CO N TEN TS Brand Story Logo Rationale Brand Color Typography Brand Imagery Usage Guidelines Stationery Advertisements
BRAND STORY Sona Commercial Pvt. Ltd is a name that stands for India’s premier paper merchant in the fine paper category. They provide paper as a means to turn their clients’ vision into a tangible piece of art. From serious communication objectives to exclusive creative expressions, SONA delivers to the clients’ interests just like a pinwheel responds to the wind. Our constant objective is to add value to the art of Graphic Communication with their unique, cutting edge fine paper. The pinwheel mnemonic is symbolic of SONA’s dynamic approach and its evolution over the past 40 years.
LOGO RATIONALE The pinwheel mnemonic is developed from the idea that paper can be transformed into a dynamic concept that responds to its environment. Paper cuts, folds and forms infinite shapes. Paper carries messages, pictures and creates impressions.The pinwheel depicts the endless possibilities that paper offers. The way a pinwheel moves with the wind is suggestive of Sona’s responsive approach to the needs of its clients. The colours are bright and youthful, depicting Sona’s variety and how it speaks to designers. The sans serif font suggests modernity and A descriptor has been added to effectively communicate the business of the company.
BRAND COLOURS For an accurate representation, the 8-colour logo should only be used from the digital artwork (eps, ai, pdf or jpg file provided by the designer). The colours would stand out best if used on a white background.
TYPOGRAPHY
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 Frutiger `-=[];’,./~\!@#$% ^&*()_+{}|:”<>? ABCDEFGHIJKLM NOPQRSTUVWXYZ Frutiger Light abcdefghijklm nopqrstuvwxyz 0123456789 `-=[];’,./~\!@#$% ^&*()_+{}|:”<>?
BRAND IMAGERY Photographs could be used on brand extensions to illustrate the superior printablity and paper quality. These standard images could be used corresponding to the colours of the logo.
BRAND IMAGERY Images corresponding to the colours of the brand that could be used on extensions like pamplets and brochures.
MAIN LOGO This is the main logo which is to be used primarily on all the stationery and other surfaces unless a horizontal logo is needed.
x
6x
4x
HORIZONTAL USAGE FOR LIMITED USAGE: For elongated surfaces like vertical tags or on stationery like pens and pencils, this horizontal version of the logo could be used.
x
4x
14x
PLACEMENT ON COLOURED BACKGROUND When placing the logo on photgraphs, the logo must be placed on a white strip to effectively bring out the colours of the logo. x/2
x/2 x/2
x x
7.5x
6x
x
x/2 5x
OPTION 1
OPTION 2
PLACEMENT ON COLOURED BACKGROUND Incase the logo needs to be used in the horizontal format on a coloured background, it should be placed on a white strip to effectively bring out the colours of the logo.
For example, on the spine of a thin samplebook.
x/2 x 5x
4x
x/2 2x
x/2 16.5x
USAGE ERRORS
Do not stretch or compress the logo
Do not change the placement of the tagline.
Do not change the colour of the logotype or tagline.
Donâ&#x20AC;&#x2122;t place the logo on any colour other than white.
When placing the logo on photographs, do not place the logo without a white base.
The logo shouldnâ&#x20AC;&#x2122;t be be used smaller than its minimum size (0.7in x 1.0539 in)
PLACEMENT WITH ASSOCIATE LOGOS For placement of Sona logo with associates logo like Cordenons, Lenzing, Hansol & Won Wong, the sub brand name could go on the spine, along with brand name. The front cover can have have just the main brand logo.
Exclusive papers by Cordenons
mont blanc
natural evolution
natural evolution
mont blanc Premium paper by Hanzol
Hansol
SECONDARY BRANDING
PLACEMENT WITH ASSOCIATE LOGOS For placement of associate logos along with main brand on the front cover.
Hansol
Hansol
SECONDARY BRANDING
PLACEMENT WITH ASSOCIATE LOGOS Cover & logo placement over swatch / sample book Swatch Book for Cordenons
SECONDARY BRANDING
E-MAIL SIGNATURE
Raju Suneja
Verdana 14 pt 8.0517 cm x 2.3746 cm
B 247 Okhla Phase-1, New Delhi 110020 T +91 11 43362000
Verdana 12 pt
K=70
EXHIBITION SPACE The SONA logo could be used on the horizontal banners and vertical tags in a exhibition space as per the specified proportions for the usage of the logo.
