the ground are eye catching. Consistently long bodied and strong topped with slick skin and tremendous hindquarters.” – Ben Glatz
• One of the most sought after sires in our line up. • Stunner is producing calves with muscle shape, depth of body & excellent foot quality in an easy calving package. • Musgrave Angus 2019 Bull Sale, sons topped $81,000, with an average of $13,350.
Agri-Gene Pty Ltd 123-125 Tone Road, Wangaratta Victoria 3677
P: 03 5722 2666 F: 03 5722 2777 E: info@agrigene.com.au | www.agrigene.com.au Angus Bulletin — spring 2019 PAge 27
Around the shows 1995 – 2019
1996 Royal Adelaide Show. Angus Australia Journal 1997
Australian Angus Journal 1997
2012 Sydney Royal Easter Show Senior & Grand Champion Angus Bull, Raff Empire E269, exhibited by Raff Angus
2011 EKKA Champion Females: 2011 EKKA Junior Champion female Alumy Creek Trilogy F50 and Senior & Grand Champion Female Alumy Creek Tandia E61
2000 EKKA. Angus Australian Journal 2001
PJ Dream U1 & Rossander Forte T120 at the 2001 Royal Adelaide Show 2001. Angus Australian Journal PAge 28
Angus Bulletin — spring 2019
2006 Royal Melbourne Show. Angus Australian Journal 2007
Perth Royal Show 2007. Angus Australian Journal 2008 2017 Junior & Grand Champion Bull, Canberra Royal. Hillview Legget, D&D Hill
Launceston Royal 2006
2016 Hobart Angus
1999 Melbourne Royal Show Borthwick Team. Angus Australian Journal 1999 Perth 1999. Angus Australian Journal 1999 Angus Bulletin — spring 2019
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Strong start for Angus in RAS Beef Challenge Diana Wood, Marketing & Communications Manager
Angus cattle have kept up a tradition of success in the opening stage of the Sydney Royal Beef Challenge, with 492 entries in pens of 6 recently on display at the Wilga Feedlot near Bellata. Live judging was held with cattle vying for awards in the domestic 70 day grain fed domestic class and the export 100 day grain fed class. The second phase of judging will be the carcase assessment and taste testing, with overall winners announced during September.
Live Judging Results Domestic Class – Teams: 1st Branga Plains Pastoral Co - Angus Infused steers 2nd Texas Angus – Angus steers
Export Class – Teams: 1st Texas Angus – Angus Steers 2nd Isla Angus – Angus steers 3rd Isla Angus – Angus steers
Export Class – Individual: 1st Texas Angus – Angus steer 2nd Texas Angus – Angus steer 3rd MacCue Trading – Angus steer
Daily weight gain Domestic Individual: 1st Texas Angus – Angus heifer 3rd JA Langan – Angus steer
Daily weight gain export Individual: Ben and Wendy Mayne, Texas Angus, Warialda, with their winning export class pen as judged by Stephen Moy, NH Foods, Wingham. Image: The Land
graphic design services to members
1st MacCue Trading Pty Ltd – Angus heifer 2nd Texas Angus – Angus heifer
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complete sale catalogue design
digital marketing graphics
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Graphic Design by Angus Australia
Ebonie Sadler-Small, Graphics & Multimedia Officer: design@angusaustralia.com.au | 0428 518 880 | www.angusaustralia.com.au PAge 30
Angus Bulletin — spring 2019
Queensland celebrates 100 Years of Angus Australia Cheyne Twist, Communications Officer
The Centenary celebrations for Angus Australia moved to the sunshine state in August, with the Queensland State Committee celebrating during the EKKA.
Grand Champion Angus Bull & Champion of Champions: DSK YXC New Age N71, exhibited by DSK Angus
Blake Munro, Elders, Chris Knox & Helen Alexander, Roger Evans, Santos Representative & Alastair Bassingthwaighte
Angus EKKA Cocktail Party
The Angus EKKA Cocktail Party was held Thursday August 8 at the Paddock Bar, Rydges. Hosted by the Queensland State Committee, the event drew a strong crowd for an excellent evening, following a great day of Angus in the showring. Angus producers from all stretches of Queensland, as well as out of state took the opportunity to celebrate the centenary and get a glimpse into some of the long history of registered Angus cattle in Queensland. The event also saw the perfect opportunity for the celebration of 50 years of membership for Sandon Glenoch Angus, Chinchilla, Queensland. The late Jack Atkin was recognized by the award, which was accepted on his behalf by nephew and stud principal Roger Boshammer. Mr Atkin founded the Sandon Angus stud in 1969, and operated under the same umbrella as Glenoch Angus, owned by Mr Boshammer. Mr Atkin was a longtime member of the Queensland Angus State Committee, serving as Committee Chairman for a period and was an Angus Australia Councillor for Queensland between 1989 and 1991. He also showed cattle extensively during the 1980s.
Grand Champion Female: Bowenfels Jeddas Pride M18, exhibited by Glenrae Pastoral Co
Angus shine in the centre ring
Despite the unfavorable conditions many exhibitors faced in the lead up to the EKKA, Angus judging saw 60 head paraded under the watchful eye of Brad Hanson from Bullakeana Brangus and Hanson Angus and Ultrablacks, Moura. Grand Champion Angus Bull was awarded to DSK YXC New Age N71, exhibited by Chris Knox and Helen Alexander of DSK Angus and Charolais, Coonabarabran, NSW. DSK YXC New Age N71 had an average daily gain of 1.6kg, weighed 1142 kilograms with rib fat of 24mm, rump of 22mm and eye muscle area of 144 sq. cm. DSK YXC New Age N71 was sired by Young Dale Xcaliber 32X out of DSK C84 Flower F113. After a strong performance throughout the day, Glen Perrett of Glenrae Pastoral Co, Goomeri exhibited the Grand Champion Female, Bowenfels Jeddas Pride M18. Described by the judge as a “very well-formed female”, the 32-month-old cow with calf at foot was praised by Mr Hanson for her udder set and teat placement, her calf and her solidness on her feet. Junior Champion heifer was awarded to Kirala 839 Direction P9 exhibited by Kirala Angus and Junior Champion Bull went to Ruby Ridge Nashville N15 exhibited by Timber Logistics Pty Ltd.
Champion of Champions for Angus Bull at the Ekka
Ben Hill, EKKA Angus Judge, Brad Hanson, Marg Will & Vicky Hanson
Lindsay Ward, Pam & Greg Webster, with Angus Australia’s Communications Officer, Cheyne Twist Images: Emily H Photography
From a field of 21 Grand Champion bulls, exhibitors Chris Knox and Helen Alexander took out the top prize, with their rising two-year-old bull, DSK YXC New Age N71, named the Champion of Champions. Judging the Champion of Champions was Roger Evans of Tamworth, who believes that the bull was “the complete package”. “A bull I really do admire for the capacity in the fore rib to the rear rib and the expression down the thigh. He’s nice and strong through the chine, I really do admire the softness and silkiness we see in this bull, with a tremendous amount of testicular development for that age.” Angus Bulletin — spring 2019
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Champion Lightweight Steer. Image: Emily H Photography
Grand Champion Led Steer carcase. Image: RNA of QLD
Reserve Champion Medium Weight. Image: Emily H Photography
Angus cross steer wins EKKA Grand Champion Carcase Diana Wood, Marketing & Communications Manager
The EKKA led steer and carcase competition proved fruitful for Angus and Angus influenced exhibits, with the Grand Champion led steer carcase award going to an Angus cross steer exhibited by Tenterfield High School and claiming the Ken Crotty OAM Perpetual Trophy. The medium weight Angus cross steer tipped the scales at 436kg, and with a carcase weight of 265kg, had a dressing percentage of 60.8pc and accumulated 98 points for the win.
The carcase had a P8 and rib fat of 8mm and 6mm, an eye muscle area of 97 square centimetres and a pH of 5.63 and was also awarded the Woolworths champion medium weight carcase.
Results Open Led Steers: Champion Lightweight Steer - SB Hayward and A & J Simmons, Angus cross (400kgs) Reserve Champion Medium weight Steer - SB Hayward & KL Smith, Angus cross (480kgs)
Carcase Competition: Reserve Champion Junior Led Heifer Carcase - Dalby State High School – Bunya Campus, Angus influenced 2nd: Class 2B –351kg to 375kg, E Dawson and MP Dawson, Blackhills Pastoral Co, Angus Cross 3rd: Class 4B – 401kg to 430kg, GA & LJ Ball, Angus 1st: Class 5B – 431kg to 460kg, Tenterfield High School, Angus Cross Woolworths Champion Mediumweight Carcase: Tenterfield High School, Angus Cross Meat Standards Australia Eating Quality Award – Mediumweight, Brad Robinson, Angus 3rd: Class 7B –491kg to 540kg, SB Hayward & KL Smith, Angus Cross Meat Standards Australia Eating Quality Award – Heavyweight, SB Hayward & T Bazley, Angus Cross Elders Led Steer Jackpot Competition On hoof – Lightweight, SB Hayward and A & J Simmons, Angus Cross
Use AngusSELECT to find Angus animals and tap into the unlimited potential of Angus genetics PAge 32
Angus Bulletin — spring 2019
Paddock to palate delivers results for Angus & Angus influenced cattle Diana Wood, Marketing & Communications Manager
Angus and Angus influenced cattle have proven their performance where it matters most, in a field of 889 cattle entered in the 2019 RNA Paddock to Palate competition, a three-phased competition, comprising best aggregate weight gain; a carcase competition and an MSA eating quality competition.
RNA steward Liz Allen presents the Class 37C highest individual index score to Mary and Hamish McIntyre, McIntyre Agriculture
Thompson Longhorn managing director Byron Wolff presents the Class 38C Eating Quality winner, Dennis Power, Minnamurra Pastoral Co
Angus genetics demonstrated their versatility in commercial programs, taking out awards across all facets of the competition. Class 37 – Rabobank Best Weight Gain for Pen of Six Grain Fed Steers (100 Day) 2nd – Russell Pastoral Company – Angus Cross – ADG 3.003kg
Class 38 – Elanco Animal Health Best Weight Gain for Pen of Six Grain Fed Steers (70 Day) 1st – McNicholl Family Trust – Angus Shorthorn Cross – ADG 2.951kg
CLASS 37 EXPORT CLASS – 100 DAY Class 37B Champion Carcase: Russell Pastoral Company, Angus Cross
Class 37C MSA Eating Quality Competition: 1st – Hamish and Mary McIntyre, McIntyre Agriculture Pty Ltd, Angus 2nd – Hamish and Mary McIntyre, McIntyre Agriculture Pty Ltd, Angus 3rd – Dennis Power, Minnamurra Past. Co, Angus Influenced
Class 37C Highest Individual Index score: Hamish and Mary McIntyre, McIntyre Agriculture Pty Ltd, Angus
Class 37 Sturrock Trophy for Overall Winner: 3rd – Russell Pastoral Co Pty Ltd, Angus cross, catalogue #86, 731.96 points
Steve Groom, JBS, with Class 38 runner up Paul McNicholl, McNicholl Family Trust and Gary Noller
CLASS 38 TRADE CLASS – 70 DAY Class 38B MSA Eating Quality Competition: 1st – Dennis Power, Minnamurra Pastoral Company, Angus influenced
Class 38C Highest Individual Index Score: Dennis Power, Minnamurra Pastoral Company, Angus influenced
Class 38 Ken Crotty Oam Trophy For Overall Winner: 2nd – McNicholl Family Trust, Angus cross
CLASS 40 – NON-HGP EXPORT CLASS – 120 DAY Class 40B Champion Carcase: Palgrove Pastoral Co Pty Ltd, Ultrablack cross
Class 40C Pen of Six Carcase Value Competition: 1st – Tony and Mandy Goodwin, Top End Partnership, Angus 3rd – Palgrove Pastoral Co Pty Ltd, Ultrablack cross
Images: Queensland Country Life
• View & search individual catalogues • Search across multiple catalogues • View upcoming sales • Find suppliers of Angus genetics • See how Angus Australia can help you To access AngusSELECT visit the Angus Australia website: www.angusaustralia.com.au
Angus Bulletin — spring 2019
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Champion Station cattle live up to name James Nason, Beef Central
It would seem to go hand in hand that a property called Champion Station would produce champion cattle. That has certainly been the case for the Russell Pastoral Company-owned breeding operation at Blackall, as results from the annual RNA Paddock to Palate contests attest. Angus cross steers produced on Champion Station have consistently performed well in the years they have been entered into the competition, but this year achieved a best-ever performance. Champion Station’s pen of six steers produced an average daily gain of 3.003/kg per day to take second place in the 100-day export category, General Manager Adam Armstrong said the company was ecstatic with the result, which, has come during a run of particularly challenging seasonal conditions.
An iconic Australian agricultural name
Russell Pastoral Company is a famous name in Australian agriculture, once among the largest pastoral landowners in the country, with properties spreading from Bourke and Enngonia in NSW to Cunnamulla, Roma, Dalby, Jimbour, Clermont and Blackall in Queensland. At the peak of its scale the family-owned company produced Queensland’s largest wool clip and was the biggest grain grower on the Darling Downs. Today the Russell Pastoral Company is still owned by the Russell family and has operations centred around two prime agricultural aggregations: • Jimbour Station at Jimbour on Queensland’s Darling Downs, which today comprises 4500 hectares of prime Jimbour Plain chocolate soils for cropping basalt country for grazing and fodder crops, which is used for grazing and the production of fodder. Jimbour Station runs approximately 500 high quality Angus and F1 Wagyu females and also backgrounds up to 2000 steers and cull heifers turned off from the Champion aggregation. • Champion Station, located 60km north east of Blackall, a well-developed 55,000 hectare aggregation incorporating Harden Park, with two thirds pulled brigalow/gidyea country sown to Buffel, running into Box and Broadleaf Iron Bark forest with some desert
country. The aggregation runs a breeding herd of over 4000 Angus cross cows, the basis for a constant herd of about 7500 head. Adam Armstrong’s Lembiru Agri Pty Ltd has managed Russell Pastoral Company’s agricultural operations for the past 12 years.
