Anita Lu Work Sample • RTKL Associates Inc., • 2012
Mixed- Use Development Location: Shunde, China GLA: 98,600 sm Programs: Supermarket (12%), Department Store (26%), Retail (22%), F&B (29%) and Entertainment
Involvement:
Phases: concept master plan to 100% DD Responsibilities • Provided design solutions, architectural and construction drawings as well as 3D modeling • Coordinated with client and consultants via Go-to meeting and e-mail • Proposed marketing strategies
Anita Lu Work Sample • RTKL Associates Inc., • 2012
UP(上)
UP(上) 0M
Anita Lu Work Sample • RTKL Associates Inc., • 2013
Mixed- Use Development Location: Xiamen, China GLA: 360,000 sm ( Phase I) Programs: Retail, F&B, Cinema, Ice Skating Rink, Office Park, Villas and Residential Towers
Involvement:
Phases: Concept Master Plan Responsibilities • Liaison with the client and consulants • Traveled to Xiamen for meetings with the client, government officials and other consultants to provide on-the-spot design solutions • Provided design options and area tabulation • Produced Skethup models and 2D drawings
Anita Lu Work Sample • RTKL Associates Inc., • 2012
Existing Mall Extension Location: Pennsylvania Extension for one of the largest and most successful retail malls with one of the largest retail developers in the country Programs: Retail and F&B
Involvement:
Phases: Concept Responsibilities • Provided design options in the early stages • Participated in meetings with clients • Produced Skethup models and 2D drawings
Anita Lu Work Sample • RTKL Associates Inc., • 2011-2012
Residential Development Location: Beijing, China GLA: 92,200 sm Programs: Street Front Retail and Residential Towers
Involvement:
Phases: 100% SD Responsibilities • Provided facade designs for residential towers and street front retail • Coordinated with client and consultants via Go-to meeting and e-mail • Produced 3D models and 2D drawings
Jinan Location: Jinan, China GLA: 938,000 sm Programs: Retail Mall, Residential Towers, Hotel and Super Highrise Commercial Tower
Involvement:
Phases: Concept Master Plan Responsibilities • Produced floor plans and 3D models
Anita Lu Work Sample • MSRED Case Study • Spring 2014
Open City Location: Santa Monica, CA GFA: 382,000 sf Programs: Residential Rental, Commercial, Retail
Project Summary Financial • Hard Cost $296 psf, Soft Cost $80 psf • Residential (181,667 sf) at $47.16 PSF per annum. • Commercial (49,179 sf) at $49.80 PSF per annum. • Retail (77,818 sf) at $86.40 PSF per annum. • Parking spaces (350) at $1,800 per space per annum. • 10% Affordable Housing • 5- Year Hold. Levered IRR: 25.0%. Equity Multiple: 3.55x Concept • Target young urban professionals • Ground Level Retail: high- quality retailer in fast fashion ( Uniqlo) and upmarket grocery ( Trader Joe’s) • Commercia: tech start-ups • Residential: Live/ Work
Involvement:
Responsibilities • Developed the “open city” concept and programs • Produced all renderings • Analyzed the zoning regulation and process for community approval
Anita Lu Work Sample • MSRED Case Study • Spring 2014
316 Bergen St Location: Brooklyn, NY GFA: 92,500 sf Programs: Residential Rental
Project Summary Financial • Land Purchase Price: $12,725,000 ($225 psf) • Air Rights Purchase Price: $700,000 ($100 psf) • Construction Costs: $26,967,845 • Total Project Costs: $40,042,845 • Average Market Rate Rent PSF: $60.00 PSF/year • Average Affordable Units Rent: $1012.50/month • 5- Year Hold. Levered IRR: 18.5%. Equity Multiple: 1.66x Concept • Target young urban professionals, couples, and young families • Easy access to Atlantic Terminal • Luxury Rental with amenities such as fitness center, outdoor terrace, storage and parking
Involvement:
Responsibilities • Conducting market research and zoning analyses by using programs such as NYC Zoning, Property Shark, LoopNet, Zola and Google Map • Developed construction schedule
Anita Lu Work Sample • MSRED Studio • Summer 2013
LIVE the MODERN LIFE Location: Brooklyn, NY GFA: 124,390 sf Programs: Retail and Residential Rental
RESIDENCE
Project Summary Financial • Land Purchase Price: $18,658,500 ($150 zsf) • Hard Costs: $47,458,900 ($ 382 zsf) • Soft Costs: $7,959,170 ($ 64 zsf) • Total Project Costs: $82,654,430 • Average Market Rate Rent PSF: $85.00 PSF/year • 5- Year Hold. Levered IRR: 22.0% Concept • Selling the modern lifestyle by incorporating the MoMA brand concept • Target young urban professionals, couples, and young families • Easy access to Atlantic Terminal • Luxury Rental with amenities such as fitness center, outdoor terrace and underground parking
Involvement:
ARCHITECTURE CAFE POP-UP DINNING ROOFTOP GARDEN FURNITURE LIVING
RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL
BOOKS MUSIC
RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL
FASHION JEWELRY FILMS
RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL
MEMBER SERVICE
Responsibilities • Individual project
MOMA MOMA
LIFESTYLE STORE COFFEE SHOP SUPERMARKET
MOMA MOMA RETAIL
SUPERMARKET
SUPERMARKET
SUPERMARKET
PARKING
RESIDENTIAL
LOADING