VISITING CARD Front
0.7 in
1.0539in
Back
1.75 in
3.5 in
0.7 in
Smallest logo size would be used on the visiting card.
B Ne 24 w 7, T De Ok w +9 lh hla w 1 i1 P w 1 10 ha .so 1 02 se na 433 0 -1 co 6 m 20 m 00 erc ia l.co m
1.1856 in B Ne 24 w 7, T De Ok w +9 lh hla w 1 i1 P w 11 10 ha .so 02 se na 433 0 -1 co 62 m 0 m 00 er cia l.c om
LETTERHEAD 1.1814 in
Address and Phone No. in the header 0.9118 in
1.3751 in
11.6938 in
8.2678 in
Size of the logo on a letterhead
ENVELOPE
B P 24 N ha 7 w ew se- , Ok w D 1 h w la .so elh na i 11 co 0 m 0 m 20 er cia l o
.c m
1.3096 in
B P 24 N ha 7 w ew se- , Ok w D 1 h w e la .so lh na i 11 co 0 m 02 m 0 er ci a
0.9336 in
l.c
om
0.9118 in
2.0992 in
7.815 in
4.2434 in
8.9997 in
B Ph 24 as 7 In e- d T 1, u so +9 Ne str na 1 w ial co 11 De Ar m 4 m 33 lh e a er 6 i1 cia 20 10 l.c 00 02 o 0 m
DOCKET
To 56/3 Friends Colony East New Delhi 110064 23 March 2011 Dear Maam, This is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text. This is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text. This is dummy text this is dummy text this is dummy textthis is dummy textthis is dummy textthis is dummy textthis is dummy text this is dummy textthis is dummy text. This is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text this is dummy text. Best Regards
Ra ju B Su Ph 24 ne as 7 ja e M -1 Indu T + , Ne str E +9 91 ra 1 9 w ial ju 11 81 A D su el re a ne 43 008 hi ja 36 46 11 @ 2 8 00 s o 00 4 20 na 0 co m m er cia l.c om
Raju Suneja Manager
CARRY BAGS
NOTEBOOK
brands
On the notebook, the sub brands could be mentioned at the back along with the address.
Hansol
Sona Signature Paper s B 247 Industrial Are a Phase-1, New Delhi 110020 T +91 11 4336200 0 sonacommercial.com
WRITING PEN On surfaces of stationery like the pen and pencil, the logo should be placed in the horizontal format given by the designer.
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For a full page vertical advertisement,when using vibrant photographs, the logo must be placed on a white base and it should be atleast 10mm away from the cutting margin. 35cm
Size of the logo on a full page vertical ad 2.0033 in
45 cm
Because your design deserves paper of good quality.
Frutiger 48 pt
3.0026 in
ADVERTISEMENT
For the usage of the logo in a half page horizontal ad, the logo must be placed aleast 10 mm away from the cutting margin. While using vibrant photographs, the logo must be placed on a white base. HORIZONTAL AD OPTION 1 10.6838 in
1.4944 in
2.2399 in
Because your design deserves a paper of good quality.
13.7511 in
ADVERTISEMENT For half page ad, horizontal formats could be used. While using vibrant photographs, the logo must be placed on a white base. This format could be in a smaller size using the same proportions. The logo must be placed atleast 10 mm away from the cutting margin. HORIZONTAL AD OPTION 2 10.6838 in
Because your design deserves a paper of good quality.
1.4944 in
2.2399 in
13.7511 in
ADVERTISEMENT 6.3131 in
For a half page vertical advertisement, when using vibrant photographs, the logo must be placed on a white base.This fromat could also be used in a smaller size using the same proportions.
1.5013 in 18.1241 in
1.0016 in
Because your design deserves a paper of good quality.
ADVERTISEMENT
For an advertisement with the associate logos, the main logo must be placed on a white base while the associate logos could be placed in a line together.The logos must be placed 10mm away from the cutting margin.
Vertical format with associate logos Horizontal format with associate logos
Because your design deserves a paper of good quality.
Hansol
Because your design deserves a paper of good quality.
Hansol
LENZING PAPER
LENZING PAPER
6.8582 in
Hansol
LENZING PAPER
0.9105 in