Herd evolution
In 2007 when Mr Armstrong joined the company, the herd had a good quality Braford/Shorthorn base, and was renowned by lot feeders who sought them out as good performers. But, as later maturing cattle, most of the growth benefit was enjoyed by the lot feeders, less so by the operation itself. Mr Armstrong introduced predominantly black bulls, across the Braford/Shorthorn breeding base to harness the growth potential delivered by hybrid vigour. “We put in different breeds that had the traits we wanted to focus on, being higher margin, market desirability, fertility, growth and ability to perform in both good and tough environments,” he explained. “Our primary emphasis was on Angus bulls to deliver the fertility, earlier maturity and access to higher margin markets. “The mix we have developed over the last 12 years has been about ensuring very high quality, highly fertile, growthy animals that perform at high levels along the whole chain. “The feedlotter still loves them, but now all the stakeholders share the benefit.” Mr Armstrong said the cattle are also extremely fertile, achieving branding rates in the Blackall country in the mid 80-percent range.
Turnoff strategy
The aim on Champion Station is to turn off steers at feedlot entry weights averaging around 430 to 440kg for 100 day grain feeding programs, but this year’s dry conditions meant selling much earlier at weights in the high 300kg range.
JBS’ Steve Groom congratulates Russell Pastoral Company’s Adam Armstrong at the RNA Paddock to Palate Awards Night.
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Angus Bulletin — spring 2019
A selection of Angus cross steers produced on Russell Pastoral Company’s Champion Station at Blackall, similar to those that achieved the second highest average daily gain in this year’s weight gain section of the RNA Paddock to Palate commercial cattle competition Images: Beef Central
supply chain
"
Our primary emphasis was on Angus bulls to deliver the fertility, earlier maturity and access to higher margin markets
In dry years the policy is “to go hard early” and turn off young cattle at lighter weights to preserve the maximum feed base possible so that the breeder base has sufficient grass to get them through winter. Mr Armstrong said the policy has stood the operation in good stead during the recent run of dry years. After being forced to buy hay from as far away as Victoria during January and February, a much needed 200mm reprieve brought by Cyclone Trevor at the end of March provided relief and averted what was shaping as a desperately difficult winter this year. Mr Armstrong said the steers that produced the 3.003kg average daily gain in this year’s Paddock to Palate weight gain section were selected from the normal run of steers produced on Champion Station. “Those six steers were peeled off a bigger mob of steers that were going to Mort & Co,” he explained. “We obviously draft them on type that we thought would perform, but they really were run of the mill and pretty typical of our normal turnoff.”
"
Thoughts on producing high performing cattle
Asked for his thoughts on producing high performing cattle, Mr Armstrong said the operation doesn’t aim to buy the most expensive bulls, but targets bloodlines that it knows perform in its specific conditions. “These bulls survive and do the job and produce the progeny.” Nor could you beat the advantages provide by hybrid vigour in the western Queensland environment, he added. “You have got to breed not only an animal that performs in a good season but one that survives and still performs in a tough one,” he said. “And hybrid vigour is certainly something that we keep stirring that pot that helps us there. “I think you do have to be discerning with the sire lines you are using to make sure you are really maximising the traits that you are looking for, which from our perspective are growth, fertility and adaptability to a tough environment.”
Angus Bulletin — spring 2019
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Grass-fed Angus steers meet targets for growth on King Island Kylie Nicholls, The Land
An investment in high-performing Angus genetics is paying dividends for King Island beef producers, the Harvey family, with their grass-fed steers consistently meeting the premium export market. Josh Harvey, along with his brother Joel, sister Laura, and father Dave, made the switch to breeding pure Angus about 13 years ago in an effort to increase the marketing opportunities for their cattle. Time spent working in the local abattoir after completing school also gave Mr Harvey an insight into the meat processing supply chain and he was impressed with how well the Angus breed performed over the hooks. "I worked in the abattoir for about 18 months just so I could see how our cattle performed and what actually happens along the processing line," he said. "It was really interesting to see how the pure Angus hung up, particularly in regards to their carcase quality grading and marbling. With four properties spread across the centre of King Island, totalling about 1200 hectares, the Harvey family now look after 1000 Angus breeders. Bull selection is focused on structural soundness, temperament, fertility and growth rates, particularly 400 and 600-day weight. Mr Harvey likes to choose heifer bulls with a birthweight figure of less than +3. "A high 400-day weight is a focus for the heifer bulls, and we also like a high 600-day weight, as it brings evenness to your herd," he said. "We also select for positive rib and rump fat and moderate figures of between 15 to 20 for milk." "The quality breeding that has been put into the bulls is showing through in our cattle now. "I don't mind paying more than the average price for bulls, if a bull produces an average of 150 steers over five years, he has more than paid for himself. "Bulls provide the biggest return per dollar and they can have a significant influence on the profitability of your enterprise from one year up to eight years."
Cows are joined on November 1 to start calving in early to mid August. A tight joining period of six weeks is maintained to produce a consistent, even line of steers. "Calving at that time makes the most of the spring flush of growth and the calves boom off it." All the bulls are semen-tested and given a veterinary check prior to joining to confirm their breeding soundness. A ratio of one bull to 50 cows is used, which allows Mr Harvey to maintain detailed sire information and monitor bull performance. The average calving percentage is between 80 to 90pc across the heifers and cows. Mr Harvey prefers to provide minimal supplement of hay during calving which he believes has resulted in improved calving percentages. "I think our calving percentages have increased by 10 to 12pc since we have reduced the amount of supplementary hay fed during calving. "We supplement the young cattle and heifers with hay in autumn which takes the pressure off the paddocks in the lead-up to winter." The calves are yard weaned in the following April, at about eight months of age. Depending on the season, weaning may begin earlier, particularly for the heifers to maximise their recovery period before calving again. "Yard weaning is an important part of our cattle management and it sets the weaners up for life. "Every day we'll quietly move the calves through the race and make it a positive, low-stress experience, so when it comes to loading them on a truck we don't have any problems. "If it is done properly, three days of yard weaning is all they need."
King Island beef producers Joel, Laura and Josh Harvey, are focused on producing grass-fed Angus steers suitable for the export market
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Angus Bulletin — spring 2019
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16-19 january 2020 Toowoomba, qld
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The quality breeding that has been put into the bulls is showing through in our cattle now
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After weaning, the steers and any surplus heifers are moved onto better quality pastures with a high content of clovers in them. Mr Harvey will start marketing the heavier rising twoyear-old steers in August at an average liveweight of 620kg. The remaining steers are weighed and sold in November at about 650 to 750kg. All the steers are sold directly over the hooks to HW Greenham & Sons and the Harvey family has gained accreditation through its Global Animal Partnership (GAP) quality assurance program. "Being part of the GAP program works in your favour at certain times of the year. We sell through a contract in August, which is often 20 cents/kg in front of the current market price. "Growing the steers out works well with our management and I would rather give the cattle the chance to show us their full genetic potential than get rid of them at feedlot age." About 250 heifers are kept each year, with a focus on temperament, structure and frame size. Mr Harvey aims to have the heifers at an average of 300 to 350kg at joining and is achieving that target weight comfortably. "I'll always join more heifers than required and we generally calve down between 200 to 220. If we don't need that many heifers, I'll cull the older cows to keep fresh genetics coming through," he said. "I like to select heifers which I call lean, mean breeding machines. You want a bit of height and leanness as we find they are the ones that do the best." Animal health is also a key management factor as the farms are naturally deficient in copper and selenium. Prior to joining, all the heifers receive a long-acting selenium treatment which Mr Harvey said has helped with calving ease. Trace element lick blocks are also used year-round, along with a targeted vaccination program, depending on cattle requirements.
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I would rather give the cattle the chance to show us their full genetic potential than get rid of them at feedlot age
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Registrations
- Now open Registrations CLOSE
31st October 2019
Gearing up for the
2020 angus youth national Roundup CALLING ALL YOUNG CATTLE ENTHUSIASTS AGED BETWEEN 8 - 25 YEARS! Wide variety of prizes & scholarships available Parents bus trip Featuring Burenda Angus, Jondaryan Woolshed lunch, Kerwee Feedlot and Jim’s Jerky
Education topics include:
Commercial cattle assessment, Fitting, meat assessment, career possibilities and many more
Join us for
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For more information about the event please contact the Events & Youth Development Officer Candice Liddle: Phone: (02) 6773 4622 | Email: youth@angusaustralia.com.au Website: www.angusaustralia.com.au
www.angusaustralia.com.au Angus Bulletin — spring 2019
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EU Angus best bet for Berrington producer Jamie-Lee Oldfield, The Land
Mike Benn has been "putting good Angus cattle together" for about 18 years. That's 18 years of selecting for growth and temperament which is paying off, with strong demand for his weaners from return customers.
Mike Benn, right, Berrington Cattle Company, Deepwater, with right-hand man Glenn Smith and Richard Post, Glenavon Angus, Guyra
Mr Benn runs 240 Angus females - down from a pre-dry 300 - at his 404-hectare European Union accredited property Berrington, via Deepwater. The cows, which started calving in June and will continue through until September, produce weaner steers and heifers for the Stanthorpe feature sale in the first week of April. In 2017, the steers average 331 kilograms straight off mum. In 2018, it was 334kg, and Mr Benn said they averaged about 330c/kg. This year, having received well below the average annual rainfall of 711mm, the steer portion was sold out of the paddock early at 269kg. "I sold 110 steers to Wickham Farms for 310c/kg - we sold them out of the paddock to reduce numbers and sold them six weeks early to get them off the cows and I thought the price was pretty good at the time," Mr Benn said. "Angus cattle have got a great following by the feedlots. They are pretty easy to sell and a lot of buyers love Angus cattle. They are easy to grow out to feeder weights. "But weaners have been selling well enough. It pays off when you are selling them straight off the cow." The lack of rain means the breeding herd at Berrington has been fed for the past four months. This includes cottonseed and forage sorghum. The cows are naturally mated with bulls selected primarily on their growth estimated breeding values. "For growth you want all the top figures in the bulls so you get growth throughout. "Milk is also a big thing so cows have plenty of milk. "You go through the Breedplan and you want to buy in the top percentage - I like to buy bulls that are in the top 10 per cent. PAge 38
Angus Bulletin — spring 2019
"Plus temperament has got to be 100pc - if it is not, they won't stay. That is what we look for when we go to buy, that way your breeders are kept to a good temperament." Mr Benn keeps a portion of heifers as replacement and sells the surplus, reporting that his female weaners are in even higher demand this his steers. "Twelve months ago our Angus heifers made 60c/kg more than our steers at 404c/kg - the buyer bought them for a breeding program, to join Wagyus to them, and has bought them for two years running. The bulk went to a local, who had them previously and came to buy them specifically." Mr Benn puts this demand down to buying the best bulls to maintain genetics, saying he pays up to $15,000 for most sires. Mr Benn also has a property at Dalveen that he uses to finish trade cattle, usually direct to processors with a grass-fed accreditation. This year they required supplementary feeding because of the season, but still achieved good results, making 582c/kg for 298kg carcase weight lots, EU and Meat Standards Australia accredited, which equated to $1730 for the milk-tooth steers. "Management-wise, putting our superphosphate regularly to improve both sown and natural pastures, as well as a regular drenching and supplementation program, gives the cattle the best chance of peak performance," Mr Benn said. Looking forward to when the season breaks, Mr Benn is positive about the future of the industry. "We are very lucky we have a low Australian dollar," he said. "I think the cattle market is tremendous for the way the situation is. "As different ones will say, at least you can sell your cattle and get some money for them - a lot of droughts you can't sell your cattle."
Promoting the Angus brands that protect the Angus breed
Angus Bulletin — spring 2019
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supply chain
NVDs – Accepted Breed Descriptions Liz Pearson, Commercial Supply Chain Manager
The National Vendor Declaration (NVD) is a key control point for the verification of any black Angus programs by Angus Australia. For cattle to be eligible and meet market requirements of beef supplied into any Verified Black Angus Beef program, their breed description and physical attributes must comply with all requirements of the Black Angus Cattle Assessment Guidelines.
BLACK ANGUS CATTLE ASSESSMENT GUIDELINES NVD Breed Description options Angus x Angus · AA x AA
Compliance with all below standards required Straight black and representing Angus phenotype Small amount of white underline (underline defined as no white visible from the front of the animal) No white legs and feet · No horns Scurs are acceptable, however they must not be fixed to the skull No bos indicus or dairy characteristics such as loose sheath, bos indicus ears or hump
Angus x Angus AA x AA
Example of ACCEPTABLE Breed Description
These brands are included in the Verified Black Angus Beef program and more information can be found on the Angus Australia website.
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Angus Bulletin — spring 2019
supply chain
The National Vendor Declaration (NVD) is a key control point for the verification of any Angus programs by Angus Australia. For cattle to be eligible and meet market requirements of beef supplied into the McDonalds Angus burger range, their breed description and physical attributes must be compliant with all requirements of the Angus Cattle Assessment Guidelines.
