Increase In Demand For Organic Food And Beverages In China: Ken Research China is the world's fourth-largest country in the world with largest population. China’s personal and environmental health gives a significant suggestion and consequences than the rest of the world. China is one of the world's fastest-growing major economies and is considered highly energy-intensive and inefficient. Urbanization, increasing awareness about healthy lifestyles among a growing middle and upper class, and increase in consumer spending income are main reasons for a broader increase in health consciousness throughout China. According to the market research report "Health and Wellness in China", the National Health and Family Planning Commission in China handles the health needs of the Chinese population. The recent health issues with domestically produced and manufactured foods in China have left mistrust and the government has contributed to the increase in the health and wellness market in addition to the stronger safety and regulatory measures. There is a significant improvement in health and the development of modern yet advanced medical facilities. The major health concerns are respiratory illnesses due to air pollution and prevalent cigarette smoking practices; obesity rates have skyrocketed; and the outbreak of serious diseases in densely populated metropolitan areas in recent years. Despite all the health concerns, Chinese population opts to lead healthier lifestyles. In the last decade, it was observed that spending on health and wellness has grown enormously. Majority of the stores offer both natural and organic foods and beverages because eating healthy is beneficial for healthy lifestyle. Beyond healthy eating, the Chinese incorporate dietary and health supplements to maintain health and the Dietary and health supplements market growth has doubled. The dietary and health supplements followed by the Chinese general population are Vitamins/Minerals, Traditional Chinese Medicine/OTC, Herbals/Botanicals, ConditionSpecific Supplements, Homeopathies and Ayurvedics. The Traditional Chinese Medicine used in an effort to maintain a healthy body include various products such as herbs, liquids, tinctures and others are commonly used regularly as alternatives or in addition with modern medicine. There is a natural link between environment and personal health, which have a direct impact on the population well-being. Water qualities, access to clean water, vehicular pollution and air-pollution from power plants are the major issues. Half the Chinese populations are purchasing green/eco-friendly products, which are a solution for both personal health and environmental concerns. Health awareness in consumers has demanded for healthy beverages that can promote a healthier lifestyle. The healthy beverages popularity has expanded all over the nation and market is growing in leaps and bounds. Suntory launched sugar free Oolong tea, and Tianjin Huaqi launched Hawthorn fruit tea, and Nong Fu Spring launched 17.5° in not from concentrate