DESIGN

MILES WILLIS McDERMOTT

MILES WILLIS McDERMOTT is a multidisciplinary design dealer based in Phoenix, single-handedly slangin’ his nationally-awarded agency-level branding, iconoclastic interiors, killer content creation, handmade decor and bespoke antiques from his office and showroom in Sunnyslope.

What does it mean to be an innovator to you?

I believe innovators have the conviction and courage to be the black sheep of their industry. Hearing someone say, “Well, that’s just the way we’ve always done it” makes their skin crawl. Innovators aren’t scared of face plants and messing up when doing something that’s never been done and they see “playing it safe” as a dangerous game. •

www.milesmcdermott.com, @mcdamnright

MILES WILLIS McDERMOTT’S PHOENIX OFFICE AND SHOWROOM

MILES’S PICKS

WHO AND WHAT INSPIRES HIM

ANTHONY FERRARA Oxy Anthony Ferrara is a designer who believes creativity is a science. After freelancing for a decade and working at a startup accelerator, Anthony formed Oxy, a user-experience design agency that specializes in the development of ambitious brands and visual systems for clients, including LinkedIn, Axon, The National Football League, New Era and more. www.oxy.co, @andtheknee

TERRENCE MURTAGH Heavy Pedal What started as a passion project for Terrence Murtagh turned into what is now the disruptive cycling apparel company, Heavy Pedal. Featuring cutting-edge designs for men and women, the brand aims to make cyclists feel confident in gear that’s comfortable, effective and accessible. www.theheavypedal.com, @theheavypedal

ANTHONY FERRARA

SHELBY RINKE Designer & Illustrator Shelby Rinke is a Phoenix-based designer, illustrator and all-around color enthusiast. Known for their fun, vibrant and colorful brand work for the likes of Dazzle Dry, Scoopwell’s Dough Bar, Zia Records and more, Rinke also creates independent comics that feature LGBTQ+ characters and themes. www.shelbyrinke.com, @shelbyrinke

SHELBY RINKE

ALBERT BARROSO ThreeSevenFive Albert Barroso is an award-winning art director and graphic designer based out of Phoenix. He specializes in brand identity and customer/user experience that grows business and builds enduring relationships between brands and humans. www.threesevenfive.com, @threesevenfive MATT FISCHER Provoke Creative Matt Fischer has a reputation in the creative world. His work is driven by passion and crafted with intent from the ground up. With 23-plus years of industry experience, his résumé features everything from chief creative director in the advertising game to in-house marketing director for direct-to-consumer brands to digital colorist for feature-length animated films. He’s brought home more than 50 ADDYS for the American Advertising Awards in Phoenix and was the 2018 and 2019 nominee for Creative Director of the Year. Now, he’s taken the creative reins and launched Provoke Creative, an independent agency for bespoke branding, marketing and beyond. In just more than a year, it’s quickly become a client destination for “work that stimulates emotion, instead of getting lost in the commotion.” www.provokecreative.com, @provokecreative