ANGUS CATTLE ASSESSMENT GUIDELINES NVD Breed Description options Angus x Angus · AA x AA Angus x Angus cross Angus x Angus X · AA x AX
Compliance with all below standards required Representing Angus phenotype Approx. 90% black or red hide Small amount of white underline (underline defined as no white visible from the front of the animal) Whole or broken white face No white legs and feet · No horns Scurs are acceptable, however they must not be fixed to the skull No bos indicus or dairy characteristics such as loose sheath, bos indicus ears or hump Contain a minimum of 75% Angus breed content
Angus x Angus AA x AA Angus x Angus cross Angus x Angus X AA x AX
Angus x Angus x AA ExampleAA of ACCEPTABLE Breed Description
Angus Bulletin — spring 2019
PAge 41
Clinton Gartrell, Elders Bussleton, with Chris Wringe, MJ Wringe & Son, Kirup, who sold Angus Steers & heifers for sale top of $1155, Boyaup WA, 16/08/19
Martin Conroy sold a pen of 15 Angus steers 528kg, for $1780 or 337c/kg. A second pen , 456kg, sold for $1530 or 335c/kg. Ballarat Vic, 16/08/19. Image: Stock & Land
Jeremy McMillan, with a line of Angus cross weaners . The best of the steers made 310c/kg while the heifers reached 255c/kg, Roma Qld 20/08/1
around the saleyards
Dermot McGrath, Elders, Boorowa with vendor Roger Corcoran, Boorowa who sold 21 Angus steers for $1190 and won Best presented pen of steers at Yass NSW 31/05/19. Image: The Land
Julie and Jeremy Shaw with sons Leo and Henry, JS Grazing, Double J, Injune sold Angus steers to 332c/kg, reaching a top of $1,086 to average $963. The Angus heifers sold to 300c/kg, reaching a 42 to Angus Bulletin — spring 2019 Qld, 9/07/19. top ofPAge $925 average $756, Roma Image: Beef Central
Tania and Andrew Widdison Sold two pens of Angus steers at $1150 and $1080, weighing 325kg and 303kg respectively, at Mt Gambier SA 9/08/19. Image: The Stock Journal
Member Services stats 1 Jan 2019 - 31 July 2019 Sale CatalogueS
37,489 animals
207 sale catalogues 7,977 total lots
registrations
16,351 Male
19,317
1,821
Female
Steers
HBR Registrations:
APR Registrations:
ACR Registrations:
RAR Registrations:
MBR Registrations:
28
1,449
Export Heifers Verified
23,956
8,657
1,592
33,184
PERFORMANCE MEASUREMENTS transfers
257,655
Total Performances Measurements
5,632
Total transfers
Total Members: 3,771 Birth
27,753
SS
6,448
WW
33,203
Docility
14,303
YW
15,237
MW
8,814
Ultrasound Scans 13,519
Genetic Test Requests
Full
Commercial
Junior
Life
1,009 317
2,425 20
Genetic Conditions 8,843 Parent verification 18,452 Total Genomics 14,772
Angus Bulletin — spring 2019
PAge 43
Northern Focus
Hot Property
Jonathan Faris, Northern Development Officer Adaptability. Survivability. Fertility. Growth. These are the cornerstones with which the Brooks family trading as Brooks Rural of ‘Limestone Station’, Marble Bar Western Australia have built their beef breeding enterprise on, since taking on the station in 1997.
Heading up the business is Grant and Wendy Brooks, whilst their eldest son Cameron manages the day to day operations, assisted with partner Courtney and their one-year old son George. Officially known as one of the hottest places in Australia, the town of Marble Bar is completely surrounded by ‘Limestone Station’. Indeed, its reputation for hot weather is well founded, given that since the year 2000, several extreme weather events have been recorded with 49.3 Celsius (Dec 2018), 49.1 Celsius (Jan 2019) and 47.4 Celsius (Mar 2019) recorded respectively. Not just extreme heat, but prolonged heat is commonplace on ‘Limestone Station’ / Marble Bar, with the mean number of 274 days (or 75% of the year) above temperatures of 30 degrees Celsius from the period 2000 to 2019 being officially recorded at the local Bureau of Meteorology station. The mean number of days at or above 40 degrees Celsius is 103 days (or 28% of the year) p.a. between 2000 to 2019. The cornerstones of adaptability, survivability, fertility and growth for the beef business had not been built on traditional methods such as using the older style Shorthorn and bos indicus breeds commonly found in the area. Instead, the Brooks family success has walked hand in hand with the Angus breed, which was officially introduced to ‘Limestone Station’ in 1997 and where it has remained ever since and THRIVED. However, Angus genetics have played a part in the wider Pilbara region well before 1997, in fact as far back as 1981 when one Angus bull and 16 Angus heifers were purchased by a neighbouring station, subsequently growing into a herd of approximately 500 head within 16 years. The longevity of this Angus herd as well as observing other Angus cattle performing strongly in central Australia provided strong anecdotal evidence for the Brooks family that Angus cattle could perform and thrive in regions of Australia traditionally thought of as being too hot and harsh for Angus cattle. PAge 44
Angus Bulletin — spring 2019
Limestone Station Annual Rainfall 360 mm average
Property Size 2,500 km2
Location Marble Bar, WA
Land Type Mix of range country, river/creek systems Carrying Capacity 3,000 Breeders + progeny Target Market Transitioning to the northern export feeder market at liveweight 300kg to 350kg Currently running some 6,000 head, the Brooks family are now seeking to increase the herd to 7,000 head on ‘Limestone Station’ through the further development of new watering points. Already, ten new turkeys’ nests have been developed alongside newly equipped bores with plans for a further thirty watering points to be established in the future. The extra watering points will help the Brooks family manage grazing pressure more effectively as well as utilize parts of the station not currently grazed to any significant effect. This strategy on extra watering points, being part of the Brooks family focus on holistic grazing practices, combined with their strong focus on selection requirements (the four cornerstones of adaptability, survivability, fertility and growth), traits and performance recording has enabled them to push the boundaries of conventional cattle grazing in the region.
Breeding and Operations:
The core breeding herd on ‘Limestone station’ was originally based on the family’s seedstock bloodlines, itself the product of many years of selection on performance, traits and commercially focused cattle. Consisting of some 3,000 breeders, approximately 2,700 are Angus or high-
Northern Focus
Bulls
Emphasis is placed on bull selection, as they can have the single biggest influence on the genetic direction of the herd as well as fertility and market flexibility. Although some of the older style cleanskin bulls are still present, these animals are being culled annually and then replaced by functional, adaptable and highly fertile bulls.
grade Angus (some with a level of bos indicus content) as well as a small number of white faces, shorthorn and bos indicus cows. The remaining 300 head was a result of the recent acquisition of PTIC Droughtmaster heifers to bring in some diversity for the Indonesian market. Maiden heifers are joined at 15 to 18 months of age in their own paddock of some 30,000 acres. Here they are provided a dry phosphorus lick. Approximately 300 to 400 heifers are retained in the herd annually. Cattle are mustered between May and July each year for branding with a second round occurring in September annually. Given the larger distances involved, the Brooks family utilize the services of Fortescue Helicopters, whom have been helping in this regard for the last 3 years. Generally, a herd of ‘coachers’ are used to push other separate mobs of cattle to, so throughout the day, the original coacher mob swells in size until the target area has been mustered. Calves are also weaned during these periods at approximately 150 – 160kg. Weaners are then held in the yards and adjacent holding paddocks for between 7 – 14 days where they are fed hay, tailed out in the laneways and educated to bikes. The Brooks family are also advocates of Low Stress Stock Handling which is employed with all interactions of the cattle.
Grant Brooks follows a strict order in selection requirements when selecting bulls. The first is structure and confirmation. If a bull does not have the capacity, such as correct feet, legs and hip placement to physically walk the large distances involved as well as serve females or does not have sufficient frame (without being too large) to carry beef, then that animal will not be selected for inclusion in the bull program. The second requirement is that bulls need to be fertile. Testicular size, semen testing and vet checks on all bulls on initial selection and then annually is a strict stipulation by Grant to ensure continued success and fertility. The third point is that any bull must have good carcass traits – that is, the ability to pass on a heavy weighing carcass trait as well as ability to lay down fat to that bulls’ progeny. However, these fundamental selection requirements are preferably underpinned by solid BREEDPLAN figures. Estimated Breeding Values (EBVs) on traits such as 200and 400-day growth rates are rated as important for the operation as these weights generally fit into live export requirements which is the primary market for the Pilbara and Kimberley regions of Western Australia. Other relevant EBVs for the business include; Days to Calving (used to constantly put pressure on female progeny of bulls with these traits to further tighten the conception pattern), calving ease (as it is impossible to assist with any birthing issues given the large distances and areas involved) and moderate milk so as to help the cows ability to survive in the climate and seasonal rainfall and not risk falling too far in body condition. Coat type is also vitally important. Given the extreme and prolonged temperatures experienced, animals with a thick coarse coat are culled, with the majority of the herd now largely sleek coated. A certain level of bos indicus influence has without a doubt helped contribute to this, but just as important is the long-standing influence of straight Angus cattle representing generations of short haired, shiny coated Angus cattle without any bos indicus influence. Newly purchased bulls are fed hay in the yards for a few days and provided and given standard vaccinations for botulism and vibriosis. Preferably, bulls are not kept in the yards for long to reduce the incidence of disease and Angus Bulletin — spring 2019
PAge 45
Northern Focus injury and otherwise turned out to a female herd as soon as practical. Grant is also adamant that new bulls should be introduced to northern Western Australia between the months of May to August due to being cooler weather and feed availability. The Angus bulls when faced with a challenge from ‘mickeys’ / scrub bulls can throw their weight around in a fight and generally protect their interests. The Angus bulls can generally get between a scrub bull’s horns, subsequently fighting them off, as most mickeys don’t have the weight behind their frame size.
Fertility:
Female fertility is a major focus in the operation, with an annual average pregnancy tested rate of 85%. The females are joined at a rate of approximately 4%, to some 60 Angus bulls and 60 Droughtmaster bulls. The bulls remain with the breeders year-round, with the females cycling from February following the wet season. The corresponding conception pattern sees calving from December through to March, however the majority of calves are born in January and February each year on the back of available feed, resulting from the wet. Females are culled at around 8 to 9 years of age as a strategy to continually improve productivity by maintaining a younger, more fertile herd. Subsequently, the majority of the breeders are between 1st to 7th calvers. This strategy also assists in improving genetic selection through purposefully reducing the maximum productive lifespan of females, meaning that females sired by bulls of older genetics are being replaced sooner with females of newer genetics. However, the newer genetics are still subject to the basic selection requirements and preferred traits as outlined under bull selection and management. Underpinning the focus on fertility is a veterinary program, now in its third year encompassing pregnancy testing, weighing, recording body condition score and
foetal ageing. All testing and recordings are undertaken during the mustering and branding period through the services of Dr. Jo Connelly (Bos Vet & Rural at Geraldton W.A.), with results recorded against the individual NLIS tag and monitored over successive periods. This close attention to detail assists in maintaining a highly fertile herd. The spread of calving based on pregnancy status and feotal ageing appears as a bell curve and is a result of the nutrition and quality of the feed during the mating period. Calving falls mainly over the wet season as previously described with the peak of the curve in January and February. Seasonal variation isn’t a great factor except in years that are really dry during the mating period.
The Results – Meeting Market Specs:
Historically, the primary market for the Brooks family has been to supply bulls at approximately 280kg liveweight for the Middle East live export market. However, the last two years has seen the great majority of male progeny now all castrated during the mustering rounds. This is to target the export of feeder steers to the likes of Indonesia and Vietnam. Feeder steers are marketed at between 300kg – 350kg liveweight. Any cull cattle out of market specifications are sold to ‘Kimberley Meats’, some 700km north of ‘Limestone Station’, located between Broome and Derby.
Grant Brooks
Whirlybird Photography
PAge 46
Angus Bulletin — spring 2019
marketing
Marketing history – movements that shaped the way we communicate Ebonie Sadler-Small, Graphics & Multimedia Officer
How we communicate as a society directly shapes the way marketers interact with consumers. As we look back on the past 100 years of Angus Australia it is clear that marketing has played a significant role in shaping the breeds image to what it represents today. So here we look at some of the movements that have shaped the way we communicate over the last century, and how they have impacted the way marketing has evolved.
Colour Cometh
The 1920s bought about an important change to the advertising scene – the rise of colour printing. With the 20’s the availability of two and three colour process printing became available and evolved to allow the likes of Ford and Coca Cola to showcase their range of products in new hues and colour, not in the greyscale readers were accustomed to. This was an important development as until then colour printing – through the process of chromolithography – was underappreciated and expensive, with most advertisers preferring to print in black and white as it was more reliable and accurate. The chromolithography was be described as hyper-coloured, unrealistic and garish meaning that the new printing allowed for brands to have consistent and polished colour.
Commercial printing
Commercial printing, in particular Xerox’s first photo copying machine – first introduced in 1949 - changed the way everyday workers were able to print/copy their marketing material and the volume in which they could afford to have made. The 1970’s bought about the first laser printers, again by Xerox. These were exceptionally expensive to purchase however as desktop publishing became popular in the 1980s they too became more widespread and the price slightly more affordable. By 1993 the Indigo press (known for a more impressive colour spectrum than a traditional laser or offset printer) was developed and in the 2000’s Offset printers had well and truly evolved allowing printing to become more affordable, better quality and an everyday staple for advertising, publications and stationary.
The rise of desktop publishing
The biggest development in marketing is undoubtedly the availability of personal computers. It changed not only the way people interact with technology but it changed the work landscape – making us more mobile and the workplace more fluid. While previously mentioned that desktop publishing caused a dramatic increase in printing during the 80s, these computers were akin to a typewriter, with limited processing power and memory. Just like with mobile phones, the speed at which computers were developed
and upgraded is phenomenal. However, what really changed the way we used these computers was the rise of the internet.
The internet ‘fad’
While the original World Wide Web Project (1990) had a delay in uptake for a range of reasons, once it caught its wind and obtained its first ‘mass-market browser’ it became apparent that it was here to stay. With search engines such as Yahoo and Google appearing from the mid-nineties onwards the first digital marketers experimented with early Search Engine Optimisation techniques. Angus Australia developed its first website in 1997, with Erica Halliday (nee Steel) being a key player in educating the Angus membership about what the internet was, how to use it, where to find it and even creating the society website itself. By 1999 many of the other Angus Societies had their own website, with everyone from New Zealand to South Africa getting involved. In 1999 the Angus website was revamped and plans were initiated to make online sale catalogues, advanced animal search facilities and a commercial cattle marketing bulletin board being rolled out in 2000. The Angus Australia web database enquiry system, including catalogues, received over 80,000 page views between June and November, 2000. This just goes to show Angus breeders aren’t just at the forefront of the genetics industry, they are pioneers with technology as well. With the internet came one of the biggest gamechangers yet; the electronic mail. Originally used widely by the military and universities it was quickly taken up by the corporate and private sector. From 1994 onwards the capabilities of search engines expanded, allowing search results to be ranked based on relevancy, and in 2004 Google released AdWords, a system that allows marketers to provide advertisements according to user information. Marketers embraced the internet progression as it provided them with a cost effective opportunity to build relationships with their targeted audience. It allowed them to increase brand awareness, increase sales, be open 24 hours a day and build a level of credibility with audiences they otherwise wouldn’t be connected to.
