Indians prefer free content over paid
services like Netflix, Amazon-Survey In the survey, only 7.5 per cent of users said they streamed more paid content than free content
Indians prefer to stream free content offered by the likes of YouTube over paid services like Netflix and Amazon, according to a study.Boston-based Jana, which claims to be the largest provider of free internet in emerging markets through its mCent browser, conducted the study titled 'Video Streaming Services Report' by surveying nearly 2,000 mCent users in India to determine consumer sentiment and trends across the streaming video landscape. The study indicates that nearly 30 per cent of Indian consumers in a sample survey plan to cancel paid video subscriptions over free content, with YouTube being the dominant platform of choice, according to hollywoodreporter.com.
As per the report, 63.7 percent of surveyed users said they only stream free content from platforms like YouTube, MXPlayer and Fox's Star India network-backed digital platform Hotstar, which also offers a free ad-sponsored service in addition to a paid service which costs $13.87 per year. Only 7.5 per cent of users said they streamed more paid content than free content, while 9 per cent said they streamed paid and READ
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