Sales and offers pay off: Amazon, Flipkart see big boom in smartphone sales
E-commerce majors Flipkart, Amazon, and Paytm Mall have seen a huge spurt in smartphone purchases on the first day of their festive season sales, beating last year's figures. Flipkart, which kicked off its 'The Big Billion Days' (TBBD) sale on Wednesday, said it has sold 1.3 million smartphones within the first 20 hours of the category opening for sale.
"The mammoth order book is 2 times the number of smartphones Flipkart sold in the same time-frame during Day 1 of TBBD'16, and surpasses the total number of smartphones sold across India in a single day, both through online and offline channels, by a big distance," it said in a statement.
An Amazon India spokesperson said it saw a massive opening of its festive sales. "...we have already seen a 100 per cent increase over previous Diwali, even before the end of Day One. For smartphones, we saw an even larger gain," the spokesperson added.
Article source-business standard