A cultural shift in values
There has been a cultural shift in the marketing sphere in recent years. What used to be creating an idea and selling it is now about discovering a truth or isolating Angus Bulletin — spring 2019
PAge 47
marketing
Australia Angus Journal 1997
a key difference and sharing it. Marketing has indeed shifted from a selling to a sharing strategy, with this only set to continue with the greater pressure on companies for complete transparency. This change in dynamic has shifted the way sales are driven as well, with 70% of the consumer purchase journey being completed before they reach out to a sales representative or company. This being led by the ability for a consumer to research, price match, review and assess company core values within seconds on their smartphone. “When consumers get used to transparency, they’re also more interested in the quality of what you sell, and are more likely to willingly pay extra. And once people start moving in that direction, the cost of being an unethical provider gets so high that you either change your ways or fade away.” — Seth Godin A key example of this is how people are purchasing beef these days. As Adrian Richardson said at the 2019 Angus National Conference; ‘People want quality, the punters want something different and special and they are prepared to pay.’ In reference to the type of meat customers wanted, he has seen a huge uptake in the need for the story behind the plate. People want to know exactly what their dinner has been fed, where it has been raised, when it was slaughtered, and they are more than willing to pay a premium for that level of transparency. PAge 48
Angus Bulletin — spring 2019
Australia Angus Journal 1999
Big Data, Big opportunity
With the internet and increased use of Big Data marketers are now able to access information about their consumers habits and obtain essential analytics from them in a way like never before. We are now able to personalise and automate services to market to the most basic of human instincts – the need for inclusivity. So what is Big Data? Big data isn’t just a collection of data itself; it is the capabilities and challenges associated with the storing and analysing of data in order to create more relevant and accurate decisions. So why does it matter? Big data delivers the potential for better marketing results. It enables you to search for connections with a consumer instead of looking at past sales, transaction data and previous trends in order to anticipate a consumer’s habits. It allows the user to gain insights that can alter their actions and decisions. We use it to track customer retention, engagement and loyalty as well as understanding how to optimise future performance. We can analyse financial, customer and operational information with it and more.
"
While big data can be used to create a unique experience for individuals, user-generated content empowers customers.
"
marketing
Australia Angus Journal 2000
This is where Big Data and User-Generated content come together in a dynamic marketing duo.
User-Generated content
When we break it down, humans want to interact with other humans. If you have noticed a subtle change over the last few years where large companies have shifted their advertising and marketing efforts to seem more ‘everyman’ and relatable – well, you aren’t wrong. Consumers have been swaying towards authenticity rather than overly branded content for some time now. User-generated content is essentially created by the customer. For example, an Angus stud using images of Angus beef on their Instagram and advertising it from the perspective of being a premium beef product is user-generated content to support the Angus Societies overall marketing campaign for the #AngusPremium. As it is not content created by the society itself it is seen as authentic and transparent but it also aligns with core campaign values and promotion, thus creating a wholesome, unbranded but on-point ‘advertisment’.
Social Media
Blogs in the early 2000’s were essentially the start of what we now know as social media. Companies became aware of the potential of content marketing, replacing the conventional sales pitch and techniques. This allowed a product to be slipped in seamlessly to articles and posts, featuring just enough
Australia Angus Journal 2001
to spark an interest and prompt further investigation but not obvious enough it would prompt the potential negative reaction to a sales pitch. When MySpace, Facebook and LinkedIn were introduced it allowed marketers to capitalise on the social nature of the websites and present a positive profile to potential customers. Social media took off in the marketing world for a variety of reasons, one of the major ones originally being the cost cutting potential. Nowadays it is used for research, e-commerce, customer retention and research, branding and networking. It has also become a tool for PR, essentially acting as a news outlet for a company. As you can see technology is a major player in how we communicate. People have marketed themselves for centuries, a key example is in the streets of Pompeii and the carvings outside shops in the sidewalk explain a stores purpose. The only difference between then and now is we don’t need a physical shop front to sell our wares from and our customers need never meet us. If the past thirty years are anything to go off, we are set to continue a fast paced evolution in the way we market ourselves and our products, so it is more important than ever to embrace that changes we are presented.
To gain access to more marketing resources visit: www.angusaustralia.com.au
Angus Bulletin — spring 2019
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angus youth
Count down to Roundup 2020 is on Candice Liddle, Events and Youth Development Officer
The Angus Youth Roundup is just around the corner with the event to take place 16-19 January 2020 in Toowoomba Queensland. The 2020 Roundup Coordinator Steph Frankham said that the committee has been blown away by the support the Angus Australia Members and the greater business communities have given to Roundup especially in such dry environmental conditions affecting so much of Queensland and New South Wales. The committee has been working hard to put together another great program that has a few new additions to the 4 day event. New additions to the Roundup program include meat judging, commercial cattle assessment and a fitting clinic and competition ‘I am excited for the program that the committee has put together for the 2020 event,’ Miss Frankham said. ‘NH Foods Oakey plant have thrown full support behind the Roundup program and will be allowing the older age groups access to the plant for a tour and to learn the ins and outs of meat judging’ Miss Frankham added. Adults will not be forgotten this year with the parents bus trip returning to the program after a successful trip last year. The Roundup will have great line-up of professionals that will share their knowledge and expertise to the competitors on the educational day. Entries are now open and will close on the 30th of October 2019, so make sure you have a look at the Angus Australia website to keep up to date with all things Roundup.
PAge 50
Angus Bulletin — spring 2019
Sponsorship Opportunities
A quality event such as this is dependent on the generous support of numerous partners. Sponsorship opportunities are filling up fast so if you would like to show your support for the Roundup program please contact Carol Grylls 0418 127 986 Email ejangus@ bigpond.com
Ballot Cattle Wanted
As part of providing all participants with the opportunity to have an animal at Roundup, we rely on our highly valued Angus Breeders to supply ballot animals to the Roundup event for children who may not have the connections or opportunity to bring their own animal. If you are interested in providing a youth member attending Roundup with an animal to prepare and show, please contact Ben Emery: Ballott Cattle & Program Coordinator Ben Emery: 0439 513 012 | benemery1@hotmail.com
For More Information Roundup Coordinator Steph Frankham: 0438 195 002 | steph.frankham@gmail.com Angus Youth Coordinator Candice Liddle: 0437 873 220 | youth@angusaustralia.com.au
4
1
Acknowledgement during Judging
Dinner Tickets
Satchel Items
Social Media Coverage
Class & Award Presentations
Logo Shirt Front
Logo on Shirt/ Hat/ Water Bottles
Signage
Class Naming Rights
Trade Display
Advertorial Pre & Post Show
Speaking Opportunity
1
2
Logo Shirt Back
1
2
Dinner Speech
Listed Shirt Back
1/2 page
Catalogue Logo Page
1/2 page
Prominent Full Page
Filled
$3,300
DINNER PARTNER
Catalogue Advertisement
Filled
$5,500
SHIRT SPONSOR
1
$11,000
NAMING PARTNER
Partnership Positions Available
All GST Inclusive
1
1
Hat & Shirt Back
1/3 page
Filled
$1,650
HAT PARTNER
1
1
Bottle & Shirt Back
1/3 page
Filled
$1,650
WATER BOTTLE PARTNER
1
Shirt Back
1/3 page
Unlimited
$1,100
GOLD PARTNER
All Sponsors - Facebook and Twitter and Instagram Posts on Angus Youth Account
1
2
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1/2 page
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$2,200
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1
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angus youth
Angus Bulletin — spring 2019
PAge 51
angus youth
Who’s headed to the Tocal Beef Cattle Assessment Course in 2019? Cheyne Twist, Communications Officer
The prestigious Tocal Beef Cattle Assessment Course is celebrating its 40th year in 2019, with the Angus Foundation supplying scholarships for five Angus Youth members to attend. Taking place on September 30th – October 2nd 2019 and organised by the NSW Angus State Committee, the Tocal Beef Cattle Assessment Course is widely recognised as the most practical and hands on beef cattle selection course of its kind. Angus Australia has selected five young members of the beef industry for the 2019 Tocal Beef Cattle Assessment Course Scholarships, offered by the Angus Foundation.
Who they are: Tom Loane hails from Jindalee, having grown up on beef cattle properties in rural New South Wales and Tasmania. Over the course of his career he has worked on large cattle stations, research precincts, feedlots and corporate environments. In 2018 Mr Loane completed a Bachelor of Applied Science (Animal Production), and currently works as a Compliance Officer at Hancock Agriculture in Brisbane office. Mr Loane looks forward to the learnings he will take away from the course to apply into his own breeding decisions. “I would like to attend the Beef Cattle Assessment Course primarily to learn how to make informed decisions in real time based off astute observations,” said Mr Loane. “Throughout my involvement in the beef industry, I have come to realise I have a particular interest in beef cattle production, particularly in breeding and genetics and intensive grazing. This course would assist me in making better breeding choices and increase my ability to make informed decisions using both physical and genetic information.” Amber Alsford currently works in agriculture through her role as Agricultural Assistant at St Pauls College, Kempsey. Through her role she assists in managing the 260-acre school farm, which produces a variety of products and runs a 20 head Devon Stud.
Tom Loane
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Miss Alsford was a late comer into the agricultural industry, beginning her involvement studying agriculture in high school, which has spawned a career in the field since. She completed a Bachelor of Agriculture from University of New England during which she continued working in the field through working in feed lotting before moving into education. With her partner, Miss Alsford recently began her own Angus stud with an aim to focus on a sustainable system that produces a highquality product with low cost and low impact. Miss Alsford wants to attend the Beef Cattle Assessment Course for both personal and career interests. “I hope to gain professional level of assessing cattle as my current knowledge is only based off personal experiences. This includes a professional approach to judging cattle, an understanding of assessing cattle, judging for different markets including seedstock and commercial operations as well as the language used for assessment.” “Personally, the course would benefit my family business of turning over cattle, while also benefiting the expansion of my Angus stud.” Alkira Riley, Koonwarra, VIC currently works as a Trainee Stock Agent, and recently began her own Angus stud with 17 HBR cattle, utilising embryo transfer. Through her involvement in the course, Miss Riley hopes to learn as much as possible about breeding ‘the perfect beef animal genetically and phenotypically. “The area of the beef industry that interests me is breeding quality animals for the beef industry and seeing a correlation and flow on effect of quality from conception of the animal, all the way to what the consumer ends up with on their plate. I want to be able to clearly and confidently see individual flaws and ideals in an animals’ conformation.” Skye Baxter, Cranebrook, NSW, has been involved in the beef cattle industry for a number of years, through her
Amber Alsford
Alkira Riley
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schooling. Miss Baxter is about to commence a Certificate 3 in Agriculture through TAFE, whilst working on small cattle studs and a small chicken farm. Previously, Miss Baxter has gained cattle judging experience through junior judging at numerous youth and local shows, however looks forward to gaining further knowledge through the course. “I would love to attend the Beef Cattle Assessment Course to further my knowledge to not only benefit myself but to also bring knowledge back I have learnt to help the youth in the beef cattle industry in my local community,” said Miss Baxter. “One judging skill I would love to develop at the beef cattle assessment course would be gaining more terminology and insight into what the judges are looks for, as well as gaining more experience in the judging field.” Myles Wellman was brought up on a small farm in the Northern Rivers of NSW, and started his own Angus Stud, Terania Angus, in 2018. Mr Wellman is currently completing Year 10 in St Johns College, Woodlawn, where he studies Agriculture. Despite his young age, Mr Wellman has immersed himself in the industry across the supply chain, through school steer competitions, junior judging competitions, youth shows as well as through part time work in a local butcher shop and as a casual farm hand, assisting its owner with their Angus stud and commercial Wagyu cross program. “The area of the beef industry that most interests me is breeding and genetics of beef cattle. I believe it’s important for breeding stud cattle because they need to be commercially focussed and to be able to handle the conditions they are in.” “I wish to attend the Beef Cattle Assessment Course as I want to better my ability to assess beef cattle and gain different insights on how to assess them, which I believe will help me achieve my goal of one day judging at a show and also be able to have a deeper understanding when I sort through cattle whether it be for stud purposes or otherwise.”
Skye Baxter
Myles Wellman
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The countdown begins for the GenAngus Future Leaders Program in 2020 Cheyne Twist, Communications Officer
Following the success of the inaugural workshop, Angus Youth and Achmea Australia are pleased to announce that the GenAngus Feature Leaders Program will once again be hosted in 2020, taking place in Melbourne, March 18-20.
2019 GenAngus Program participants
The GenAngus program will see a selection of young beef industry members come together for a three-day intensive workshop. Following this, the participants will continue on a twelve-month leadership journey with the assistance of professionals in the industry. The GenAngus program is designed to empower young industry leaders with the business skills needed to run successful and sustainable beef businesses. The program for the 2020 workshop will cover topics including mindset, risk and liability, beef benchmarking, finance fundamental, marketing and branding, improving genetics and succession planning, with some fun team building activities thrown in. Angus Australia Youth Development Officer Candice Liddle looks forward to the 2020 workshop. “We are excited to bring together a number of highclass industry professionals to pass on their knowledge and insight to our aspiring leaders in the industry,” Mrs Liddle said. “Last year our participants really enjoyed the benefits of a small group size and the intensive sessions that were offered at the workshop. We look forward to providing this again to our next group of participants.” GenAngus would not be possible without the support of partner, farm insurer Achmea Australia. As part of the Achmea Group which was established more than 200 years ago when 39 farmers put money into a glass jar, nowadays, Achmea Australia specialises in farm insurance, ensuring clients insurance tailored to their farming purposes. To support studstock producers, Achmea has announced a 2019 special stud stock insurance rate of 8% for a 12-month cover, designed to give buyers peace of mind from the moment the hammer falls. PAge 54
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Diana Wood, Angus Australia's Marketing & Communications Manager speaking about all things branding at the 2019 GenAngus Program
Achmea Australia CEO Emma Thomas is incredibly proud to extend their support for the GenAngus Program in 2020. “Through backing the next generation of beef industry leaders, we will help to secure the future resilience of the beef industry,” Mrs Thomas said. “By sharing knowledge to help broaden participants’ skillsets, they will be better equipped to invest in themselves, their businesses, their families and ultimately the future of their agricultural communities”. The full program for GenAngus 2020 will be made available when applications open in mid-October 2019. Angus Australia members aged 18-30 are encouraged to keep an eye out for further announcements regarding GenAngus 2020 via the Angus Youth section of the Angus Australia website, or across the Angus Youth social media channels. For further information please contact the Angus Australia Youth Candice Liddle at youth@angusaustralia. com.au or on (02) 6773 4622. For further information about Achmea Australia, including their 2019 market-leading rates for Stud Stock insurance, visit www.achmea.com.au, email angus@achmea.com. au or call 1800 724 214.
