PORTFOLIO
GRAPHICS & LIVERIES
GRAPHICS & LIVERIES
ANIKET DAS | 2016
introduction I’m an avid off-road enthusiast who’s passionate about design and off-road racing. I constantly try to merge the above two interests in hopes of finding serenity and the journey continues... I enjoy working with graphics/liveries, especially the ones to do with motorsport or motorcycles. I also love building custom motorcycles & parts with form and function.
PERSONAL INFORMATION DATE OF BIRTH: 29 DECEMBER, 1990 NATIONALITY: INDIAN EMAIL: aniket.gt5@gmail.com ADDRESS: FLAT B2, block 1, malnad towers, 14th cross, GM PALYA, Bangalore-560075, KARNATAKA, INDIA. PHONE: +91-8095618650
EXPERIENCE
AWARDS
TRANSPORTATION DESIGN INTERN | KISKA GmbH SEPTEMBER 2016 - FEBRUARY 2017
INNOvative motorcycle of the year | india bike week 2014 vagator beach, goa
MOTORCYCLE DESIGN INTERN | SPEEDBRAIN GmbH JULY 2016 - AUGUST 2016
RUNNER UP - InDUSTRIAL DESIGN AWARD | PACE 2013 art centre college of design, california
CREATIVE HEAD | CS SANTOSH OCT 2013 - PRESENT CREATIVE HEAD | BIGROCK MOTOPARK OCT 2013 - PRESENT
SKILLS
DESIGN CONSULTANT | INDIMOTARD ADVENTURES JUNE 2014 - AUGUST 2016
photoshop
FREELANCER | REDBULL, TEAM SUZUKI RALLY (SPAIN) JULY 2012 - AUGUST 2016
illustrator corel draw indesign
EDUCATION
sketchbook pro premiere pro
NATIONAL INSTITUTE OF DESIGN | AHMEDABAD BACHELOR’S DEGREE, INDUSTRIAL DESIGN (2009-2015)
autodesk alias keyshot
strong sketching skills with good representation of ideas combined with LATERAL thinking and digging deep to understand the need of the consumer. Proficient in USING GRAPHICS to accentuate surfaces, lighting, structure of the underlying shape AND bring out the INTENDED attributes clearly.
MY JOURNEY
I WANTED TO BE AN OFF-ROAD RACER AND DO THE DAKAR SOME DAY. BUT, LIFE HAD OTHER PLANS. SO IT WAS DECIDEDIF I CAN’T RACE IT, I’LL MAKE IT.
06 CS SANTOSH
40 THROTTLE WIDE OPEN
28 BIGROCK MOTOPARK
48 INDIMOTARD
34 THE GREASEHOUSE
54 PHOTOGRAPHY
CS SANTOSH
CARVING A STRONG IDENTITY FOR INDIA’S BEST OFF-ROAD RACER .
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Image courtesy of A.S.O
BRAND IDENTITY PROFILE SPONSORSHIP PRESENTATIONS WEBSITE LIVERIES
BRAND IDENTITY 2015
OVERVIEW Off-road motorsports being a niche sport in India, atheletes in that sport don’t get much coverage of their achievements and their brand value goes down. The fans don’t have an identity to relate to and show the world who they follow. For CS Santosh to get sponsors for his Dakar attempt and gather a large following, an identity was of priority.
MY AGGRESSIVE ALTER EGO SETS IN WHEN I’M RACING ON MY MOTORCYCLE!
THE BRIEF Santosh is a calm and composed personality who’s very focused and determined. He prefers minimalism than a loud & ‘in-yourface’ approach. He wanted these qualities to be well represented in his logo. Red & black are his favourite colours and he wanted these to dominate in his identity and in his motopark’s. An international version was to be prepared as well with the colours of the Indian flag.
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2016 (UPDATED)
INTERNATIONAL VERSION
Image courtesy of TEAM SUZUKI RALLY, SPAIN
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PROFILE
OVERVIEW Having achieved what no one else did in the country, there was a lot to talk about and get corporates interested. This was to be his brief biography that focused on achievements, in an highly engaging manner.
THE BRIEF Since a majority of the population in this country is new to the sport, a quick introduction to rallying was necessary for his achievements to have value. A section of his fan following and his media value were to be expressively shown for it to not be a ‘text heavy’ presentation. It should make sense to non-marketing professionals as well. To view the profile, click on the image above.
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SPONSORSHIP PRESENTATION
PRE-DAKAR 2015 As he prepared himself for his debut at the 2015 Dakar Rally, he needed an extention of his profile that talks about the advantages of sponsoring him to do the Dakar. This was available in print and on the web. This helped him gather a few investors and he succeeded in finishing in the Top 40, the same year. Click on the image to view this publication.
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POST-DAKAR 2015 Having created history by being the first Indian to participate and complete the Dakar Rally, the future looked promising for him and the sport. His profile again had to be worked upon to show his future plans and sponsorship packages for the same.
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MAJOR SPONSOR MINOR SPONSOR ASSOCIATE SPONSOR CO-SPONSOR 1 CO-SPONSOR 2
After a visual research on brand positioning of top athletes in the sport, a set of sponsorship packages were chalked out to help the potential sponsor understand how his/her brand would be seen.
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SAMPLE LIVERIES Every sponsorship presentation included an accurate artist’s impression of what the motorcycle or the riding gear would look like for the proposed package.
