The K-12 education market has been the largest contributor to the overall revenues of the Brazil education industry. The revenue of K-12 education market has been estimated to be worth USD ~ billion in 2015, which has grown from USD ~ billion in 2010. The growth in this segment took off majorly after the implementation of enhanced policies by the newly elected Brazilian government. The K-12 education market has been highly fragmented with the presence of large number of public and private players competing on the basis of course curriculum, tuition fees, infrastructure and other basic services