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Lachlan and Rebecca are off to SMARTBEEF Cheyne Twist, Communications Officer
Lachlan Woods and Rebecca George have recently been selected by Angus Youth for the 2019 ALFA SMARTBEEF Conference Scholarships, offered by the Angus Foundation. The scholarship allows the recipients to attend the SMARTBEEF Conference, taking place in Dalby, QLD October 2-4, 2019. The aim of the SMARTBEEF Scholarship is to give the recipients an opportunity to increase their knowledge of the Australian feedlotting industry and the beef industry as a whole, whilst networking with industry professionals. Furthermore, the conference will allow for the recipients to develop their personal skills. Both Mr Woods and Miss George will take part in the twoday conference, hosted by the Australian Lot Feeders Association, designed to showcase the supply chain and sustainable regional communities. The event will see a number of guest speakers from across the supply chain deliver interesting and informative presentations of both technologies and on farm practices.
About them:
Lachlan Woods, Estella, NSW, currently studies Veterinary Science at Charles Sturt University. With a background in farming, Mr Woods’ family own and operate an Angus cow herd and Black Suffolk ewe flock near Bylong, NSW, with Mr Woods assisting his father with the management of the commercial breeding herd. The operation aims to utilise Angus genetics and improved pasture management to drive beef yield per hectare. Mr Woods has also previously worked on remote cattle stations in the northern pastoral sector in Queensland and the Northern Territory. Through his university, Mr Woods has been involved in the Australian Intercollegiate Meat Judging Competition and was selected to represent in the Australian National Meats Team in 2018. Mr Woods looks forward to the conference, and how this will benefit his passion for a career as a rural veterinarian, having a particular interest in extensive and intensive ruminant production, genetics and meat science. “I aim to have a career involved in beef cattle production consultancy and have a personal interest in Angus cattle. I believe that a chance to make further industry connection is a vital step in attaining this desired career,” Mr Woods said. “Attending this conference will have significant benefits in improving my understanding of feedlot operations and allow me to network with feedlot industry veterinarians and professionals, which will have the significant capacity to develop my knowledge in ruminant health and nutrition and critically benefit my veterinary career.”
Keep up to date with Angus Youth Scholarships and events online at: www.angusaustralia.com.au
Lachlan Woods
Rebecca George
Rebecca George hails from Nevertire, NSW, and currently studies a Bachelor of Agriculture/Bachelor of Business majoring in International Business at the University of New England. Miss George has been involved in the beef cattle industry since childhood, competing in youth cattle shows and junior judging competitions. She has also worked internationally for agricultural contractors, as well as domestically in positions as farm hands on her family farm and on an Angus stud. Through her passion for developing youth in agriculture, Miss George was cattle team captain and agricultural prefect during her time in high school, mentoring younger students and taking on reasonability’s on the school farm. Since this, Miss George has also been involved in committees for shows and youth shows, and is heavily involved in her family’s commercial Angus herd. Miss George looks forward to the knowledge building opportunities the conference supplies. “I believe that feedlotting cattle is essential to maintaining and improving our export market of Australian beef. By attending the SMARTBEEF Conference I hope to gain an insight into the up and coming technology, management practices and sustainability options in feedlotting industry,” said Miss George. “This scholarship would provide me with the opportunity to expand my network, gain new insights and skills in the industry and to represent the Angus breed.” “I hope to be able to take the knowledge, skills and contacts I could gain from the conference with me into my future in agriculture.” Each recipient will also deliver a full report regarding their time at the conference and their take home in terms of what they have learnt over the course of the two days, which will be made available on the Angus Australia website and in the Summer Bulletin. Angus Bulletin — spring 2019
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Where are they now? Cheyne Twist, Communications Officer
Featured in this edition of “Where are they Now" are Laura Grubb, Greg Chappell, Melissa Neal and Nick Boshammer.
Laura Grubb What is your earliest memory participating in Angus Youth activities? I was a late bloomer in the Angus world and first ventured across to the eastern states to attend the Dubbo roundup in 2013 on a travel bursary from the WA State Committee. This began a snowball effect with my involvement with Angus Youth. What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)? It is really hard to narrow down. The networks I have developed through Roundups are probably the most valuable. These people are now good friends, colleagues and mentors. Never would I have believed how much the people I met through Roundups have shaped me over the years. The beauty of Roundups is that it is accessible to everyone no matter your background or resources. In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry? There is no way I would be where I am today without the people I met and the soft skills I learnt through my time with Angus Youth. I would still have ended up in the beef industry, but I don’t think I would have progressed to where I am today without Angus Youth. My involvement with Angus Youth has opened doors that are not even available to most youth in the industry. The opportunities Angus Youth provides enable you to gain experiences that set you apart from other job candidates and provide access to a group of alumni who are prominent movers and shakers in the industry. These alumni have become respected mentors, thought leaders and valued industry colleagues. What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had? I have been fortunate enough to receive numerous scholarships with Angus Youth. Most significantly the University of Illinois Scholarship. What I most gained out of this scholarship is the development of soft skills including, adaptability, communication, problem solving and the ability to transfer knowledge. This scholarship gave me the confidence in myself that I can be thrown out of my comfort zone and still thrive. This knowledge has helped me to back myself in many other situations in life. In addition, this scholarship allowed me to travel across the US viewing beautiful cattle, large processing plants and innovative feedlots as well as soak up knowledge from a large array of people. How are you involved in the beef cattle industry now/ where are you now? I currently work for Teys Australia leading their producer engagement efforts. It is a very dynamic role that includes PAge 56
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time on farm listening to producers and designing and facilitating extension programs, engaging with industry leaders to develop proactive ways in which to take the whole supply chain to the next level and keep consumers interested in and excited about quality beef. Why would you encourage others to become involved in the Angus Youth Program? If you are looking for a platform that can help you grow and gain skills from cattle handling to running meetings or even how to engage with industry leaders and policy makers, then you can’t go past Angus Youth. Angus Youth is all that you make it and if you take every opportunity then you can progress through the program and emerge confident with a suite of soft skills that set you up for a successful career, whatever that may be. And I can guarantee you will make a lot of great new friends and mentors. So don’t hold back, jump in and join the Angus Youth community!
Greg Chappell In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry The following summary outlines my early involvement with Angus Cattle: In 1974 while I was an Agriculture Teacher at Farrer Memorial Agricultural High School Tamworth I worked with John Waugh, the Angus Society's Breed Development Officer, to establish a beef cattle herd as a teaching resource. John was able to organise the donation of seven (7) registered Angus females from a group of New England Angus Breeders (N.E.A.B) members and the loan of a registered sire. It was a mighty gesture on behalf of those breeders. The practical teaching resource these “gifts” provided was second to none, and the senior Agriculture
Shelley Piper Michigan State Scholarship 2008, Laura Grubb 2013 and Peter Parnell, CEO, Angus Australia
angus youth and Beef Cattle Husbandry students benefited immensely from the hands-on experiences. Students were able to gain experience in artificial breeding, in breeder selection using ratios they had generated themselves from having measured important traits such as growth, scrotal circumference etc. and gain experience from visiting experts whom were able to skill these students (and me) in the skills of structural soundness assessment. The Angus cattle were used by the students to hone their skills on the sorts of activities attendees of Roundups find themselves involved with today. I am indeed grateful to those members of the N.E.A.B. for their amazing support regarding the establishment of the Angus Teaching Resource at Farrer and for their passing on of their knowledge regarding the finer points of Angus structural soundness selection to me and the students of the ‘70’s. I enjoyed my time as secretary of the N.E.A.B. and felt it was the least I could do to repay such a generous hard-working group of Angus enthusiasts. The Tocal Judging School: In its early days the Tocal Judging School was a combined initiative of the N.E.A.B. And Tocal College, the experiences this “event” afforded me both as a participant and later an organising committee member were second to none - life changing in fact. I was successful in being nominated from this event to attend the judging final at the Angus National at Wodonga, and as fate would have it, I did come out on top there and so won the scholarship to the University of Illinois where I elected to study Meat Science and Animal Reproduction. What an experience and yes it was as already mentioned totally life changing. What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had? While at the University of Illinois my wife Sal and I would take weekend trips to visit with recognised show and performance recording orientated herds. As a result of these visits we did identify cattle that we believed might just be breed additive should we be able to organise semen/embryo imports upon our return to Australia. There is no doubt from our perspective at least that O’Neill’s Renovator has played a role, so too the GDAR embryos who produced Dulverton Leviathan L59 and the Summitcrest Embryos who produced Dulverton
Greg Chapell, 1984 - Image from 1996 Journal
Quantum Leap Q16 and the D. Pixie Cow Family in fulfilling our breeding objectives. Upon our return to Australia, I was able to become employed in AMLC and AUS-MEAT and later as a consultant to MRC working as a research team member on MSA. How are you involved in the beef cattle industry now/ where are you now? Sal and I own and operate the Dulverton Angus Bull Breeding Herd comprising some 400 registered cows. We sell 80-85 bulls annually at our annual on property sale, which is staged on the last Monday in July each year. In addition, we do normally sell in the order of 30 paddock bulls annually, post our sale. Our operation also comprises 450 cross bred bull breeding cows, the progeny of which are reared on the irrigation property “Marshlands” located on the Barambah Creek north of Kingaroy. Just this year we have ‘joint ventured’ this operation with our nephew Sam Redden, himself a graduate of the Angus Youth Program. These cross bred bulls are developed as Taurus adaptors having a focus on survival in Central Qld (ticks, Buffalo Fly, heat/humidity) and eating quality. The Dulverton Angus herd is located on the property Shannon Vale Station some 12.5 km east of Glen Innes on the Mann River. Why would you encourage others to become involved in the Angus Youth Program? I would definitely encourage youngsters from any walk of life with an interest in animals and specifically beef production to become involved in Angus Youth. The opportunities these programmes afford young enthusiasts today are limitless, I am absolutely sure I wouldn’t be sitting here typing these notes had it not been for the experience I gained through my involvement albeit close to 40 years ago. Group experiences such as those afforded by Angus Youth today are great in terms of fostering relationships with people from “all over”. Don’t ever forget “people make the world go around” and so by inference the more people you can actually meet particularly in group environments, the more opportunities will avail themselves for you. Group therapy is also a great “thing” and should never be overlooked particularly in times of added stress/ pressure such as these being imposed by this horrendous extended dry. Remember, ‘’There is no other reason to produce beef than to satisfy the eating quality expectations of the beef consumer each and every time they partake, price competitively.” Angus and by inference Angus Youth of today has a huge role to play in focusing on the above-mentioned statement to ensure the future of the beef industry. It is worth noting that when we returned from the University of Illinois experience in 1983 Australians were consuming in the order of 52kg of beef per head of population and about 9 kg of pork. In 2018 the beef consumption had declined to 24.5kg and the pig meat Angus Bulletin — spring 2019
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angus youth consumption had escalated to 27kg. Should this decline in beef consumption continue at the rate identified above then by the time you guys are Sal’s and my age there won’t be any beef being consumed in Australia. Let’s get to work and focus on the traits in beef that matter-: 1. Maternal Longevity 2. Feed Efficiency 3. Eating quality price competitively- Is that MSA Index? Notwithstanding saleable yield I guess it is. Whatever there is lots of biology that is yet not fully understood prior to the implementation of measures for these traits. Plenty to do Eh? I believe the "Older Youth" have a role to play, particularly in working on the current pressing agenda of assisting this major industry threatening issue of declining beef consumption. Get in, give it a whirl and enjoy!
Melissa Neal What is your earliest memory participating in Angus Youth activities? My first Roundup was at Hamilton VIC in 2001, after I became interested in agriculture through the farm at my high school. What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)? • Roundup, especially being on committee for about 10 years. • Angus Youth Ambassador, great opportunities and networks through the leadership clinic. • Michigan State University Scholarship, incredible learning opportunity and life experiences. In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry? My involvement in Angus Youth provided a huge boost for my career, especially in the early days where I had valuable learning and practice of new skills in Angus Youth at an earlier stage than I would have experienced in the workforce. What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had? My strong interest in training and development stemmed from my Roundup days of youth leadership, honing shills in organisation, managing people, communication, public speaking, problem solving, budgeting and so much more. How are you involved in the beef cattle industry now/ where are you now? I’ve had a wonderful career in agriculture. Starting as a Cadet at DPI Victoria (Department of Primary Industries), I spent over 13 years delivering educational activities to producers and supply chains in the southern beef and PAge 58
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Melissa Neal, the 2006 winner of the Semex Phoenix Genetics Michigan State University Scholarship, with Jason Schulz, the 2006 University of Illinois Scholarship winner at the 2006 Nat
sheep industries in roles such as Livestock Extension and Red Meat Value Chain Development. I also led state and national development projects to improve productivity, profitability and quality for the red meat industry and consumers. Since then I’ve worked in a range of organisations across Victoria, NSW and ACT in rural leadership training, quality assurance, supply chain management, agribusiness consulting, agricultural research, development and adoption. Currently I’m in a dream job as Industry Leadership Manager at Sheep Producers Australia where I help develop future leaders for the sheep industry. I’m inspired to influence and empower rural and regional leaders, through challenging people to grow and develop themselves, their business and their community. Whether beef or sheep, we’re all in it together. I am still actively involved in a range of Agricultural Shows, in particular I have thoroughly enjoyed a decade of coordinating the Beef Carcase Competition at Royal Melbourne Show. Why would you encourage others to become involved in the Angus Youth Program? Angus Youth provides brilliant learning and development opportunities for many young people in agriculture. The skills and networks I’ve developed through Angus Youth have been extremely valuable throughout my career. Many people think volunteering in organisations like Angus Youth is all about giving back. Passing on opportunities for younger people is a big driver for me, but you will be surprised at how much you gain from these experiences too. I can’t recommend involvement in Angus Youth or other voluntary organisations highly enough. Thank you so much to Angus Youth, Angus Australia and so many generous supporters who continue to make these valuable programs possible.
