India Nutraceuticals Market Outlook to 2021: Ken Research The report titled “India Nutraceuticals Market Outlook to 2021 - High Prevalence of Lifestyle Diseases coupled with Rising Awareness to Foster Future Growth� provides a comprehensive analysis of India nutraceuticals market. The report focuses on overall market size for India nutraceuticals market, India nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements subsegmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government Regulations for nutritional and dietary supplements in India, import and export scenarios of nutritional and dietary supplements in India, trends & developments in the market and competitive landscape of major players in India Nutraceuticals Market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions. India Nutraceuticals Market Size The revenues of India nutraceuticals market are observed to continuously increase at a CAGR of ~% during the period of six years from 2011 to 2016. In 2016, revenues of the overall India nutraceuticals industry including nutritional products such as dietary supplements and functional foods and beverages were recorded as USD ~ million. The increase in occurrence of lifestyle diseases such as type II diabetes, hypertension, cancer and others have created awareness about health and wellness especially among the middle class Indian population which is acting as one of the major drivers for nutraceuticals market in India. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country. By Dietary Supplements, and Functional Foods and Beverages Functional foods and beverages dominated the Indian nutraceuticals market with revenue share of ~% in 2016. Presence of large number of undernourished population over the years, aging population and rising obesity has led to elevated prevalence of lifestyle diseases, which necessitates the consumption of functional foods and beverages, hence driving the market. Consequently, the market has observed the increased sales of functional yoghurt, fortified biscuits and bread, cereals, edible oil and functional gum. By Distribution Channel The mass merchandisers segment in India’s nutraceuticals distribution channel took lead by capturing maximum revenue share worth ~%, thus generating revenue worth USD ~ million in the year 2016. The mass merchandisers segment dominates the market majorly due to high presence of functional foods and beverages such as bourn vita, horlicks and Chyawanprash.