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WEBSITE
OVERVIEW To have a stronger web presence, a website that spoke the same language was mandatory. This was to be the ideal destination to know everything about him. There were hardly any dedicated and informative websites for any such athlete in the country.
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THE BRIEF The website had to have a great narrative to tell the story without losing the audience’s attention. It would have the most amount of detail but in a very visual manner. It had to inspire people. BigRock Motopark was to be a part of this as well where equiries/bookings would happen.
Click on any picture to visit the website.
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LIVERIES RALLY SUIT With the sponsors gained for his 2016 Dakar Rally, a potential rally suit was presented that portrayed his personality well - minimalism.
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SUZUKI RMX 450 RALLY A similar language was proposed for his motorcycle as well, keeping in mind the brand colours related to the manufacturer. The rally suit and the motorcycle were to exist cohesively. Team Suzuki Rally, Spain used this as their base and made edits as per their reqirement.
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LIVERIES PRESS CONFERENCE T-SHIRT Santosh would be seen in these t-shirts when he’s not in his rally suit and is in front of the camera.
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Image courtesy of SUZUKI MOTORCYCLES, INDIA
Image courtesy of REDBULL
Image courtesy of INDIA BIKE WEEK 2016
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LIVERIES
inteRNATIONAL RALLY HELMET With the 2016 Dakar Rally done, there were new sponsors on board and he had been selected to be a factory racer for Hero Motosport. Now with his rally suit and motorcycle liveries being dictated by the company, his only true representation was through his helmet. With him being the only Indian in the scene, and he being an ardent follower of Indian Mythology, some influence of this had to be portrayed well on his helmet. He chose Arjuna as an appropriate character. Nishlesh, an animator, helped in illustrating it in a way that it blends well with the graphics that surrounded it. Motomiu helped in making this accurately with constant reviews for every step of the process. Two helmets were used: Just1 J12 & Arai MXV Š NISHLESH PATIL
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IN COLLABORATION WITH NISHLESH PATIL, AN ANIMATOR
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Image courtesy of HERO MOTOSPORTS
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Image courtesy of HERO MOTOSPORTS
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BIG ROCK MOTOPARK CARVING A STRONG IDENTITY THAT REPRESENTS THE LIFESTYLE OF INDIA’S LEADING OFF-ROAD MOTOPARK.
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BRAND IDENTITY ADVERTS
BRAND IDENTITY
OVERVIEW India doesn’t have a single motopark that has the right equipment and the right tutors. This was CS Santosh’s way of giving back to the sport. He converted a portion of his farmhouse into a proper track and bought the best bikes that one could learn on Honda CRF230Fs.
THE BRIEF As mentioned earlier, Santosh wanted his brand colours to be used here as well. This motopark was about to set a benchmark in the country and it had to have a strong idenity, become a coveted destination and represent the attributes of off-roading appropriately.
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ADVERTS The adverts on social media had to portray the lifestyle that this motopark represented for the sport to grow in the country.
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THE GREASEHOUSE
BRAND IDENTITY for A PREMIUM GARAGE & PERFORMANCE PARTS MANUFACTURER.
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BRAND IDENTITY PRODUCT LEAFLETS
BRAND IDENTITY OVERVIEW The Greasehouse is a garage comprised of highly passionate motorcyclists. They believe in their phrase “Ride, Wrench, Repeat”. Along with servicing high perfomance motorcycles and tuning them appropriately, they do rebuilds, restoration and sell performance parts that they develop inhouse.
THE BRIEF An identity was required that fit perfectly to what they are all about- Ride, Wrench, Repeat”. Keeping it simple was of priority for it be be easily remembered and identified from a distance. I used the wrench as an important form factor and evolved the logo by combining it with G in a cohesive manner.
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THROTTLE WIDE OPEN
BRAND IDENTITY for INDIA’S FIRST TRACK RIDING SCHOOL.
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BRAND IDENTITY T-SHIRT FOLD-OUT
BRAND IDENTITY
OVERVIEW TWO has been around for a while as it was India’s first Track Riding School, but it didn’t have a stong identity to be remembered by.
THE BRIEF The logo had to have a lot of momentum and be composed of simple elements. It should also be something that had the proportions of an ideal sized sticker that worked well on motorcycles. An essential guide prepared customers before a track day. It gave them everything they needed to know about this program.
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T-ShIRT This t-shirt is given to every student who enrolls in the sessions. It had to be minimal and have a catchy phrase that talks about track days at the school.
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FOLD-OUT A medium through which a potential customer would get a quick glimpse at the overview of the program.
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INDIMOTARD
MARKETING ESSENTIALS & MERCHANDISE for INDIA’S LEADING ADVENTURE TOURING FIRM.
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FOLD-OUTS T-SHIRT ADVERTS
FOLD-OUTS All their tours were summarized in the form of fold-outs for potential customers.
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T-SHIRT The Twister Pass Tour, which traversed through the Himalayas, needed a t-shirt for their customers as a record of their journey. This can’t be bought and is earned on enrolling for the tour. The highlights of the tour were captured visually and factually.
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ADVERTS These were used as a marketing tool on social media. They accompanied stories that made each trip memorable.
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PHOTOGRAPHY
ADVENTURES, MOTORSPORTS & OBJECTS OF DESIRE!
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aniket.gt5@gmail.com +91-8095618650