Nick Boshammer What is your earliest memory participating in Angus Youth activities? My earliest memories stretch back to Queensland junior Angus shows. Being of "low weaning weight" myself I’d have a battle with lead cattle when they took off, so rather than let go of the rope I had a determined attitude of not giving up and would clench onto the lead rope as tight as I could, only to see that it was a belly skiing spectacle for the crowd and a laundry nightmare for my mother.
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Justin, Belinda, Nick and Alison Boshammer at the 1999 Angus Youth Roundup at Wodonga
What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)? As I look back it was certainly the above scenario learning not to give up even if you’re being dragged through a pile, you’ve given it a crack and can be assured you’ve made some positive friendships along the way. Those friendships might be ones that grab onto the rope with you next time and could just be the helping hands you need. In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry? To date the number one greatest lifetime opportunity I have had is hands down the Semex K-State University Scholarship. The positive influence through mentorship from some genuinely inspiring people enabled a great avenue for learnings and soundboards. The full attention that was spared to not only answer my questions but then to also direct me to a best path avenue, sure has provided me with some very solid foundations to build from. What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had? The key learning I'm continually reminded of through each experience - you’re always learning. Our industry and breed society is so very fortunate to have the great people it has that are so open to share their stories and operations that all offer the different perspectives and the learning experiences they have endured. With such a great openness about what they’re trying to do it surely does give a great insight into different practices that may or may not suit future experiences.
Laura Grubb at the 2017 ARCBA Young Leaders Program
Greg Chappell, with Jack Laurie at Beef Australia 2018
Melissa Neal with Noelene King at the 2014 Royal Melbourne Show Interbreed
How are you involved in the beef cattle industry now/ where are you now? My involvement in the beef industry continues to grow with a determination to improve beef produced in Australia. Currently I'm running a pure-bred Angus stud and commercial cattle herd that forms from the commercial operation and how can that be maximised from stud breeding decisions. In 2019 I will be launching my brand ‘NBGenetics’ which is a holistic approach to improve beef production. Stay tuned! Why would you encourage others to become involved in the Angus Youth Program? It is a fast track into the world's largest encyclopaedia “the people” and their willingness to share stories and information can help in all facets of becoming involved in any shape or form of the industry or outside life.
Nick Boshammer, 2014
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from the vault
Australia Angus Journal 1996
The Angus Bulletin 2012
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Australian Angus Journal 2000
The Angus Bulletin 2016
Elanco National Grain Fed Beef Competition awards presentation, Dunkeld Vic. Angus Australian Journal 2001.
Angus Australian Journal 2000
(Phil & Gwen Collins Life Member Presentation) 2000 Angus Australia Annual General Meeting in Wodonga Vic. Angus Australian Journal 2001 July 1988 Board Meeting. Angus Australian Journal 1998
out & about 1995 – 2019
1996 Angus Youth Development Committee. Angus Australian Journal 1997 Bevan Purvis, Colin Rex, Matthew Cowley & Ron Cowley at a Beef Information Field Day on the 14th of October 1994, Lyndhurst SA, at the beginning of the Strezlecki Track. Australian Angus Journal 1995.
Brad Gilmour & Bill Cornell at the 2016 Angus National Conference in Albury NSW
Angus Bulletin — spring 2019 PAge Feedlot 61 Inspecting steers in the Angus Elite Progeny Test Program at Tullimba in 2006. Angus Australia Journal 2007
Angus through the Ages Part 4: 1995-2019 Cheyne Twist, Communications Officer
The final quarter of the history of Angus Australia has brought forth some important additions to the society, which assisted in establishing it to what it is today, as Angus Australia has greatly increased its involvement in recent years in research and development (R&D) activities. The increased involvement in R&D represents a large transition from traditional breed society activities, and is consistent with Angus Australia’s vision of being a member-based, not-for-profit, innovation company servicing seedstock and commercial producers of Angus and Angus-influenced cattle. The presidents during this time have been R Keith McFarlane (1994-1996), Graham White (1996-1998), John Cochrane (1998-2000), Peter Grieve (2000-2002, 2006-2007), Derek Lotz (2002-2004), Dennis Ginn (2004-2006), John Young (2007-2009), Brian O’Sullivan (2009-2011), Mark Gubbins (2011-2015), Mike Gadd (2013-2015), Hugh M Munro (2015-2016), Libby Creek (2016-2018) and Brad Gilmour (present).
Advancements in technology continue
The last 25 years have seen some major achievements in the space of research and development made for the benefit of Angus producers. The preliminary findings of the Trangie Efficiency Project, a major initiative by the Trangie Agricultural Research Centre (commenced in 1992) were announced in 1995. The aim of the project investigated Net Feed Conversion Efficiency in beef cattle. The project was launched following the findings made in previous Trangie research projects, which found the demonstration of large differences in the efficiency of feed conversion of individual cows and calves with similar liveweight and growth rate potential. Findings from testing showed the number of progeny, average growth weight, 400 day weight, actual feed intake and net feed intake of 15 Angus sire progeny groups. The first trial of EBVs for feed efficiency were published by BREEDPLAN in early 2002. By 2006, 25,000 Angus animals had reportable net feed intake (NFI) EBVs (Estimated Breeding Values), with the NFI EBVs appearing for the first time on the Angus Group BREEDPLAN analysis in June 2006.
a selection index calculated, ranking the bulls for their balance of traits impacting commercial profitability. The scheme saws 100 candidate bulls selected annually, structurally assessed with the best 20 targeted for the scheme. Gene markers for carcase and meat quality were introduced by CSIRO at the BEEFEX Conference in 1996. This was first development in the form of DNA, with the influence of environment, and how it could determine the way in which an animal grows, develops and reproduces, through the identification of different forms of genes. The introduction of gene markers saw the ability to record difficult and costly to measure traits, such as tenderness, marbling and carcase yield, some of the most important traits for the end product of the animal. Additionally, at this time gene markers were developed for various genetics conditions and diseases, in order to identify these in carriers. The Angus Commercial Register (ACR) was established with the means to encourage the use of performance recorded stock in commercial herds. The ACR saw commercial producers individually identify all parents and progeny (heifers and steers) in their herds, for the purpose to feed information back into BREEDPLAN resulting in females having performance predictions to assist in culling decisions. Steers pedigree and EBVs were then passed from producer to feedlot to identify those with the desired carcase and marbling scores. Meat and Livestock Australia (MLA) introduced the Meat Standards Australia (MSA) grading systems scheme in 1998. This system was introduced after the variable eating quality of meat was a leading contributing factor to declining beef consumption in the country. The MSA introduced a system that calculated and differenced meat on three levels of eating quality. This system allowed for the heightened quality Angus product, beginning with the producers, through to the supply chain to the
1995 saw the first Trans-Tasman BREEDPLAN link, resulting in the much wider Angus GROUP BREEDPLAN, which introduced the largest group of performance records of any breed in Australia at the time. By the end of the decade, Angus producers also had access to the American Angus Association database through GROUP BREEDPLAN. 1996 saw the development of the Young Bull Proving Scheme, used to identify the optimal genetics to balance profits for paddock performance and any given market. The scheme utilised the BREEDOBJECT system, a system developed by Animal Genetics and Breeding Unit (AGBU). The scheme saw all performance traits given a dollar value and the young performance recorded bulls have PAge 62
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Jason Archer from Trangie Research Station with Warren Nancarrow from New England Artificial Breeders planning AI program for Angus Bull Progeny Test, Australian Angus Journal 2002
consumer. The model was further expanded in 2005, with the MSA index introduced as a standard national measure of the predicted eating quality of a carcase. 1998 saw the launch of the Angus Australia website, developed by Project Officer Erica Halliday (nee Steel). In 1999 the website incorporated a member search facility, which was followed by the development of animal pedigree and EBV lookup facility. Rounding out the decade figures supported the further expansion of Angus into commercial herds around the country, with 1999, with a further jump to over 10% in the new millennium. Furthermore, 16% of bulls in the national herd were recorded as Angus, indicating that Angus was being utilised in crossbreeding programs. The society launched the Commercial Angus Tagging System in 2000 with the purpose to clearly identify Angus cattle bred from Angus Registered Sires. The initiative successfully affected the marketing of Angus cattle, as the tags assisted feedlot purchasers in selecting cattle that were Angus assured. 2002 saw the change from blood typing to DNA testing for parent verification. The GeneSTAR Marbling Test technology was developed in and released in 2000, allowing Angus breeders access to the first commercial DNA diagnostic test for marbling. The test allowed breeders to test for the trait, and therefore could incorporate its findings into their breeding objectives. 2001 saw EBVs utilised in the judging at the Royal Shows, with Melbourne and Sydney adopting to allow judges to be supplied with the EBVs of an animal, to maintain the relevance of the show to modern day agriculture. 2001 also introduced the Angus Progeny Test Program, a joint venture between MLA and NSW Department of Agriculture, which was adapted to identify and prove out Australian bred Angus sires for use domestically and internationally.
2003 drop progeny test calves at Trangie. Image: Angus Australia Journal 2004
The program invited Angus breeders to nominate bulls for research purposes at Trangie Agricultural Research and Advisory Station. 13 sires were selected in the first test round of the program, with the full calf performance records, feed efficiency and full carcase records collected through the program. Female calves were retained and joined for reproductive and maternal information and structural assessment records. Performance records generated by the program were submitted into Angus Group BREEDPLAN. The program was completed in 2006. Angus Australia also launched the Angus Total Genetic Resource Management (TGRM) technology, which allowed breeders to make accurate mating decisions minimising in-breeding effects for seedstock producers. The society first started work with structural assessment traits, and following on, the development of EBVs for structure in 2002. While structural scores had been a tool in the industry for some time, it was in 2002 that a number of people received accreditation as scorers and therefore were accredited to submit data into ABRI, thus affecting the BREEDPLAN data. The first set of structural scores submitted to BREEDPLAN were those from cows involved in the Angus Progeny Test Program. The Angus 2014 BREEDPLAN evaluation saw updated Trial Structural Soundness EBVs for individual animals made available for view, on the Angus BREEDPLAN evaluation, with five traits available, being Front Feet Angle, Front Feet Claw Set, Rear Feet Angle, Rear Led Hind View and Rear Leg Side View. In 2003 regulations were introduced that called on DNA requirements on Herd Book Registered (HBR) animals. These regulations were the first of their kind for the society and were introduced to assist in enhancing the Australian Angus national herd in terms of pedigree and performance and to assist producers in selling cattle domestically and internationally. By 2019, a cumulative total of over 50,000 animals had been DNA tested to obtain genomic profiles on Angus animals. The Young Sire Program was put forth to breeders in 2003 at the Advanced Genetic Think Tank Symposium. The concept of the program would involve the selection of the highest performing young Angus bulls using Index values and BREEDPLAN EBVs. These bulls would then be structurally assessed. The goals of the program were for the test herds using the semen of these sires to provide test herd data back into Angus Group BREEDPLAN. The program looked to 1. Provide an environment that encourages the use of high-performance young Angus bulls 2. Double the rate of genetic gain in the Australian Angus gene pool and 3. Provide proven high accuracy elite Australian Angus sires for the domestic and international markets. Angus Bulletin — spring 2019
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In the programs first year in 2005, 1500 females were joined to young bulls in the program. By 2005, every 1,000th calf registered was being DNA parentage verified by the society. It was announced in 2013 that the society was in the position to fully report all parent verification results available to producers. By 2017 over 22% of the all registered calves born in that year were either sire verified, or fully parent verified, coming a long way from its original utilisation of the genetic testing by the society and Angus producers. In the period of January-June 2019, there had been 15,240 parent verification genetic test requests. In late 2011 the Board of Directors made the decision that Angus Australia would migrate from microsatellites to SNPs (Single Nucleotide Polymorphisms) for DNA testing and parent verification. The Angus App was launched in 2013 to allow for easy access for members remotely. The app was revised again in 2017 to include software developments made by the society. New selection indexes for the Angus Breeding Index, Domestic Index, Heavy Grain Index and Heavy Grass Index were made available within Angus BREEDPLAN in December 2014. EBVs for Net Feed Intake – Post Weaning and Net Feed Intake – Feedlot were introduced for Angus calves in 2012 to find efficiency differences associated with a post weaning feeding regime and feedlot feeding regime. In the same year Trial Docility EBVs were recorded for Angus calves to give a percentage difference in progeny scored with acceptable temperament. 2013 saw the trial complete and Docility EBVs become permanent EBVs. 2014 saw the Regional Forums begin, which focused on the technical elements of Angus Australia for the Angus Australia members. The forums were conducted throughout Australia in order to provide maximum opportunity for Angus producers to attend and were introduced with the objective to continue for ten years to ‘set the direction of the Angus breed’. 2017 saw the roll out of the Angus.Tech software development, with the launch of Angus Database Search, AngusSELECT, MemberSELECT, SaleSELECT, SemenSELECT, HeiferSELECT and ExportSELECT. The ‘Single Step’ analytical model was also introduced in 2017, simultaneously utilising genomic, pedigree and
Angus in Central Queensland
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performance information to generate the best possible prediction of an animals breeding value. The Spring Bull Night was introduced in 2018, which saw a number of organisations offering Angus semen catalogues present their Spring AI sires via livestreaming channels, allowing for producers to have insight into these offerings from the comfort of their own homes. The Angus Parentage Assurance Program was developed in 2018 to highlight those semen or sale catalogues listed through Angus Australia where the producer has invested in parent verification, therefore improving the integrity of the pedigree, genetic condition and Angus BREEDPLAN EBVs.
