Big Data Solutions & Businesses – An Affair to Remember The initial years of Big Data services saw everyone being skeptical about this new concept of curating data, examining data and to decipher the hidden meanings, predict trends and co-relate all this to generate meaningful information. Big Data solutions revolutionized the way information was built through Analysis; both Real-time Analytics and Ad-hoc Analytics; making them interdependent and indispensable. Big Data makes it possible for intuitive analytics to work in tune with itself offering enterprises a deeper insight into their own businesses. Intelligence drawn from Big Data ensures quicker Returns on Investments as it rolls out more accurate and profitable guidelines for an enterprise, making it an affair to remember for a long time in the future!
Big Data Solutions – Love at First Sight for Businesses Sentiment Analysis This is a powerful tool offered by Big Data services and Analytics with an aim to enrich customer experiences inferring knowledge based on customer behavior.
Personalized Marketing Big Data captures data from multiple sources; Points of Sales, Orders, Surveys, Feedbacks, Interactions and many more to collate it to derive useful information through analysis. This analysis reveals interesting customer preferences and builds behavioral patterns. Put to use this knowledge facilitates personalized marketing and increases the chances of culmination of interests to concrete sales. Multichannel Marketing A seamless experience across multiple channels like social media, personal visits, brick and mortar stores, websites or even phone calls can be realized with the aid of Big Data companies. An integrated data repository as this put to use to yield a comprehensive experience goes a long way. Predictive Modeling for Strategizing Business & Pricing Predictive models collate the data available in the Big Data repositories to estimate market demands. Combining these estimations with the required changes in the business models, service roll outs or product designs results in fruitful evolution of businesses. Increasing Efficiency of Operations Increasing efficiency in operations comes naturally to Big Data solutions and Analytics. Record and analysis of sales force movements, fleet movement and more reveals inefficiencies and charts out corrective actions. Production related parameters can be tapped too and insights into the operational inefficiencies can be used to propel corrective actions. Workforce Efficiency & Retention Big Data captures every activity of the workforce in or out of the premises. Efficiency parameters can be analyzed in terms of the time of the day to time of the year as well. Mature insights through managers keep the workforce motivated, improving their performances manifolds. A conducive and positive atmosphere increases the chances of employee retention, saving on time, energy and the cost of fresh employments.
Loving the Big Data Services & Statistics 
Restaurant owners launching Big Data campaigns to capture customer preferences, moods and feedbacks have claimed to improve sales by 40%.
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Big Data solutions are successfully put to use across enterprises to capture and analyze the sentiments of employees. Reasons for resentments, challenges faced and changes desired are all interpreted and policies readjusted to increase the percentage of retention by easily 22%.
Geography driven analysis done on the Big Data of an automobile company in Europe, to generate sentiment analysis increases the sales by 27% in the first month of realigning strategy.
Vehicle tracking systems using Big Data services to capture data relayed through sensors, help a leading delivery service company to analyze the performance and efficiency of fleet, including fuel based parameters and driver viability. Predictive models assist in route planning as well and result in a whooping betterment of fleet performance by 52%.
A Case Study
–putting Big Data Solutions to Use
The Numbers Every second on eBay a total merchandise value of 1,400 dollars is traded 10 million new items are offered on eBay every day 80% of the items on sale are labeled one of a kind, which is close More than 30,000 product categories are on offer on eBay What eBay Targets Lead buyers to appropriate products with minimum navigations Optimize user experience on eBay through Multichannel engagement Increase customer retention through better suggestions with behavioral analytics and predictions
How eBay Cracks it bit by bit with Big Data Solutions Derive intelligence from data collected from advanced users Build predictive models based on this data Use inferences on all users including the naïve users Conducts economic experiments to predict behavior Increases sales and retention by personalized marketing and segmented marketing
Further Studies in a Nutshell According to a study conducted by GE and Accenture
87% of enterprises think that Big Data services will completely change the competitive landscape in the next three years
73% of the businesses have already started making investments of more than 20% of their total technology budget on Big Data analytics
76% of executives predict the investment on Big Data is likely to grow more in the coming years
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