THE
TAR
The Brightest Star In the Sky
Cooperate Identity
Brand Guideline
THE
TAR
The contents of our identity About the Identity Our identity
Page 3
Logo
Page 4
What not to do
Page 5
Color
Page 6 - 8
Typography
Page 9
Application
Page 10 - 11
Identity toolkit In this toolkit, there are all the elements neccessary for the visual identity of the brand and the guildlines to follow to keep the consistency of the brand.
Primary Logo
TAR
THE Brand mark
Word mark
The Star Color pallete
Typography Goudy old style regular
Black
#BEB431
#A08843
ABCDEFGHIJKLMNO PQRSTUVWSYZ
Goudy old style italic ABCDEFGHIJKLMNO PQRSTUVWSYZ
White
#CDC7Be
#404041
Goudy old style bold ABCDEFGHIJKLMNO PQRSTUVWSYZ
Page 3
Logo Primary Logo
TAR
THE
The Brightest Star In the Sky
Secondary Logo
B
rig
Only Logo Mark
h t e st
St a r I
he
T he
Sky
The Star
nt
Only Word Mark
The Star The Brightest Star In the Sky
Page 4
What not do to
THE
TAR TAR
THE
The Brightest Star In the Sky
Th
TAR E TH R TA Sky e th
he
t n I r
Sta t s te
T
Sta t tes
THE
R TA Sky E h rig H B T he
ig Br
The Brightest Star In the Sky
TAR
th
h
e
The Brightest Star In the Sky
THE
n rI
y
k eS
st
e Th
te igh
r Sta
In
Br
Page 5
Color variation In order to maintain the integrity of the iconic logotype, please use the approved color variations in which the logo can be used with.
Color variation (Primary logo) Full color variation
THE
Full color variation on white backgroud
TAR
The Brightest Star In the Sky
THE
TAR
The Brightest Star In the Sky
Light orange color variation
THE
TAR
The Brightest Star In the Sky
THE
TAR
The Brightest Star In the Sky
Green color variation on black backgroud
Green color variation
THE
Light orange variation on grey backgroud
TAR
The Brightest Star In the Sky
THE
TAR
The Brightest Star In the Sky
Page 6
Color variation In order to maintain the integrity of the iconic logotype, please use the approved color variations in which the logo can be used with.
Color variation (Secondary logo)
Full color variation on white backgroud
Green color variation on black backgroud
rig
t
he
Sky
h t e st t a r I n S
t
Light orange color variation on grey backgroud
T he
B
rig
Sky
The Star
he
h t e st t a r I n S
B
B
he
T he
T he
rig
Sky
The Star
The Star
h t e st t a r I n S
t
Page 7
Color for web or print
#404041
#A08843
#323232
#989836
COLOR FOR WEB
#CDC7BE
#BEB431
COLOR FOR PRINT #CCCCCB
#CBCB30
Black
White
Black
White
Page 8
Typography We use Goudy old style as our typeface for all text, headlines, subheads and bodycopy.
Typeface Goudy old style bold
Goudy old style bold
Goudy old style bold is used as sub headers that often contain no more than 3 words
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Ss Yy Zz
Goudy old style regular
Goudy old style regular
Goudy old style regular is used as the primary body copy typeface.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Ss Yy Zz
Goudy old style italic
Goudy old style italic
Goudy old style italic is used primarily for headers and large short copies.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Ss Yy Zz
Page 9
Application
Page 10
Page 11
B
rig
h t e st
I r a t S
he
T he
Sky
S t e a h r T
t n