Continued growth
The development of the Angus breed over the last quarter century is a testimony to Angus producers around the country. In 1989, 9227 Angus calves were registered with Angus Australia. In 2018 alone, 77,584 calves were registered with the society, with an ‘Active’ enrolled female herd of 125,338. While Angus BREEDPLAN calculates EBVs for 25 traits, research continues in order to improve the scope of existing EBVs, as well as developing a wider number of EBVs across a number of traits.
Angus in the north:
The last 25 years has seen push from the society for the utilisation of Angus animals in the northern areas of Australia. Focusing on the benefits Angus cattle provide when integrated into cross breeding programs, the northern development work completed by those involved over the last 25 years has positively influenced the use of Angus genetics in the northern most areas of Australia, particularly with an increase in Angus bulls purchased in these areas.
The Angus Sire Benchmarking Program
The Angus Sire Benchmarking Program (ASBP) was launched in 2009. A major research initiative, the ASBP started with 906 Angus calves from 35 Angus sires, bred in 2010. Co-funded by Meat & Livestock Australia, the program was developed with the following objectives:
ASBP focusing on eating quality measurement
The ASBP program
1. Generate progeny test data on modern Angus bulls, particularly for hard to measure traits such as feed efficiency, abattoir carcase measurement, meat quality attributes & female reproduction. 2. Generate data for the validation & refinement of Angus BREEDPLAN. 3. Build a comprehensive phenotype and genotype database on Australian Angus for genomic technology validation, research and development. In 2019 the program had 8,500 calves from 299 sires, with a recent extension to continue the program to include Cohort 9 (2019 born calves), Cohort 10 (2020 born calves) and Cohort 11 (2021 born calves), which will bring the number in the reference population to 12,000 Angus animals from 400 sires. 2019 saw the development of the ImmuneDEX breeding value, a world first for the beef industry through research developed through the ASBP, a major achievement for the program. Over the course of a number of years, Angus Australia and CSIRO have worked in collaboration to immune competence test calves from the Angus Sire Benchmarking Program (ASBP), with the research cofunded by the Australian Lot Feeders Association via Meat and Livestock Australia. To develop the ImmuneDEX breeding value, immune competence phenotypes were collected on approximately 3000 Angus steers and heifers at weaning and analysed. This information combined with genotypes (DNA Profiles) was analysed to determine genetic parameter estimates (heritability and correlations) and to produce Research Breeding Values for immune competence. The research coming out of the ASBP continues to improve the genetic description of traits including eating quality (e.g. marble score, ossification), meat quality (e.g. marbling fineness, fatty acid composition, mineral content), adaptability to northern Australian production systems (e.g. coat score, adaptation), cow maintenance efficiency (e.g. mature condition score, mature height) and female reproduction.
specifically developed to be marketed to the selective B3 segment of the Japanese market. It was envisioned that the AMG Gold beef would meet the strong consumer demand in this overseas market, increasing the demand of Angus x Murray Grey meat. At the time of its production, the society saw the benefit of the AMG brand that through providing Angus beef directly to the consumer, precise end market acceptance information can be fed back into the development systems made available through the society such as the Young Bull Proving Scheme, which also assisted producers to optimise genetics to increase the acceptance of Angus products into the market. 1996 saw the establishment of the Certified Australian Angus Beef (CAAB) brand. The brand was commenced as a trial of 12 steers, supplied by Dennis Ginn of the since dispersed ‘Yancowinna Angus’, and was developed over time to a influential brand within the Australian beef industry. CAAB was the first branded Angus beef in Australia and provided a mechanism to assure the beef supply chain that beef sold as Angus was in fact 100% high quality Angus. The brand was developed under the guidance of the inaugural Chairman Michael Pointer. Following his involvement within the trial program, Mr Ginn become the first designated supplier of CAAB meat, with a focus on the balance between carcase, maternal and fertility traits. While the CAAB brand was concluded in 2017 due to the realigned focus of the Society to move from being a brand owner to a quality assurance verifier of proprietary Angus brands from various processors, CAAB significantly assisted in the rise and dominance of Angus beef in Australia and internationally. “The CAAB brand has left an important legacy for the Australian industry and provided the blue-print and inspiration for the development of numerous proprietary Angus brands in the beef supply chain”, said Angus Australia CEO Dr Peter Parnell.
The rise of branded Angus beef
2018 saw the launch of the Angus Brand Verification program, an independent verification program, designed by Angus Australia to provide validity to ‘Angus’ claims for those beef brands included in this program.
In the 90s the Angus Society, in conjunction with the Murray Grey Society launched AMG Gold, a certified Angus and Murray Grey Beef Brand. AMG Gold was
celebrated 10 years in 2019
Angus Brand Verification:
CAABs Chairman Michael Pointer with CAAB meat in Coles Supermarket, Angus Australian Journal 2004
The Angus Brand Verification program ensures your Angus beef is in fact, Angus
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These brands owners work closely with Angus Australia, as the representative of all Australian Angus producers, to ensure integrity and truth in labelling and confidence for the consumers that their brand is verifiably ‘Angus’. In 2019 Angus Australia hosted the inaugural Verified Black Angus Beef BBQ Competition, which saw nine of the best pit masters and crews from around Australia with more than 180 delegates in attendance BBQ meat sourced from the Verified Black Angus Beef brands part of the Angus Brand Verification program.
World Angus Forum 1997
1997 saw the return of the World Angus Forum to Australian shores. The focus for the technical sessions was on the latest developments at the time in genetic improvement through performance and progeny testing, the production and marketing of branded products, the power of strategic alliances, cross breeding for profitability, the identification and selection of carcase traits, international genetic evaluation, marketing and merchandising seed stock and optimising management and nutrition to ensure profitability. Tours were also included prior to and post the forum, as well as a youth incentive for people 25 and under.
Export
The last 25 years has seen the explosion of export for Angus animal internationally. In the 90s and early 2000’s, Japanese trade was a large factor for Angus producers. Highlighted as the most quality conscious market for producers, Angus was popular during this time for their fine fleck marbling, and quality meat texture. The Angus branded beef was targeted to the elusive Japanese market, with both AMG Gold and CAAB appearing in the Japanese market during this time. CAAB also was exported to Hong Kong, South Korea and Dubai, Canada and the United States. With the fall of the Asian economy in 1997-1998, Angus rebounded quite significantly after this time domestically, increasing their numbers in the national herd. The market for meat in Japan was affected in 2002 with the discovery of BSE, subquesntly reducing demand for meat in the country. However due to the decrease of export to Japan, Australian beef saw an increase for other countries, including Korea, the USA and Canada. 2002 saw the launch of the Angus Australia export marketing program. Following this the China Export Marketing Plan was developed, which saw export marketing to China 2004 with the following aims: 1. Developing export sales of Australian Angus livestock and genetics to over $9 million in the following four years 2. Developing and protecting Australia’s reputation as the world’s leading beef genetics supplier 3. Helping create Australia’s reputation as the world’s leading supplier of integrated beef supply chain technology.
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Angus Australia CEO Graham Truscott discussing export with members of the Chinese Government Delegation in September 2007. Angus Australian Bulletin 2008
The society began development of the Australian Angus Export Program in 2003. After three years of marketing Angus Australia came to an agreement with the Chinese Ministry of Agriculture regarding proposed Export Standards, meaning Angus Australia was in charge of the quality of the Angus cattle exported to Australia. Exports began to China in autumn 2007. In 2006 2,553 Angus steers were sent from Australia to Korea. In 2006 Millah Murrah Angus sent three bulls to Argentina. Following these 38 embryos collected from Millah Murrah were sent to Argentina. By 2010, Australia was the second largest exporter of registered Angus in the world. In 2010 4,359 head of Angus Australia Quality Assured cattle were exported from Australia to overseas countries. Over 22,000 Angus cattle were exported to Russia, Kazakhstan, Turkey and China in 2011, a 332% increase on the previous year on Angus exports. After the successful import of over 10,000 Angus heifers to Kazakhstan between 2012-2014, it was announced in December 2018 that the Kazakhstan government and beef industry would reopen export of Angus breeder cattle 2019. 2016 saw Angus Australia commence with direct pedigree certification of Angus breeding stock as a service for the Australian export sector, historically previously working with third part organisations to produce certificates. Currently, the Angus Australia Export Certification program features 3 export categories being Category 1- Register Purebred Stud Breeding cattle, Category 2 – Registered Purebred Breeding Cattle and Category 3 – Unregistered Purebred Breeding Cattle. 2018 had a total of 48,717 export certificates issued through the Angus Australia Export Certification program, with a total of over 250,000 Angus breeder animal certificates issued to China, Russia and Kazakhstan between 2008 and 2018.
Angus Youth continues to grow
The last quarter century saw significant growth in the reach of the Angus Youth program, domestically and internationally.
Mike Traynor, Elders, David Slatter, winner of the 1998 Michigan State University Scholarship, Alex Koch, winner of the 1998 Trans Tasman Exchange & Graham Truscott, General Manager of the Angus Society of Australia. Angus Australian Journal 1999
The Angus Youth Management Committee and the Angus Youth Ambassador program came to fruition in the mid-90s, with the program continuing into the 2000s. The program was developed to form leadership roles within the Angus Youth program. Many alumni from the ambassador program have prospered in careers within the beef and wider agricultural industry. A number of scholarships, awards and bursaries were made available to Angus Youth members, in addition to the pre-existing Michigan State University and University of Illinois Scholarships. Over the course of the 25 years the Trans-Tasman Exchange, Kansas State University Scholarship (replacing the Michigan State Scholarship in 2013), Tocal Beef Assessment Course Scholarships, Study Scholarships, LIVEX, LIVEXchange and ALFA SMARTBEEF, The Stewart Award and BEEFEX scholarships have all been awarded
annually by the Angus Foundation. Furthermore, the Beef Australia and the Angus National Conference Scholarships are awarded intermittently as the events take place. In 2006 and 2007 scholarships were also awarded for recipients to travel to the United Kingdom and Brazil respectively. In a first for the youth program, the inaugural GenAngus Future Leaders Program was hosted in February 2019 in conjunction with Achmea Australia, which saw 11 young beef industry enthusiasts take part in a three-day intensive workshop, and then continue on a 12-month leadership journey. The participants were audience to presentations from industry experts regarding how to build their beef business, designed to challenge their business perceptions and inspire them to put into practice the outcomes from the event. The Angus Youth classic, the National Roundup, also has continued over the quarter century going from strength to strength continuing its mission to provide a fun and educational experience for young beef enthusiasts.
And so it goes, it all goes on
2019 has seen a momentous year for the Angus breed as the society celebrates 100 years. With feature shows in Sydney, Adelaide, Perth, Melbourne, Launceston & Hobart Royal Shows and special centenary events hosted by State Committees, it is evident that Angus producers, from the pioneering days to the modern age, have made their mark on the Australian beef industry. And as our look into the history of Angus Australia over the last 100 years comes to close, we must not to rest on our laurels, and make sure Angus and the society continues to grow and prosper for the next 100 years.
Map of the 1997 World Angus Forum Tour, Angus Australian Journal 1998
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angus.tech
Percentiles in Angus.Tech Matthew Reynolds, Breed Development Officer
The Angus Database Search presents the percentile band a breeding value falls within the Angus breed immediately underneath each EBV. The display of percentile bands replaces the previous display of breed average and takes out the need for users of the database to look up the EBV reference table.
The ability to quickly and efficiently examine where an animal sits within the breed is invaluable when making a selection or breeding decision. The EBV reference table is of course still available to members wishing to view it. To access the EBV reference table, click the blue button ‘Current Angus BREEDPLAN Reference tables’ located at the top of the page within Angus Database Search. The EBV reference tables are set by the year drop and in the case of the current analysis represents the distribution of EBVs across the 2017 drop of Angus and Angus-influenced animals analysed in the Angus BREEDPLAN analysis. This ensures that regardless of when the animal was born, users can context the value of the animal’s genetics within the modern Angus population.
For further information contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au
Looking for the perfect Christmas gift for the Angus enthusiast in your house? Shop online at www.angusaustralia.com.au
· Limited Edition Centenary Hats
· Re-usable JOCO glass cups
· Show Vests
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· Angus ties
· Much more
angus.tech
Are You Utilising All the New Features of AngusSELECT? Matthew Reynolds, Breed Development Officer
It is evident during the spring bull selling season that listing a sale catalogue on the Angus Australia website is a big part of many Angus Australia members bull selling strategy, with the online sale catalogues being widely accessed by the broader industry. However, a number of opportunities provided by AngusSELECT are being missed. These features are free and available to any member with a catalogue listed in AngusSELECT. The features are all available by clicking the lightning bolt in the last column of the row containing the catalogue.
Did you know you can load your PDF sale catalogue up to AngusSELECT?
Members with a sale catalogue listed on AngusSELECT can load a PDF version of their catalogue, such as the version distributed to their clients, to support the online version. This PDF will be available to anyone who views the catalogues on AngusSELECT. A lot of effort goes into the production of hard copy catalogues and they provide valuable information on your operation and the type of cattle you breed.
A great pre-sale video needs to be seen by potential buyers Members can link pre-sale videos for their sale to their AngusSELECT catalogue, ensuring potential clients are exposed to all the information available on the animals on offer.
Pre-sale videos are a great way to draw attention to your sale and when linked to AngusSELECT are just a click away for any potential client.
Don’t just extract one URL extract them all
Whether it’s the animals in the sale catalogue or their reference sires, the features of AngusSELECT enable registered users of the database to extract URL links for all the animals listed in the sale catalogue.
