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Lookbook
falak..Numa Collection SS21
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About ASAGA is a story… of modern design, of desirable silhouettes and of eternal style.
Founded in 2018, ASAGA is an Indian label created for women, by women. Rooted in traditions and inspired by modern aspirations, the label creates beautiful clothes for the cosmopolitan Indian woman who takes pride in her South Asian heritage. Her personal style is not defined by what she possesses, instead she believes in creating an independent sartorial identity – one that is a unique sum of her selective values. ASAGA is designed to add colour to the everyday life of this Indian woman. The silhouettes are narratives of classic Indian style and modern design sensibilities. The chic kurta, the breezy salwar, the diaphanous dupatta and the festive lehenga – every outfit is a rich combination of incredibly delightful shades, beautiful fabrics and minimal embellishments. The label seeks inspiration in everyday objects. Be it the delicate architecture of a jharokha in Jaipur or the vibrant canvases stretched over street vendors near Charminar, the arched doorways in the narrowed lanes of Chandni Chowk or a dyed fabric swaying gently to the dry winds of Kutch. ASAGA takes the ordinary and creates something extraordinary and distinctive out of it, which appeals equally to the style curators, seasoned tastemakers and craft connoisseurs. For them, an ASAGA is not just a designer purchase, it is a timeless investment, to be cherished and styled for many seasons to come. With a retail presence in major multi-designer boutiques, ASAGA aspires to become an integral part of the lives of discernibly stylish women around the world.
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falak..Numa Timeless styles immersed in delicious sun-kissed hues. Wind-flattened grass fields, beams of sunlight seeping through trees and ocean waves lapping against the shore are all symbolic of a serene summer’s day. Birthed in nature, Asaga’s S/S’21 collection borrows inspiration from the changing colours of the sky – from a bright golden sunrise to the warmth of a glorious sunset. Revive the joys of a languorous summer with these contemporary, versatile and fuss-free ensembles crafted in the hues of nature, soaked in the sun. Experience the modern, new interpretations of mirror-work and delicate pitta embroidery in ensembles designed in rich Chanderi, luxe silk, featherlight organza and chiffon. The eye- catching and exquisite ruffles, and pleating details along with zari finishes, and embellished accessories add the perfect amount of sophistication and elegance to make these outfits an ideal choice for any joyous celebration in the new season, for a new time.
Collection SS21 5
FASHION NAME Mehboob PRODUCT Suit Set COLOR Flame Scarlet CRAFTS USED Pitta work & Mirror work PRICE Rs. 17,999/-
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MEHBOOB
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FASHION NAME Noorani PRODUCT Lehenga Choli Set COLOR Flame Scarlet CRAFTS USED Pitta work & Bead work PRICE Rs. 45,000/-
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NOORANI
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FASHION NAME Zardiyaan PRODUCT Suit Set COLOR Orange Peel CRAFTS USED Pitta work, Bead Work & Mirror work PRICE Rs. 17,999/-
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Z A R D I YA A N
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FASHION NAME Ruuh PRODUCT Suit Set COLOR Coral Pink CRAFTS USED French Knots & Mirror work PRICE Rs. 16,499/-
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RUUH
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FASHION NAME Gul-Rez PRODUCT Saree COLOR Pink Cosmos CRAFTS USED Mirror work PRICE Rs. 28,999/-
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GUL-REZ
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FASHION NAME Ramaani PRODUCT Suit Set COLOR Cherry Blossom CRAFTS USED French Knots & Mirror work PRICE Rs. 16,499/-
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RAMAANI
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FASHION NAME Adaah PRODUCT Lehenga Choli Set COLOR Amethyst Orchid CRAFTS USED Pitta work, French Knots & Mirror work PRICE Rs. 45,000/-
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ADAAH
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FASHION NAME Dopahar PRODUCT Lehenga Choli Set COLOR Illuminating CRAFTS USED Pitta work & Bead work PRICE Rs. 45,000/-
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D O PA H A R
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FASHION NAME Shaam PRODUCT Saree COLOR Illuminating CRAFTS USED Pitta work & Bead work PRICE Rs. 28,999/-
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SHAAM
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FASHION NAME Suhaanii PRODUCT Suit Set COLOR Illuminating CRAFTS USED Pitta work & Mirror work PRICE Rs. 17,999/-
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SUHAANII
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FASHION NAME Chaman PRODUCT Lehenga Choli Set COLOR Mint CRAFTS USED Pitta work & Mirror work PRICE Rs. 45,000/-
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CHAMAN
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FASHION NAME Ghuncha PRODUCT Sharara Set COLOR Mint CRAFTS USED Pitta work & Mirror work PRICE Rs. 45,000/-
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GHUNCHA
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FASHION NAME Siyah PRODUCT Lehenga Choli Set COLOR Inkwell CRAFTS USED Mirror work PRICE Rs. 45,000/-
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S I YA H
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FASHION NAME Ulfat PRODUCT Saree COLOR Inkwell CRAFTS USED Pitta work & Bead work PRICE Rs. 28,999/-
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U L FAT
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FASHION NAME Kareeb PRODUCT Suit Set COLOR Inkwell CRAFTS USED Pitta work & Bead work PRICE Rs. 17,999/-
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KAREEB
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FASHION NAME Nigaah PRODUCT Lehenga Choli Set COLOR Baby’s Breath CRAFTS USED Pitta work, French Knots & Mirror work PRICE Rs. 45,000/-
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NIGAAH
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FASHION NAME Ehtimaam PRODUCT Sharara Set COLOR Baby’s Breath CRAFTS USED Pitta work, French Knots & Mirror work PRICE Rs. 45,000/-
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EHTIMAAM
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Lookbook
falak..Numa Collection SS21
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available at asagalabel.com email: connect@asagalabel.com | instagram: asaga.label