Process Book

I C R AV E MANHATTAN BASED EXPERIENTIAL DESIGN & BRANDING STUDIO FUELED BY INNOVATION AND INTERACTION Cincinnati office designed by Anisa Begbudi

SERVICES:

PROJECT TYPES:

ART

AIRPORTS

GRAPHICS

CASINOS

BRANDING

EXPERIENTIAL

STRATEGY

HOTELS

EVENT DESIGN

NIGHT LIFE

INTERIOR DESIGN

OFFICES

LIGHTING DESIGN

RESTAURANTS

PRODUCT DESIGN FURNITURE DESIGN

E X I S T I N G

WHEN YOU STEP IN TO ICRAVE’S STUDIO,

O F F I C E

On a given day, we might have four different meetings in the office simultaneously, and although that sounds like a logistical challenge, it works. We might be presenting So while there may not be as many opportunities to roller pinned-up work for one client in the crit room, deep in the skate now that we have raised the studio floor, the designers seem content with a view down Broadway and Friday studio, while a fabric vendor meets with a group of afternoon archery. designers at the high table in the lobby. In that meeting, starving designers eat pastries while examining the latest materials, and inevitably more designers will stroll by and be seduced (either by the cupcakes or the fabrics).

Team meetings can be taking place all over: a group might go through plans with the project engineer at the Saarinen table by the window, while perhaps another team is assembling the project palette box in the library, on the generous work space and with the assistance of our resource librarian. And in the main conference room, there might be a large team meeting behind the big pivot doors. This room has full A/V capabilities, allowing us to simultaneously project large scale renderings on the screen for maximum immersion, while also having the internet and network available to pull up any time on the built-in flat screen.

D E S C R I P T I O N

YOU’LL CATCH THE BIG BOLD MOVES -the ever-changing mural, the marquee signage, the bookshelves made of kitchen sinks – but we designed our studio not just as a place to foster inspiration and creative energy, but also as a place of hospitality. The goal was to create a smart, flexible space that is truly functional.

http://www.icrave.com/about/our-space/

We also designed the studio with special events in mind.

At our annual Thanksgiving celebration, we hosted dinner for 50, served from the open kitchen. The conference room tables transformed into one long table, placed end-to-end family style. The DJ took over the reception desk with his turntables, music streaming through our nightclub caliber Funktion-One sound system.

E X I S T I N G O F F I C E P L A N & I N T E R I O R

BOLD MOVES ENERGY DRIVEN FLEXIBLE FUNCTIONAL INNOVATIVE INSPIRATIONAL INTERACTIVE SMART RELAXED

TO FOSTER CURIOSITY IN THE WORLD AROUND US We choreograph memorable experiences by creating amazing places and by embracing the entrepreneurial spirit, challenging the notion that it’s all been done.

M I S S I O N

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D E F I N I N G C O M P A N Y I D E N T I T Y

darin g fearle / brave/ ss/ ad confi dent venturou / strik s ing/ / imp

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D E F I N I N G

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C O M P A N Y

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I D E N T I T Y

D E F I N I N G C O M P A N Y I D E N T I T Y

adap ta versa ble/ tile/ o pen

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D E F I N I N G C O M P A N Y

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I D E N T I T Y

D E F I N I N G C O M P A N Y I D E N T I T Y

origi na unus l/ fresh/ ual/ c reativ e/ a

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D E F I N I N G C O M P A N Y

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I D E N T I T Y

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D E F I N I N G C O M P A N Y I D E N T I T Y

respo n able sive/ to respo react/ nd/ h ands -on

D E F I N I N G C O M P A N Y

cleve r/ intell bright/ igant / eleg ant

I D E N T I T Y

D E F I N I N G C O M P A N Y I D E N T I T Y

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C O N C E P T

FInd and Define the force that drives everything in the company.

Show the REACTION to every ACTION. Energize the work environment and inspire to bring ideas together.

P A R T I D I A G R A M

S P A T I A L R E L A T I O N S H I P S D I A G R A M

L A Y O U T S T U D I E S

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N O R T H S O U T H S E C T I O N

F I N A L F L O O R P L A N

Private Room Meeting Space Meeting Space Materials Library Lighting Lab Workstations Print Station Open Presentation Spaces Lobby/Reception Cafe Area Product/Furniture Showroom

P R O G R A M

W O R K S T A T I O N S E L E C T I O N S

Modular Wall: The wooden cubes can be pushed either direction to create dynamic 3D wall art that can be changed anytime.

The wooden cubes are covered by cork and act as a functunal element that acts as a pin-up space between workstations.

This wall brings energy and creativity to the work environment.

M O D U L A R W A L L

S E A T I N G S E L E C T I O N S

C O L O R S E L E C T I O N S