If they are having trouble, send them to SaleSELECT
It can be a confronting process to buyers when searching for their next Angus bull, due to the breath of bulls and EBVs available. To assist your clients in searching your catalogue for a short list of bulls Angus Australia offers the Angus SaleSELECT decision support tool. Users of Angus SaleSELECT can enter their breeding objectives and filter the catalogue to produce a short list of bulls, this will not only help you deliver value to your clients but also support you in best understanding your client’s needs. Tutorials are available in the Angus Education Centre to support your clients in using Angus SaleSELECT. For further information contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au
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Advertorial
DNA sampling more efficient with tissue samples Allflex Australia
Hair DNA samples are considered high-risk in regards to cross-contamination compared with the Tissue Sampling Unit (TSU’s) from Allflex Livestock Intelligence.
Parentage verification, genetic selection and BVD screening has never been easier with TSU’s collecting samples in seconds using minimal animal restraint. A single-squeeze motion collects a sample with minimal distress to the animal. The genetic material is sealed in a specially designed preservative that yields excellent lab results. The TSU applicator is an ergonomic sampling plier, which allows quick loading and sampling, most animals are not aware a sample has been taken. The innovative TSU design was developed by Allflex Livestock Intelligence with input from leading biotechnology companies, livestock genetic testing labs and leading livestock producers. “The science of beef genomics testing is making big advances and so are the companion technologies that enable it," explains Scott Holt, North American marketing manager at Allflex USA Inc. "By making DNA sampling fast and clean makes it easier for the producer to adopt genomic- assisted selection, management and marketing." It’s not uncommon for hair samples to be cross contaminated or blown around in the dirt and faeces. Whilst they can still be an option for DNA testing, they are not the preferred sampling method by beef producers in Australia. Greg and Sally Chappell operate Dulverton Angus along with the Currawee Crossbred program at “Shannon Vale Station” Glen Innes NSW. For the last five years, over 1000 stud cattle have been DNA sampled at Dulverton Angus annually with the Allflex TSU sampling technology. It has greatly improved the quality, efficiency and accuracy of DNA sampling compared to taking hairs. The samples are used for parentage verification and genetic disorder testing for Angus Australia and the Chappell’s PAge 70
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are investigating the use of TSU’s for pestivirus testing as well. Sally Chappell says the greatest benefits have been the elimination of cross contamination. “Tail hairs are messy and dirty, although we keep the work area clean, there’s hair and dirt all over the place. It only takes one hair from another animal or a dirty sample to contaminate the sample and your accuracy of parentage is compromised. With the TSU there is absolutely no chance of the sample being contaminated.” The TSU is fully sealed and positively identified with both a 2D barcode and ID panel. TSU’s can be paired to matching NLIS and visual management tags (TSU Birth Sets), creating an absolute sample-to-animal linkage. The testing system also now provides for archiving, important to seedstock producers. This enables breed associations to: retest animals as DNA technology advances; resolve suspected errors in animal ID, pedigree or parentage; and confirm DNA when animals are sold or transferred. For more information on tissue sampling contact Allflex Australia PTY LTD on 1300 138 247 or customerservice@ allflex.com.au. www.allflex.com.au
breed development
New Resources available for Angus Australia members Matthew Reynolds, Breed Development Officer
The recent update to the ‘Collection Guidelines for Angus BREEDPLAN’ is the first of a number of new resources from Angus Australia to assist members in the collection of performance information. Two new resources have now also been released: • Collection Guidelines for Angus Research • Paddock Guide to Body Condition Scoring The resources provide members with all the important information associated with the recording of performance information for a number of new traits which members can now submit performance information to Angus Australia, and for which, Research Breeding Values (RBVs) will be calculated. One such trait is mature cow body condition. To support members with the scoring of animals the ‘Paddock Guide to Body Condition Scoring’ has been produced. The guide provides members with detailed descriptions, illustrations and photographs to support the body condition scoring of animals. The guide, designed to be taken out in the paddock, is the perfect reference material for any member undertaking the recording of body condition scores on mature Angus cows.
Both the ‘Collection guidelines for Angus Research’ and the ‘Collection guidelines for Angus BREEDPLAN’ are available in print and electronically in the Angus Education Centre. For further information contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au
Identify, trace, record.
www.allflex.com.au
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breed development
Management groups make all the difference Matthew Reynolds, Breed Development Officer
Breeding values allow breeders to compare the genetic merit of animals raised in potentially very different environmental conditions. These environmental factors are not genetic and so cannot benefit a breeding program through the progeny. Whilst the actual performance record the animal receives (e.g. birth weight of 30kg) is important, a critical piece of information for the accurate calculation of estimated breeding values (EBVs) is management group information. This is because the management group information will allow the contexting of the animals performance. If we look at this in a practical example; if the bull we are looking weighs 400kg from a large group of bulls that averages 340kgs, there is the potential that the bull was a standout for growth. However, if he and a small number of the bulls which average 385kg were supplementary fed, then all of a sudden his performance isn’t as amazing. This doesn’t mean he doesn’t have good growth, it just contexts his performance and this is why it’s so important accurate management groups are recorded. The underlying principle of managements groups is that only animals that have equal opportunity to perform are directly compared together. It is only when animals can be directly compared on an even playing field that we can accurately account for non-genetic factors and calculate the genetic merit of the animal. Most of the problems that breeders encounter in “believing” their Angus BREEDPLAN EBVs can be traced back to incorrect contemporary grouping – either calves being fragmented into isolated groups of only one or two animals (and thereby virtually eliminating those calves from any comparison with their peers) or by not differentiating between calves who performance has been influenced by different non-genetic factors (e.g. differences in management or feeding). Importantly, the management groups that are submitted with each set of performance information have a major influence on which animals are directly compared within each contemporary group in the Angus BREEDPLAN analysis.
Types of management groups
There are two different types of management groups. 1. Birth Management Group: specified to describe any non-genetic factors prior to calving that may result in differences to the performance measurements that are collected at birth (i.e. calving ease, birth weight, gestation length).
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For example, where one group of cows have been supplementary fed during gestation, resulting in heavier calf birth weights than would otherwise be the case, if they were managed in a similar manner to other cows who haven’t been supplementary fed. 2. Post Birth Management Group: specified to describe any non-genetic factors post birth that may result in differences to the performance measurements that are collected. For example, when some animals were run on an oats crop, resulting in heavier weights than would have been the case if they were managed in a similar manner to other animals that were run on native pasture. Specifying management group information is an important consideration when submitting any performance information to Angus BREEDPLAN. By assigning animals into management groups, seedstock breeders are acting as “eyes” for the BREEDPLAN evaluation and ensuring that only the performance for animals that have had the same opportunity to perform is directly compared.
Assigning management groups
Animals should be assigned into different management groups in any situation where their performance has been affected by different non-genetic influences to other animals. In practical terms, animals that have been run in the same contemporary group and have had equal opportunity to perform should be grouped together. Some examples of where animals should be recorded in separate management groups are: • grain fed animals versus paddock reared animals • some animals are fed for show or sale • some animals being given growth promotants • animals reared in different paddocks in which feed is of different nutritional value • sickness gives some calves a permanent set back • a bull has been fighting and clearly lost weight prior to recording • yearling bulls used as sires compared to those not used as sires • different stages of pregnancy for heifers (try to weigh before joining and certainly before two months) • calves weighed on different scales • calves weighed straight from the paddock as compared to those off feed for say three hours or more • calves that are orphaned For further information contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au
breed development
Breeding Better Breeders Mature Cow Measurements Wanted Matthew Reynolds, Breed Development Officer
Angus Australia recently announced a partnership with the School of Environmental and Rural Science at the University of New England (UNE) to undertake research into the genetics of traits related to the productivity and profitability of the female breeding herd.
This research project, titled “Breeding Better Breeders”, will focus on better describing the genetics of Angus animals for traits associated with the maintenance requirements of the female breeding herd, female longevity, structural soundness and fertility. To assist with this research, members are encouraged to collect and submit a range of additional performance measurements for their mature females, including: • Body condition score • Hip height • Structural soundness (feet, leg and udder scores) • Female fertility The performance measurements collected will assist researchers to better understand the genetics of these traits, and in time, to generate research breeding values for a range of new traits related to the productivity and profitability of the female breeding herd. Body condition score and hip height measurements should be collected in association with the collection of mature weights when the 200 day weights for the progeny of the females are collected. Feet and leg scores can be collected at any time, while udder scores should be collected at the time of calving. Unlike structural scores for young animals, structural score information for mature cows do not need to be collected by an accredited scorer.
Mature weight, body condition scores and hip height measurements can also be repeated at the start of joining and pre calving for any members who are willing to collect multiple measurements. In addition to the collection of additional performance measurements, members are also encouraged to consider collecting DNA samples and genotyping any females who have not been previously genotyped with the Angus GS or HD50K for Angus products, or their predecessors. The availability of both performance measurements and genomic information for females will assist with the development of a reference population for these traits, and with the utilisation of genomic information in any research breeding values that are calculated. Mature females can be genotyped with either the Angus uLD or Angus GS products available via Neogen, or the HD50K for Angus product available via Zoetis. Angus uLD is an ultra-low density, low cost genomic product that has been developed specifically for genomically testing mature Australian Angus seedstock females. To further discuss the collection of performance measurements for mature females or genotyping options, please contact either Angus Australia’s Breed Development Officer, Matt Reynolds, on (02) 6773 4626, matthew.reynolds@angusaustralia.com.au, or Angus Australia’s Breed Development & Extension Manager, Andrew Byrne, on (02) 6773 4618, andrew@ angusaustralia.com.au.
Peter Parnell
Ron Bower - Part time
Chief Executive Officer M: 0428 918 632 P: 02 6773 4605 E: peter@angusaustralia.com.au
Human Resource Manager P: 02 6773 4607 E: ron@angusaustralia.com.au
Human Resources
Chief Executive Officer
angus australia staff directory
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Strategic Projects
Commercial Supply Chain
Finance & Administration
angus australia staff directory David Cameron
Joy Howe
Administration Manager - Accountant P: 02 6773 4624 E: david.cameron@angusaustralia.com.au
Accounts Officer P: 02 6773 4612 E: joy.howe@angusaustralia.com.au
Carole Johns
Sue Webeck
Accounts Officer P: 02 6773 4627 E: carole.johns@angusaustralia.com.au
Accounts Officer - Part time P: 02 6773 4606 E: sue@angusaustralia.com.au
Amanda Wolfe Administration Officer P: 02 6773 4600 E: amanda@angusaustralia.com.au
Liz Pearson
Richard Braund - Part time
Commercial Supply Chain Manager P: 02 6773 4608 M: 0488 758 360 E: liz.pearson@angusaustralia.com.au
Angus Brand Verification Officer M: 0408 111 573 E: richard.braund@angusaustralia.com.au
Christian Duff
Nick Butcher - Part time
Strategic Projects Manager P: 02 6773 4620 M: 0457 457 141 E: christian@angusaustralia.com.au
Project Officer, ASBP M: 0427 701 236 E: nick@angusaustralia.com.au
Jonathan Faris Northern Development Officer P: 02 6773 4600 M: 0417 219 405 E: jonathan.faris@angusaustralia.com.au
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Angus Bulletin — spring 2019
angus australia staff directory Christopher de Crespigny Information Systems Manager P: 02 6773 4619 E: christopher@angusaustralia.com.au
Michael Ainsworth Computer Programmer P: 02 6773 4610 E: michael@angusaustralia.com.au
Dale Curtis
Gerard Hammond
Computer Programmer - Part time E: dale.curtis@angusaustralia.com.au
Computer Programmer P: 02 6773 4600 E: gerard.hammond@angusaustralia. com.au
Marketing, Communications & Youth
Software Development
Chris Nimmo Computer Programmer E: chris.nimmo@angusaustralia.com.au
Diana Wood
Robyn Brazier
Marketing & Communications Manager P: 02 6773 4601 M: 0411 242 001 E: diana@angusaustralia.com.au
Marketing Assistant - Part time P: 02 6773 4609 E: marketing@angusaustralia.com.au
Samantha Hamilton
Candice Liddle
Marketing Officer – Sale Catalogues P: 02 6773 4613 E: sam@angusuaustralia.com.au
Events & Youth Development Officer P: 02 6773 4622 M: 0437 873 220 E: youth@angusaustralia.com.au
Ebonie Sadler-Small
Cheyne Twist
Graphics & Multimedia Officer M: 0428 518 880 E: design@angusaustralia.com.au
Communications Officer P: 02 6773 4635 M: 0408 799 279 E: communications @angusaustralia.com.au
Angus Bulletin — spring 2019
PAge 75
Member Services
Breed Development & Extension
angus australia staff directory Andrew Byrne
Matthew Reynolds
Breed Development & Extension Manager P: 02 6773 4618 M: 0418 412 042 E: andrew@angusaustralia.com.au
Breed Development Officer P: 02 6773 4626 E: matthew.reynolds@angusaustralia. com.au
Scott Wright
Nicky Carey
Member Services Manager P: 02 6773 4614 E: scott.wright@angusaustralia.com.au
Senior Member Services Officer P: 02 6773 4616 E: nicky.carey@angusaustralia.com.au
Adam Allingham
Josh Gunther
Member Services Manager P: 02 6773 4602 E: adam.allingham@angusaustralia. com.au
Member Services Officer P: 02 6773 4611 E: josh.gunther@angusaustralia.com.au
Robyn Kelly
Tammy McLeod - Part time
Member Services Officer P: 02 6773 4615 E: robyn@angusaustralia.com.au
Member Services Officer P: 02 6773 4604 E: tammy.mcleod@angusaustralia.com.au
Henry Newell-Hutton
Heather Rocks
Member Services Officer P: 02 6773 4614 E: henry.newell-hutton@angusaustralia. com.au
Member Services Officer P: 02 6773 4621 E: heather.rocks@angusaustralia.com.au
Sarah Scott
Lou Wood
Member Services Officer P: 02 6773 4611 E: sarah.scott@angusaustralia.com.au
Member Services Officer - Part time P: 02 6773 4617 E: office@angusuaustralia.com.au
Angus Australia Locked Bag 11, Armidale NSW 2350 P: 02 6773 | Bulletin F: 02 6772 3095 PAge 76 4600 Angus — spring 2019 | E: office@angusaustralia.com.au Website: www.angusaustralia.com.au
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